The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Country Rankings
Germany
Client
Title
Category
Award
Points
FAQ YOU – An educational (R)evolution
Agency: loved GmbH / Hamburg + thjnk AG / Hamburg Client: Ohhh! foundation Category: Editorial / Digital Publications
Points: 45.00
Dot Go
Agency: SERVICEPLAN GERMANY / Munich Client: Dot Incorporation Category: Innovation & Transformation / Innovation in Interactive, Online, & Mobile
Points: 45.00
Escape: FUCK / PAIN / HELL
Agency: Ogilvy Germany Client: German Rail Category: Creative Use of Budget
Points: 45.00
Dot Pad
Agency: SERVICEPLAN GERMANY / Munich + SERVICEPLAN KOREA / Seoul Client: Dot Incorporation Category: Physical Products
Points: 22.50
Dot Pad
Agency: SERVICEPLAN GERMANY / Munich + SERVICEPLAN KOREA / Seoul Client: Dot Incorporation Category: Innovation & Transformation / Innovation in IP & Product Design
Points: 22.50
Dot Pad
Agency: SERVICEPLAN GERMANY / Munich + SERVICEPLAN KOREA / Seoul Client: Dot Incorporation Category: Use of Technology
Points: 22.50
Cheat Cookies
Agency: Saatchi & Saatchi / Düsseldorf Client: Mondelēz Europe / Oreo Category: Physical Product & Mobile Integration
Points: 21.00
Cheat Cookies
Agency: Saatchi & Saatchi / Düsseldorf Client: Mondelēz Europe / Oreo Category: Physical Gaming Accessories
Points: 21.00
McDonald’s Jingle Board
Agency: Scholz & Friends Client: McDonald’s Category: Billboards & Transit / Series
Points: 21.00
The Rift
Agency: SERVICEPLAN GERMANY / Munich Client: PENNY Category: Direction / Single
Points: 21.00
Escape: FUCK / PAIN / HELL
Agency: Ogilvy Germany Client: German Rail Category: Television & VOD / 31-60 Seconds - Single
Points: 21.00
The Truth Wins
Agency: DDB Group Germany Client: Reporters Without Borders (RSF) Category: Social Post / Single Platform Series
Points: 21.00
Escape: FUCK / PAIN / HELL
Agency: Ogilvy Germany Client: German Rail Category: Low Budget
Points: 21.00
The Art Of Trending
Agency: INGO / Hamburg + Ogilvy Germany Client: WAI Woods Art Institute Category: Social Post / Real-time Response
Points: 21.00
The Vulva Spaceship
Agency: INNOCEAN / Berlin + Stink Films / Berlin + ORIGO LAB / São Paulo + BOT Inc. / Brighton Client: Wer Braucht Feminismus? Category: Low Budget
Points: 15.75
Staybl
Agency: Havas Germany + Havas New York Client: Deutsche Parkinson Vereinigung e.V. (German Parkinson Association) Category: Digital Design
Points: 10.50
Staybl
Agency: Havas Germany + Havas New York Client: Deutsche Parkinson Vereinigung e.V. (German Parkinson Association) Category: Mobile Applications
Points: 10.50
#flutwein - Our Worst Vintage
Agency: Seven.One Ad Factory / Creative House / Unterföhring + White Rabbit Budapest Client: Flutwein Category: Physical Products & Apparel
Points: 10.50
Dot Pad
Agency: SERVICEPLAN GERMANY / Munich + SERVICEPLAN KOREA / Seoul Client: Dot Incorporation Category: Craft / Use of Technology
Points: 10.50
Google Pixel - Your Life with Pixel
Agency: Anomaly / Berlin Client: Google Pixel Germany Category: Short Form Video / Series / Episodic
Points: 9.00
Cheat Cookies
Agency: Saatchi & Saatchi / Düsseldorf Client: Mondelēz Europe / Oreo Category: Brand Partnerships
Points: 9.00
Sun Warning Flag
Agency: HeimatTBWA\Germany / Berlin Client: German Cancer Aid Category: Promotional / Physical Items
Points: 9.00
Sun Warning Flag
Agency: HeimatTBWA\Germany / Berlin Client: German Cancer Aid Category: Out of Home / Brand Installations
Points: 9.00
Google Pixel - Your Life with Pixel
Agency: Anomaly / Berlin Client: Google Pixel Germany Category: Writing / Series
Points: 9.00
The Art Of Trending
Agency: INGO / Hamburg + Ogilvy Germany Client: WAI Woods Art Institute Category: Creative Use of Data
Points: 9.00
Escape: FUCK / PAIN / HELL
Agency: Ogilvy Germany Client: German Rail Category: Social Video / Under 15 Seconds
Points: 9.00
Ketchup to the rescue
Agency: Ogilvy Germany Client: Curtice Brothers GmbH Category: Social Media
Points: 9.00
Dot Go
Agency: SERVICEPLAN GERMANY / Munich Client: Dot Incorporation Category: Use of Technology
Points: 9.00
The Art Of Trending
Agency: INGO / Hamburg + Ogilvy Germany Client: WAI Woods Art Institute Category: Craft / Use of Technology
Points: 9.00
The Vulva Spaceship
Agency: INNOCEAN / Berlin + Stink Films / Berlin + ORIGO LAB / São Paulo + BOT Inc. / Brighton Client: Wer Braucht Feminismus? Category: Social Post / Multi-Platform Series
Points: 6.75
Save the Survivors
Agency: POL / Oslo + 750mph / London + Edisen / Berlin + BR-F / Stockholm Client: Save the Children Category: Sound Mixing
Points: 5.25
Staybl
Agency: Havas Germany + Havas New York Client: Deutsche Parkinson Vereinigung e.V. (German Parkinson Association) Category: Craft / Use of Technology
Points: 4.50
Picture The Days Ahead
Agency: FCB Health Europe, an IPG Health Company / London + Sandoz / Munich Client: Sandoz, Lenalidomide Category: Print
Points: 4.50
#flutwein - Our Worst Vintage
Agency: Seven.One Ad Factory / Creative House / Unterföhring + White Rabbit Budapest Client: Flutwein Category: Current Event Response
Points: 4.50
Cheat Cookies
Agency: Saatchi & Saatchi / Düsseldorf Client: Mondelēz Europe / Oreo Category: Active Engagement / Call to Action
Points: 3.00
Ketchup to the rescue
Agency: Ogilvy Germany Client: Curtice Brothers GmbH Category: Stunts & Activations
Points: 3.00
Invisible for Society
Agency: thjnk München GmbH / München + thjnk AG / Hamburg + 27 Kilometer Entertainment Client: SOS-Kinderdorf e.V. Category: Creative Use of Budget
Points: 3.00
Letter theft
Agency: HeimatTBWA\Germany / Berlin Client: HORNBACH Category: Craft / Storytelling
Points: 3.00
Cheat Cookies
Agency: Saatchi & Saatchi / Düsseldorf Client: Mondelēz Europe / Oreo Category: Digital & Online / Gaming
Points: 3.00
HetzJaeger. Antifascist Algorithms.
Agency: Philipp und Keuntje / Hamburg + fischerAppelt / Hamburg Client: Laut gegen Nazis Category: Community Building
Points: 3.00
The Truth Wins
Agency: DDB Group Germany Client: Reporters Without Borders (RSF) Category: Social Media Post / Series
Points: 3.00
McDonald’s Jingle Board
Agency: Scholz & Friends Client: McDonald’s Category: Sonic Branding / Branded Audio
Points: 3.00
FAQ YOU – An educational (R)evolution
Agency: loved GmbH / Hamburg + thjnk AG / Hamburg Client: Ohhh! foundation Category: Utility
Points: 3.00
The New House of Communication
Agency: büro uebele visuelle kommunikation / Stuttgart + SERVICEPLAN GERMANY / Munich Client: Serviceplan Group Category: Brand Identity / System
Points: 3.00
The Truth Wins
Agency: DDB Group Germany Client: Reporters Without Borders (RSF) Category: Online Community Platform / Use of Existing Platform
Points: 3.00
Escape: PAIN / FUCK / HELL / HELP
Agency: Ogilvy Germany Client: German Rail Category: Magazine / Series
Points: 3.00
HetzJaeger. Antifascist Algorithms.
Agency: Philipp und Keuntje / Hamburg + fischerAppelt / Hamburg Client: Laut gegen Nazis Category: Use of Technology
Points: 3.00
Escape: FUCK / PAIN / HELL
Agency: Ogilvy Germany Client: German Rail Category: Online & Mobile Video / Online-only Video - Series
Points: 3.00
Client:
Ohhh! foundation
Title:
FAQ YOU – An educational (R)evolution
Category:
Editorial / Digital Publications
Award:
2023 Design Gold Pencil
Points:
45.00
Client:
Dot Incorporation
Title:
Dot Go
Category:
Innovation & Transformation / Innovation in Interactive, Online, & Mobile
Award:
2023 Interactive, Online & Mobile Gold Pencil
Points:
45.00
Client:
German Rail
Title:
Escape: FUCK / PAIN / HELL
Category:
Creative Use of Budget
Award:
2023 Moving Image Craft & Production Gold Pencil
Points:
45.00
Client:
Dot Incorporation
Title:
Dot Pad
Category:
Physical Products
Award:
2023 Experiential & Immersive Gold Pencil
Points:
22.50
Client:
Dot Incorporation
Title:
Dot Pad
Category:
Innovation & Transformation / Innovation in IP & Product Design
Award:
2023 IP & Product Design Gold Pencil
Points:
22.50
Client:
Dot Incorporation
Title:
Dot Pad
Category:
Use of Technology
Award:
2023 Interactive & Mobile Craft Gold Pencil
Points:
22.50
Client:
Mondelēz Europe / Oreo
Title:
Cheat Cookies
Category:
Physical Product & Mobile Integration
Award:
2023 Interactive, Online & Mobile Silver Pencil
Points:
21.00
Client:
Mondelēz Europe / Oreo
Title:
Cheat Cookies
Category:
Physical Gaming Accessories
Award:
2023 Gaming Silver Pencil
Points:
21.00
Client:
McDonald’s
Title:
McDonald’s Jingle Board
Category:
Billboards & Transit / Series
Award:
2023 Out of Home Silver Pencil
Points:
21.00
Client:
PENNY
Title:
The Rift
Category:
Direction / Single
Award:
2023 Moving Image Craft & Production Silver Pencil
Points:
21.00
Client:
German Rail
Title:
Escape: FUCK / PAIN / HELL
Category:
Television & VOD / 31-60 Seconds - Single
Award:
2023 Film & Video Silver Pencil
Points:
21.00
Client:
Reporters Without Borders (RSF)
Title:
The Truth Wins
Category:
Social Post / Single Platform Series
Award:
2023 Social Media Silver Pencil
Points:
21.00
Client:
German Rail
Title:
Escape: FUCK / PAIN / HELL
Category:
Low Budget
Award:
2023 Film & Video Silver Pencil
Points:
21.00
Client:
WAI Woods Art Institute
Title:
The Art Of Trending
Category:
Social Post / Real-time Response
Award:
2023 Social Media Silver Pencil
Points:
21.00
Client:
Wer Braucht Feminismus?
Title:
The Vulva Spaceship
Category:
Low Budget
Award:
2023 Branded Entertainment Silver Pencil
Points:
15.75
Client:
Deutsche Parkinson Vereinigung e.V. (German Parkinson Association)
Title:
Staybl
Category:
Digital Design
Award:
2023 Design Silver Pencil
Points:
10.50
Client:
Deutsche Parkinson Vereinigung e.V. (German Parkinson Association)
Title:
Staybl
Category:
Mobile Applications
Award:
2023 Interactive, Online & Mobile Silver Pencil
Points:
10.50
Client:
Flutwein
Title:
#flutwein - Our Worst Vintage
Category:
Physical Products & Apparel
Award:
2023 Print & Promotional Silver Pencil
Points:
10.50
Client:
Dot Incorporation
Title:
Dot Pad
Category:
Craft / Use of Technology
Award:
2023 Health & Wellness Silver Pencil
Points:
10.50
Client:
Google Pixel Germany
Title:
Google Pixel - Your Life with Pixel
Category:
Short Form Video / Series / Episodic
Award:
2023 Branded Entertainment Bronze Pencil
Points:
9.00
Client:
PENNY
Title:
The Rift
Category:
Sound Design
Award:
2023 Music & Sound Craft Bronze Pencil
Points:
9.00
Client:
Mondelēz Europe / Oreo
Title:
Cheat Cookies
Category:
Brand Partnerships
Award:
2023 Branded Entertainment Bronze Pencil
Points:
9.00
Client:
German Cancer Aid
Title:
Sun Warning Flag
Category:
Promotional / Physical Items
Award:
2023 Design Bronze Pencil
Points:
9.00
Client:
German Cancer Aid
Title:
Sun Warning Flag
Category:
Out of Home / Brand Installations
Award:
2023 Design Bronze Pencil
Points:
9.00
Client:
Google Pixel Germany
Title:
Google Pixel - Your Life with Pixel
Category:
Writing / Series
Award:
2023 Moving Image Craft & Production Bronze Pencil
Points:
9.00
Client:
PENNY
Title:
The Rift
Category:
Casting
Award:
2023 Moving Image Craft & Production Bronze Pencil
Points:
9.00
Client:
WAI Woods Art Institute
Title:
The Art Of Trending
Category:
Creative Use of Data
Award:
2023 Interactive & Mobile Craft Bronze Pencil
Points:
9.00
Client:
German Rail
Title:
Escape: FUCK / PAIN / HELL
Category:
Social Video / Under 15 Seconds
Award:
2023 Social Media Bronze Pencil
Points:
9.00
Client:
Curtice Brothers GmbH
Title:
Ketchup to the rescue
Category:
Social Media
Award:
2023 Creative Use of Data Bronze Pencil
Points:
9.00
Client:
Dot Incorporation
Title:
Dot Go
Category:
Use of Technology
Award:
2023 Creative Use of Data Bronze Pencil
Points:
9.00
Client:
WAI Woods Art Institute
Title:
The Art Of Trending
Category:
Craft / Use of Technology
Award:
2023 Integrated Bronze Pencil
Points:
9.00
Client:
Wer Braucht Feminismus?
Title:
The Vulva Spaceship
Category:
Social Post / Multi-Platform Series
Award:
2023 Social Media Bronze Pencil
Points:
6.75
Client:
Save the Children
Title:
Save the Survivors
Category:
Sound Mixing
Award:
2023 Music & Sound Craft Silver Pencil
Points:
5.25
Client:
Deutsche Parkinson Vereinigung e.V. (German Parkinson Association)
Title:
Staybl
Category:
Craft / Use of Technology
Award:
2023 Health & Wellness Bronze Pencil
Points:
4.50
Client:
Sandoz, Lenalidomide
Title:
Picture The Days Ahead
Category:
Print
Award:
2023 Pharma Bronze Pencil
Points:
4.50
Client:
Flutwein
Title:
#flutwein - Our Worst Vintage
Category:
Current Event Response
Award:
2023 Public Relations Bronze Pencil
Points:
4.50
Client:
Mondelēz Europe / Oreo
Title:
Cheat Cookies
Category:
Active Engagement / Call to Action
Award:
2023 Social Media Merit Award
Points:
3.00
Client:
Curtice Brothers GmbH
Title:
Ketchup to the rescue
Category:
Stunts & Activations
Award:
2023 Social Media Merit Award
Points:
3.00
Client:
SOS-Kinderdorf e.V.
Title:
Invisible for Society
Category:
Creative Use of Budget
Award:
2023 Moving Image Craft & Production Merit Award
Points:
3.00
Client:
HORNBACH
Title:
Letter theft
Category:
Craft / Storytelling
Award:
2023 Integrated Merit Award
Points:
3.00
Client:
Mondelēz Europe / Oreo
Title:
Cheat Cookies
Category:
Digital & Online / Gaming
Award:
2023 Direct Marketing Merit Award
Points:
3.00
Client:
Laut gegen Nazis
Title:
HetzJaeger. Antifascist Algorithms.
Category:
Community Building
Award:
2023 Public Relations Merit Award
Points:
3.00
Client:
Reporters Without Borders (RSF)
Title:
The Truth Wins
Category:
Social Media Post / Series
Award:
2023 Direct Marketing Merit Award
Points:
3.00
Client:
McDonald’s
Title:
McDonald’s Jingle Board
Category:
Sonic Branding / Branded Audio
Award:
2023 Music & Sound Craft Merit Award
Points:
3.00
Client:
Ohhh! foundation
Title:
FAQ YOU – An educational (R)evolution
Category:
Utility
Award:
2023 Interactive, Online & Mobile Merit Award
Points:
3.00
Client:
Serviceplan Group
Title:
The New House of Communication
Category:
Brand Identity / System
Award:
2023 Design Merit Award
Points:
3.00
Client:
Reporters Without Borders (RSF)
Title:
The Truth Wins
Category:
Online Community Platform / Use of Existing Platform
Award:
2023 Interactive, Online & Mobile Merit Award
Points:
3.00
Client:
German Rail
Title:
Escape: PAIN / FUCK / HELL / HELP
Category:
Magazine / Series
Award:
2023 Print & Promotional Merit Award
Points:
3.00
Client:
Laut gegen Nazis
Title:
HetzJaeger. Antifascist Algorithms.
Category:
Use of Technology
Award:
2023 Music & Sound Craft Merit Award
Points:
3.00
Client:
German Rail
Title:
Escape: FUCK / PAIN / HELL
Category:
Online & Mobile Video / Online-only Video - Series
Award:
2023 Interactive, Online & Mobile Merit Award
Points:
3.00
