The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Network Rankings
Ogilvy Group
Client
Title
Category
Award
Points
Ricky Brasil
Agency: Ogilvy Brasil / São Paulo + Forbes Brasil / São Paulo + Trator Filmes / São Paulo + Nexo.AI / São Paulo Client: Forbes Brasil Category: Creative Use of Data / Data Visualization
Points: 25.0
First Steps Newspaper Series
Agency: Ogilvy / Chicago Client: SC Johnson - Kiwi Category: Publishing / Newspaper - Campaign
Points: 25.0
DNA Discounts
Agency: Ogilvy Colombia / Bogotá + Ogilvy Mexico / Mexico City Client: Aeromexico Category: Digital & Online / Social Media & Viral Marketing - Single
Points: 25.0
Ricky Brasil
Agency: Ogilvy Brasil / São Paulo + Forbes Brasil / São Paulo + Trator Filmes / São Paulo + Nexo.AI / São Paulo Client: Forbes Brasil Category: Creative Use of Data / Storytelling
Points: 25.0
DNA Discounts
Agency: Ogilvy Colombia / Bogotá + Ogilvy Mexico / Mexico City Client: Aeromexico Category: Non-traditional & Guerrilla Marketing
Points: 25.0
DNA Discounts
Agency: Ogilvy Colombia / Bogotá + Ogilvy Mexico / Mexico City Client: Aeromexico Category: Online Video / Online-only Video - Single
Points: 25.0
First Steps Craft Series
Agency: Ogilvy / Chicago Client: SC Johnson - Kiwi Category: Craft / Writing
Points: 25.0
KINGO. affordable solar energy on demand
Agency: Ogilvy Colombia / Bogotá + Ogilvy Guatemala / Ciudad de Guatemala + KINGO / Ciudad de Guatemala Client: KINGO Category: Craft - Use of Digital Devices / Smart Devices & Platforms
Points: 25.0
DNA Discounts
Agency: Ogilvy Colombia / Bogotá + Ogilvy Mexico / Mexico City Client: Aeromexico Category: Media Relations
Points: 25.0
No need to fly – around the world in Germany
Agency: Ogilvy / Germany Client: German Rail Category: Use of Technology
Points: 25.0
Last Germ
Agency: Ogilvy / Chicago Client: SC Johnson - Lysoform Category: Craft / Writing - Campaign
Points: 25.0
SAVOR SAVER
Agency: Ogilvy Colombia / Bogotá Client: MINISTERIO DE SALUD PUBLICA DE ECUADOR Category: Physical Product
Points: 25.0
The Tiniest Listing
Agency: Ogilvy / Chicago Client: Cook County Hospital Category: Public Relations
Points: 25.0
Lyric Newspaper Series
Agency: Ogilvy / Chicago Client: Lyric Opera Category: Publishing / Newspaper - Campaign
Points: 15.0
Dragster
Agency: Ogilvy / Hong Kong Client: Birdland (Hong Kong) Ltd Category: Promotional / Collateral / Posters - Single
Points: 15.0
Shuttle
Agency: Ogilvy / Hong Kong Client: Birdland (Hong Kong) Ltd Category: Promotional / Collateral / Posters - Single
Points: 15.0
Whopper Neutrality
Agency: DAVID The Agency / Miami + Burger King / Miami Client: Burger King Category: Online Video / Online-only Video - Single
Points: 15.0
BK Bot
Agency: DAVID The Agency / Miami + Burger King / Miami Client: Burger King Category: Craft / Writing
Points: 15.0
DNA Discounts
Agency: Ogilvy Colombia / Bogotá + Ogilvy Mexico / Mexico City Client: Aeromexico Category: Innovation in Direct Marketing
Points: 15.0
DNA Discounts
Agency: Ogilvy Colombia / Bogotá + Ogilvy Mexico / Mexico City Client: Aeroméxico Category: Online Films & Video / Long Form - Single
Points: 15.0
Last Germ: Day 8 - Birthday Party
Agency: Ogilvy / Chicago Client: SC Johnson - Lysoform Category: Broadcast / Single
Points: 15.0
The Tiniest Listing
Agency: Ogilvy / Chicago Client: Cook County Hospital Category: Digital / Web & Mobile
Points: 15.0
DNA Discounts
Agency: Ogilvy Colombia / Bogotá + Ogilvy Mexico / Mexico City Client: Aeromexico Category: Cultural Driver
Points: 15.0
DNA Discounts
Agency: Ogilvy Colombia / Bogotá + Ogilvy Mexico / Mexico City Client: Aeromexico Category: Reputation Management
Points: 15.0
First Steps: Earhart
Agency: Ogilvy / Chicago Client: SC Johnson - Kiwi Category: Publishing / Newspaper - Single
Points: 10.0
First Steps: Ali
Agency: Ogilvy / Chicago Client: SC Johnson - Kiwi Category: Publishing / Newspaper - Single
Points: 10.0
The Tiniest Listing
Agency: Ogilvy / Chicago Client: Cook County Hospital Category: Digital & Online / Websites & Mobile
Points: 10.0
Dragster
Agency: Ogilvy / Hong Kong Client: Birdland (Hong Kong) Ltd Category: Publishing / Magazine - Single
Points: 10.0
Ricky Brasil
Agency: Ogilvy Brasil / São Paulo + Forbes Brasil / São Paulo + Trator Filmes / São Paulo + Nexo.AI / São Paulo Client: Forbes Brasil Category: Craft / Storytelling
Points: 10.0
Hot & Spicy
Agency: Ogilvy / Hong Kong Client: Birdland (Hong Kong) Ltd Category: Publishing / Magazine - Campaign
Points: 10.0
DNA Discounts
Agency: Ogilvy Colombia / Bogotá + Ogilvy Mexico / Mexico City Client: Aeromexico Category: Innovation in Experiential
Points: 10.0
Hot & Spicy
Agency: Ogilvy / Hong Kong Client: Birdland (Hong Kong) Ltd Category: Promotional / Collateral / Posters - Campaign
Points: 10.0
#ShaveToRemember
Agency: Ogilvy South Africa / Johannesburg Client: Philips & The Nelson Mandela Foundation Category: Branding / Brand Installations
Points: 10.0
Lyric Outdoor Writing Series
Agency: Ogilvy / Chicago Client: Lyric Opera Category: Craft / Writing
Points: 10.0
First Steps: Ali Craft
Agency: Ogilvy / Chicago Client: SC Johnson - Kiwi Category: Craft / Writing
Points: 10.0
First Steps: Earhart Craft
Agency: Ogilvy / Chicago Client: SC Johnson - Kiwi Category: Craft / Writing
Points: 10.0
Share for Good
Agency: DAVID The Agency / Miami + AB-Inbev / New York Client: ABInbev – Estrella Jalisco Category: Influencer Marketing / Single Channel
Points: 10.0
Last Germ: Day 3 - Raise A Family
Agency: Ogilvy / Chicago Client: SC Johnson - Lysoform Category: Broadcast / Single
Points: 10.0
The Dress for Respect
Agency: Ogilvy Brasil / São Paulo + Coca-Cola Brasil / Rio de Janeiro + Volcano / São Paulo + Jamute / São Paulo Client: Coca-Cola Brasil Category: Integrated Digital & Physical Product
Points: 10.0
The most dangerous stunt in the world
Agency: Ogilvy New Zealand / Parnell, Auckland + Film 360 / Parnell, Auckland Client: Auckland Transport Category: Mobile-First Video / Over 15 Seconds
Points: 2.0
savor saver
Agency: Ogilvy Colombia / Bogotá + Plan 9 Media / Bogotá + Dmente Films / Quito + David Studio / Bogotá Client: MINISTERIO DE SALUD PUBLICA DE ECUADOR Category: Physical Items
Points: 2.0
Dutch Masterjuices
Agency: Ogilvy & Mather / Singapore + Ogilvy & Mather / Amsterdam + Ogilvy UK / London + We Film / Amsterdam Client: Ogilvy & Mather Singapore Category: Spaces & Immersive / Brand Installations
Points: 2.0
DNA Discounts
Agency: Ogilvy Colombia / Bogotá + Ogilvy Mexico / Mexico City Client: Aeromexico Category: Creative Effectiveness
Points: 2.0
The Restaurant With No Food
Agency: Ogilvy UK / London Client: Unilever Category: Spaces & Immersive / Brand Installations
Points: 2.0
Whopper Neutrality
Agency: DAVID The Agency / Miami + Burger King / Miami Client: Burger King Category: Spaces & Immersive / Brand Installations
Points: 2.0
Bold Man Newspaper
Agency: Ogilvy / Chicago Client: Lyric Opera Category: Publishing / Newspaper - Single
Points: 2.0
Unravelling#InRealLife
Agency: Ogilvy / Hong Kong Client: The Samaritans Category: Craft / Printing & Paper Craft
Points: 2.0
Sex and Drugs Newspaper
Agency: Ogilvy / Chicago Client: Lyric Opera Category: Publishing / Newspaper - Single
Points: 2.0
Opera Deaths Newspaper
Agency: Ogilvy / Chicago Client: Lyric Opera Category: Publishing / Newspaper - Single
Points: 2.0
DNA Discounts
Agency: Ogilvy Colombia / Bogotá + Ogilvy Mexico / Mexico City Client: Aeromexico Category: Creative Effectiveness / Single Country or Region
Points: 2.0
Client:
Forbes Brasil
Title:
Ricky Brasil
Category:
Creative Use of Data / Data Visualization
Award:
2019 Creative Use of Data Gold Pencil
Points:
25.0
Client:
SC Johnson - Kiwi
Title:
First Steps Newspaper Series
Category:
Publishing / Newspaper - Campaign
Award:
2019 Print & Outdoor Gold Pencil
Points:
25.0
Client:
Aeromexico
Title:
DNA Discounts
Category:
Digital & Online / Social Media & Viral Marketing - Single
Award:
2019 Direct Marketing Gold Pencil
Points:
25.0
Client:
Forbes Brasil
Title:
Ricky Brasil
Category:
Creative Use of Data / Storytelling
Award:
2019 Creative Use of Data Gold Pencil
Points:
25.0
Client:
Aeromexico
Title:
DNA Discounts
Category:
Non-traditional & Guerrilla Marketing
Award:
2019 Direct Marketing Gold Pencil
Points:
25.0
Client:
Aeromexico
Title:
DNA Discounts
Category:
Online Video / Online-only Video - Single
Award:
2019 Interactive & Online Gold Pencil
Points:
25.0
Client:
SC Johnson - Kiwi
Title:
First Steps Craft Series
Category:
Craft / Writing
Award:
2019 Print & Outdoor Gold Pencil
Points:
25.0
Client:
KINGO
Title:
KINGO. affordable solar energy on demand
Category:
Craft - Use of Digital Devices / Smart Devices & Platforms
Award:
2019 Digital Craft Gold Pencil
Points:
25.0
Client:
Aeromexico
Title:
DNA Discounts
Category:
Media Relations
Award:
2019 Public Relations Gold Pencil
Points:
25.0
Client:
German Rail
Title:
No need to fly – around the world in Germany
Category:
Use of Technology
Award:
2019 Branded Entertainment Gold Pencil
Points:
25.0
Client:
SC Johnson - Lysoform
Title:
Last Germ
Category:
Craft / Writing - Campaign
Award:
2019 Radio & Audio Gold Pencil
Points:
25.0
Client:
MINISTERIO DE SALUD PUBLICA DE ECUADOR
Title:
SAVOR SAVER
Category:
Physical Product
Award:
2019 Intellectual Property Gold Pencil
Points:
25.0
Client:
Cook County Hospital
Title:
The Tiniest Listing
Category:
Public Relations
Award:
2019 Health, Wellness & Pharma Gold Pencil
Points:
25.0
Client:
Lyric Opera
Title:
Lyric Newspaper Series
Category:
Publishing / Newspaper - Campaign
Award:
2019 Print & Outdoor Silver Pencil
Points:
15.0
Client:
Birdland (Hong Kong) Ltd
Title:
Dragster
Category:
Promotional / Collateral / Posters - Single
Award:
2019 Print & Outdoor Silver Pencil
Points:
15.0
Client:
Birdland (Hong Kong) Ltd
Title:
Shuttle
Category:
Promotional / Collateral / Posters - Single
Award:
2019 Print & Outdoor Silver Pencil
Points:
15.0
Client:
Burger King
Title:
Whopper Neutrality
Category:
Online Video / Online-only Video - Single
Award:
2019 Interactive & Online Silver Pencil
Points:
15.0
Client:
Burger King
Title:
BK Bot
Category:
Craft / Writing
Award:
2019 Direct Marketing Silver Pencil
Points:
15.0
Client:
Aeromexico
Title:
DNA Discounts
Category:
Innovation in Direct Marketing
Award:
2019 Direct Marketing Silver Pencil
Points:
15.0
Client:
Aeroméxico
Title:
DNA Discounts
Category:
Online Films & Video / Long Form - Single
Award:
2019 Film Silver Pencil
Points:
15.0
Client:
SC Johnson - Lysoform
Title:
Last Germ: Day 8 - Birthday Party
Category:
Broadcast / Single
Award:
2019 Radio & Audio Silver Pencil
Points:
15.0
Client:
Cook County Hospital
Title:
The Tiniest Listing
Category:
Digital / Web & Mobile
Award:
2019 Health, Wellness & Pharma Silver Pencil
Points:
15.0
Client:
Aeromexico
Title:
DNA Discounts
Category:
Cultural Driver
Award:
2019 Cultural Driver Silver Pencil
Points:
15.0
Client:
Aeromexico
Title:
DNA Discounts
Category:
Reputation Management
Award:
2019 Public Relations Silver Pencil
Points:
15.0
Client:
SC Johnson - Kiwi
Title:
First Steps: Earhart
Category:
Publishing / Newspaper - Single
Award:
2019 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
SC Johnson - Kiwi
Title:
First Steps: Ali
Category:
Publishing / Newspaper - Single
Award:
2019 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
Cook County Hospital
Title:
The Tiniest Listing
Category:
Digital & Online / Websites & Mobile
Award:
2019 Direct Marketing Bronze Pencil
Points:
10.0
Client:
Birdland (Hong Kong) Ltd
Title:
Dragster
Category:
Publishing / Magazine - Single
Award:
2019 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
Forbes Brasil
Title:
Ricky Brasil
Category:
Craft / Storytelling
Award:
2019 Experiential & Immersive Bronze Pencil
Points:
10.0
Client:
Birdland (Hong Kong) Ltd
Title:
Hot & Spicy
Category:
Publishing / Magazine - Campaign
Award:
2019 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
Aeromexico
Title:
DNA Discounts
Category:
Innovation in Experiential
Award:
2019 Experiential & Immersive Bronze Pencil
Points:
10.0
Client:
Birdland (Hong Kong) Ltd
Title:
Hot & Spicy
Category:
Promotional / Collateral / Posters - Campaign
Award:
2019 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
Philips & The Nelson Mandela Foundation
Title:
#ShaveToRemember
Category:
Branding / Brand Installations
Award:
2019 Design Bronze Pencil
Points:
10.0
Client:
Lyric Opera
Title:
Lyric Outdoor Writing Series
Category:
Craft / Writing
Award:
2019 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
SC Johnson - Kiwi
Title:
First Steps: Ali Craft
Category:
Craft / Writing
Award:
2019 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
SC Johnson - Kiwi
Title:
First Steps: Earhart Craft
Category:
Craft / Writing
Award:
2019 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
ABInbev – Estrella Jalisco
Title:
Share for Good
Category:
Influencer Marketing / Single Channel
Award:
2019 Social Influencer Marketing Bronze Pencil
Points:
10.0
Client:
SC Johnson - Lysoform
Title:
Last Germ: Day 3 - Raise A Family
Category:
Broadcast / Single
Award:
2019 Radio & Audio Bronze Pencil
Points:
10.0
Client:
Coca-Cola Brasil
Title:
The Dress for Respect
Category:
Integrated Digital & Physical Product
Award:
2019 Intellectual Property Bronze Pencil
Points:
10.0
Client:
Auckland Transport
Title:
The most dangerous stunt in the world
Category:
Mobile-First Video / Over 15 Seconds
Award:
2019 Mobile Merit Award
Points:
2.0
Client:
MINISTERIO DE SALUD PUBLICA DE ECUADOR
Title:
savor saver
Category:
Physical Items
Award:
2019 Direct Marketing Merit Award
Points:
2.0
Client:
Ogilvy & Mather Singapore
Title:
Dutch Masterjuices
Category:
Spaces & Immersive / Brand Installations
Award:
2019 Experiential & Immersive Merit Award
Points:
2.0
Client:
Aeromexico
Title:
DNA Discounts
Category:
Creative Effectiveness
Award:
2019 Creative Effectiveness Merit Award
Points:
2.0
Client:
Unilever
Title:
The Restaurant With No Food
Category:
Spaces & Immersive / Brand Installations
Award:
2019 Experiential & Immersive Merit Award
Points:
2.0
Client:
Burger King
Title:
Whopper Neutrality
Category:
Spaces & Immersive / Brand Installations
Award:
2019 Experiential & Immersive Merit Award
Points:
2.0
Client:
Lyric Opera
Title:
Bold Man Newspaper
Category:
Publishing / Newspaper - Single
Award:
2019 Print & Outdoor Merit Award
Points:
2.0
Client:
The Samaritans
Title:
Unravelling#InRealLife
Category:
Craft / Printing & Paper Craft
Award:
2019 Design Merit Award
Points:
2.0
Client:
Lyric Opera
Title:
Sex and Drugs Newspaper
Category:
Publishing / Newspaper - Single
Award:
2019 Print & Outdoor Merit Award
Points:
2.0
Client:
Lyric Opera
Title:
Opera Deaths Newspaper
Category:
Publishing / Newspaper - Single
Award:
2019 Print & Outdoor Merit Award
Points:
2.0
Client:
Aeromexico
Title:
DNA Discounts
Category:
Creative Effectiveness / Single Country or Region
Award:
2019 Creative Effectiveness Merit Award
Points:
2.0
