The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Country Rankings
China
Client
Title
Category
Award
Points
BMW: Nothing But Sheer Joy
Agency: TBWA\Juice Beijing + TBWA\BOLT Shanghai + Filmate Productions / Shanghai + Real Good Studio / New York Client: BMW Category: Best of Social Media
Points: 67.50
Quest for Dyslexia
Agency: Cheil Hong Kong + Cheil PengTai Beijing Client: Samsung Category: Mobile Gaming
Points: 45.00
Critical Core
Agency: Dentsu Creative / Hong Kong Client: Game to Grow / Critical Core Tabletop RPG Game Category: Use of Gaming as a Tool
Points: 45.00
BMW: Nothing But Sheer Joy
Agency: TBWA\Juice Beijing + TBWA\BOLT Shanghai + Filmate Productions / Shanghai + Real Good Studio / New York Client: BMW Category: Social Channel / Multi-Platform
Points: 33.75
The New fu lu shou
Agency: Day Day Up Design Consultancy Client: Day Day Up Design Consultancy Category: Craft / Illustration
Points: 21.00
Quest for Dyslexia
Agency: Cheil Hong Kong + Cheil PengTai Beijing Client: Samsung Category: Gaming / Mobile
Points: 21.00
The Five Great Mountains of China
Agency: Centre Design / Zhongshan Client: Caobu Public Library Category: Craft / Typography
Points: 21.00
4th Guanzhong Mangba Arts Festival
Agency: another design / Guangzhou Client: Guanzhong Mangba Arts Festival Category: Brand Identity / System
Points: 9.00
BECOMING — BIFT 2022
Agency: mintbrand / beijing Client: BIFT Category: Editorial / Books
Points: 9.00
Quest for Dyslexia
Agency: Cheil Hong Kong + Cheil PengTai Beijing Client: Samsung Category: Digital & Online / Gaming
Points: 9.00
Nanjing Red Mountain Zoological Forest Park
Agency: T-Change Design Studio / Nanjing + Red Mountain Ecocreation / Nanjing Client: Nanjing Red Mountain Zoological Forest Park Category: Brand Identity / Logo
Points: 3.00
Quest for Dyslexia
Agency: Cheil Hong Kong + Cheil PengTai Beijing Client: Samsung Category: Games / Gaming
Points: 3.00
A gift（donkey meat）from XiangYe
Agency: 33 and Branding / Beijing Client: XiangYe Category: Brand Identity / System
Points: 3.00
China Climate Action Week
Agency: another design / Guangzhou Client: WWF Beijing Office Category: Brand Identity / System
Points: 3.00
GDC Award 30 Years
Agency: LiaoDesign / ShenZhen Client: GDC Award Category: Brand Identity / System
Points: 3.00
Life in the Beijing Opera
Agency: LINLIN Design Studio / BEIJING Client: LINLIN Design Studio Category: Editorial / Books
Points: 3.00
Kent
Agency: Nanjing Han Qing Tang Design / Nanjing Client: SDX Joint Publishing Company Category: Editorial / Books
Points: 3.00
Lens & Landscape
Agency: T-Change Design Studio / Nanjing Client: Northing Category: Editorial / Books
Points: 3.00
Nikasi or other beer
Agency: TigerPan Design Lab. / shenzhen Client: Tsingtao Brewery Co., Ltd. Category: Packaging / Specialty
Points: 3.00
Art on 158-Meter Ice
Agency: BLACKBOW / Beijing Client: Olympic Winter Games Beijing 2022 Category: Out of Home / Brand Installations
Points: 3.00
Quest for Dyslexia
Agency: Cheil Hong Kong + Cheil PengTai Beijing Client: Samsung Category: Sustainable Development Goals
Points: 3.00
Quest for Dyslexia
Agency: Cheil Hong Kong + Cheil PengTai Beijing Client: Samsung Category: Targeting
Points: 3.00
PSCHHHT HAPPENS
Agency: Ogilvy UK / London + Ogilvy / Hong Kong Client: TCCC / Sprite Zero Sugar Category: Sound Design
Points: 1.50
Client:
BMW
Title:
BMW: Nothing But Sheer Joy
Category:
Best of Social Media
Award:
2023 Social Media Best of Discipline Pencil
Points:
67.50
Client:
Samsung
Title:
Quest for Dyslexia
Category:
Mobile Gaming
Award:
2023 Gaming Gold Pencil
Points:
45.00
Client:
Game to Grow / Critical Core Tabletop RPG Game
Title:
Critical Core
Category:
Use of Gaming as a Tool
Award:
2023 Gaming Gold Pencil
Points:
45.00
Client:
BMW
Title:
BMW: Nothing But Sheer Joy
Category:
Social Channel / Multi-Platform
Award:
2023 Social Media Gold Pencil
Points:
33.75
Client:
Day Day Up Design Consultancy
Title:
The New fu lu shou
Category:
Craft / Illustration
Award:
2023 Design Silver Pencil
Points:
21.00
Client:
Samsung
Title:
Quest for Dyslexia
Category:
Gaming / Mobile
Award:
2023 Interactive, Online & Mobile Silver Pencil
Points:
21.00
Client:
Caobu Public Library
Title:
The Five Great Mountains of China
Category:
Craft / Typography
Award:
2023 Print & Promotional Silver Pencil
Points:
21.00
Client:
Guanzhong Mangba Arts Festival
Title:
4th Guanzhong Mangba Arts Festival
Category:
Brand Identity / System
Award:
2023 Design Bronze Pencil
Points:
9.00
Client:
BIFT
Title:
BECOMING — BIFT 2022
Category:
Editorial / Books
Award:
2023 Design Bronze Pencil
Points:
9.00
Client:
Samsung
Title:
Quest for Dyslexia
Category:
Digital & Online / Gaming
Award:
2023 Direct Marketing Bronze Pencil
Points:
9.00
Client:
Nanjing Red Mountain Zoological Forest Park
Title:
Nanjing Red Mountain Zoological Forest Park
Category:
Brand Identity / Logo
Award:
2023 Design Merit Award
Points:
3.00
Client:
Samsung
Title:
Quest for Dyslexia
Category:
Games / Gaming
Award:
2023 Branded Entertainment Merit Award
Points:
3.00
Client:
XiangYe
Title:
A gift（donkey meat）from XiangYe
Category:
Brand Identity / System
Award:
2023 Design Merit Award
Points:
3.00
Client:
WWF Beijing Office
Title:
China Climate Action Week
Category:
Brand Identity / System
Award:
2023 Design Merit Award
Points:
3.00
Client:
AYAts
Title:
AYAts
Category:
Brand Identity / System
Award:
2023 Design Merit Award
Points:
3.00
Client:
GDC Award
Title:
GDC Award 30 Years
Category:
Brand Identity / System
Award:
2023 Design Merit Award
Points:
3.00
Client:
LINLIN Design Studio
Title:
Life in the Beijing Opera
Category:
Editorial / Books
Award:
2023 Design Merit Award
Points:
3.00
Client:
SDX Joint Publishing Company
Title:
Kent
Category:
Editorial / Books
Award:
2023 Design Merit Award
Points:
3.00
Client:
Northing
Title:
Lens & Landscape
Category:
Editorial / Books
Award:
2023 Design Merit Award
Points:
3.00
Client:
Tsingtao Brewery Co., Ltd.
Title:
Nikasi or other beer
Category:
Packaging / Specialty
Award:
2023 Design Merit Award
Points:
3.00
Client:
Olympic Winter Games Beijing 2022
Title:
Art on 158-Meter Ice
Category:
Out of Home / Brand Installations
Award:
2023 Design Merit Award
Points:
3.00
Client:
Samsung
Title:
Quest for Dyslexia
Category:
Sustainable Development Goals
Award:
2023 Sustainable Development Goals Pencil Merit Award
Points:
3.00
Client:
Samsung
Title:
Quest for Dyslexia
Category:
Targeting
Award:
2023 Creative Use of Data Merit Award
Points:
3.00