The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Network Rankings
TBWA Worldwide
Client
Title
Category
Award
Points
Drawn Closer
Agency: 180LA / Los Angeles + Cox Communications / Atlanta Client: Cox Communications Category: Innovation & Transformation / Innovation in Lockdown
Points: 45.00
Only keep the best of France
Agency: TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Bilancourt Client: Le chocolat des Français Category: Posters / Series
Points: 45.00
Drawn Closer
Agency: 180LA / Los Angeles + Cox Communications / Atlanta Client: Cox Communications Category: Innovation & Transformation / Innovation in Lockdown
Points: 45.00
Fearless Night
Agency: TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Bilancourt Client: HandsAway Category: Out of Home / Billboards & Transit
Points: 45.00
Signal For Help
Agency: Juniper Park \ TBWA / Toronto Client: Canadian Women's Foundation Category: Multi-Country or Global / Non-Profit / Charity
Points: 45.00
Only keep the best of France
Agency: TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Bilancourt Client: Le chocolat des Français Category: Billboards & Transit / Series
Points: 45.00
Hate to Protect
Agency: TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt Client: Guides TAO Category: User-Generated Content
Points: 45.00
Drawn Closer
Agency: 180LA / Los Angeles + Cox Communications / Atlanta Client: Cox Communications Category: Innovation & Transformation / Innovation in Lockdown
Points: 45.00
Drawn Closer
Agency: 180LA / Los Angeles + Cox Communications / Atlanta Client: Cox Communications Category: Innovation & Transformation / Innovation in Lockdown
Points: 45.00
Drawn Closer
Agency: 180LA / Los Angeles + Cox Communications / Atlanta Client: Cox Communications Category: Visual Craft / Animation
Points: 45.00
Start Up - 45 Years of Apple Sounds
Agency: TBWA\Media Arts Lab / Los Angeles + OMD / Los Angeles + Imperial Woodpecker / Los Angeles + Cabin Editing Company / Los Angeles Client: Apple Category: Sound Editing
Points: 21.00
OUT OF INK
Agency: Diario La Prensa / Managua + TBWA Nicaragua / Managua Client: Diario LA PRENSA Category: Craft / Printing & Production
Points: 21.00
Chinese New Year - The Comeback
Agency: TBWA\Media Arts Lab / Shanghai + OMD / Shanghai + Lunar Films / Shanghai + MPC / Shanghai Client: Apple Category: Online & Mobile Video / Online-only Video - Single
Points: 21.00
Fearless Night
Agency: TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Bilancourt Client: HandsAway Category: Billboards & Transit / Dynamic Billboards & Transit
Points: 21.00
Alexa's Body
Agency: Hungry Man / New York + Lucky Generals / London Client: Amazon Alexa Category: Direction / Single
Points: 21.00
Chinese New Year - The Comeback
Agency: TBWA\Media Arts Lab / Shanghai + OMD / Shanghai + Lunar Films / Shanghai + MPC / Shanghai Client: Apple Category: Production Design
Points: 21.00
Alexa's Body
Agency: Hungry Man / New York + Lucky Generals / London Client: Amazon Alexa Category: Television & VOD / Long Form - Single
Points: 9.00
Holiday - Saving Simon
Agency: TBWA\Media Arts Lab / Los Angeles + OMD / Los Angeles + Exile Edit / Los Angeles + Bob Industries / Los Angeles Client: Apple Category: Online Films & Video / Long Form - Single
Points: 9.00
Hate to Protect
Agency: TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt Client: Guides TAO Category: Online Community / Use of Existing Platform
Points: 9.00
Behind the pack
Agency: TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt Client: Alliance contre le tabac Category: Online & Mobile
Points: 9.00
Fearless Night
Agency: TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Bilancourt Client: HandsAway Category: Out of Home
Points: 9.00
Only keep the best of France
Agency: TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Bilancourt Client: Le chocolat des Français Category: Craft / Illustration
Points: 9.00
Apple TV+ Ted Lasso - Toast Me
Agency: TBWA\Media Arts Lab / Los Angeles + Apple TV+ / Los Angeles + OMD / Los Angeles Client: Apple Category: Craft / Writing
Points: 9.00
Love, Lawyers, and The Government
Agency: TBWA\Chiat\Day / New York + Cabin Editing Company + Company 3 + Furlined Client: Family Category: Writing / Single
Points: 9.00
Chinese New Year - The Comeback
Agency: TBWA\Media Arts Lab / Shanghai + OMD / Shanghai + Lunar Films / Shanghai + MPC / Shanghai Client: Apple Category: Full Length Video / Single or Series / Episodic
Points: 9.00
Hi Toilet
Agency: TBWA\HAKUHODO Inc. / Tokyo Client: THE NIPPON FOUNDATION Category: Innovation & Transformation / Innovation in Lockdown
Points: 9.00
Hollywood In Your Pocket
Agency: Smuggler + TBWA\Media Arts Lab / Los Angeles + Exile Edit / Los Angeles Client: Apple Category: Editing / Single
Points: 9.00
OUT OF INK
Agency: Diario La Prensa / Managua + TBWA Nicaragua / Managua Client: Diario LA PRENSA Category: Media Relations
Points: 9.00
Invisible Petitions
Agency: TBWA\İstanbul / İstanbul + Public Film / İstanbul Client: We Will Stop Femicide Platform Category: Media Relations
Points: 3.00
Apple TV+ Instagram Launch
Agency: TBWA\Media Arts Lab / Los Angeles + Apple TV+ / Los Angeles + OMD / Los Angeles Client: Apple Category: Craft / Use of Visuals
Points: 3.00
Hate to Protect
Agency: TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt Client: Guides TAO Category: User-Generated Content
Points: 3.00
The Lift
Agency: TBWA\Paris / Boulogne-Billancourt + Wanda + / Saint Denis La Plaine + Pulse Films / London + The Mill London / London Client: Winamax Category: Production Design
Points: 3.00
Hate to Protect
Agency: TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt Client: Guides TAO Category: Community Building
Points: 3.00
Privacy - App Tracking Transparency
Agency: TBWA\Media Arts Lab / Los Angeles + OMD / Los Angeles + BUCK / Los Angeles Client: Apple Category: Craft / Art Direction
Points: 3.00
Apple TV + Everyone But Jon Hamm
Agency: TBWA\Media Arts Lab / Los Angeles + OMD / Los Angeles + Lime Studios / Los Angeles + Hungry Man / Los Angeles Client: Apple Category: Television & VOD / Varying Length Series
Points: 3.00
The world deserve witnesses
Agency: TBWA\Paris / Boulogne-Billancourt Client: Leica Category: Magazine / Series
Points: 3.00
The Lift
Agency: TBWA\Paris / Boulogne-Billancourt + Wanda + / Saint Denis La Plaine + TBWA Else / Boulogne-Billancourt + The Mill London / London Client: Winamax Category: Use of Licensed Music
Points: 3.00
Invisible Petitions
Agency: TBWA\İstanbul / İstanbul + Public Film / İstanbul Client: We Will Stop Femicide Platform Category: Cultural Driver
Points: 3.00
Apple TV + Everyone But Jon Hamm
Agency: TBWA\Media Arts Lab / Los Angeles + OMD / Los Angeles + Lime Studios / Los Angeles + Hungry Man / Los Angeles Client: Apple Category: Online Films & Video / Long Form - Single
Points: 3.00
Privacy - Tracked
Agency: TBWA\Media Arts Lab / Los Angeles + OMD / Los Angeles + MJZ / Los Angeles + Work Editorial / Los Angeles Client: Apple Category: Online Films & Video / Long Form - Single
Points: 3.00
Chinese New Year - The Comeback
Agency: TBWA\Media Arts Lab / Shanghai + OMD / Shanghai + Lunar Films / Shanghai + MPC / Shanghai Client: Apple Category: Online Films & Video / Long Form - Single
Points: 3.00
ComeBack
Agency: TBWA\Thailand / Bangkok + Krungsri Auto - Bank of Ayudhya PLC / Bangkok + Suneta House / Bangkok Client: Krungsri Auto / Car4Cash Category: Online Films & Video / Long Form - Single
Points: 3.00
Porsche Taycan - Tesla Targeting
Agency: TBWA\Switzerland / Zürich Client: Porsche Category: Online Advertising / Display Ads
Points: 3.00
Feet
Agency: TBWA Hunt Lascaris / Johannesburg + Sterling Sound / Johannesburg Client: MTN South Africa Category: Sound Mixing
Points: 3.00
OUT OF INK
Agency: Diario La Prensa / Managua + TBWA Nicaragua / Managua Client: Diario LA PRENSA Category: Single Country or Region / Non-Profit / Charity
Points: 3.00
Behind the pack
Agency: TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt Client: Alliance contre le tabac Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
Points: 3.00
Hate to Protect
Agency: TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt Client: Guides TAO Category: Social Media Post / Series
Points: 3.00
Hate to Protect
Agency: TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt Client: Guides TAO Category: Green Pencil
Points: 3.00
Big Days - Lifeguard
Agency: Juniper Park \ TBWA / Toronto + Apollo Studios Client: New York Fries Category: Craft / Writing - Single
Points: 3.00
Big Days - Nude Model
Agency: Juniper Park \ TBWA / Toronto + Apollo Studios Client: New York Fries Category: Craft / Writing - Single
Points: 3.00
Client:
Cox Communications
Title:
Drawn Closer
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2022 Film Gold Pencil
Points:
45.00
Client:
Le chocolat des Français
Title:
Only keep the best of France
Category:
Posters / Series
Award:
2022 Print Gold Pencil
Points:
45.00
Client:
Cox Communications
Title:
Drawn Closer
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2022 Interactive, Online & Mobile Gold Pencil
Points:
45.00
Client:
HandsAway
Title:
Fearless Night
Category:
Out of Home / Billboards & Transit
Award:
2022 Direct Marketing Gold Pencil
Points:
45.00
Client:
Canadian Women's Foundation
Title:
Signal For Help
Category:
Multi-Country or Global / Non-Profit / Charity
Award:
2022 Creative Effectiveness Gold Pencil
Points:
45.00
Client:
Le chocolat des Français
Title:
Only keep the best of France
Category:
Billboards & Transit / Series
Award:
2022 Out of Home Gold Pencil
Points:
45.00
Client:
Guides TAO
Title:
Hate to Protect
Category:
User-Generated Content
Award:
2022 Social Media Gold Pencil
Points:
45.00
Client:
Cox Communications
Title:
Drawn Closer
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2022 Moving Image Craft Gold Pencil
Points:
45.00
Client:
Cox Communications
Title:
Drawn Closer
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2022 Branded Entertainment Gold Pencil
Points:
45.00
Client:
Cox Communications
Title:
Drawn Closer
Category:
Visual Craft / Animation
Award:
2022 Interactive & Mobile Craft Gold Pencil
Points:
45.00
Client:
Apple
Title:
Start Up - 45 Years of Apple Sounds
Category:
Sound Editing
Award:
2022 Music & Sound Craft Silver Pencil
Points:
21.00
Client:
Diario LA PRENSA
Title:
OUT OF INK
Category:
Craft / Printing & Production
Award:
2022 Print Silver Pencil
Points:
21.00
Client:
Apple
Title:
Chinese New Year - The Comeback
Category:
Online & Mobile Video / Online-only Video - Single
Award:
2022 Interactive, Online & Mobile Silver Pencil
Points:
21.00
Client:
HandsAway
Title:
Fearless Night
Category:
Billboards & Transit / Dynamic Billboards & Transit
Award:
2022 Out of Home Silver Pencil
Points:
21.00
Client:
Amazon Alexa
Title:
Alexa's Body
Category:
Direction / Single
Award:
2022 Moving Image Craft Silver Pencil
Points:
21.00
Client:
Apple
Title:
Chinese New Year - The Comeback
Category:
Production Design
Award:
2022 Moving Image Craft Silver Pencil
Points:
21.00
Client:
Amazon Alexa
Title:
Alexa's Body
Category:
Television & VOD / Long Form - Single
Award:
2022 Film Bronze Pencil
Points:
9.00
Client:
Apple
Title:
Holiday - Saving Simon
Category:
Online Films & Video / Long Form - Single
Award:
2022 Film Bronze Pencil
Points:
9.00
Client:
Guides TAO
Title:
Hate to Protect
Category:
Online Community / Use of Existing Platform
Award:
2022 Interactive, Online & Mobile Bronze Pencil
Points:
9.00
Client:
Alliance contre le tabac
Title:
Behind the pack
Category:
Online & Mobile
Award:
2022 Health & Wellness Bronze Pencil
Points:
9.00
Client:
HandsAway
Title:
Fearless Night
Category:
Out of Home
Award:
2022 Health & Wellness Bronze Pencil
Points:
9.00
Client:
Le chocolat des Français
Title:
Only keep the best of France
Category:
Craft / Illustration
Award:
2022 Design Bronze Pencil
Points:
9.00
Client:
Apple
Title:
Apple TV+ Ted Lasso - Toast Me
Category:
Craft / Writing
Award:
2022 Social Media Bronze Pencil
Points:
9.00
Client:
Family
Title:
Love, Lawyers, and The Government
Category:
Writing / Single
Award:
2022 Moving Image Craft Bronze Pencil
Points:
9.00
Client:
Apple
Title:
Chinese New Year - The Comeback
Category:
Full Length Video / Single or Series / Episodic
Award:
2022 Branded Entertainment Bronze Pencil
Points:
9.00
Client:
THE NIPPON FOUNDATION
Title:
Hi Toilet
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2022 Design Bronze Pencil
Points:
9.00
Client:
Apple
Title:
Hollywood In Your Pocket
Category:
Editing / Single
Award:
2022 Moving Image Craft Bronze Pencil
Points:
9.00
Client:
Diario LA PRENSA
Title:
OUT OF INK
Category:
Media Relations
Award:
2022 Public Relations Bronze Pencil
Points:
9.00
Client:
We Will Stop Femicide Platform
Title:
Invisible Petitions
Category:
Media Relations
Award:
2022 Public Relations Merit Award
Points:
3.00
Client:
Apple
Title:
Apple TV+ Instagram Launch
Category:
Craft / Use of Visuals
Award:
2022 Social Media Merit Award
Points:
3.00
Client:
Guides TAO
Title:
Hate to Protect
Category:
User-Generated Content
Award:
2022 Branded Entertainment Merit Award
Points:
3.00
Client:
Winamax
Title:
The Lift
Category:
Production Design
Award:
2022 Moving Image Craft Merit Award
Points:
3.00
Client:
Guides TAO
Title:
Hate to Protect
Category:
Community Building
Award:
2022 Public Relations Merit Award
Points:
3.00
Client:
Apple
Title:
Privacy - App Tracking Transparency
Category:
Craft / Art Direction
Award:
2022 Design Merit Award
Points:
3.00
Client:
Apple
Title:
Apple TV + Everyone But Jon Hamm
Category:
Television & VOD / Varying Length Series
Award:
2022 Film Merit Award
Points:
3.00
Client:
Leica
Title:
The world deserve witnesses
Category:
Magazine / Series
Award:
2022 Print Merit Award
Points:
3.00
Client:
Winamax
Title:
The Lift
Category:
Use of Licensed Music
Award:
2022 Music & Sound Craft Merit Award
Points:
3.00
Client:
We Will Stop Femicide Platform
Title:
Invisible Petitions
Category:
Cultural Driver
Award:
2022 Cultural Driver Merit Award
Points:
3.00
Client:
Apple
Title:
Apple TV + Everyone But Jon Hamm
Category:
Online Films & Video / Long Form - Single
Award:
2022 Film Merit Award
Points:
3.00
Client:
Apple
Title:
Privacy - Tracked
Category:
Online Films & Video / Long Form - Single
Award:
2022 Film Merit Award
Points:
3.00
Client:
Apple
Title:
Chinese New Year - The Comeback
Category:
Online Films & Video / Long Form - Single
Award:
2022 Film Merit Award
Points:
3.00
Client:
Krungsri Auto / Car4Cash
Title:
ComeBack
Category:
Online Films & Video / Long Form - Single
Award:
2022 Film Merit Award
Points:
3.00
Client:
Porsche
Title:
Porsche Taycan - Tesla Targeting
Category:
Online Advertising / Display Ads
Award:
2022 Interactive, Online & Mobile Merit Award
Points:
3.00
Client:
MTN South Africa
Title:
Feet
Category:
Sound Mixing
Award:
2022 Music & Sound Craft Merit Award
Points:
3.00
Client:
Diario LA PRENSA
Title:
OUT OF INK
Category:
Single Country or Region / Non-Profit / Charity
Award:
2022 Creative Effectiveness Merit Award
Points:
3.00
Client:
Alliance contre le tabac
Title:
Behind the pack
Category:
Augmented, Virtual & Mixed Reality (AR, VR, MR)
Award:
2022 Interactive, Online & Mobile Merit Award
Points:
3.00
Client:
Guides TAO
Title:
Hate to Protect
Category:
Social Media Post / Series
Award:
2022 Direct Marketing Merit Award
Points:
3.00
Client:
Guides TAO
Title:
Hate to Protect
Category:
Green Pencil
Award:
2022 Green Pencil Merit Award
Points:
3.00
Client:
New York Fries
Title:
Big Days - Lifeguard
Category:
Craft / Writing - Single
Award:
2022 Radio & Audio Merit Award
Points:
3.00
Client:
New York Fries
Title:
Big Days - Nude Model
Category:
Craft / Writing - Single
Award:
2022 Radio & Audio Merit Award
Points:
3.00
