The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
U.S. Region Rankings
Northeast
Client
Title
Category
Award
Points
Black-Owned Friday
Agency: BBH USA / New York + Google / Mountain View + Anonymous Content / Los Angeles + Cabin / New York Client: Google Category: Best of Integrated
Points: 90.0
Teenage Dream
Agency: BBDO / New York + Dini von Mueffling Communications + Smuggler Client: Sandy Hook Promise Category: Best of Music & Sound Craft
Points: 90.0
Black-Owned Friday
Agency: BBH USA / New York + Google / Mountain View + Anonymous Content / Los Angeles + Cabin / New York Client: Google Category: Fusion Pencil
Points: 90.0
Pinatex
Agency: L&C / New York + Dole Sunshine Company / Singapore + Ananas Anam / London + Suitcase Productions / New York Client: Dole Sunshine Company + Ananas Anam Category: Green Pencil
Points: 90.0
#TurnToCold
Agency: Saatchi & Saatchi / New York Client: Procter & Gamble / Tide Category: Green Pencil
Points: 90.0
Pinatex
Agency: L&C / New York + Dole Sunshine Company / Singapore + Ananas Anam / London + Suitcase Productions / New York Client: Dole Sunshine Company + Ananas Anam Category: Best of Health & Wellness
Points: 90.0
Timelapse in Google Earth
Agency: Google + Google Creative Lab Client: Google Category: Best of Design
Points: 90.0
Pinatex
Agency: L&C / New York + Dole Sunshine Company / Singapore + Ananas Anam / London + Suitcase Productions / New York Client: Dole Sunshine Company + Ananas Anam Category: Sustainable Development Goals
Points: 90.0
DojaCode
Agency: Mojo Supermarket + Active Theory + Girls Who Code Client: Girls Who Code Category: Best of Branded Entertainment
Points: 90.0
DojaCode
Agency: Mojo Supermarket + Active Theory + Girls Who Code Client: Girls Who Code Category: Best of Interactive & Mobile Craft
Points: 90.0
9/12: The untold story of reconnecting New York
Agency: Verizon Creative Marketing / New York + Unit 9 / Los Angeles + PixelPusher / New York + Boombox / New York Client: Verizon Category: Brand-Side Initiated & Originated Projects
Points: 45.0
UnF**k It
Agency: YouTube Creative Studio / New York Client: YouTube Category: Brand-Side Initiated & Originated Projects
Points: 45.0
The Inevitable News
Agency: Area 23, An IPG Health Company / New York + Ritmika Audio Arts / São Paulo + Brooklyn Sports Page / Brooklyn + Stellar Printing Inc. / Long Island City Client: The Columbia Journalism Review Category: Newspaper / Series
Points: 45.0
Lil Sugar – Master of Disguise
Agency: Area 23, An IPG Health Company / New York + HIP HOP PUBLIC HEALTH / New York + Canja Audio Culture / Curitiba + ZOMBIE STUDIOS / Sao Paolo Client: Hip Hop Public Health Category: Promotional Items / Booklets / Books / Brochures
Points: 45.0
Where are you really from?
Agency: Droga5 / New York + Asian American Federation / New York Client: Asian American Federation Category: Craft / Illustration
Points: 45.0
DojaCode
Agency: Mojo Supermarket + Active Theory + Girls Who Code Client: Girls Who Code Category: Online & Mobile Video / Interactive Video
Points: 45.0
Dubai Presents...
Agency: Mother / London + duotone audio group / New York + MJZ / New York + Stoked / Beirut Client: Dubai Tourism Category: Original Music / Score
Points: 45.0
Independent Journalism for an Independent Life
Agency: Droga5 / New York + Wave Studios / New York + Cut+Run + LFR Productions Client: The New York Times Category: Sound Mixing
Points: 45.0
Pinatex
Agency: L&C / New York + Ananas Anam / London + Dole Sunshine Company / Singapore + Suitcase Productions / New York Client: Dole Sunshine Company + Ananas Anam Category: Physical Product / In-Market
Points: 45.0
House Rules
Agency: McCann Health New Jersey / Parsippany + Real Chemistry / New York + McCann Health Engagement / New York + MediaHub / Minneapolis Client: Evofem/Phexxi Category: Integrated Campaign
Points: 45.0
The Inevitable News
Agency: Area 23, An IPG Health Company / New York + Ritmika Audio Arts / São Paulo + Brooklyn Sports Page / Brooklyn + Stellar Printing Inc. / Long Island City Client: The Columbia Journalism Review Category: Editorial / Magazines & Newspapers
Points: 45.0
Auditorial
Agency: R/GA / London + R/GA / Sao Paolo + Google / London Client: Google Category: Editorial / Digital Publications
Points: 45.0
It's a New World of Cocktails
Agency: Anomaly / New York + Shelter / Kiev + Iconoclast / Los Angeles Client: Crown Royal Category: Production Design
Points: 45.0
Welcome to the Icelandverse
Agency: SS+K / New York + Peel Iceland / Reykjavík + M&C Saatchi Talk / London + Business Iceland Client: Inspired By Iceland Category: Social Post / Real-time Response
Points: 45.0
Pinatex
Agency: L&C / New York + Ananas Anam / London + Dole Sunshine Company / Singapore + Suitcase Productions / New York Client: Dole Sunshine Company + Ananas Anam Category: Innovation & Transformation / Innovation in Design
Points: 45.0
The Journey
Agency: Blacksmith / New York + FIG / New York + Epoch Films / New York Client: Zillow Category: Visual Effects / Single
Points: 45.0
The Reset
Agency: The Mill / New York Client: Verizon Category: Visual Effects / Single
Points: 45.0
DojaCode
Agency: Mojo Supermarket + Active Theory + Girls Who Code Client: Girls Who Code Category: Craft / Use of Technology
Points: 45.0
The Academic | Google Slides Experience
Agency: BBDO / New York Client: Capitol Records Category: Innovation & Transformation / Innovation in Lockdown
Points: 45.0
Plastic fishing tournament
Agency: We Believers / New York + Primo Content / Mexico + Relevant + StereoMonkey Studio Client: AB InBev / Corona Category: Innovation & Transformation / Innovation in Experiential
Points: 45.0
Unbreakable
Agency: Area 23, An IPG Health Company / New York + Roof Studio / New York + Jamute / São Paulo + Insmed Incorporated / Bridgewater NJ Client: Insmed Incorporated/NTMFacts.com Category: Film
Points: 45.0
House Rules
Agency: McCann Health New Jersey / Parsippany + Real Chemistry / New York + McCann Health Engagement / New York + MediaHub / Minneapolis Client: Evofem/Phexxi Category: Integrated Campaign
Points: 45.0
DojaCode
Agency: Mojo Supermarket + Active Theory + Girls Who Code Client: Girls Who Code Category: Music Videos
Points: 45.0
Timelapse in Google Earth
Agency: Google + Google Creative Lab Client: Google Category: Data Visualization / Static or Dynamic
Points: 45.0
Pinatex
Agency: L&C / New York + Dole Sunshine Company / Singapore + Ananas Anam / London + Suitcase Productions / New York Client: Dole Sunshine Company + Ananas Anam Category: Products
Points: 45.0
DojaCode
Agency: Mojo Supermarket + Active Theory + Girls Who Code Client: Girls Who Code Category: Innovation & Transformation / Innovation in Interactive & Mobile Craft
Points: 45.0
Black-Owned Friday
Agency: BBH USA / New York + Google / Mountain View + Anonymous Content / Los Angeles + Cabin / New York Client: Google Category: Integrated Branding Campaign
Points: 45.0
Teenage Dream
Agency: BBDO / New York + Dini von Mueffling Communications + Smuggler Client: Sandy Hook Promise Category: Music Adaptation / Song
Points: 45.0
Don't Miss Out
Agency: dentsuMB / New York + FTX Client: FTX Category: Television & VOD / Long Form - Single
Points: 45.0
Strangers
Agency: Trim Editing + Cosmo Street Editorial + Airbnb Productions LLC + Somesuch Client: Airbnb Category: Television & VOD / Long Form - Single
Points: 21.0
Independent Journalism for an Independent Life - Jordan
Agency: Droga5 / New York + The New York Times + LFR Productions / New York + Cut+Run / New York Client: The New York Times Category: Television & VOD / Long Form - Single
Points: 21.0
We Change The Game When We Find Each Other
Agency: Droga5 / New York + Facebook + Love Song / New York + Reset Content / New York Client: Facebook Category: Television & VOD / Long Form - Series
Points: 21.0
Bring Back Lockdown
Agency: Ogilvy / New York + Work Editorial / New York + Hayden5 / New York Client: Change the Ref Inc. Category: Online Films & Video / Long Form - Single
Points: 21.0
New York State of Mind
Agency: NYCNext / New York + Our Man In Havana / Brooklyn + Smartypants / Brooklyn + Tom Kitt / New York Client: NYCNext Category: Music Adaptation / Song
Points: 21.0
Black-Owned Friday
Agency: BBH USA / New York + Google / Mountain View + Anonymous Content / Los Angeles + Cabin / New York Client: Google Category: Online & Mobile Video / Online-only Video - Single
Points: 21.0
Music Liberates Music Mixtape
Agency: BBDO / New York Client: BACARDÍ Category: NFTs & the Metaverse / NFTs
Points: 21.0
The Lost Class
Agency: Hungry Man / Los Angeles + Leo Burnett / Chicago Client: Change the Ref Inc. Category: Cultural Driver
Points: 21.0
Auditorial
Agency: R/GA / London + R/GA / Sao Paolo + Google / London Client: Google Category: Innovation & Transformation / Innovation in Radio & Audio
Points: 21.0
Whopper Heist
Agency: We Believers / New York + The Pasto / Buenos Airers + The Movement by Landia / Buenos Aires Client: Burger King Argentina + Netflix Argentina Category: Data Visualization / Dynamic / Responsive
Points: 21.0
Client:
Google
Title:
Black-Owned Friday
Category:
Best of Integrated
Award:
2022 Integrated Best of Discipline Pencil
Points:
90.0
Client:
Sandy Hook Promise
Title:
Teenage Dream
Category:
Best of Music & Sound Craft
Award:
2022 Music & Sound Craft Best of Discipline Pencil
Points:
90.0
Client:
Google
Title:
Black-Owned Friday
Category:
Fusion Pencil
Award:
2022 Fusion Pencil Fusion Pencil
Points:
90.0
Client:
Dole Sunshine Company + Ananas Anam
Title:
Pinatex
Category:
Green Pencil
Award:
2022 Green Pencil Green Pencil
Points:
90.0
Client:
Procter & Gamble / Tide
Title:
#TurnToCold
Category:
Green Pencil
Award:
2022 Green Pencil Green Pencil
Points:
90.0
Client:
Dole Sunshine Company + Ananas Anam
Title:
Pinatex
Category:
Best of Health & Wellness
Award:
2022 Health & Wellness Best of Discipline Pencil
Points:
90.0
Client:
Google
Title:
Timelapse in Google Earth
Category:
Best of Design
Award:
2022 Design Best of Discipline Pencil
Points:
90.0
Client:
Dole Sunshine Company + Ananas Anam
Title:
Pinatex
Category:
Sustainable Development Goals
Award:
2022 Sustainable Development Goals Pencil SDG Pencil
Points:
90.0
Client:
Girls Who Code
Title:
DojaCode
Category:
Best of Branded Entertainment
Award:
2022 Branded Entertainment Best of Discipline Pencil
Points:
90.0
Client:
Girls Who Code
Title:
DojaCode
Category:
Best of Interactive & Mobile Craft
Award:
2022 Interactive & Mobile Craft Best of Discipline Pencil
Points:
90.0
Client:
Verizon
Title:
9/12: The untold story of reconnecting New York
Category:
Brand-Side Initiated & Originated Projects
Award:
2022 Brand-Side / In-House Gold Pencil
Points:
45.0
Client:
YouTube
Title:
UnF**k It
Category:
Brand-Side Initiated & Originated Projects
Award:
2022 Brand-Side / In-House Gold Pencil
Points:
45.0
Client:
The Columbia Journalism Review
Title:
The Inevitable News
Category:
Newspaper / Series
Award:
2022 Print Gold Pencil
Points:
45.0
Client:
Hip Hop Public Health
Title:
Lil Sugar – Master of Disguise
Category:
Promotional Items / Booklets / Books / Brochures
Award:
2022 Print Gold Pencil
Points:
45.0
Client:
Asian American Federation
Title:
Where are you really from?
Category:
Craft / Illustration
Award:
2022 Print Gold Pencil
Points:
45.0
Client:
Girls Who Code
Title:
DojaCode
Category:
Online & Mobile Video / Interactive Video
Award:
2022 Interactive, Online & Mobile Gold Pencil
Points:
45.0
Client:
Dubai Tourism
Title:
Dubai Presents...
Category:
Original Music / Score
Award:
2022 Music & Sound Craft Gold Pencil
Points:
45.0
Client:
The New York Times
Title:
Independent Journalism for an Independent Life
Category:
Sound Mixing
Award:
2022 Music & Sound Craft Gold Pencil
Points:
45.0
Client:
Dole Sunshine Company + Ananas Anam
Title:
Pinatex
Category:
Physical Product / In-Market
Award:
2022 IP & Products Gold Pencil
Points:
45.0
Client:
Evofem/Phexxi
Title:
House Rules
Category:
Integrated Campaign
Award:
2022 Health & Wellness Gold Pencil
Points:
45.0
Client:
The Columbia Journalism Review
Title:
The Inevitable News
Category:
Editorial / Magazines & Newspapers
Award:
2022 Design Gold Pencil
Points:
45.0
Client:
Google
Title:
Auditorial
Category:
Editorial / Digital Publications
Award:
2022 Design Gold Pencil
Points:
45.0
Client:
Crown Royal
Title:
It's a New World of Cocktails
Category:
Production Design
Award:
2022 Moving Image Craft Gold Pencil
Points:
45.0
Client:
Inspired By Iceland
Title:
Welcome to the Icelandverse
Category:
Social Post / Real-time Response
Award:
2022 Social Media Gold Pencil
Points:
45.0
Client:
Dole Sunshine Company + Ananas Anam
Title:
Pinatex
Category:
Innovation & Transformation / Innovation in Design
Award:
2022 Design Gold Pencil
Points:
45.0
Client:
Zillow
Title:
The Journey
Category:
Visual Effects / Single
Award:
2022 Moving Image Craft Gold Pencil
Points:
45.0
Client:
Verizon
Title:
The Reset
Category:
Visual Effects / Single
Award:
2022 Moving Image Craft Gold Pencil
Points:
45.0
Client:
Girls Who Code
Title:
DojaCode
Category:
Craft / Use of Technology
Award:
2022 Experiential & Immersive Gold Pencil
Points:
45.0
Client:
Capitol Records
Title:
The Academic | Google Slides Experience
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2022 Moving Image Craft Gold Pencil
Points:
45.0
Client:
AB InBev / Corona
Title:
Plastic fishing tournament
Category:
Innovation & Transformation / Innovation in Experiential
Award:
2022 Experiential & Immersive Gold Pencil
Points:
45.0
Client:
Insmed Incorporated/NTMFacts.com
Title:
Unbreakable
Category:
Film
Award:
2022 Pharma Gold Pencil
Points:
45.0
Client:
Evofem/Phexxi
Title:
House Rules
Category:
Integrated Campaign
Award:
2022 Pharma Gold Pencil
Points:
45.0
Client:
Girls Who Code
Title:
DojaCode
Category:
Music Videos
Award:
2022 Branded Entertainment Gold Pencil
Points:
45.0
Client:
Google
Title:
Timelapse in Google Earth
Category:
Data Visualization / Static or Dynamic
Award:
2022 Design Gold Pencil
Points:
45.0
Client:
Dole Sunshine Company + Ananas Anam
Title:
Pinatex
Category:
Products
Award:
2022 Health & Wellness Gold Pencil
Points:
45.0
Client:
Girls Who Code
Title:
DojaCode
Category:
Innovation & Transformation / Innovation in Interactive & Mobile Craft
Award:
2022 Interactive & Mobile Craft Gold Pencil
Points:
45.0
Client:
Google
Title:
Black-Owned Friday
Category:
Integrated Branding Campaign
Award:
2022 Integrated Gold Pencil
Points:
45.0
Client:
Sandy Hook Promise
Title:
Teenage Dream
Category:
Music Adaptation / Song
Award:
2022 Music & Sound Craft Gold Pencil
Points:
45.0
Client:
FTX
Title:
Don't Miss Out
Category:
Television & VOD / Long Form - Single
Award:
2022 Film Gold Pencil
Points:
45.0
Client:
Airbnb
Title:
Strangers
Category:
Television & VOD / Long Form - Single
Award:
2022 Film Silver Pencil
Points:
21.0
Client:
The New York Times
Title:
Independent Journalism for an Independent Life - Jordan
Category:
Television & VOD / Long Form - Single
Award:
2022 Film Silver Pencil
Points:
21.0
Client:
Facebook
Title:
We Change The Game When We Find Each Other
Category:
Television & VOD / Long Form - Series
Award:
2022 Film Silver Pencil
Points:
21.0
Client:
Change the Ref Inc.
Title:
Bring Back Lockdown
Category:
Online Films & Video / Long Form - Single
Award:
2022 Film Silver Pencil
Points:
21.0
Client:
NYCNext
Title:
New York State of Mind
Category:
Music Adaptation / Song
Award:
2022 Music & Sound Craft Silver Pencil
Points:
21.0
Client:
Nike
Title:
NikeSync
Category:
Utility
Award:
2022 Interactive, Online & Mobile Silver Pencil
Points:
21.0
Client:
Google
Title:
Black-Owned Friday
Category:
Online & Mobile Video / Online-only Video - Single
Award:
2022 Interactive, Online & Mobile Silver Pencil
Points:
21.0
Client:
BACARDÍ
Title:
Music Liberates Music Mixtape
Category:
NFTs & the Metaverse / NFTs
Award:
2022 Interactive, Online & Mobile Silver Pencil
Points:
21.0
Client:
Change the Ref Inc.
Title:
The Lost Class
Category:
Cultural Driver
Award:
2022 Cultural Driver Silver Pencil
Points:
21.0
Client:
Google
Title:
Auditorial
Category:
Innovation & Transformation / Innovation in Radio & Audio
Award:
2022 Radio & Audio Silver Pencil
Points:
21.0
Client:
Burger King Argentina + Netflix Argentina
Title:
Whopper Heist
Category:
Data Visualization / Dynamic / Responsive
Award:
2022 Creative Use of Data Silver Pencil
Points:
21.0
