The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Holding Company Rankings
Omnicom Group
Client
Title
Category
Award
Points
SMOOOTH
Agency: NORD DDB / Stockholm + DDB House Agency / Stockholm Client: Klarna Category: Brand Transformation
Points: 15.0
Until We All Belong
Agency: Clemenger BBDO / Melbourne Client: Airbnb Category: Brand Voice
Points: 15.0
60th GRAMMYs - Play the City
Agency: TBWA\Chiat\Day / Los Angeles + TOOL of North America / Los Angeles + Rock Paper Scissors / Los Angeles Client: The Recording Academy Category: Experiential / Digital Installations
Points: 15.0
Prescribed to Death
Agency: Ketchum / New York & Chicago + Energy BBDO / Chicago Client: National Safety Council Category: Public Relations
Points: 15.0
Emerging species
Agency: DDB, / Paris + Merci Michel / Paris + Eddy / Paris + Brunch Studio / Paris Client: Hasbro Category: Craft / Art Direction
Points: 15.0
Re:scam
Agency: DDB Group New Zealand / Auckland Client: Netsafe Category: Innovation in Interactive / Online
Points: 15.0
Code Severe
Agency: AMV BBDO / London + Unltd. Productions / London + 750mph / London Client: National Counter Terrorism Police Category: Online / Branded Podcast
Points: 15.0
Live Looper
Agency: BBDO / New York + BBDO Studios / New York Client: Downtown Records Category: Craft / Music / Sound
Points: 15.0
Sway
Agency: TBWAMedia Arts Lab / Los Angeles Client: Apple Category: Craft - Direction / Single
Points: 15.0
General Howe's Dog
Agency: BBDO / New York + Biscuit Filmworks / Los Angeles Client: Mars Petcare / Pedigree Category: Broadcast / Short Form - Single
Points: 15.0
Notes
Agency: BBDO / Toronto + Skin & Bones / Toronto Client: Take Note Category: Craft - Writing / Single
Points: 15.0
Sway
Agency: TBWAMedia Arts Lab / Los Angeles Client: Apple Category: Craft - Editing / Single
Points: 15.0
The Pedigree Child Replacement Programme
Agency: Colenso BBDO / Auckland Client: Mars Category: Television / Short Form - Campaign
Points: 15.0
Exclusive the Rainbow live event
Agency: DDB / Chicago + Starcom / Chicago + Mediacom / Chicago + Olson Engage / Chicago Client: Mars Wrigley Confectionery Category: Online / Live Webcast
Points: 15.0
The Gene Project
Agency: adam&eveDDB / London + Framestore / London Client: Marmite Category: Television / Long Form - Single
Points: 15.0
Welcome to @Apple
Agency: TBWAMedia Arts Lab / Los Angeles Client: Apple Category: Social Engagement / User-Generated Content
Points: 15.0
Unseen Stars
Agency: BBDO / New York + ObscuraDigital Client: GE Category: Experiential / Live Events
Points: 15.0
Sway
Agency: TBWAMedia Arts Lab / Los Angeles Client: Apple Category: Craft - Use of Music / Licensed / Adapted Music - Single or Campaign
Points: 15.0
Re:scam
Agency: DDB Group New Zealand / Auckland Client: Netsafe Category: Web / Utility
Points: 15.0
G Active - Water Made Active
Agency: TBWA\Chiat\Day / Los Angeles Client: Gatorade Category: Craft / Animation - Single or Series
Points: 15.0
Music Liberates Music
Agency: BBDO / New York + PhantoscopicLtd Client: Bacardi Category: Cross-Channel / Digital Cross-Channel
Points: 15.0
Exclusive the Rainbow Outro
Agency: DDB / Chicago + Starcom / Chicago + Mediacom / Chicago + Olson Engage / Chicago Client: Mars Wrigley Confectionery Category: Online Films & Video / Long Form - Single
Points: 15.0
The Pedigree Child Replacement Programme
Agency: Colenso BBDO / Auckland Client: Mars Category: Integrated Branding
Points: 15.0
Box of Greatness
Agency: BBDO / New York + EG+ Worldwide / New York Client: Foot Locker Category: Influencer Marketing / Multi-Channel
Points: 15.0
Made of Brazilian Summer
Agency: AlmapBBDO / São Paulo Client: Alpargatas Category: Craft / Art Direction - Single or Campaign
Points: 15.0
#Blood Normal
Agency: AMV BBDO / London + Somesuch & Co / London Client: Essity Libresse Bodyform Category: Integrated Branding / Integrated Online
Points: 15.0
Give Registry
Agency: Clemenger BBDO / Melbourne Client: Myer Category: Media Relations
Points: 15.0
Prescribed to Death
Agency: Energy BBDO / Chicago Client: National Safety Council Category: Experiential / Immersive / Events
Points: 15.0
Client:
Klarna
Title:
SMOOOTH
Category:
Brand Transformation
Award:
2018 Cross-Platform Silver Pencil
Points:
15.0
Client:
Airbnb
Title:
Until We All Belong
Category:
Brand Voice
Award:
2018 Public Relations Silver Pencil
Points:
15.0
Client:
The Recording Academy
Title:
60th GRAMMYs - Play the City
Category:
Experiential / Digital Installations
Award:
2018 Interactive Silver Pencil
Points:
15.0
Client:
National Safety Council
Title:
Prescribed to Death
Category:
Public Relations
Award:
2018 Health, Wellness & Pharma Silver Pencil
Points:
15.0
Client:
Hasbro
Title:
Emerging species
Category:
Craft / Art Direction
Award:
2018 Interactive Silver Pencil
Points:
15.0
Client:
Netsafe
Title:
Re:scam
Category:
Innovation in Interactive / Online
Award:
2018 Interactive Silver Pencil
Points:
15.0
Client:
National Counter Terrorism Police
Title:
Code Severe
Category:
Online / Branded Podcast
Award:
2018 Radio Silver Pencil
Points:
15.0
Client:
Downtown Records
Title:
Live Looper
Category:
Craft / Music / Sound
Award:
2018 Mobile Silver Pencil
Points:
15.0
Client:
Apple
Title:
Sway
Category:
Craft - Direction / Single
Award:
2018 Moving Image Craft Silver Pencil
Points:
15.0
Client:
Mars Petcare / Pedigree
Title:
General Howe's Dog
Category:
Broadcast / Short Form - Single
Award:
2018 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Take Note
Title:
Notes
Category:
Craft - Writing / Single
Award:
2018 Moving Image Craft Silver Pencil
Points:
15.0
Client:
Apple
Title:
Sway
Category:
Craft - Editing / Single
Award:
2018 Moving Image Craft Silver Pencil
Points:
15.0
Client:
Mars
Title:
The Pedigree Child Replacement Programme
Category:
Television / Short Form - Campaign
Award:
2018 Film Silver Pencil
Points:
15.0
Client:
Mars Wrigley Confectionery
Title:
Exclusive the Rainbow live event
Category:
Online / Live Webcast
Award:
2018 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Marmite
Title:
The Gene Project
Category:
Television / Long Form - Single
Award:
2018 Film Silver Pencil
Points:
15.0
Client:
Apple
Title:
Welcome to @Apple
Category:
Social Engagement / User-Generated Content
Award:
2018 Social Media Silver Pencil
Points:
15.0
Client:
GE
Title:
Unseen Stars
Category:
Experiential / Live Events
Award:
2018 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Apple
Title:
Sway
Category:
Craft - Use of Music / Licensed / Adapted Music - Single or Campaign
Award:
2018 Moving Image Craft Silver Pencil
Points:
15.0
Client:
Netsafe
Title:
Re:scam
Category:
Web / Utility
Award:
2018 UX / UI Silver Pencil
Points:
15.0
Client:
Gatorade
Title:
G Active - Water Made Active
Category:
Craft / Animation - Single or Series
Award:
2018 Design Silver Pencil
Points:
15.0
Client:
Bacardi
Title:
Music Liberates Music
Category:
Cross-Channel / Digital Cross-Channel
Award:
2018 UX / UI Silver Pencil
Points:
15.0
Client:
Mars Wrigley Confectionery
Title:
Exclusive the Rainbow Outro
Category:
Online Films & Video / Long Form - Single
Award:
2018 Film Silver Pencil
Points:
15.0
Client:
Mars
Title:
The Pedigree Child Replacement Programme
Category:
Integrated Branding
Award:
2018 Cross-Platform Silver Pencil
Points:
15.0
Client:
Foot Locker
Title:
Box of Greatness
Category:
Influencer Marketing / Multi-Channel
Award:
2018 Social Influencer Marketing Silver Pencil
Points:
15.0
Client:
Alpargatas
Title:
Made of Brazilian Summer
Category:
Craft / Art Direction - Single or Campaign
Award:
2018 Print & Outdoor Silver Pencil
Points:
15.0
Client:
Essity Libresse Bodyform
Title:
#Blood Normal
Category:
Integrated Branding / Integrated Online
Award:
2018 Cross-Platform Silver Pencil
Points:
15.0
Client:
Myer
Title:
Give Registry
Category:
Media Relations
Award:
2018 Public Relations Silver Pencil
Points:
15.0
Client:
Getty Images
Title:
Nosferatu
Category:
Websites
Award:
2018 Interactive Silver Pencil
Points:
15.0