2017 Executive Creative Summit - Berlin Speaker

Iain Tait

Executive Creative Director
W+K, London

In May 2012 Iain joined Google Creative Lab. He’s still unsure why he’s there and what he’s doing. But he’s enjoying the ride.

Prior to Google Iain was Global Interactive ECD at Wieden + Kennedy. His most recognized work is the Old Spice ‘Responses’ campaign. In recognition of his contribution to the agency he was made a partner in 2011.

He was one of the founders and Creative Directors of Poke. A digital creative agency with offices in London and New York. He worked on advertising and interactive design projects for a range of clients from established brands like American Express, Orange, Yahoo! through to startups like Zopa.

He's included in the 2010 and 2011 Creativity 50, Ad Age's 25 Media Mavens and is one of Fortune Magazine's 2010 '40 Under 40. In 2011 AdWeek named him one of the 10 most creative minds in digital. And he was recently inducted into the AAF Hall of Achievement. He’s been lucky enough to judge D&AD, Cannes Lions, Clios, ANDYS and (best of all) One Show.

He has a degree in Psychology from the University of Edinburgh and spends much of his time pondering the wobbly relationship between people and technology. He is the proud and slightly tired father of twin 4-year-olds.

EXECUTIVE CREATIVE SUMMIT

BERLIN, OCTOBER 11

The One Club for Creativity’s Executive Creative Summit brings together top-level leaders from around the globe to discuss the issues that affect their businesses, far beyond the scope of creativity,providing a rare opportunity to exchange ideas in a confidential setting.

Due to the exclusive nature of this day-long event, attendance for the Executive Creative Summit is reserved for industry founders, CCOs and managing partners, and the attendees should represent a diverse background of leaders, from independents to networks worldwide, including members of The One Club for Creativity Board of Directors.

The key goal is to foster open dialogue between top creatives who have started agencies and who are running creative departments and managing the "business side of a creative agency."

No live streaming, no recordings, no press, no pitches, no tweets, snaps, grams or posts. Just intimate and honest closed door conversation with some of the most successful creative professionals in the industry.

The number of attendees is limited to ensure two-way conversations.

The One Club for Creativity’s Executive Creative Summit registration fee is $900.00 USD, which includes all presentations and discussions, a welcome breakfast, a networking lunch, and concludes with a cocktail reception.


Register Here
 

Speakers

John Butler

Chief Creative Officer
BSSP

Brian Collins

Chief Creative Officer
COLLINS

Susan Fowler Credle

Global CCO
FCB, New York

Tove Langseth

CEO & Partner
DDB, Stockholm

Philippe Meunier

CCO, Co-Founder
Sid Lee

Chaka Sobhani

CCO
Leo Burnett London

Doerte Spengler-Ahrens

CCO
Jung von Matt/SAGA / Hamburg

Iain Tait

Executive Creative Director
W+K, London

SCHEDULE

9:00 - 10:00

Registration

10:00 - 10:15

Introduction
Kevin Swanepoel

CEO, The One Club for Creativity

10:30 - 11:00

Cocreation, Contentmania, Costcutting - Closure of Creativity.
Doerte Spengler-Ahrens
CCO, Jung von Matt/SAGA
How new marketing processes and attitudes influence the cooperation of companies and agencies.
How can we save the creative process?
How can we ensure quality and successful results?

11:00 - 11:30

The 4, 5, 6
Susan Fowler Credle
Global CCO, FCB
Implementing a process to get to better work

11:30 - 12:00

The Seven Rules of Running a Creative Shop
Phillipe Meunier
CCO/Founder, Sid Lee
Phil Meunier, Chief Creative Officer & Co-Founder of Sid Lee, lets you in on the secrets of running a creative shop. He'l present the most common misconceptions in the industry - be it advertising, design, or architecture - before opening up the discussion to his biggest failures and learnings, so you can try to avoid his mistakes. Rest assured, he'll leave you plenty of room to mess up.

12:00 - 12:30

What Would You Do?
John Butler
CCP, BSSP
John Butler will lead everyone through a collaborative session, sharing real world art vs. commerce decisions that have challenged us in 23 years in business. It isn’t always pretty.

12:30 - 1:00

Looking from the outside in
Chaka Sobhani
CCO, Leo Burnett London
For an industry that claims to be relevant, original and at the fore of creativity and culture, why is there a constant migration out rather than in? Why doesn’t talent from the broader creative community outside want to come and play? As maker cultures grow, why haven't we kept up? As new and more flexible ways of working become possible, why haven’t we welcomed the change more? And when it comes to the diversity needed to find and attract the best talent, and keep our tribe fresh and interesting, what are we really doing above the talk?

Having come from the outside of film making and broadcast in to advertising, she’ll be opening it up to how we get better at inviting some difference in.

1:00 - 2:00

Lunch

2:00 - 2:30

Why Female Creatives Don't Want to Become Creative Directors
Tove Langseth
CEO Partner DDB Stockholm
The archetype of the creative leader is an uncompromising visionary whose harsh way of treating people around him (because in 19 cases of 20 it's a he) is excused by his burning passion for creativity. But is it really this kind of leader that generates the best results? And could the lack of female creative leaders in the industry have something to do with their unwillingness to play this traditional role?

2:30 - 3:00

# Preparing for an odd-shaped future
Iain Tait
Executive Creative Director, W+K
What is the future for agencies? What will companies (big and small) need from us? Is the AOR / retainer model dead? Will we all be working on projects? What about talent? How will anything get made? Will the work all be crappy? How will anyone make money? Iain does not have all the answers. But this session he'll try and make everyone feel better by sharing observations and thoughts gathered working at different types of agencies and in-house creative groups.

3:00 - 3:30

When Worlds Collide
Brian Collins
CCO, Collins
We have entered a world where all points are colliding. Digital into physical. Consumer into producer. Biology into technology. Design into Advertising. Past into future.

Disciplines that were once siloed are now integrated and seamless. And success no longer hinges on more "storytelling" - but the ability to invent, mix and craft experiences that will enrich people's daily lives.

To thrive today requires a dramatically different way of thinking about work - and how to lead. Brian will review three non-negotiable principles we'll need to thrive as a leader in this new world.

3:30 – 5:00

Reception