The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Country Rankings
United States
Client
Title
Category
Award
Points
Fearless Girl
Agency: McCann / New York + Visbal Sculpture, Inc / Delaware + Traction Creative / New York Client: State Street Global Advisors Category: Social Engagement / Community Building
Points: 25.0
G Active - Water Made Active
Agency: TBWA\Chiat\Day / Los Angeles Client: Gatorade Category: Craft / Use of Visuals
Points: 25.0
11 Herbs & Spices
Agency: Wieden+Kennedy / Portland Client: KFC Category: Branded Social Post / Single
Points: 15.0
Welcome to @Apple
Agency: TBWAMedia Arts Lab / Los Angeles Client: Apple Category: Social Engagement / User-Generated Content
Points: 15.0
@Wendys Wit
Agency: VML / Kansas City + Wendy's / Dublin Client: Wendy's Category: Branded Social Channel
Points: 10.0
#BackedByAxe
Agency: WP Narrative_ / New York Client: SHOWTIME Networks Inc. Category: Branded Social Channel
Points: 10.0
Converticals
Agency: BBDO / New York + BBDO Studios / New York + VisualCountry Client: Lowe's Category: Branded Social Post / Single
Points: 10.0
Facts First
Agency: Figliulo&Partners / New York Client: CNN Category: Branded Social Post / Single
Points: 10.0
Exclusive the Rainbow case study
Agency: DDB / Chicago + Starcom / Chicago + Mediacom / Chicago + Olson Engage / Chicago Client: Mars Wrigley Confectionery Category: Branded Social Post / Campaign
Points: 10.0
Welcome to @Apple
Agency: TBWAMedia Arts Lab / Los Angeles Client: Apple Category: Social Engagement / Community Building
Points: 10.0
Live Looper
Agency: BBDO / New York + BBDO Studios / New York Client: Downtown Records Category: Innovation in Social Media
Points: 10.0
Welcome to @Apple
Agency: TBWAMedia Arts Lab / Los Angeles Client: Apple Category: Branded Social Channel
Points: 2.0
Oddly IKEA
Agency: Ogilvy / New York Client: IKEA Category: Branded Social Post / Single
Points: 2.0
Litbaits
Agency: Dieste, Inc. / Dallas Client: The Wild Detectives Category: Branded Social Post / Campaign
Points: 2.0
Comedy Festival
Agency: Figliulo&Partners / New York Client: Virgin Atlantic Airways Category: Branded Social Post / Campaign
Points: 2.0
The Home Depot Built-In Pins
Agency: 22squared / Atlanta, Tampa + 22Pictures / Atlanta Client: The Home Depot, Inc. Category: Branded Social Post / Campaign
Points: 2.0
Marias vs Maria
Agency: The Community / Miami Client: The Community Category: Branded Social Post / Real-Time Response
Points: 2.0
11 Herbs & Spices
Agency: Wieden+Kennedy / Portland Client: KFC Category: Branded Social Post / Real-Time Response
Points: 2.0
Open Gallery
Agency: R/GA / Chicago Client: LIFEWTR Category: Social Engagement / User-Generated Content
Points: 2.0
#BackedByAxe
Agency: WP Narrative_ / New York Client: SHOWTIME Networks Inc. Category: Social Engagement / Community Building
Points: 2.0
Game of Thrones: Ice & Fire
Agency: 360i / New York Client: HBO Category: Social Engagement / Community Building
Points: 2.0
Marias vs Maria
Agency: The Community / Miami Client: The Community Category: Social Engagement / Community Building
Points: 2.0
Pop Your Bubble
Agency: Edible - A Daniel J. Edelman Agency / New York Client: KIND Snacks/KIND Foundation Category: Social Engagement / Community Building
Points: 2.0
How to Write a Poem
Agency: FCB / Chicago Client: Clark Street Bridge Category: Craft / Writing
Points: 2.0
Converticals
Agency: BBDO / New York + BBDO Studios / New York + VisualCountry Client: Lowe's Category: Craft / Use of Visuals
Points: 2.0
The Most Well Reviewed City On Amazon
Agency: Barkley / Kansas City Client: Kansas City Economic Development Category: Innovation in Social Media
Points: 2.0
41 Steps
Agency: TBWA\Chiat\Day / Los Angeles Client: Gatorade Category: Innovation in Social Media
Points: 2.0
Share a Coke 1,000 Name Celebration
Agency: Fitzco//McCann / Atlanta + Casanova//McCann / New York Client: Coca-Cola Category: Innovation in Social Media
Points: 2.0
Pop Your Bubble
Agency: Edible - A Daniel J. Edelman Agency / New York Client: KIND Snacks/KIND Foundation Category: Innovation in Social Media
Points: 2.0
Client:
State Street Global Advisors
Title:
Fearless Girl
Category:
Social Engagement / Community Building
Award:
2018 Social Media Gold Pencil
Points:
25.0
Client:
Gatorade
Title:
G Active - Water Made Active
Category:
Craft / Use of Visuals
Award:
2018 Social Media Gold Pencil
Points:
25.0
Client:
KFC
Title:
11 Herbs & Spices
Category:
Branded Social Post / Single
Award:
2018 Social Media Silver Pencil
Points:
15.0
Client:
Apple
Title:
Welcome to @Apple
Category:
Social Engagement / User-Generated Content
Award:
2018 Social Media Silver Pencil
Points:
15.0
Client:
Wendy's
Title:
@Wendys Wit
Category:
Branded Social Channel
Award:
2018 Social Media Bronze Pencil
Points:
10.0
Client:
SHOWTIME Networks Inc.
Title:
#BackedByAxe
Category:
Branded Social Channel
Award:
2018 Social Media Bronze Pencil
Points:
10.0
Client:
Lowe's
Title:
Converticals
Category:
Branded Social Post / Single
Award:
2018 Social Media Bronze Pencil
Points:
10.0
Client:
CNN
Title:
Facts First
Category:
Branded Social Post / Single
Award:
2018 Social Media Bronze Pencil
Points:
10.0
Client:
Mars Wrigley Confectionery
Title:
Exclusive the Rainbow case study
Category:
Branded Social Post / Campaign
Award:
2018 Social Media Bronze Pencil
Points:
10.0
Client:
Apple
Title:
Welcome to @Apple
Category:
Social Engagement / Community Building
Award:
2018 Social Media Bronze Pencil
Points:
10.0
Client:
Downtown Records
Title:
Live Looper
Category:
Innovation in Social Media
Award:
2018 Social Media Bronze Pencil
Points:
10.0
Client:
Apple
Title:
Welcome to @Apple
Category:
Branded Social Channel
Award:
2018 Social Media Merit Award
Points:
2.0
Client:
IKEA
Title:
Oddly IKEA
Category:
Branded Social Post / Single
Award:
2018 Social Media Merit Award
Points:
2.0
Client:
The Wild Detectives
Title:
Litbaits
Category:
Branded Social Post / Campaign
Award:
2018 Social Media Merit Award
Points:
2.0
Client:
Virgin Atlantic Airways
Title:
Comedy Festival
Category:
Branded Social Post / Campaign
Award:
2018 Social Media Merit Award
Points:
2.0
Client:
The Home Depot, Inc.
Title:
The Home Depot Built-In Pins
Category:
Branded Social Post / Campaign
Award:
2018 Social Media Merit Award
Points:
2.0
Client:
The Community
Title:
Marias vs Maria
Category:
Branded Social Post / Real-Time Response
Award:
2018 Social Media Merit Award
Points:
2.0
Client:
KFC
Title:
11 Herbs & Spices
Category:
Branded Social Post / Real-Time Response
Award:
2018 Social Media Merit Award
Points:
2.0
Client:
LIFEWTR
Title:
Open Gallery
Category:
Social Engagement / User-Generated Content
Award:
2018 Social Media Merit Award
Points:
2.0
Client:
SHOWTIME Networks Inc.
Title:
#BackedByAxe
Category:
Social Engagement / Community Building
Award:
2018 Social Media Merit Award
Points:
2.0
Client:
HBO
Title:
Game of Thrones: Ice & Fire
Category:
Social Engagement / Community Building
Award:
2018 Social Media Merit Award
Points:
2.0
Client:
The Community
Title:
Marias vs Maria
Category:
Social Engagement / Community Building
Award:
2018 Social Media Merit Award
Points:
2.0
Client:
KIND Snacks/KIND Foundation
Title:
Pop Your Bubble
Category:
Social Engagement / Community Building
Award:
2018 Social Media Merit Award
Points:
2.0
Client:
Clark Street Bridge
Title:
How to Write a Poem
Category:
Craft / Writing
Award:
2018 Social Media Merit Award
Points:
2.0
Client:
Lowe's
Title:
Converticals
Category:
Craft / Use of Visuals
Award:
2018 Social Media Merit Award
Points:
2.0
Client:
Kansas City Economic Development
Title:
The Most Well Reviewed City On Amazon
Category:
Innovation in Social Media
Award:
2018 Social Media Merit Award
Points:
2.0
Client:
Gatorade
Title:
41 Steps
Category:
Innovation in Social Media
Award:
2018 Social Media Merit Award
Points:
2.0
Client:
Coca-Cola
Title:
Share a Coke 1,000 Name Celebration
Category:
Innovation in Social Media
Award:
2018 Social Media Merit Award
Points:
2.0