The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Beverages - Non-Alcoholic Drinks
Award
Agency
Client
Title
Category
Annual ID
Normalize It
Agency: Oatly Department of Mind Control / Malmö + BR-F / Stockholm
Client: Oatly Category: Online-only Films & Video / Over 60 Seconds - Single
Blind Taste Test
Agency: Liquid Death + Hey Wonderful
Client: Liquid Death Category: Online-only Films & Video / Over 60 Seconds - Single
Ribena Chin Up
Agency: Bartle Bogle Hegarty / London
Client: Ribena Category: Television & VOD / 30 Seconds and Under - Series
Tiny Christmas - Christmas Always Finds Its Way
Agency: Grey Global + Imagine Entertainment + PRETTYBIRD
Client: The Coca-Cola Company / Coca-Cola Category: Writing / Single
Tropicana Crunch Cereal
Agency: Cramer-Krasselt / Chicago + MullenLowe + OMD
Client: Tropicana Category: Stunts & Activations
THE SHOW: California Love
Agency: PepsiCo’s In-House Content Studio / New York City
Client: Brand Pepsi Category: Full Length Video / Single
The Conductor
Agency: BETC / London + Gum / Paris + MATHEMATIC / Paris + ICONOCLAST / Paris
Client: Coca-Cola Category: Music Adaptation / Song
Love Means Everything
Agency: Believe Media / Los Angeles + Gatorade / Chicago + TBWA\Chiat\Day / Los Angeles
Client: Gatorade Category: Television & VOD / Over 60 Seconds - Single
Love Means Everything
Agency: TBWA\Chiat\Day / Los Angeles + OMD / Chicago + FleishmanHillard / Chicago + BELIEVE / London
Client: Gatorade Category: Multicultural Impact
PSCHHHT HAPPENS
Agency: Ogilvy UK / London + Ogilvy / Hong Kong
Client: TCCC / Sprite Zero Sugar Category: Sound Design
SUNTORY TENNENSUI ENDLESS DAWN
Agency: (tsuzuku) / Tokyo + DENTSU INC. / Tokyo + Uedake / Tokyo + Dentsu Craft / Tokyo
Client: Suntory Holdings Limited Category: Craft / Use of Technology
Coca-Cola Creations
Agency: VIRTUE Worldwide / Brooklyn + GUT / São Paulo + The Coca-Cola Company + forpeople / London
Client: The Coca-Cola Company Category: Multi-Region or Market / Consumer / Brand
Award:
2023 Film & Video Merit Award
Agency:
Oatly Department of Mind Control / Malmö + BR-F / Stockholm
Client:
Oatly
Title:
Normalize It
Category:
Online-only Films & Video / Over 60 Seconds - Single
Annual ID:
OS23_FI092M
Award:
2023 Film & Video Merit Award
Agency:
Liquid Death + Hey Wonderful
Client:
Liquid Death
Title:
Blind Taste Test
Category:
Online-only Films & Video / Over 60 Seconds - Single
Annual ID:
OS23_FI100M
Award:
2023 Film & Video Merit Award
Agency:
Bartle Bogle Hegarty / London
Client:
Ribena
Title:
Ribena Chin Up
Category:
Television & VOD / 30 Seconds and Under - Series
Annual ID:
OS23_FI045M
Award:
2023 Moving Image Craft & Production Merit Award
Agency:
Grey Global + Imagine Entertainment + PRETTYBIRD
Client:
The Coca-Cola Company / Coca-Cola
Title:
Tiny Christmas - Christmas Always Finds Its Way
Category:
Writing / Single
Annual ID:
OS23_MI069M
Award:
2023 Social Media Merit Award
Agency:
Cramer-Krasselt / Chicago + MullenLowe + OMD
Client:
Tropicana
Title:
Tropicana Crunch Cereal
Category:
Stunts & Activations
Annual ID:
OS23_SM096M
Award:
2023 Branded Entertainment Merit Award
Agency:
PepsiCo’s In-House Content Studio / New York City
Client:
Brand Pepsi
Title:
THE SHOW: California Love
Category:
Full Length Video / Single
Annual ID:
OS23_BE060M
Award:
2023 Music & Sound Craft Merit Award
Agency:
BETC / London + Gum / Paris + MATHEMATIC / Paris + ICONOCLAST / Paris
Client:
Coca-Cola
Title:
The Conductor
Category:
Music Adaptation / Song
Annual ID:
OS23_MS028M
Award:
2023 Film & Video Merit Award
Agency:
Believe Media / Los Angeles + Gatorade / Chicago + TBWA\Chiat\Day / Los Angeles
Client:
Gatorade
Title:
Love Means Everything
Category:
Television & VOD / Over 60 Seconds - Single
Annual ID:
OS23_FI074M
Award:
2023 Cultural Driver Merit Award
Agency:
TBWA\Chiat\Day / Los Angeles + OMD / Chicago + FleishmanHillard / Chicago + BELIEVE / London
Client:
Gatorade
Title:
Love Means Everything
Category:
Multicultural Impact
Annual ID:
OS23_CD029M
Award:
2023 Music & Sound Craft Merit Award
Agency:
Ogilvy UK / London + Ogilvy / Hong Kong
Client:
TCCC / Sprite Zero Sugar
Title:
PSCHHHT HAPPENS
Category:
Sound Design
Annual ID:
OS23_MS050M
Award:
2023 Branded Entertainment Merit Award
Agency:
(tsuzuku) / Tokyo + DENTSU INC. / Tokyo + Uedake / Tokyo + Dentsu Craft / Tokyo
Client:
Suntory Holdings Limited
Title:
SUNTORY TENNENSUI ENDLESS DAWN
Category:
Craft / Use of Technology
Annual ID:
OS23_BE102M
Award:
2023 Creative Effectiveness Merit Award
Agency:
VIRTUE Worldwide / Brooklyn + GUT / São Paulo + The Coca-Cola Company + forpeople / London
Client:
The Coca-Cola Company
Title:
Coca-Cola Creations
Category:
Multi-Region or Market / Consumer / Brand
Annual ID:
OS23_CE035M