The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
U.S. Region Rankings
West
Client
Title
Category
Award
Points
Switch to iPhone
Agency: Apple / Cupertino + Park Pictures / Santa Monica Client: Apple Category: Online Films & Video / Pre-Roll Video - Campaign
Points: 2.0
Be Internet Awesome
Agency: Google Brand Studio / San Francisco Client: Google Category: Websites
Points: 2.0
Expedia/Visit Britain: "The Only Place You Need to Go"
Agency: 180LA / Los Angeles + Friend / London + Unit 9 / Los Angeles Client: Expedia Category: Websites / Utility
Points: 2.0
Nike Air Force 1 Baltimore
Agency: Wieden+Kennedy / Portland Client: Nike Category: Craft / Art Direction - Campaign
Points: 2.0
The Playable RFP Letter
Agency: Heat / San Francisco Client: THX Category: Websites / Utility
Points: 2.0
Portrait Mode Covers
Agency: TBWAMedia Arts Lab / Los Angeles Client: Apple Category: Craft / Photography - Single or Campaign
Points: 2.0
Virtual Reality- The Hard Way
Agency: Wieden+Kennedy / Portland Client: KFC Category: Internal Communications
Points: 2.0
Invisible World: An Old Spice Invisible Spray Production
Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Innovation in Film / Online
Points: 2.0
Feel It Still
Agency: Wieden+Kennedy / Portland Client: Portugal. The Man Category: Interactive Video
Points: 2.0
Old Spice - Paper Blazer
Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Craft / Printing / Production - Single or Campaign
Points: 2.0
Expedia/Visit Britain: "The Only Place You Need to Go"
Agency: 180LA / Los Angeles + Friend / London + Cut & Run / Los Angeles/London + Unit 9 / Los Angeles Client: Expedia Category: Websites
Points: 2.0
Swear Like a Mother
Agency: CP+B / Boulder + Hungry Man / New York Client: Kraft Heinz Category: Brand Voice
Points: 2.0
C21 Restaurant
Agency: Tool / Santa Monica + Saatchi & Saatchi / New York + National Down Syndrome Society / New York Client: National Down Syndrome Society Category: Film / Long Form
Points: 2.0
LA Original Logo
Agency: 72andSunny / Los Angeles Client: Mayor's Fund for Los Angeles Category: Branding / Logo
Points: 2.0
Nike Equality: The Swoosh Vote
Agency: Wieden+Kennedy / Portland Client: Nike Category: Branding / Logo
Points: 2.0
Imaginary Friends Society - Feeling Sad
Agency: RPA / Santa Monica Client: Pediatric Brain Tumor Foundation Category: Film / Long Form
Points: 2.0
The Amanda Foundation Collection
Agency: The Amanda Foundation / Beverly Hills + Saatchi & Saatchi / Torrance Client: The Amanda Foundation Category: Digital / Web
Points: 2.0
The East Cut
Agency: Collins / San Francisco Client: The East Cut Community Benefit District Category: Branding / Identity System
Points: 2.0
Earth: Shot on iPhone
Agency: TBWAMedia Arts Lab / Los Angeles Client: Apple Category: Real-Time Response / Activity / Proactive Communications
Points: 2.0
Behind the Post
Agency: MALFOR GOOD / Los Angeles + Tool / Los Angeles Client: One Love Foundation Category: Digital / Social Media
Points: 2.0
Intel Drone Light Show at The Olympics
Agency: Intel / Santa Clara Client: Intel Category: Innovation in Print & Outdoor / Ambient Media
Points: 2.0
Be Internet Awesome
Agency: Google Brand Studio / San Francisco Client: Google Category: Gaming
Points: 2.0
The Bonnie Award
Agency: CP+B / Boulder + Film Independent / Los Angeles Client: American Airlines Category: Real-Time Response / Activity / Proactive Communications
Points: 2.0
Exploratorium After Dark
Agency: Collins / San Francisco Client: Exploratorium Category: Branding / Rebranding
Points: 2.0
LA Phil Rebranding
Agency: TBWA\Chiat\Day / Los Angeles Client: Los Angeles Philharmonic Association Category: Branding / Rebranding
Points: 2.0
Swear Like a Mother
Agency: CP+B / Boulder + Hungry Man / New York Client: Kraft Heinz Category: Digital / Social Media & Viral Marketing - Single
Points: 2.0
R vs R
Agency: RPA / Santa Monica + Unit-9 / Los Angeles Client: American Honda Motor Co., Inc. Category: Craft / Dynamic Data Visualization
Points: 2.0
41 Steps
Agency: TBWA\Chiat\Day / Los Angeles Client: Gatorade Category: Craft / Art Direction
Points: 2.0
Nike Air Force 1 Baltimore
Agency: Wieden+Kennedy / Portland Client: Nike Category: Branding / Brand Installations
Points: 2.0
41 Steps
Agency: TBWA\Chiat\Day / Los Angeles Client: Gatorade Category: Use of Technology
Points: 2.0
Last Days
Agency: CP+B / Los Angeles + Rattling Stick / Santa Monica Client: Jose Cuervo Category: Craft - Direction / Single
Points: 2.0
Smile
Agency: Smuggler / New York + S. Carter Enterprises / New York + Roc Nation / New York + Work Editorial / New York Client: Jay-Z Category: Craft - Direction / Single
Points: 2.0
Roll
Agency: TBWAMedia Arts Lab / Los Angeles Client: Apple Category: Craft - Direction / Single
Points: 2.0
Destiny 2 Ghost Skill
Agency: AKQA / San Francisco Client: Activision Category: Innovation in Interactive / Experiential
Points: 2.0
Elton John - Farewell Yellow Brick Road Global Launch
Agency: Spinifex Group / Torrance Client: Sir Elton John Category: Innovation in Interactive / Experiential
Points: 2.0
Live Design
Agency: Wieden+Kennedy / Portland Client: Nike Category: Innovation in Interactive / Experiential
Points: 2.0
Cozmo Lost in Reddit
Agency: W+K Lodge / Portland + Uncle Toad's Media Group / Los Angeles + Bent Image Lab / Portland + Joint Editorial / Portland Client: Anki Category: Innovation in Interactive / Gaming
Points: 2.0
41 Steps
Agency: TBWA\Chiat\Day / Los Angeles Client: Gatorade Category: Innovation in Mobile
Points: 2.0
Clean Matters :60
Agency: FCB West / San Francisco Client: Clorox Category: Broadcast / Short Form - Single
Points: 2.0
Last Days
Agency: CP+B / Los Angeles + Rattling Stick / Santa Monica Client: Jose Cuervo Category: Broadcast / Short Form - Single
Points: 2.0
We Can Do IT
Agency: 180LA / Los Angeles + University of / Phoenix + Hornet / Culver City + Beacon Street Studios / Venice Client: University of Phoenix Category: Broadcast / Short Form - Single
Points: 2.0
Love Over Bias
Agency: Wieden+Kennedy / Portland Client: Procter & Gamble Category: Craft - Direction / Single
Points: 2.0
Penguin Migration, Star Captain, Game Night
Agency: Smuggler / Los Angeles + The Martin Agency / Richmond Client: Geico Category: Broadcast / Short Form - Campaign
Points: 2.0
Trust Is Power
Agency: Duracell / USA + Wieden+Kennedy / New York + MJZ / Los Angeles + Mack Cut / NYC Client: Duracell Category: Craft - Direction / Campaign
Points: 2.0
Clean Matters :90
Agency: FCB West / San Francisco Client: Clorox Category: Online / Short Form - Single
Points: 2.0
Appocalypse
Agency: TBWAMedia Arts Lab / Los Angeles + MJZ / Los Angeles Client: Apple Category: Online / Short Form - Single
Points: 2.0
Ventriloquist
Agency: dummy. / Venice + The Outsider / London + AMV BBDO / London Client: The National Lottery Category: Television / Short Form - Single
Points: 2.0
#SistersInSweat
Agency: Tool / Santa Monica + Gatorade / Chicago + TBWA\Chiat\Day / Los Angeles Client: Gatorade Category: Online / Short Form - Single
Points: 2.0
Levi's Circles :90
Agency: FCB West / San Francisco Client: Levi Strauss & Co. Category: Craft - Editing / Single
Points: 2.0
Temple of Happiness
Agency: Column Five / Irvine Client: Column Five Category: Promotional / Collateral Items - Single or Series
Points: 2.0
Client:
Apple
Title:
Switch to iPhone
Category:
Online Films & Video / Pre-Roll Video - Campaign
Award:
2018 Film Merit Award
Points:
2.0
Client:
Google
Title:
Be Internet Awesome
Category:
Websites
Award:
2018 Interactive Merit Award
Points:
2.0
Client:
Expedia
Title:
Expedia/Visit Britain: "The Only Place You Need to Go"
Category:
Websites / Utility
Award:
2018 Interactive Merit Award
Points:
2.0
Client:
Nike
Title:
Nike Air Force 1 Baltimore
Category:
Craft / Art Direction - Campaign
Award:
2018 Cross-Platform Merit Award
Points:
2.0
Client:
THX
Title:
The Playable RFP Letter
Category:
Websites / Utility
Award:
2018 Interactive Merit Award
Points:
2.0
Client:
Apple
Title:
Portrait Mode Covers
Category:
Craft / Photography - Single or Campaign
Award:
2018 Print & Outdoor Merit Award
Points:
2.0
Client:
KFC
Title:
Virtual Reality- The Hard Way
Category:
Internal Communications
Award:
2018 Public Relations Merit Award
Points:
2.0
Client:
Old Spice
Title:
Invisible World: An Old Spice Invisible Spray Production
Category:
Innovation in Film / Online
Award:
2018 Film Merit Award
Points:
2.0
Client:
Portugal. The Man
Title:
Feel It Still
Category:
Interactive Video
Award:
2018 Interactive Merit Award
Points:
2.0
Client:
Old Spice
Title:
Old Spice - Paper Blazer
Category:
Craft / Printing / Production - Single or Campaign
Award:
2018 Print & Outdoor Merit Award
Points:
2.0
Client:
Expedia
Title:
Expedia/Visit Britain: "The Only Place You Need to Go"
Category:
Websites
Award:
2018 Mobile Merit Award
Points:
2.0
Client:
Kraft Heinz
Title:
Swear Like a Mother
Category:
Brand Voice
Award:
2018 Public Relations Merit Award
Points:
2.0
Client:
National Down Syndrome Society
Title:
C21 Restaurant
Category:
Film / Long Form
Award:
2018 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
Mayor's Fund for Los Angeles
Title:
LA Original Logo
Category:
Branding / Logo
Award:
2018 Design Merit Award
Points:
2.0
Client:
Nike
Title:
Nike Equality: The Swoosh Vote
Category:
Branding / Logo
Award:
2018 Design Merit Award
Points:
2.0
Client:
Pediatric Brain Tumor Foundation
Title:
Imaginary Friends Society - Feeling Sad
Category:
Film / Long Form
Award:
2018 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
The Amanda Foundation
Title:
The Amanda Foundation Collection
Category:
Digital / Web
Award:
2018 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
The East Cut Community Benefit District
Title:
The East Cut
Category:
Branding / Identity System
Award:
2018 Design Merit Award
Points:
2.0
Client:
Apple
Title:
Earth: Shot on iPhone
Category:
Real-Time Response / Activity / Proactive Communications
Award:
2018 Public Relations Merit Award
Points:
2.0
Client:
One Love Foundation
Title:
Behind the Post
Category:
Digital / Social Media
Award:
2018 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
Intel
Title:
Intel Drone Light Show at The Olympics
Category:
Innovation in Print & Outdoor / Ambient Media
Award:
2018 Print & Outdoor Merit Award
Points:
2.0
Client:
Google
Title:
Be Internet Awesome
Category:
Gaming
Award:
2018 Interactive Merit Award
Points:
2.0
Client:
American Airlines
Title:
The Bonnie Award
Category:
Real-Time Response / Activity / Proactive Communications
Award:
2018 Public Relations Merit Award
Points:
2.0
Client:
Exploratorium
Title:
Exploratorium After Dark
Category:
Branding / Rebranding
Award:
2018 Design Merit Award
Points:
2.0
Client:
Los Angeles Philharmonic Association
Title:
LA Phil Rebranding
Category:
Branding / Rebranding
Award:
2018 Design Merit Award
Points:
2.0
Client:
Kraft Heinz
Title:
Swear Like a Mother
Category:
Digital / Social Media & Viral Marketing - Single
Award:
2018 Direct Marketing Merit Award
Points:
2.0
Client:
American Honda Motor Co., Inc.
Title:
R vs R
Category:
Craft / Dynamic Data Visualization
Award:
2018 Interactive Merit Award
Points:
2.0
Client:
Gatorade
Title:
41 Steps
Category:
Craft / Art Direction
Award:
2018 Interactive Merit Award
Points:
2.0
Client:
Nike
Title:
Nike Air Force 1 Baltimore
Category:
Branding / Brand Installations
Award:
2018 Design Merit Award
Points:
2.0
Client:
Gatorade
Title:
41 Steps
Category:
Use of Technology
Award:
2018 Mobile Merit Award
Points:
2.0
Client:
Jose Cuervo
Title:
Last Days
Category:
Craft - Direction / Single
Award:
2018 Moving Image Craft Merit Award
Points:
2.0
Client:
Jay-Z
Title:
Smile
Category:
Craft - Direction / Single
Award:
2018 Moving Image Craft Merit Award
Points:
2.0
Client:
Apple
Title:
Roll
Category:
Craft - Direction / Single
Award:
2018 Moving Image Craft Merit Award
Points:
2.0
Client:
Activision
Title:
Destiny 2 Ghost Skill
Category:
Innovation in Interactive / Experiential
Award:
2018 Interactive Merit Award
Points:
2.0
Client:
Sir Elton John
Title:
Elton John - Farewell Yellow Brick Road Global Launch
Category:
Innovation in Interactive / Experiential
Award:
2018 Interactive Merit Award
Points:
2.0
Client:
Nike
Title:
Live Design
Category:
Innovation in Interactive / Experiential
Award:
2018 Interactive Merit Award
Points:
2.0
Client:
Anki
Title:
Cozmo Lost in Reddit
Category:
Innovation in Interactive / Gaming
Award:
2018 Interactive Merit Award
Points:
2.0
Client:
Gatorade
Title:
41 Steps
Category:
Innovation in Mobile
Award:
2018 Mobile Merit Award
Points:
2.0
Client:
Clorox
Title:
Clean Matters :60
Category:
Broadcast / Short Form - Single
Award:
2018 Branded Entertainment Merit Award
Points:
2.0
Client:
Jose Cuervo
Title:
Last Days
Category:
Broadcast / Short Form - Single
Award:
2018 Branded Entertainment Merit Award
Points:
2.0
Client:
University of Phoenix
Title:
We Can Do IT
Category:
Broadcast / Short Form - Single
Award:
2018 Branded Entertainment Merit Award
Points:
2.0
Client:
Procter & Gamble
Title:
Love Over Bias
Category:
Craft - Direction / Single
Award:
2018 Moving Image Craft Merit Award
Points:
2.0
Client:
Geico
Title:
Penguin Migration, Star Captain, Game Night
Category:
Broadcast / Short Form - Campaign
Award:
2018 Branded Entertainment Merit Award
Points:
2.0
Client:
Duracell
Title:
Trust Is Power
Category:
Craft - Direction / Campaign
Award:
2018 Moving Image Craft Merit Award
Points:
2.0
Client:
Clorox
Title:
Clean Matters :90
Category:
Online / Short Form - Single
Award:
2018 Branded Entertainment Merit Award
Points:
2.0
Client:
Apple
Title:
Appocalypse
Category:
Online / Short Form - Single
Award:
2018 Branded Entertainment Merit Award
Points:
2.0
Client:
The National Lottery
Title:
Ventriloquist
Category:
Television / Short Form - Single
Award:
2018 Film Merit Award
Points:
2.0
Client:
Gatorade
Title:
#SistersInSweat
Category:
Online / Short Form - Single
Award:
2018 Branded Entertainment Merit Award
Points:
2.0
Client:
Levi Strauss & Co.
Title:
Levi's Circles :90
Category:
Craft - Editing / Single
Award:
2018 Moving Image Craft Merit Award
Points:
2.0
Client:
Column Five
Title:
Temple of Happiness
Category:
Promotional / Collateral Items - Single or Series
Award:
2018 Design Merit Award
Points:
2.0
