The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Stump Cam
Agency: Ogilvy Gurgaon / India
Client: Coca-Cola India Pvt. Ltd. Category: Short Form Video / Series / Episodic
Coca-Cola Creations
Agency: VIRTUE Worldwide / Brooklyn + GUT / São Paulo + The Coca-Cola Company + forpeople / London
Client: The Coca-Cola Company Category: Multi-Region or Market / Consumer / Brand
THE SHOW: California Love
Agency: PepsiCo’s In-House Content Studio / New York City
Client: Brand Pepsi Category: Full Length Video / Single
SUNTORY TENNENSUI ENDLESS DAWN
Agency: (tsuzuku) / Tokyo + DENTSU INC. / Tokyo + Uedake / Tokyo + Dentsu Craft / Tokyo
Client: Suntory Holdings Limited Category: Craft / Use of Technology
Christmas Always Finds Its Way
Agency: Grey Global + Imagine Entertainment + PRETTYBIRD
Client: The Coca-Cola Company / Coca-Cola Category: Direction / Series
Milk Manga
Agency: Geometry Ogilvy Japan / Tokyo
Client: Seki Milk Category: Craft / Printing & Production
Leaving Speech Done Proper
Agency: Lucky Generals / London + Hungry Man Productions / London
Client: Taylors of Harrogate - Yorkshire Tea Category: Television & VOD / 31-60 Seconds - Single
Love Means Everything
Agency: Believe Media / Los Angeles + Gatorade / Chicago + TBWA\Chiat\Day / Los Angeles
Client: Gatorade Category: Television & VOD / Over 60 Seconds - Single
We Are Mello
Agency: GUT / São Paulo + m ss ng p eces / Los Angeles + Dirty Work / São Paulo + Hefty / São Paulo
Client: The Coca-Cola Company / Coca-Cola Category: Events / Virtual
Girls Define Girl
Agency: MullenLowe SSP3 / Bogotá + AB InBev / Bogotá + Dattis / Bogotá + Austria Films Colombia / Bogota
Client: AB InBev / Pony Malta Category: Booklets / Books / Brochures
Stump Cam
Agency: Ogilvy Gurgaon / India
Client: Coca-Cola India Pvt. Ltd. Category: Brand Partnerships
Christmas Always Finds Its Way
Agency: Grey Global + Imagine Entertainment + PRETTYBIRD
Client: The Coca-Cola Company / Coca-Cola Category: Brand Partnerships
Award:
2023 Branded Entertainment Merit Award
Agency:
Ogilvy Gurgaon / India
Client:
Coca-Cola India Pvt. Ltd.
Title:
Stump Cam
Category:
Short Form Video / Series / Episodic
Annual ID:
OS23_BE046M
Award:
2023 Creative Effectiveness Merit Award
Agency:
VIRTUE Worldwide / Brooklyn + GUT / São Paulo + The Coca-Cola Company + forpeople / London
Client:
The Coca-Cola Company
Title:
Coca-Cola Creations
Category:
Multi-Region or Market / Consumer / Brand
Annual ID:
OS23_CE035M
Award:
2023 Branded Entertainment Merit Award
Agency:
PepsiCo’s In-House Content Studio / New York City
Client:
Brand Pepsi
Title:
THE SHOW: California Love
Category:
Full Length Video / Single
Annual ID:
OS23_BE060M
Award:
2023 Branded Entertainment Merit Award
Agency:
(tsuzuku) / Tokyo + DENTSU INC. / Tokyo + Uedake / Tokyo + Dentsu Craft / Tokyo
Client:
Suntory Holdings Limited
Title:
SUNTORY TENNENSUI ENDLESS DAWN
Category:
Craft / Use of Technology
Annual ID:
OS23_BE102M
Award:
2023 Moving Image Craft & Production Merit Award
Agency:
Grey Global + Imagine Entertainment + PRETTYBIRD
Client:
The Coca-Cola Company / Coca-Cola
Title:
Christmas Always Finds Its Way
Category:
Direction / Series
Annual ID:
OS23_MI062M
Award:
2023 Out of Home Merit Award
Agency:
Geometry Ogilvy Japan / Tokyo
Client:
Seki Milk
Title:
Milk Manga
Category:
Craft / Printing & Production
Annual ID:
OS23_OH094M
Award:
2023 Film & Video Merit Award
Agency:
Lucky Generals / London + Hungry Man Productions / London
Client:
Taylors of Harrogate - Yorkshire Tea
Title:
Leaving Speech Done Proper
Category:
Television & VOD / 31-60 Seconds - Single
Annual ID:
OS23_FI053M
Award:
2023 Film & Video Merit Award
Agency:
Believe Media / Los Angeles + Gatorade / Chicago + TBWA\Chiat\Day / Los Angeles
Client:
Gatorade
Title:
Love Means Everything
Category:
Television & VOD / Over 60 Seconds - Single
Annual ID:
OS23_FI074M
Award:
2023 Experiential & Immersive Merit Award
Agency:
GUT / São Paulo + m ss ng p eces / Los Angeles + Dirty Work / São Paulo + Hefty / São Paulo
Client:
The Coca-Cola Company / Coca-Cola
Title:
We Are Mello
Category:
Events / Virtual
Annual ID:
OS23_EX044M
Award:
2023 Print & Promotional Merit Award
Agency:
MullenLowe SSP3 / Bogotá + AB InBev / Bogotá + Dattis / Bogotá + Austria Films Colombia / Bogota
Client:
AB InBev / Pony Malta
Title:
Girls Define Girl
Category:
Booklets / Books / Brochures
Annual ID:
OS23_PT043M
Award:
2023 Branded Entertainment Merit Award
Agency:
Ogilvy Gurgaon / India
Client:
Coca-Cola India Pvt. Ltd.
Title:
Stump Cam
Category:
Brand Partnerships
Annual ID:
OS23_BE089M
Award:
2023 Branded Entertainment Merit Award
Agency:
Grey Global + Imagine Entertainment + PRETTYBIRD
Client:
The Coca-Cola Company / Coca-Cola
Title:
Christmas Always Finds Its Way
Category:
Brand Partnerships
Annual ID:
OS23_BE096M