The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Network Rankings
BBDO Worldwide
Client
Title
Category
Award
Points
Dads #ShareTheLoad
Agency: BBDO India / Mumbai Client: P&G India Category: Online Films & Video / Short Form - Single
Points: 5.0
Blood
Agency: AMV BBDO / London Client: SCA Bodyform Category: Online Films & Video / Short Form - Single
Points: 5.0
Unimpossible FIlms
Agency: BBDO / New York Client: GE Category: Online Films & Video / Short Form - Campaign
Points: 5.0
Ticket Twosdays
Agency: BBDO / New York + Arts & Sciences / New York Client: AT&T Category: Online Films & Video / Short Form - Campaign
Points: 5.0
Magic Words - The Book
Agency: AlmapBBDO / São Paulo Client: HP Category: Innovation in Design / Print Design
Points: 5.0
Dr. Oetker Baking App
Agency: BBDO GmbH / Duesseldorf Client: Dr. August Oetker Nahrungsmittel KG Category: Mobile / Utility
Points: 5.0
The Conscious Crossing
Agency: Clemenger BBDO / Wellington + Flare / Wellington Client: KiwiRail Category: Physical Product
Points: 5.0
The Unseen
Agency: BBDO / New York + Anonymous Content / Los Angeles Client: AT&T Category: Online Films & Video / Long Form - Single
Points: 5.0
Made In A Minute
Agency: BBDO / New York Client: Lowe's Category: Innovation in Design / Digital Design
Points: 5.0
Meet Graham
Agency: Clemenger BBDO / Melbourne Client: Transport Accident Commission (Victoria) Category: Websites
Points: 5.0
Buchhandlung Heinrich Hugendubel – „Smartbon“
Agency: Interone BBDO / Munich Client: Buchhandlung Heinrich Hugendubel Category: Integrated Digital & Physical Product
Points: 5.0
Magic Words - The Unwritten Stories
Agency: AlmapBBDO / São Paulo Client: HP Category: Cross-Channel / Digital / Physical Cross-Channel
Points: 5.0
The Toughest Letter
Agency: Energy BBDO / Chicago Client: Off The Street Club Category: Under 100K Budget
Points: 5.0
Flags
Agency: AlmapBBDO / São Paulo Client: Visa Category: Craft / Art Direction - Single or Campaign
Points: 5.0
Save Their Tears
Agency: Impact BBDO / Dubai Client: Johnson & Johnson Category: Craft / Art Direction - Single or Campaign
Points: 5.0
Foot Locker Audio Tours
Agency: BBDO / New York + EG Plus / New York Client: Foot Locker Category: Ambient / P.O.P. & In-Store - Single
Points: 5.0
Snickers Live Super Bowl Ad
Agency: BBDO / New York + O Positive / New York Client: Mars Chocolate North America - Snickers Category: Innovation in Film / Television / Cinema
Points: 5.0
Amnesty Unblocker
Agency: Colenso BBDO / Auckland Client: Amnesty International Category: Online Advertising / Banners
Points: 5.0
Wrigley - Classics Last Longer
Agency: BBDO GmbH / Duesseldorf Client: Wrigley GmbH Category: Craft / Illustration - Single or Campaign
Points: 5.0
Evan
Agency: BBDO / New York + Smuggler / Los Angeles Client: Sandy Hook Promise Category: Innovation in Film / Online
Points: 5.0
Stop the Hunger
Agency: Impact BBDO / Dubai Client: Mars Category: Online Advertising / Interactive Video
Points: 5.0
Stop the Hunger
Agency: Impact BBDO / Dubai Client: Mars Category: Innovation in Film / Online
Points: 5.0
Endless Possibilities
Agency: AlmapBBDO / São Paulo Client: Getty Images Category: Websites
Points: 5.0
Magic Words - The Unwritten Stories
Agency: AlmapBBDO / São Paulo Client: HP Category: Ambient / Immersive / Installations
Points: 5.0
Magic Words - The Unwritten Stories
Agency: AlmapBBDO / São Paulo Client: HP Category: Websites
Points: 5.0
Science4Refugees - ResearchBuddies
Agency: Interone BBDO / Munich Client: Euraxess - Researchers in Motion Category: Websites
Points: 5.0
Meet Graham
Agency: Clemenger BBDO / Melbourne Client: Transport Accident Commission (Victoria) Category: Ambient / Immersive / Digital Installations
Points: 5.0
Skip Friday 13
Agency: Impact BBDO / Dubai Client: La Libanaise Des Jeux Category: Websites
Points: 5.0
#LeyDeMierda (#ShitLaw)
Agency: GarnierBBDO / San José Client: Territorio de Zaguates Category: Events & Experiential
Points: 5.0
Making Sense of Dyslexia
Agency: Impact BBDO / Dubai Client: Sydlexia Category: Innovation in Print & Outdoor / Print
Points: 5.0
The Soundlounge Poster
Agency: BBDO GmbH / Duesseldorf Client: CraftWork - a brand of ad agencyservices GmbH Category: Self-Promotion
Points: 5.0
Endless Possibilities
Agency: AlmapBBDO / São Paulo Client: Getty Images Category: Craft / Visual Effects / Animation
Points: 5.0
Orgasm Sound Library
Agency: Proximity / Madrid Client: BIJOUX INDISCRETS Category: Craft / Music / Sound
Points: 5.0
Endless Possibilities
Agency: AlmapBBDO / São Paulo Client: Getty Images Category: Digital / Social Media & Viral Marketing
Points: 5.0
Dr. Oetker Baking App
Agency: BBDO GmbH / Duesseldorf Client: Dr. August Oetker Nahrungsmittel KG Category: Use of Technology
Points: 5.0
Starving Artists
Agency: BBDO / New York Client: Mars Chocolate North America - Snickers Crisper Category: Custom Content
Points: 5.0
Hungerithm
Agency: Clemenger BBDO / Melbourne Client: Mars Chocolate Australia Category: Digital / Social Media & Viral Marketing
Points: 5.0
Dads #ShareTheLoad (Film Case)
Agency: BBDO India / Mumbai Client: P&G India Category: Digital / Social Media & Viral Marketing
Points: 5.0
The doll that chose to drive
Agency: Proximity / Barcelona + Post23 / Barcelona Client: Audi Spain Category: Digital / Social Media & Viral Marketing
Points: 5.0
A Vote for Good
Agency: BBDO / New York Client: Mars Petcare - Pedigree Category: Broadcast / Short Form - Single
Points: 5.0
Change the Work Climate
Agency: BBDO / Toronto Client: BBDO Toronto Category: Self-Promotion
Points: 5.0
Dads #ShareTheLoad (Integrated Case)
Agency: BBDO India / Mumbai Client: P&G India Category: Integrated Campaign
Points: 5.0
HELPMET
Agency: BBDO / Bangkok Client: Thai Health Promotion Foundation Category: Use of Technology / Physical Product & Mobile Integration
Points: 5.0
The doll that chose to drive
Agency: Proximity / Barcelona + Post23 / Barcelona Client: Audi Spain Category: Craft / Art Direction - Single or Campaign
Points: 5.0
Dads #ShareTheLoad
Agency: BBDO India / Mumbai Client: P&G India Category: Craft / Writing - Single or Campaign
Points: 5.0
Judo Kid
Agency: BBDO / New York + Smuggler / Los Angeles Client: American Family Insurance Category: Craft - Direction / Direction - Single
Points: 5.0
Charles
Agency: AlmapBBDO / São Paulo Client: Getty Images Category: Publishing / Newspaper - Single
Points: 5.0
Francis
Agency: AlmapBBDO / São Paulo Client: Getty Images Category: Publishing / Newspaper - Single
Points: 5.0
Client:
P&G India
Title:
Dads #ShareTheLoad
Category:
Online Films & Video / Short Form - Single
Award:
2017 Film Merit Award
Points:
5.0
Client:
SCA Bodyform
Title:
Blood
Category:
Online Films & Video / Short Form - Single
Award:
2017 Film Merit Award
Points:
5.0
Client:
GE
Title:
Unimpossible FIlms
Category:
Online Films & Video / Short Form - Campaign
Award:
2017 Film Merit Award
Points:
5.0
Client:
AT&T
Title:
Ticket Twosdays
Category:
Online Films & Video / Short Form - Campaign
Award:
2017 Film Merit Award
Points:
5.0
Client:
HP
Title:
Magic Words - The Book
Category:
Innovation in Design / Print Design
Award:
2017 Design Merit Award
Points:
5.0
Client:
Dr. August Oetker Nahrungsmittel KG
Title:
Dr. Oetker Baking App
Category:
Mobile / Utility
Award:
2017 UX / UI Merit Award
Points:
5.0
Client:
KiwiRail
Title:
The Conscious Crossing
Category:
Physical Product
Award:
2017 Intellectual Property Merit Award
Points:
5.0
Client:
AT&T
Title:
The Unseen
Category:
Online Films & Video / Long Form - Single
Award:
2017 Film Merit Award
Points:
5.0
Client:
Lowe's
Title:
Made In A Minute
Category:
Innovation in Design / Digital Design
Award:
2017 Design Merit Award
Points:
5.0
Client:
Transport Accident Commission (Victoria)
Title:
Meet Graham
Category:
Websites
Award:
2017 Interactive Merit Award
Points:
5.0
Client:
Buchhandlung Heinrich Hugendubel
Title:
Buchhandlung Heinrich Hugendubel – „Smartbon“
Category:
Integrated Digital & Physical Product
Award:
2017 Intellectual Property Merit Award
Points:
5.0
Client:
HP
Title:
Magic Words - The Unwritten Stories
Category:
Cross-Channel / Digital / Physical Cross-Channel
Award:
2017 UX / UI Merit Award
Points:
5.0
Client:
Off The Street Club
Title:
The Toughest Letter
Category:
Under 100K Budget
Award:
2017 Film Merit Award
Points:
5.0
Client:
Visa
Title:
Flags
Category:
Craft / Art Direction - Single or Campaign
Award:
2017 Print & Outdoor Merit Award
Points:
5.0
Client:
Johnson & Johnson
Title:
Save Their Tears
Category:
Craft / Art Direction - Single or Campaign
Award:
2017 Print & Outdoor Merit Award
Points:
5.0
Client:
Foot Locker
Title:
Foot Locker Audio Tours
Category:
Ambient / P.O.P. & In-Store - Single
Award:
2017 Direct Marketing Merit Award
Points:
5.0
Client:
Mars Chocolate North America - Snickers
Title:
Snickers Live Super Bowl Ad
Category:
Innovation in Film / Television / Cinema
Award:
2017 Film Merit Award
Points:
5.0
Client:
Amnesty International
Title:
Amnesty Unblocker
Category:
Online Advertising / Banners
Award:
2017 Interactive Merit Award
Points:
5.0
Client:
Wrigley GmbH
Title:
Wrigley - Classics Last Longer
Category:
Craft / Illustration - Single or Campaign
Award:
2017 Print & Outdoor Merit Award
Points:
5.0
Client:
Lowe's
Title:
In-a-Snap
Category:
Innovation in Film / Online
Award:
2017 Film Merit Award
Points:
5.0
Client:
Sandy Hook Promise
Title:
Evan
Category:
Innovation in Film / Online
Award:
2017 Film Merit Award
Points:
5.0
Client:
Audi
Title:
Curves
Category:
Typography / Static
Award:
2017 Design Merit Award
Points:
5.0
Client:
Mars
Title:
Stop the Hunger
Category:
Online Advertising / Interactive Video
Award:
2017 Interactive Merit Award
Points:
5.0
Client:
Mars
Title:
Stop the Hunger
Category:
Innovation in Film / Online
Award:
2017 Film Merit Award
Points:
5.0
Client:
Getty Images
Title:
Endless Possibilities
Category:
Websites
Award:
2017 Mobile Merit Award
Points:
5.0
Client:
HP
Title:
Magic Words - The Unwritten Stories
Category:
Ambient / Immersive / Installations
Award:
2017 Direct Marketing Merit Award
Points:
5.0
Client:
HP
Title:
Magic Words - The Unwritten Stories
Category:
Websites
Award:
2017 Mobile Merit Award
Points:
5.0
Client:
Euraxess - Researchers in Motion
Title:
Science4Refugees - ResearchBuddies
Category:
Websites
Award:
2017 Mobile Merit Award
Points:
5.0
Client:
Transport Accident Commission (Victoria)
Title:
Meet Graham
Category:
Ambient / Immersive / Digital Installations
Award:
2017 Interactive Merit Award
Points:
5.0
Client:
La Libanaise Des Jeux
Title:
Skip Friday 13
Category:
Websites
Award:
2017 Mobile Merit Award
Points:
5.0
Client:
Territorio de Zaguates
Title:
#LeyDeMierda (#ShitLaw)
Category:
Events & Experiential
Award:
2017 Public Relations Merit Award
Points:
5.0
Client:
Sydlexia
Title:
Making Sense of Dyslexia
Category:
Innovation in Print & Outdoor / Print
Award:
2017 Print & Outdoor Merit Award
Points:
5.0
Client:
CraftWork - a brand of ad agencyservices GmbH
Title:
The Soundlounge Poster
Category:
Self-Promotion
Award:
2017 Interactive Merit Award
Points:
5.0
Client:
Getty Images
Title:
Endless Possibilities
Category:
Craft / Visual Effects / Animation
Award:
2017 Interactive Merit Award
Points:
5.0
Client:
BIJOUX INDISCRETS
Title:
Orgasm Sound Library
Category:
Craft / Music / Sound
Award:
2017 Interactive Merit Award
Points:
5.0
Client:
Getty Images
Title:
Endless Possibilities
Category:
Digital / Social Media & Viral Marketing
Award:
2017 Direct Marketing Merit Award
Points:
5.0
Client:
Dr. August Oetker Nahrungsmittel KG
Title:
Dr. Oetker Baking App
Category:
Use of Technology
Award:
2017 Mobile Merit Award
Points:
5.0
Client:
Mars Chocolate North America - Snickers Crisper
Title:
Starving Artists
Category:
Custom Content
Award:
2017 Radio Merit Award
Points:
5.0
Client:
Mars Chocolate Australia
Title:
Hungerithm
Category:
Digital / Social Media & Viral Marketing
Award:
2017 Direct Marketing Merit Award
Points:
5.0
Client:
P&G India
Title:
Dads #ShareTheLoad (Film Case)
Category:
Digital / Social Media & Viral Marketing
Award:
2017 Direct Marketing Merit Award
Points:
5.0
Client:
Audi Spain
Title:
The doll that chose to drive
Category:
Digital / Social Media & Viral Marketing
Award:
2017 Direct Marketing Merit Award
Points:
5.0
Client:
Mars Petcare - Pedigree
Title:
A Vote for Good
Category:
Broadcast / Short Form - Single
Award:
2017 Branded Entertainment Merit Award
Points:
5.0
Client:
BBDO Toronto
Title:
Change the Work Climate
Category:
Self-Promotion
Award:
2017 Direct Marketing Merit Award
Points:
5.0
Client:
P&G India
Title:
Dads #ShareTheLoad (Integrated Case)
Category:
Integrated Campaign
Award:
2017 Public Relations Merit Award
Points:
5.0
Client:
Thai Health Promotion Foundation
Title:
HELPMET
Category:
Use of Technology / Physical Product & Mobile Integration
Award:
2017 Mobile Merit Award
Points:
5.0
Client:
Audi Spain
Title:
The doll that chose to drive
Category:
Craft / Art Direction - Single or Campaign
Award:
2017 Direct Marketing Merit Award
Points:
5.0
Client:
P&G India
Title:
Dads #ShareTheLoad
Category:
Craft / Writing - Single or Campaign
Award:
2017 Direct Marketing Merit Award
Points:
5.0
Client:
American Family Insurance
Title:
Judo Kid
Category:
Craft - Direction / Direction - Single
Award:
2017 Moving Image Craft Merit Award
Points:
5.0
Client:
Getty Images
Title:
Charles
Category:
Publishing / Newspaper - Single
Award:
2017 Print & Outdoor Merit Award
Points:
5.0
Client:
Getty Images
Title:
Francis
Category:
Publishing / Newspaper - Single
Award:
2017 Print & Outdoor Merit Award
Points:
5.0
