The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Network Rankings
TBWA Worldwide
Client
Title
Category
Award
Points
TBWAMedia Arts Lab + Apple
Agency: TBWA\Media Arts Lab / Los Angeles Client: Apple Category: Penta Pencil
Points: 100.0
Serena Williams' Match Point | Gatorade
Agency: TBWA\Chiat\Day / Los Angeles Client: Gatorade Category: Innovation in Social Media
Points: 25.0
Serena Williams' Match Point | Gatorade
Agency: TBWA\Chiat\Day / Los Angeles Client: Gatorade Category: Innovation in Interactive / Gaming
Points: 25.0
Boost Your Voice
Agency: 180LA / Santa Monica Client: Boost Mobile Category: Experiential / Events & Competitions
Points: 25.0
Serena Williams' Match Point | Gatorade
Agency: TBWA\Chiat\Day / Los Angeles Client: Gatorade Category: Branded Social Post / Branded Social Post - Single
Points: 25.0
The Most Precious Gift
Agency: HEIMAT / Berlin Client: Otto (GmbH & Co KG) Category: Craft - Animation / Animation - Single
Points: 25.0
Unfairy Tales
Agency: 180LA / Santa Monica + House of Colors / Los Angeles + Consulado / Sao Paulo + MediaMonks / Los Angeles Client: UNICEF Category: Craft / Animation - Campaign
Points: 25.0
airforce.com
Agency: GSD&M / Austin + MediaMonks / New York Client: United States Air Force Category: Web / User Experience
Points: 15.0
Loving the night
Agency: TBWA\THAILAND / Bangkok Client: McDonald's Category: Craft / Photography - Single or Campaign
Points: 15.0
Serena Williams' Match Point | Gatorade
Agency: TBWA\Chiat\Day / Los Angeles Client: Gatorade Category: Gaming
Points: 15.0
BMW Original Parts 'CEO'
Agency: OpenCo - The Open Collaboration / Johannesburg + Howard Audio / Johannesburg Client: BMW South Africa Category: Craft / Writing - Single
Points: 15.0
#Paintback
Agency: HEIMAT / Berlin Client: Legacy Category: Immersive / Environmental / Outdoor Spaces
Points: 15.0
Boost Your Voice
Agency: 180LA / Santa Monica Client: Boost Mobile Category: Integrated Branding
Points: 15.0
Expedia Dream Adventures
Agency: 180LA / Santa Monica Client: Expedia Category: Experiential / Virtual Reality (VR)
Points: 15.0
Boost Your Voice
Agency: 180LA / Santa Monica Client: Boost Mobile Category: Cultural Driver
Points: 15.0
Awaken Your Force
Agency: 180LA / Santa Monica + Park Pictures / Santa Monica Client: Hewlett Packard Category: Craft - Use of Licensed / Adapted Music / Use of Licensed / Adapted Music - Single
Points: 15.0
Unfairy Tales
Agency: 180LA / Santa Monica + House of Colors / Los Angeles + Consulado / Sao Paulo + Bubba's Chop Shop, Gilles + Cecilie Studio / Paris Client: UNICEF Category: Online Films & Video / Short Form - Campaign
Points: 10.0
Champion's Hijack
Agency: TBWA\RAAD / Dubai Client: Go Sport Category: Online Advertising / Banners
Points: 10.0
Soweto Gold '76
Agency: OpenCo - The Open Collaboration / Johannesburg Client: Soweto Gold Category: Typography / Static
Points: 10.0
Boost Your Voice
Agency: 180LA / Santa Monica Client: Boost Mobile Category: Innovation in Print & Outdoor / Ambient Media
Points: 10.0
Marked by Bravery
Agency: OpenCo - The Open Collaboration / Johannesburg Client: Soweto Gold Category: Packaging / Specialty
Points: 10.0
Expedia Dream Adventures
Agency: 180LA / Santa Monica Client: Expedia Category: Architecture Enhancement
Points: 10.0
Loving the night 1
Agency: TBWA\THAILAND / Bangkok Client: McDonald's Category: Publishing / Magazine - Single
Points: 10.0
Unfairy Tales
Agency: 180LA / Santa Monica + House of Colors / Los Angeles + Consulado / Sao Paulo + Bubba's Chop Shop, Gilles + Cecilie Studio / Paris Client: UNICEF Category: Online / Short Form - Campaign
Points: 10.0
The Scania Clock
Agency: TBWA / Stockholm + B-Reel / Stockholm Client: Scania Category: Experiential / Events & Competitions
Points: 10.0
Loving the night
Agency: TBWA\THAILAND / Bangkok Client: McDonald's Category: Publishing / Magazine - Campaign
Points: 10.0
Loving the night 1
Agency: TBWA\THAILAND / Bangkok Client: McDonald's Category: Promotional / Collateral / Posters - Single
Points: 10.0
Loving the night
Agency: TBWA\THAILAND / Bangkok Client: McDonald's Category: Promotional / Collateral / Posters - Campaign
Points: 10.0
Serena Williams' Match Point | Gatorade
Agency: TBWA\Chiat\Day / Los Angeles Client: Gatorade Category: Gaming
Points: 10.0
The News You Should Be Following
Agency: TBWA Hunt Lascaris / Johannesburg Client: The Times Category: Promotional / Collateral / Posters - Campaign
Points: 10.0
One-Drop Bottle
Agency: TBWA\RAAD / Dubai Client: Pril Category: Promotional / Collateral / Promotional Items - Single or Campaign
Points: 10.0
One-Drop Bottle
Agency: TBWA\RAAD / Dubai Client: Pril Category: Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Single
Points: 10.0
The Maestro
Agency: TBWA\NEBOKO / Amsterdam Client: McDonald's Category: Craft - Use of Original Music / Use of Original Music - Single
Points: 10.0
McTrax
Agency: TBWA\NEBOKO / Amsterdam Client: McDonald's Category: Innovation in Branded Entertainment
Points: 5.0
Usain Bolt | The Boy Who Learned to Fly | Gatorade
Agency: TBWA\Chiat\Day / Los Angeles Client: Gatorade Category: Craft / Animation - Single or Series
Points: 5.0
Serena Williams' Match Point | Gatorade
Agency: TBWA\Chiat\Day / Los Angeles Client: Gatorade Category: Innovation in Branded Entertainment
Points: 5.0
Expedia Dream Adventures
Agency: 180LA / Santa Monica Client: Expedia Category: Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single
Points: 5.0
Halloween
Agency: TBWA\Paris / Boulogne-Billancourt + TBWA\Else / Boulogne-Billancourt Client: Burns & Smiles Category: Online Films & Video / Long Form - Single
Points: 5.0
airforce.com
Agency: GSD&M / Austin + MediaMonks / New York Client: United States Air Force Category: Mobile / User Experience
Points: 5.0
Loving the night
Agency: TBWA\THAILAND / Bangkok Client: McDonald's Category: Craft / Art Direction - Single or Campaign
Points: 5.0
Holiday Packing
Agency: TBWA Hunt Lascaris / Johannesburg Client: Flight Centre Category: Craft / Art Direction - Single or Campaign
Points: 5.0
airforce.com
Agency: GSD&M / Austin + MediaMonks / New York Client: United States Air Force Category: Craft / Interface Design
Points: 5.0
Snapchat Bug
Agency: TBWA\Santiago Mangada Puno / Makati Client: Smart Communications Inc Category: Under 100K Budget
Points: 5.0
GAY TURTLE
Agency: TBWA\ / Istanbul Client: Amnesty International Category: Under 100K Budget
Points: 5.0
Animals
Agency: TBWA\Chiat\Day / NY + TBWA\ / London Client: Airbnb Category: Craft / Illustration - Single or Campaign
Points: 5.0
Dirty Watercolor
Agency: TBWA\Santiago Mangada Puno / Makati Client: ABS CBN FOUNDATION Category: Media Relations
Points: 5.0
Expedia Dream Adventures
Agency: 180LA / Santa Monica Client: Expedia Category: Ambient / Immersive / Digital Installations
Points: 5.0
Blamé
Agency: Juniper Park\TBWA / Toronto Client: YWCA Canada Category: Events & Experiential
Points: 5.0
Client:
Apple
Title:
TBWAMedia Arts Lab + Apple
Category:
Penta Pencil
Award:
2017 Penta Pencil Penta Pencil
Points:
100.0
Client:
Gatorade
Title:
Serena Williams' Match Point | Gatorade
Category:
Innovation in Social Media
Award:
2017 Social Media Gold Pencil
Points:
25.0
Client:
Gatorade
Title:
Serena Williams' Match Point | Gatorade
Category:
Innovation in Interactive / Gaming
Award:
2017 Interactive Gold Pencil
Points:
25.0
Client:
Boost Mobile
Title:
Boost Your Voice
Category:
Experiential / Events & Competitions
Award:
2017 Cross-Platform Gold Pencil
Points:
25.0
Client:
Gatorade
Title:
Serena Williams' Match Point | Gatorade
Category:
Branded Social Post / Branded Social Post - Single
Award:
2017 Social Media Gold Pencil
Points:
25.0
Client:
Otto (GmbH & Co KG)
Title:
The Most Precious Gift
Category:
Craft - Animation / Animation - Single
Award:
2017 Moving Image Craft Gold Pencil
Points:
25.0
Client:
UNICEF
Title:
Unfairy Tales
Category:
Craft / Animation - Campaign
Award:
2017 Cross-Platform Gold Pencil
Points:
25.0
Client:
United States Air Force
Title:
airforce.com
Category:
Web / User Experience
Award:
2017 UX / UI Silver Pencil
Points:
15.0
Client:
McDonald's
Title:
Loving the night
Category:
Craft / Photography - Single or Campaign
Award:
2017 Print & Outdoor Silver Pencil
Points:
15.0
Client:
Gatorade
Title:
Serena Williams' Match Point | Gatorade
Category:
Gaming
Award:
2017 Interactive Silver Pencil
Points:
15.0
Client:
BMW South Africa
Title:
BMW Original Parts 'CEO'
Category:
Craft / Writing - Single
Award:
2017 Radio Silver Pencil
Points:
15.0
Client:
Legacy
Title:
#Paintback
Category:
Immersive / Environmental / Outdoor Spaces
Award:
2017 Design Silver Pencil
Points:
15.0
Client:
Boost Mobile
Title:
Boost Your Voice
Category:
Integrated Branding
Award:
2017 Cross-Platform Silver Pencil
Points:
15.0
Client:
Expedia
Title:
Expedia Dream Adventures
Category:
Experiential / Virtual Reality (VR)
Award:
2017 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Boost Mobile
Title:
Boost Your Voice
Category:
Cultural Driver
Award:
2017 Cultural Driver Silver Pencil
Points:
15.0
Client:
Hewlett Packard
Title:
Awaken Your Force
Category:
Craft - Use of Licensed / Adapted Music / Use of Licensed / Adapted Music - Single
Award:
2017 Moving Image Craft Silver Pencil
Points:
15.0
Client:
UNICEF
Title:
Unfairy Tales
Category:
Online Films & Video / Short Form - Campaign
Award:
2017 Film Bronze Pencil
Points:
10.0
Client:
Go Sport
Title:
Champion's Hijack
Category:
Online Advertising / Banners
Award:
2017 Interactive Bronze Pencil
Points:
10.0
Client:
Soweto Gold
Title:
Soweto Gold '76
Category:
Typography / Static
Award:
2017 Design Bronze Pencil
Points:
10.0
Client:
Boost Mobile
Title:
Boost Your Voice
Category:
Innovation in Print & Outdoor / Ambient Media
Award:
2017 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
Soweto Gold
Title:
Marked by Bravery
Category:
Packaging / Specialty
Award:
2017 Design Bronze Pencil
Points:
10.0
Client:
Expedia
Title:
Expedia Dream Adventures
Category:
Architecture Enhancement
Award:
2017 Responsive Environments Bronze Pencil
Points:
10.0
Client:
McDonald's
Title:
Loving the night 1
Category:
Publishing / Magazine - Single
Award:
2017 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
UNICEF
Title:
Unfairy Tales
Category:
Online / Short Form - Campaign
Award:
2017 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Scania
Title:
The Scania Clock
Category:
Experiential / Events & Competitions
Award:
2017 Cross-Platform Bronze Pencil
Points:
10.0
Client:
McDonald's
Title:
Loving the night
Category:
Publishing / Magazine - Campaign
Award:
2017 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
McDonald's
Title:
Loving the night 1
Category:
Promotional / Collateral / Posters - Single
Award:
2017 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
McDonald's
Title:
Loving the night
Category:
Promotional / Collateral / Posters - Campaign
Award:
2017 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
Gatorade
Title:
Serena Williams' Match Point | Gatorade
Category:
Gaming
Award:
2017 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
The Times
Title:
The News You Should Be Following
Category:
Promotional / Collateral / Posters - Campaign
Award:
2017 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
Pril
Title:
One-Drop Bottle
Category:
Promotional / Collateral / Promotional Items - Single or Campaign
Award:
2017 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
Pril
Title:
One-Drop Bottle
Category:
Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Single
Award:
2017 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
McDonald's
Title:
The Maestro
Category:
Craft - Use of Original Music / Use of Original Music - Single
Award:
2017 Moving Image Craft Bronze Pencil
Points:
10.0
Client:
McDonald's
Title:
McTrax
Category:
Innovation in Branded Entertainment
Award:
2017 Branded Entertainment Merit Award
Points:
5.0
Client:
Gatorade
Title:
Usain Bolt | The Boy Who Learned to Fly | Gatorade
Category:
Craft / Animation - Single or Series
Award:
2017 Design Merit Award
Points:
5.0
Client:
Gatorade
Title:
Serena Williams' Match Point | Gatorade
Category:
Innovation in Branded Entertainment
Award:
2017 Branded Entertainment Merit Award
Points:
5.0
Client:
Expedia
Title:
Expedia Dream Adventures
Category:
Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single
Award:
2017 Print & Outdoor Merit Award
Points:
5.0
Client:
Burns & Smiles
Title:
Halloween
Category:
Online Films & Video / Long Form - Single
Award:
2017 Film Merit Award
Points:
5.0
Client:
United States Air Force
Title:
airforce.com
Category:
Mobile / User Experience
Award:
2017 UX / UI Merit Award
Points:
5.0
Client:
McDonald's
Title:
Loving the night
Category:
Craft / Art Direction - Single or Campaign
Award:
2017 Print & Outdoor Merit Award
Points:
5.0
Client:
Flight Centre
Title:
Holiday Packing
Category:
Craft / Art Direction - Single or Campaign
Award:
2017 Print & Outdoor Merit Award
Points:
5.0
Client:
United States Air Force
Title:
airforce.com
Category:
Craft / Interface Design
Award:
2017 UX / UI Merit Award
Points:
5.0
Client:
ANZ
Title:
ANZ POCKET MONEY
Category:
Under 100K Budget
Award:
2017 Film Merit Award
Points:
5.0
Client:
Smart Communications Inc
Title:
Snapchat Bug
Category:
Under 100K Budget
Award:
2017 Film Merit Award
Points:
5.0
Client:
Amnesty International
Title:
GAY TURTLE
Category:
Under 100K Budget
Award:
2017 Film Merit Award
Points:
5.0
Client:
Airbnb
Title:
Animals
Category:
Craft / Illustration - Single or Campaign
Award:
2017 Print & Outdoor Merit Award
Points:
5.0
Client:
ABS CBN FOUNDATION
Title:
Dirty Watercolor
Category:
Media Relations
Award:
2017 Public Relations Merit Award
Points:
5.0
Client:
Legacy
Title:
#Paintback
Category:
Events & Experiential
Award:
2017 Public Relations Merit Award
Points:
5.0
Client:
Expedia
Title:
Expedia Dream Adventures
Category:
Ambient / Immersive / Digital Installations
Award:
2017 Interactive Merit Award
Points:
5.0
Client:
YWCA Canada
Title:
Blamé
Category:
Events & Experiential
Award:
2017 Public Relations Merit Award
Points:
5.0
