The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Country Rankings
Spain
Client
Title
Category
Award
Points
Even More Confusing Times
Agency: DAVID / Madrid + Burger King / Madrid + Pickle Music / Madrid + Blur / Madrid Client: Burger King Category: Writing / Single
Points: 45.00
LaLiga Kick Off
Agency: Ogilvy Spain / Madrid + Hogarth Spain / Madrid Client: LaLiga Category: Physical Items
Points: 45.00
LaLiga Kick Off
Agency: Ogilvy Spain / Madrid + Hogarth Spain / Madrid Client: LaLiga Category: Promotional / Physical Items
Points: 21.00
Even More Confusing Times
Agency: DAVID / Madrid + Burger King / Madrid + Pickle Music / Madrid + Blur / Madrid Client: Burger King Category: Television & VOD / Over 60 Seconds - Single
Points: 21.00
She
Agency: El Ruso de Rocky / Madrid + Agosto / Madrid + Diageo Client: J&B Category: Online-only Films & Video / Over 60 Seconds - Single
Points: 21.00
Scratchboards
Agency: DAVID / Madrid + Activision / Los Angeles + 900 Films / Los Angeles + Bait Shoppe / Los Angeles Client: Activision Category: Game Marketing
Points: 11.25
Melting Icon
Agency: LOLA MullenLowe / Madrid + Unilever / Rotterdam Client: Unilever / Magnum Category: Craft / Illustration
Points: 10.50
Melting Icon
Agency: LOLA MullenLowe / Madrid + Unilever / Rotterdam Client: Unilever / Magnum Category: Craft / Art Direction
Points: 10.50
DAVID New ID
Agency: DAVID / Madrid + Pickle Music / Madrid Client: DAVID Category: Brand Identity / Logo
Points: 9.00
Daniel's apartment
Agency: Sra. Rushmore S.A. / Madrid + ViiV Healthcare / Madrid + Primo Content / Madrid + Freelance For / Madrid Client: ViiV Healthcare Category: Public Relations
Points: 9.00
She
Agency: El Ruso de Rocky / Madrid + Agosto / Madrid + Diageo Client: J&B Category: Casting
Points: 9.00
#ToyStrike
Agency: MRM Spain / Madrid + LEE FILMS / MADRID + QMS Comunicacion / Madrid + Media Diamond / Madrid Client: Ministry of Consumer Affairs, Spanish Government Category: Creative Effectiveness / Non-Profit / Charity
Points: 9.00
The 36
Agency: Ogilvy Spain / Madrid Client: DIRECCIÓN GENERAL DE TRÁFICO Category: Creative Use of Data
Points: 9.00
KICKIN RIGHTS CUP
Agency: Manifiesto Client: APDHE (ASSOCIATION FOR HUMAN RIGHTS SPAIN UN) Category: Social Post / Real-time Response
Points: 9.00
Trapped in the 90s
Agency: McCann / Madrid + MRM Spain / Madrid + CRAFTWW / Madrid + LANDIA / Madrid Client: IKEA Category: Influencer Marketing / Multi-Channel
Points: 9.00
Extraordinary is Ordinary
Agency: Wieden+Kennedy / Portland + CANADA / Barcelona + JOINT Editorial / Portland + Marmoset / Portland Client: Travel Oregon Category: Animation / Series
Points: 5.25
Trajectory
Agency: TBWA\ESPAÑA / Madrid Client: CRUZ ROJA Category: Online-only Films & Video / Over 60 Seconds - Single
Points: 3.00
Captain Olson
Agency: TBWA\ESPAÑA / Madrid Client: Ronald McDonald Children's Foundation Category: Online-only Films & Video / Over 60 Seconds - Single
Points: 3.00
Doritos Crunch Cancellation
Agency: TBWA\ESPAÑA / Madrid Client: PepsiCo Category: Digital & Online / Gaming
Points: 3.00
Captain Olson
Agency: TBWA\ESPAÑA / Madrid Client: Ronald McDonald Children's Foundation Category: Long Form Video / Single
Points: 3.00
BZRP King
Agency: DAVID / Madrid + Burger King / Madrid Client: Burger King Category: Artist / Brand Collaboration
Points: 3.00
Trapped in the 90s
Agency: McCann / Madrid + MRM Spain / Madrid + CRAFTWW / Madrid + LANDIA / Madrid Client: IKEA Category: Experiential / In-Person Events
Points: 3.00
DAVID New ID
Agency: DAVID / Madrid + Pickle Music / Madrid Client: DAVID Category: Brand Identity / Rebranding
Points: 3.00
Seeds for the Future
Agency: LLYC / Madrid + BBVA / Bilbao + MoA Studio / Madrid Client: BBVA Category: Brand Partnerships
Points: 3.00
The Burger that could not be
Agency: TBWA\ESPAÑA / Madrid Client: McDonald's Category: Physical Products
Points: 3.00
Sugar kids
Agency: VMLY&R HEALTH / Madrid Client: Spanish Ministry of Consumer Affairs Category: Out of Home
Points: 3.00
She
Agency: El Ruso de Rocky / Madrid + Agosto / Madrid Client: J&B Category: Multicultural Impact
Points: 3.00
THE YEAR OF THE ARMPIT
Agency: Leo Burnett / Madrid Client: OLD SPICE Category: Craft / Illustration
Points: 3.00
Invisibles
Agency: VMLY&R HEALTH / Madrid + Biogen / Madrid + FundAME / Madrid Client: Biogen - FundAME Category: Film
Points: 3.00
Happy to be censored
Agency: beX (creative agency of be sweet_.) / Madrid + GC Aesthetics / Barcelona + BeSweet Films / Madrid Client: GC Aesthetics Category: Social Media
Points: 3.00
Paintings of Hope
Agency: VMLY&R HEALTH / Madrid + Gilead Sciences / Madrid Client: Gilead Sciences Category: Craft / Use of Technology
Points: 3.00
Happy to be censored
Agency: beX (creative agency of be sweet_.) / Madrid + BeSweet Films / Madrid + GC Aesthetics / Barcelona Client: GC Aesthetics Category: Social Post / Single
Points: 3.00
#ToyStrike
Agency: MRM Spain / Madrid + LEE FILMS / MADRID + QMS Comunicacion / Madrid + Media Diamond / Madrid Client: Ministry of Consumer Affairs, Spanish Government Category: Social Post / Multi-Platform Series
Points: 3.00
The 36
Agency: Ogilvy Spain / Madrid Client: DIRECCIÓN GENERAL DE TRÁFICO Category: Storytelling
Points: 3.00
Scratchboards
Agency: DAVID / Madrid + Activision / Los Angeles + 900 Films / Los Angeles + Bait Shoppe / Los Angeles Client: Activision Category: Innovation & Transformation / Innovation in Out of Home
Points: 2.25
Scratchboards
Agency: DAVID / Madrid + Activision / Los Angeles + 900 Films / Los Angeles + Bait Shoppe / Los Angeles Client: Activision Category: Physical Items
Points: 2.25
Home of the Ghosts
Agency: DAVID / Madrid + DAVID / New York + Primo / Barcelona + Sizzer / Amsterdam Client: Burger King Category: Mobile Apps
Points: 1.50
Tweet Scarves
Agency: DAVID / Madrid + Twitter / London + FAR / Madrid + Passimedia / London Client: Twitter Category: Experiential & Installations / Experiential & Immersive
Points: 1.50
10 Years of Fun
Agency: DAVID / Madrid + Activision / Los Angeles + MyGosh / London Client: Activision Category: Posters / Series
Points: 1.00
10 Years of Fun
Agency: DAVID / Madrid + MyGosh / London + KING / London Client: Activision Category: Billboards & Transit / Series
Points: 1.00
Heinekicks
Agency: BBH / Singapore + Le Pub / Singapore + Pleid St + The Shoe Surgeon Client: Heineken® Category: Physical Products & Apparel
Points: 0.75
Heinekicks
Agency: BBH / Singapore + Le Pub / Singapore + Pleid St + The Shoe Surgeon Client: Heineken® Category: Promotional / Physical Items
Points: 0.75
Extraordinary is Ordinary
Agency: Wieden+Kennedy / Portland + CANADA / Barcelona + JOINT Editorial / Portland + Marmoset / Portland Client: Travel Oregon Category: Craft / Animation
Points: 0.75
Client:
Burger King
Title:
Even More Confusing Times
Category:
Writing / Single
Award:
2023 Moving Image Craft & Production Gold Pencil
Points:
45.00
Client:
LaLiga
Title:
LaLiga Kick Off
Category:
Physical Items
Award:
2023 Direct Marketing Gold Pencil
Points:
45.00
Client:
LaLiga
Title:
LaLiga Kick Off
Category:
Promotional / Physical Items
Award:
2023 Design Silver Pencil
Points:
21.00
Client:
Burger King
Title:
Even More Confusing Times
Category:
Television & VOD / Over 60 Seconds - Single
Award:
2023 Film & Video Silver Pencil
Points:
21.00
Client:
J&B
Title:
She
Category:
Online-only Films & Video / Over 60 Seconds - Single
Award:
2023 Film & Video Silver Pencil
Points:
21.00
Client:
Activision
Title:
Scratchboards
Category:
Game Marketing
Award:
2023 Gaming Gold Pencil
Points:
11.25
Client:
Unilever / Magnum
Title:
Melting Icon
Category:
Craft / Illustration
Award:
2023 Print & Promotional Silver Pencil
Points:
10.50
Client:
Unilever / Magnum
Title:
Melting Icon
Category:
Craft / Art Direction
Award:
2023 Out of Home Silver Pencil
Points:
10.50
Client:
DAVID
Title:
DAVID New ID
Category:
Brand Identity / Logo
Award:
2023 Design Bronze Pencil
Points:
9.00
Client:
ViiV Healthcare
Title:
Daniel's apartment
Category:
Public Relations
Award:
2023 Health & Wellness Bronze Pencil
Points:
9.00
Client:
J&B
Title:
She
Category:
Casting
Award:
2023 Moving Image Craft & Production Bronze Pencil
Points:
9.00
Client:
Ministry of Consumer Affairs, Spanish Government
Title:
#ToyStrike
Category:
Creative Effectiveness / Non-Profit / Charity
Award:
2023 Creative Effectiveness Bronze Pencil
Points:
9.00
Client:
DIRECCIÓN GENERAL DE TRÁFICO
Title:
The 36
Category:
Creative Use of Data
Award:
2023 Interactive & Mobile Craft Bronze Pencil
Points:
9.00
Client:
APDHE (ASSOCIATION FOR HUMAN RIGHTS SPAIN UN)
Title:
KICKIN RIGHTS CUP
Category:
Social Post / Real-time Response
Award:
2023 Social Media Bronze Pencil
Points:
9.00
Client:
IKEA
Title:
Trapped in the 90s
Category:
Influencer Marketing / Multi-Channel
Award:
2023 Social Media Bronze Pencil
Points:
9.00
Client:
Travel Oregon
Title:
Extraordinary is Ordinary
Category:
Animation / Series
Award:
2023 Moving Image Craft & Production Silver Pencil
Points:
5.25
Client:
CRUZ ROJA
Title:
Trajectory
Category:
Online-only Films & Video / Over 60 Seconds - Single
Award:
2023 Film & Video Merit Award
Points:
3.00
Client:
Ronald McDonald Children's Foundation
Title:
Captain Olson
Category:
Online-only Films & Video / Over 60 Seconds - Single
Award:
2023 Film & Video Merit Award
Points:
3.00
Client:
PepsiCo
Title:
Doritos Crunch Cancellation
Category:
Digital & Online / Gaming
Award:
2023 Direct Marketing Merit Award
Points:
3.00
Client:
Ronald McDonald Children's Foundation
Title:
Captain Olson
Category:
Long Form Video / Single
Award:
2023 Branded Entertainment Merit Award
Points:
3.00
Client:
Burger King
Title:
BZRP King
Category:
Artist / Brand Collaboration
Award:
2023 Music & Sound Craft Merit Award
Points:
3.00
Client:
IKEA
Title:
Trapped in the 90s
Category:
Experiential / In-Person Events
Award:
2023 Branded Entertainment Merit Award
Points:
3.00
Client:
DAVID
Title:
DAVID New ID
Category:
Brand Identity / Rebranding
Award:
2023 Design Merit Award
Points:
3.00
Client:
BBVA
Title:
Seeds for the Future
Category:
Brand Partnerships
Award:
2023 Branded Entertainment Merit Award
Points:
3.00
Client:
TV3 Marató
Title:
When the heart stops
Category:
Branded Content
Award:
2023 Health & Wellness Merit Award
Points:
3.00
Client:
McDonald's
Title:
The Burger that could not be
Category:
Physical Products
Award:
2023 Experiential & Immersive Merit Award
Points:
3.00
Client:
Spanish Ministry of Consumer Affairs
Title:
Sugar kids
Category:
Out of Home
Award:
2023 Health & Wellness Merit Award
Points:
3.00
Client:
J&B
Title:
She
Category:
Multicultural Impact
Award:
2023 Cultural Driver Merit Award
Points:
3.00
Client:
OLD SPICE
Title:
THE YEAR OF THE ARMPIT
Category:
Craft / Illustration
Award:
2023 Design Merit Award
Points:
3.00
Client:
Biogen - FundAME
Title:
Invisibles
Category:
Film
Award:
2023 Pharma Merit Award
Points:
3.00
Client:
GC Aesthetics
Title:
Happy to be censored
Category:
Social Media
Award:
2023 Pharma Merit Award
Points:
3.00
Client:
Gilead Sciences
Title:
Paintings of Hope
Category:
Craft / Use of Technology
Award:
2023 Pharma Merit Award
Points:
3.00
Client:
GC Aesthetics
Title:
Happy to be censored
Category:
Social Post / Single
Award:
2023 Social Media Merit Award
Points:
3.00
Client:
Ministry of Consumer Affairs, Spanish Government
Title:
#ToyStrike
Category:
Social Post / Multi-Platform Series
Award:
2023 Social Media Merit Award
Points:
3.00
Client:
DIRECCIÓN GENERAL DE TRÁFICO
Title:
The 36
Category:
Storytelling
Award:
2023 Creative Use of Data Merit Award
Points:
3.00
Client:
Activision
Title:
Scratchboards
Category:
Innovation & Transformation / Innovation in Out of Home
Award:
2023 Out of Home Bronze Pencil
Points:
2.25
Client:
Activision
Title:
Scratchboards
Category:
Physical Items
Award:
2023 Direct Marketing Bronze Pencil
Points:
2.25
Client:
Burger King
Title:
Home of the Ghosts
Category:
Mobile Apps
Award:
2023 Branded Entertainment Merit Award
Points:
1.50
Client:
Twitter
Title:
Tweet Scarves
Category:
Experiential & Installations / Experiential & Immersive
Award:
2023 Out of Home Merit Award
Points:
1.50
Client:
Activision
Title:
10 Years of Fun
Category:
Posters / Series
Award:
2023 Print & Promotional Merit Award
Points:
1.00
Client:
Activision
Title:
10 Years of Fun
Category:
Billboards & Transit / Series
Award:
2023 Out of Home Merit Award
Points:
1.00
Client:
Heineken®
Title:
Heinekicks
Category:
Physical Products & Apparel
Award:
2023 Print & Promotional Merit Award
Points:
0.75
Client:
Heineken®
Title:
Heinekicks
Category:
Promotional / Physical Items
Award:
2023 Design Merit Award
Points:
0.75