The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Network Rankings
Publicis
Client
Title
Category
Award
Points
Google Black-owned Friday Every Day
Agency: BBH USA + Google Consumer Apps Client: Google Category: Digital Design
Points: 45.00
Google Black-owned Friday Every Day
Agency: BBH USA + Google Consumer Apps Client: Google Category: Craft / Art Direction
Points: 45.00
Hack Market
Agency: Marcel / Paris + ADF L’ATELIER / Paris + PRESS PLAY ON TAPE / Paris Client: Back Market Category: Events / In-Person
Points: 45.00
Hack Market
Agency: Marcel / Paris + ADF L’ATELIER / Paris + PRESS PLAY ON TAPE / Paris Client: Back Market Category: Craft / Use of Technology
Points: 45.00
The Unforgettable 2 Minutes
Agency: Publicis Groupe Benelux / Amsterdam + Publicis Groupe Benelux / Brussels + Public Audio / Amsterdam + Cake Film & Photography / Amsterdam Client: Nationaal Comité 4 & 5 mei Category: Broadcast / Series
Points: 45.00
Hack Market
Agency: Marcel / Paris + ADF L’ATELIER / Paris + PRESS PLAY ON TAPE / Paris Client: Back Market Category: Non-traditional & Guerrilla Marketing
Points: 45.00
Google Black-owned Friday Every Day
Agency: BBH USA + Google Consumer Apps Client: Google Category: Music Videos
Points: 21.00
Google Black-owned Friday Every Day
Agency: BBH USA Client: Google Category: Online & Mobile Video / Interactive Video
Points: 21.00
The Closer
Agency: Publicis Italy / Milan + Boomerang Agency / Amsterdam + Le Pub / Amsterdam + Division Client: Heineken Category: Physical Products
Points: 21.00
Trending Billboards
Agency: BBH USA + PXP Studios Client: Google Category: Out of Home / Billboards & Transit
Points: 21.00
Google Black-owned Friday Every Day
Agency: BBH USA Client: Google Category: Artist / Brand Collaboration
Points: 9.00
WikiTruth
Agency: Publicis Groupe Benelux / Amsterdam + Publicis Groupe Benelux / Brussels Client: Ukrainian Witness Category: Online Community Platform / Use of Existing Platform
Points: 9.00
The Call of Adventure
Agency: Publicis Middle East / Dubai Client: Jeep Category: Craft / Art Direction
Points: 9.00
The Call of Adventure
Agency: Publicis Middle East / Dubai Client: Jeep Category: Craft / Typography
Points: 9.00
Hack Market
Agency: Marcel / Paris + ADF L’ATELIER / Paris + PRESS PLAY ON TAPE / Paris Client: Back Market Category: Innovation & Transformation / Innovation in Out of Home
Points: 9.00
The Unforgettable 2 Minutes
Agency: Publicis Groupe Benelux / Amsterdam + Publicis Groupe Benelux / Brussels + Public Audio / Amsterdam + Cake Film & Photography / Amsterdam Client: Nationaal Comité 4 & 5 mei Category: Experiential Radio & Audio
Points: 9.00
Hack Market
Agency: Marcel / Paris Client: Back Market Category: Use of Smart Devices & Voice Assistants
Points: 9.00
Trending Billboards
Agency: BBH USA + PXP Studios Client: Google Category: Craft / Art Direction
Points: 9.00
Trending Billboards
Agency: BBH USA + PXP Studios Client: Google Category: Craft / Printing / Production
Points: 9.00
Hack Market
Agency: Marcel / Paris + ADF L’ATELIER / Paris + PRESS PLAY ON TAPE / Paris Client: Back Market Category: Innovation & Transformation / Innovation in Public Relations
Points: 9.00
Get Almost Almost Anything
Agency: Special / Sydney + Mediacom / Sydney + Hello Social / Sydney + Herd MSL / Sydney Client: Uber Eats Category: Craft / Writing
Points: 4.50
The Closer
Agency: Publicis Italy / Milan + Boomerang Agency / Amsterdam + Le Pub / Amsterdam + Division Client: Heineken Category: Integrated Campaign
Points: 3.00
The Virtual Heineken Silver
Agency: Publicis Italy / Milan + Boomerang Agency / Amsterdam + Framestore / London + Isobar / London Client: Heineken Category: Integrated Campaign
Points: 3.00
Google Black-owned Friday Every Day
Agency: BBH USA Client: Google Category: Integrated Campaign
Points: 3.00
Google Black-owned Friday Every Day
Agency: BBH USA Client: Google Category: Brand Partnerships
Points: 3.00
WikiTruth
Agency: Publicis Groupe Benelux / Amsterdam + Publicis Groupe Benelux / Brussels Client: Ukrainian Witness Category: Community Building
Points: 3.00
Figure of speeches
Agency: Marcel / Paris + POSTER / Paris + Prodigious / Paris + Iconoclast / Paris Client: Spotify Category: Use of Licensed Music
Points: 3.00
The Call of Adventure
Agency: Publicis Middle East / Dubai Client: Jeep Category: Craft / Art Direction
Points: 3.00
Google Black-owned Friday Every Day
Agency: BBH USA Client: Google Category: Original Music / Song
Points: 3.00
Donation Squad
Agency: Digitas / Bogota + Laika / Bogota + Akira / Bogota Client: Pony Malta / Free Fire Category: Community Building
Points: 3.00
Arby's x Pusha T Diss Tracks
Agency: Fallon + MSL Group + PXP Client: Arby's Category: Artist / Brand Collaboration
Points: 3.00
Hack Market
Agency: Marcel / Paris + ADF L’ATELIER / Paris + PRESS PLAY ON TAPE / Paris Client: Back Market Category: Innovation & Transformation / Innovation in Direct Marketing
Points: 3.00
Google Black-owned Friday Every Day
Agency: BBH USA Client: Google Category: Utility / Ecommerce
Points: 3.00
Hack Market
Agency: Marcel / Paris + ADF L’ATELIER / Paris + PRESS PLAY ON TAPE / Paris Client: Back Market Category: Green Pencil
Points: 3.00
The Call of Adventure
Agency: Publicis Middle East / Dubai Client: Jeep Category: Posters / Series
Points: 3.00
Heinekicks
Agency: BBH / Singapore + Le Pub / Singapore + Pleid St + The Shoe Surgeon Client: Heineken® Category: Physical Products & Apparel
Points: 3.00
Operation #OCEANDETOX
Agency: Digitas Pixelpark / Hamburg + Publicis Groupe Germany + Publicis Media GmbH + MSL Group Germany Client: WWF Germany Category: Metaverse
Points: 3.00
Google Black-owned Friday Every Day
Agency: BBH USA + Google Consumer Apps Client: Google Category: Craft / Art Direction
Points: 3.00
EVs on Screen
Agency: the community / New York + General Motors / New York & Detroit + Netflix Marketing Partnerships / Los Angeles Client: Netflix and General Motors Category: Brand Partnerships
Points: 3.00
Grill Lines
Agency: Bartle Bogle Hegarty / London Client: Burger King Category: Craft / Art Direction
Points: 3.00
The Call of Adventure
Agency: Publicis Middle East / Dubai Client: Jeep Category: Craft / Art Direction
Points: 3.00
Google Black-owned Friday Every Day
Agency: BBH USA + Google Consumer Apps Client: Google Category: Craft / Use of Technology
Points: 3.00
Classic Monsters
Agency: the community / Miami + Project Gutenberg Literary Archive Foundation (PGLAF) / New York Client: Project Gutenberg Literary Archive Foundation (PGLAF) Category: Craft / Illustration
Points: 3.00
Heinekicks
Agency: BBH / Singapore + Le Pub / Singapore + Pleid St + The Shoe Surgeon Client: Heineken® Category: Promotional / Physical Items
Points: 3.00
The Call of Adventure
Agency: Publicis Middle East / Dubai Client: Jeep Category: Craft / Typography
Points: 3.00
Hack Market
Agency: Marcel / Paris + ADF L’ATELIER / Paris + PRESS PLAY ON TAPE / Paris Client: Back Market Category: Customer Experience / CX / In-Person
Points: 3.00
Score 0.0
Agency: Publicis Colombia / Bogotá + The Pub Productions / Bogotá Client: Heineken® Category: P.O.P. & In-Store / Single
Points: 3.00
Hack Market
Agency: Marcel / Paris + ADF L’ATELIER / Paris + PRESS PLAY ON TAPE / Paris Client: Back Market Category: P.O.P. & In-Store / Series
Points: 3.00
The Call of Adventure
Agency: Publicis Middle East / Dubai Client: Jeep Category: P.O.P. & In-Store / Series
Points: 3.00
The Virtual Heineken Silver
Agency: Publicis Italy / Milan + Boomerang Agency / Amsterdam + Framestore / London + Isobar / London Client: Heineken Category: Metaverse
Points: 3.00
Client:
Google
Title:
Google Black-owned Friday Every Day
Category:
Digital Design
Award:
2023 Design Gold Pencil
Points:
45.00
Client:
Google
Title:
Google Black-owned Friday Every Day
Category:
Craft / Art Direction
Award:
2023 Design Gold Pencil
Points:
45.00
Client:
Back Market
Title:
Hack Market
Category:
Events / In-Person
Award:
2023 Experiential & Immersive Gold Pencil
Points:
45.00
Client:
Back Market
Title:
Hack Market
Category:
Craft / Use of Technology
Award:
2023 Experiential & Immersive Gold Pencil
Points:
45.00
Client:
Nationaal Comité 4 & 5 mei
Title:
The Unforgettable 2 Minutes
Category:
Broadcast / Series
Award:
2023 Radio & Audio Gold Pencil
Points:
45.00
Client:
Back Market
Title:
Hack Market
Category:
Non-traditional & Guerrilla Marketing
Award:
2023 Direct Marketing Gold Pencil
Points:
45.00
Client:
Google
Title:
Google Black-owned Friday Every Day
Category:
Music Videos
Award:
2023 Branded Entertainment Silver Pencil
Points:
21.00
Client:
Google
Title:
Google Black-owned Friday Every Day
Category:
Online & Mobile Video / Interactive Video
Award:
2023 Interactive, Online & Mobile Silver Pencil
Points:
21.00
Client:
Heineken
Title:
The Closer
Category:
Physical Products
Award:
2023 Experiential & Immersive Silver Pencil
Points:
21.00
Client:
Google
Title:
Trending Billboards
Category:
Out of Home / Billboards & Transit
Award:
2023 Direct Marketing Silver Pencil
Points:
21.00
Client:
Google
Title:
Google Black-owned Friday Every Day
Category:
Artist / Brand Collaboration
Award:
2023 Music & Sound Craft Bronze Pencil
Points:
9.00
Client:
Ukrainian Witness
Title:
WikiTruth
Category:
Online Community Platform / Use of Existing Platform
Award:
2023 Interactive, Online & Mobile Bronze Pencil
Points:
9.00
Client:
Jeep
Title:
The Call of Adventure
Category:
Craft / Art Direction
Award:
2023 Out of Home Bronze Pencil
Points:
9.00
Client:
Jeep
Title:
The Call of Adventure
Category:
Craft / Typography
Award:
2023 Out of Home Bronze Pencil
Points:
9.00
Client:
Back Market
Title:
Hack Market
Category:
Innovation & Transformation / Innovation in Out of Home
Award:
2023 Out of Home Bronze Pencil
Points:
9.00
Client:
Nationaal Comité 4 & 5 mei
Title:
The Unforgettable 2 Minutes
Category:
Experiential Radio & Audio
Award:
2023 Radio & Audio Bronze Pencil
Points:
9.00
Client:
Back Market
Title:
Hack Market
Category:
Use of Smart Devices & Voice Assistants
Award:
2023 Direct Marketing Bronze Pencil
Points:
9.00
Client:
Google
Title:
Trending Billboards
Category:
Craft / Art Direction
Award:
2023 Direct Marketing Bronze Pencil
Points:
9.00
Client:
Google
Title:
Trending Billboards
Category:
Craft / Printing / Production
Award:
2023 Direct Marketing Bronze Pencil
Points:
9.00
Client:
Back Market
Title:
Hack Market
Category:
Innovation & Transformation / Innovation in Public Relations
Award:
2023 Public Relations Bronze Pencil
Points:
9.00
Client:
Uber Eats
Title:
Get Almost Almost Anything
Category:
Craft / Writing
Award:
2023 Out of Home Bronze Pencil
Points:
4.50
Client:
Heineken
Title:
The Closer
Category:
Integrated Campaign
Award:
2023 Integrated Merit Award
Points:
3.00
Client:
Heineken
Title:
The Virtual Heineken Silver
Category:
Integrated Campaign
Award:
2023 Integrated Merit Award
Points:
3.00
Client:
Google
Title:
Google Black-owned Friday Every Day
Category:
Integrated Campaign
Award:
2023 Integrated Merit Award
Points:
3.00
Client:
Google
Title:
Google Black-owned Friday Every Day
Category:
Brand Partnerships
Award:
2023 Integrated Merit Award
Points:
3.00
Client:
Ukrainian Witness
Title:
WikiTruth
Category:
Community Building
Award:
2023 Public Relations Merit Award
Points:
3.00
Client:
Spotify
Title:
Figure of speeches
Category:
Use of Licensed Music
Award:
2023 Music & Sound Craft Merit Award
Points:
3.00
Client:
Jeep
Title:
The Call of Adventure
Category:
Craft / Art Direction
Award:
2023 Direct Marketing Merit Award
Points:
3.00
Client:
Google
Title:
Google Black-owned Friday Every Day
Category:
Original Music / Song
Award:
2023 Music & Sound Craft Merit Award
Points:
3.00
Client:
Pony Malta / Free Fire
Title:
Donation Squad
Category:
Community Building
Award:
2023 Gaming Merit Award
Points:
3.00
Client:
Arby's
Title:
Arby's x Pusha T Diss Tracks
Category:
Artist / Brand Collaboration
Award:
2023 Music & Sound Craft Merit Award
Points:
3.00
Client:
Back Market
Title:
Hack Market
Category:
Innovation & Transformation / Innovation in Direct Marketing
Award:
2023 Direct Marketing Merit Award
Points:
3.00
Client:
Google
Title:
Google Black-owned Friday Every Day
Category:
Utility / Ecommerce
Award:
2023 Interactive, Online & Mobile Merit Award
Points:
3.00
Client:
Back Market
Title:
Hack Market
Category:
Green Pencil
Award:
2023 Green Pencil Merit Award
Points:
3.00
Client:
Jeep
Title:
The Call of Adventure
Category:
Posters / Series
Award:
2023 Print & Promotional Merit Award
Points:
3.00
Client:
Heineken®
Title:
Heinekicks
Category:
Physical Products & Apparel
Award:
2023 Print & Promotional Merit Award
Points:
3.00
Client:
WWF Germany
Title:
Operation #OCEANDETOX
Category:
Metaverse
Award:
2023 Interactive, Online & Mobile Merit Award
Points:
3.00
Client:
Google
Title:
Google Black-owned Friday Every Day
Category:
Craft / Art Direction
Award:
2023 Branded Entertainment Merit Award
Points:
3.00
Client:
Netflix and General Motors
Title:
EVs on Screen
Category:
Brand Partnerships
Award:
2023 Interactive, Online & Mobile Merit Award
Points:
3.00
Client:
Burger King
Title:
Grill Lines
Category:
Craft / Art Direction
Award:
2023 Print & Promotional Merit Award
Points:
3.00
Client:
Jeep
Title:
The Call of Adventure
Category:
Craft / Art Direction
Award:
2023 Print & Promotional Merit Award
Points:
3.00
Client:
Google
Title:
Google Black-owned Friday Every Day
Category:
Craft / Use of Technology
Award:
2023 Branded Entertainment Merit Award
Points:
3.00
Client:
Project Gutenberg Literary Archive Foundation (PGLAF)
Title:
Classic Monsters
Category:
Craft / Illustration
Award:
2023 Print & Promotional Merit Award
Points:
3.00
Client:
Heineken®
Title:
Heinekicks
Category:
Promotional / Physical Items
Award:
2023 Design Merit Award
Points:
3.00
Client:
Jeep
Title:
The Call of Adventure
Category:
Craft / Typography
Award:
2023 Print & Promotional Merit Award
Points:
3.00
Client:
Back Market
Title:
Hack Market
Category:
Customer Experience / CX / In-Person
Award:
2023 Experiential & Immersive Merit Award
Points:
3.00
Client:
Heineken®
Title:
Score 0.0
Category:
P.O.P. & In-Store / Single
Award:
2023 Out of Home Merit Award
Points:
3.00
Client:
Back Market
Title:
Hack Market
Category:
P.O.P. & In-Store / Series
Award:
2023 Out of Home Merit Award
Points:
3.00
Client:
Jeep
Title:
The Call of Adventure
Category:
P.O.P. & In-Store / Series
Award:
2023 Out of Home Merit Award
Points:
3.00
Client:
Heineken
Title:
The Virtual Heineken Silver
Category:
Metaverse
Award:
2023 Experiential & Immersive Merit Award
Points:
3.00
