The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Flavor Suggestions
Agency: Arnold Worldwide/Crispin Porter & Bogusky / Boston
Client: American Legacy Foundation PULL FROM BOOK Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
The Power of Advertising
Agency: Kohnke Hanneken / Milwaukee
Client: William F. Eisner Museum of Advertising & Design Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
Holly
Agency: Ogilvy / London
Client: COI/Child Protection Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
Moving Fast
Agency: Leo Burnett / Hong Kong
Client: IKEA Category: Consumer Television / Consumer Television :20 and Under: Single
Riot
Agency: Abbott Mead Vickers.BBDO / London
Client: BBC News 24 Category: Consumer Television / Consumer Television :20 and Under: Single
Hollywood
Agency: Clemenger BBDO / Melbourne
Client: AXA Australia Health Insurance Category: Consumer Television / Consumer Television :20 and Under: Single
Football
Agency: D'Arcy / Shanghai
Client: Bright Dairy Category: Consumer Television / Consumer Television :20 and Under: Single
Nail Gun
Agency: TBWA\Chiat\Day / San Francisco
Client: Fox Sports Category: Consumer Television / Consumer Television :20 and Under: Single
Leaf Blower
Agency: TBWA\Chiat\Day / San Francisco
Client: Fox Sports Category: Consumer Television / Consumer Television :20 and Under: Single
Dog
Agency: Ogilvy & Mather / Hong Kong
Client: Sing Pao Daily News Category: International Foreign Language Commercial / Foreign Language Television
Garage, Gaziger, Everyone
Agency: Cliff Freeman and Partners / New York
Client: Mike's Hard Lemonade Category: Consumer Radio / Consumer Radio: Campaign
Frank, Phrase, Thong
Agency: Goodby Silverstein & Partners / San Francisco
Client: Anheuser-Busch Category: Consumer Radio / Consumer Radio: Campaign
Mink Coat+
Agency: BBDO / New York
Client: Frito Lay/Doritos Category: Consumer Television / Consumer Television :30/:25 Campaign
Chain Letter+
Agency: Cliff Freeman and Partners / New York
Client: Budget Category: Consumer Television / Consumer Television :30/:25 Campaign
Lumberjack+
Agency: Cliff Freeman and Partners / New York
Client: Mike's Hard Lemonade Category: Consumer Television / Consumer Television :30/:25 Campaign
Orbit Campaign
Agency: GSD&M / Austin
Client: Land Rover North America Category: Consumer Television / Consumer Television :30/:25 Campaign
Under The Mess+
Agency: Leagas Delaney / Paris
Client: IKEA Category: Consumer Television / Consumer Television :30/:25 Campaign
Gap Holiday TV
Agency: Modernista! / Boston
Client: Gap, The Category: Consumer Television / Consumer Television :30/:25 Campaign
Sacramento Kings Player Campaign
Agency: Publicis & Hal Riney / San Francisco
Client: Sacramento Kings Category: Consumer Television / Consumer Television :30/:25 Campaign
The power of flowers
Agency: Robert/Boisen & Likeminded / Copenhagen K
Client: Interflora Category: Consumer Television / Consumer Television :30/:25 Campaign
Ride Home/School/Family Snap
Agency: Saatchi & Saatchi / London
Client: Toyota GB/Toyota Corolla Category: Consumer Television / Consumer Television :30/:25 Campaign
Campaign 1
Agency: Secret Weapon Marketing / Santa Monica
Client: Jack in the Box Category: Consumer Television / Consumer Television :30/:25 Campaign
Spokesman
Agency: Venables Bell & Partners / San Francisco
Client: Ultimate TV Category: Consumer Television / Consumer Television :30/:25 Campaign
Turf, Superstition, Sent to Minors
Agency: Wieden+Kennedy / New York
Client: ESPN SportsCenter Category: Consumer Television / Consumer Television :30/:25 Campaign
Lump
Agency: BBDO / Atlanta
Client: Georgia Breast Cancer Coalition Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Boy
Agency: Leo Burnett / São Paulo
Client: Ação da Cidadania Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Cut
Agency: Martin|Williams / Minneapolis
Client: Amnesty International Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Flaws
Agency: Martin|Williams / Minneapolis
Client: Amnesty International Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Price
Agency: Martin|Williams / Minneapolis
Client: Amnesty International Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Cowboy
Agency: Ogilvy & Mather / Mumbai
Client: Cancer Patients Aid Association Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Changi Prison - Grandparents
Agency: Ogilvy & Mather / Singapore
Client: Changi Museum Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
God - I Am Here
Agency: Ogilvy & Mather / Singapore
Client: Churches of the Love Singapore Movement Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Chin
Agency: Saatchi & Saatchi / Wellington
Client: Women's Refuge Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Eye
Agency: Saatchi & Saatchi / Wellington
Client: Women's Refuge Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Woman Abuse - Elevator
Agency: Sonnenberg Murphy Leo Burnett / Johannesburg
Client: Salvation Army Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Alcoholic
Agency: Young & Rubicam / Miami
Client: Amnesty International Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Too Young
Agency: Young & Rubicam / Miami
Client: Amnesty International Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Seat Belt
Agency: young&rubicam.thinking / Auckland
Client: Waitakere City Council Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Product Recall - Please note this spot first aired nationwide on April Fools Day
Agency: Arnold Worldwide/Crispin Porter & Bogusky / Boston
Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Radio: Single
Faces
Agency: DM9 DDB Publicidade / São Paulo
Client: MASP São Paulo Museum of Art Category: Public Service/Political / Public Service/Political Radio: Single
Hey White Fella
Agency: M&C Saatchi / London
Client: Kick Racism Out of Football Category: Public Service/Political / Public Service/Political Radio: Single
Tourists
Agency: BBDO / New York
Client: Citizens Against Terrorism Category: Public Service/Political / Public Service/Political Radio: Single
Desert
Agency: Suburban / Larchmont
Client: Companion Animal Placement Category: Public Service/Political / Public Service/Political Radio: Single
The Colonel
Agency: Cole & Weber/Red Cell / Seattle
Client: American Civil Liberties Union Category: Public Service/Political / Public Service/Political Radio: Single
Death Penalty
Agency: Saatchi & Saatchi / Milan
Client: MTV Category: Public Service/Political / Public Service/Political Radio: Single
Cam
Agency: ZiG / Toronto
Client: Breast Cancer Society Category: Public Service/Political / Public Service/Political Radio: Single
Allergy Suffers
Agency: BBDO / Atlanta
Client: Georgia World Congress Center Category: Trade / Trade Color Full Page or Spread: Single
Silicone
Agency: Abbott Mead Vickers.BBDO / London
Client: The Economist Category: Trade / Trade Color Full Page or Spread: Single
Pity
Agency: Carmichael Lynch / Minneapolis
Client: American Standard Category: Trade / Trade Color Full Page or Spread: Single
Water Droplets
Agency: Carmichael Lynch / Minneapolis
Client: American Standard Category: Trade / Trade Color Full Page or Spread: Single
Award:
2002 Advertising Merit Award
Agency:
Arnold Worldwide/Crispin Porter & Bogusky / Boston
Client:
American Legacy Foundation PULL FROM BOOK
Title:
Flavor Suggestions
Category:
Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
Annual ID:
02427A
Award:
2002 Advertising Merit Award
Agency:
Kohnke Hanneken / Milwaukee
Client:
William F. Eisner Museum of Advertising & Design
Title:
The Power of Advertising
Category:
Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
Annual ID:
02428A
Award:
2002 Advertising Merit Award
Agency:
Ogilvy / London
Client:
COI/Child Protection
Title:
Holly
Category:
Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
Annual ID:
02429A
Award:
2002 Advertising Merit Award
Agency:
Leo Burnett / Hong Kong
Client:
IKEA
Title:
Moving Fast
Category:
Consumer Television / Consumer Television :20 and Under: Single
Annual ID:
02495A
Award:
2002 Advertising Merit Award
Agency:
Abbott Mead Vickers.BBDO / London
Client:
BBC News 24
Title:
Riot
Category:
Consumer Television / Consumer Television :20 and Under: Single
Annual ID:
02523A
Award:
2002 Advertising Merit Award
Agency:
Clemenger BBDO / Melbourne
Client:
AXA Australia Health Insurance
Title:
Hollywood
Category:
Consumer Television / Consumer Television :20 and Under: Single
Annual ID:
02524A
Award:
2002 Advertising Merit Award
Agency:
D'Arcy / Shanghai
Client:
Bright Dairy
Title:
Football
Category:
Consumer Television / Consumer Television :20 and Under: Single
Annual ID:
02525A
Award:
2002 Advertising Merit Award
Agency:
TBWA\Chiat\Day / San Francisco
Client:
Fox Sports
Title:
Nail Gun
Category:
Consumer Television / Consumer Television :20 and Under: Single
Annual ID:
02526A
Award:
2002 Advertising Merit Award
Agency:
TBWA\Chiat\Day / San Francisco
Client:
Fox Sports
Title:
Leaf Blower
Category:
Consumer Television / Consumer Television :20 and Under: Single
Annual ID:
02528A
Award:
2002 Advertising Merit Award
Agency:
Ogilvy & Mather / Hong Kong
Client:
Sing Pao Daily News
Title:
Dog
Category:
International Foreign Language Commercial / Foreign Language Television
Annual ID:
02544A
Award:
2002 Advertising Merit Award
Agency:
Cliff Freeman and Partners / New York
Client:
Mike's Hard Lemonade
Title:
Garage, Gaziger, Everyone
Category:
Consumer Radio / Consumer Radio: Campaign
Annual ID:
02455A
Award:
2002 Advertising Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Anheuser-Busch
Title:
Frank, Phrase, Thong
Category:
Consumer Radio / Consumer Radio: Campaign
Annual ID:
02456A
Award:
2002 Advertising Merit Award
Agency:
BBDO / New York
Client:
Frito Lay/Doritos
Title:
Mink Coat+
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Annual ID:
02511A
Award:
2002 Advertising Merit Award
Agency:
Cliff Freeman and Partners / New York
Client:
Budget
Title:
Chain Letter+
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Annual ID:
02512A
Award:
2002 Advertising Merit Award
Agency:
Cliff Freeman and Partners / New York
Client:
Mike's Hard Lemonade
Title:
Lumberjack+
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Annual ID:
02513A
Award:
2002 Advertising Merit Award
Agency:
GSD&M / Austin
Client:
Land Rover North America
Title:
Orbit Campaign
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Annual ID:
02514A
Award:
2002 Advertising Merit Award
Agency:
Leagas Delaney / Paris
Client:
IKEA
Title:
Under The Mess+
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Annual ID:
02515A
Award:
2002 Advertising Merit Award
Agency:
Modernista! / Boston
Client:
Gap, The
Title:
Gap Holiday TV
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Annual ID:
02516A
Award:
2002 Advertising Merit Award
Agency:
Publicis & Hal Riney / San Francisco
Client:
Sacramento Kings
Title:
Sacramento Kings Player Campaign
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Annual ID:
02517A
Award:
2002 Advertising Merit Award
Agency:
Robert/Boisen & Likeminded / Copenhagen K
Client:
Interflora
Title:
The power of flowers
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Annual ID:
02518A
Award:
2002 Advertising Merit Award
Agency:
Saatchi & Saatchi / London
Client:
Toyota GB/Toyota Corolla
Title:
Ride Home/School/Family Snap
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Annual ID:
02519A
Award:
2002 Advertising Merit Award
Agency:
Secret Weapon Marketing / Santa Monica
Client:
Jack in the Box
Title:
Campaign 1
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Annual ID:
02520A
Award:
2002 Advertising Merit Award
Agency:
Venables Bell & Partners / San Francisco
Client:
Ultimate TV
Title:
Spokesman
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Annual ID:
02521A
Award:
2002 Advertising Merit Award
Agency:
Wieden+Kennedy / New York
Client:
ESPN SportsCenter
Title:
Turf, Superstition, Sent to Minors
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Annual ID:
02522A
Award:
2002 Advertising Merit Award
Agency:
BBDO / Atlanta
Client:
Georgia Breast Cancer Coalition
Title:
Lump
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Annual ID:
02411A
Award:
2002 Advertising Merit Award
Agency:
Leo Burnett / São Paulo
Client:
Ação da Cidadania
Title:
Boy
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Annual ID:
02412A
Award:
2002 Advertising Merit Award
Agency:
Martin|Williams / Minneapolis
Client:
Amnesty International
Title:
Cut
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Annual ID:
02413A
Award:
2002 Advertising Merit Award
Agency:
Martin|Williams / Minneapolis
Client:
Amnesty International
Title:
Flaws
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Annual ID:
02414A
Award:
2002 Advertising Merit Award
Agency:
Martin|Williams / Minneapolis
Client:
Amnesty International
Title:
Price
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Annual ID:
02415A
Award:
2002 Advertising Merit Award
Agency:
Ogilvy & Mather / Mumbai
Client:
Cancer Patients Aid Association
Title:
Cowboy
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Annual ID:
02416A
Award:
2002 Advertising Merit Award
Agency:
Ogilvy & Mather / Singapore
Client:
Changi Museum
Title:
Changi Prison - Grandparents
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Annual ID:
02417A
Award:
2002 Advertising Merit Award
Agency:
Ogilvy & Mather / Singapore
Client:
Churches of the Love Singapore Movement
Title:
God - I Am Here
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Annual ID:
02418A
Award:
2002 Advertising Merit Award
Agency:
Saatchi & Saatchi / Wellington
Client:
Women's Refuge
Title:
Chin
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Annual ID:
02419A
Award:
2002 Advertising Merit Award
Agency:
Saatchi & Saatchi / Wellington
Client:
Women's Refuge
Title:
Eye
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Annual ID:
02420A
Award:
2002 Advertising Merit Award
Agency:
Sonnenberg Murphy Leo Burnett / Johannesburg
Client:
Salvation Army
Title:
Woman Abuse - Elevator
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Annual ID:
02421A
Award:
2002 Advertising Merit Award
Agency:
Young & Rubicam / Miami
Client:
Amnesty International
Title:
Alcoholic
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Annual ID:
02422A
Award:
2002 Advertising Merit Award
Agency:
Young & Rubicam / Miami
Client:
Amnesty International
Title:
Too Young
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Annual ID:
02423A
Award:
2002 Advertising Merit Award
Agency:
young&rubicam.thinking / Auckland
Client:
Waitakere City Council
Title:
Seat Belt
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Annual ID:
02424A
Award:
2002 Advertising Merit Award
Agency:
Arnold Worldwide/Crispin Porter & Bogusky / Boston
Client:
American Legacy Foundation
Title:
Product Recall - Please note this spot first aired nationwide on April Fools Day
Category:
Public Service/Political / Public Service/Political Radio: Single
Annual ID:
02430A
Award:
2002 Advertising Merit Award
Agency:
DM9 DDB Publicidade / São Paulo
Client:
MASP São Paulo Museum of Art
Title:
Faces
Category:
Public Service/Political / Public Service/Political Radio: Single
Annual ID:
02431A
Award:
2002 Advertising Merit Award
Agency:
M&C Saatchi / London
Client:
Kick Racism Out of Football
Title:
Hey White Fella
Category:
Public Service/Political / Public Service/Political Radio: Single
Annual ID:
02432A
Award:
2002 Advertising Merit Award
Agency:
BBDO / New York
Client:
Citizens Against Terrorism
Title:
Tourists
Category:
Public Service/Political / Public Service/Political Radio: Single
Annual ID:
02433A
Award:
2002 Advertising Merit Award
Agency:
Suburban / Larchmont
Client:
Companion Animal Placement
Title:
Desert
Category:
Public Service/Political / Public Service/Political Radio: Single
Annual ID:
02434A
Award:
2002 Advertising Merit Award
Agency:
Cole & Weber/Red Cell / Seattle
Client:
American Civil Liberties Union
Title:
The Colonel
Category:
Public Service/Political / Public Service/Political Radio: Single
Annual ID:
02435A
Award:
2002 Advertising Merit Award
Agency:
Saatchi & Saatchi / Milan
Client:
MTV
Title:
Death Penalty
Category:
Public Service/Political / Public Service/Political Radio: Single
Annual ID:
02436A
Award:
2002 Advertising Merit Award
Agency:
ZiG / Toronto
Client:
Breast Cancer Society
Title:
Cam
Category:
Public Service/Political / Public Service/Political Radio: Single
Annual ID:
02437A
Award:
2002 Advertising Merit Award
Agency:
BBDO / Atlanta
Client:
Georgia World Congress Center
Title:
Allergy Suffers
Category:
Trade / Trade Color Full Page or Spread: Single
Annual ID:
02302A
Award:
2002 Advertising Merit Award
Agency:
Abbott Mead Vickers.BBDO / London
Client:
The Economist
Title:
Silicone
Category:
Trade / Trade Color Full Page or Spread: Single
Annual ID:
02303A
Award:
2002 Advertising Merit Award
Agency:
Carmichael Lynch / Minneapolis
Client:
American Standard
Title:
Pity
Category:
Trade / Trade Color Full Page or Spread: Single
Annual ID:
02304A
Award:
2002 Advertising Merit Award
Agency:
Carmichael Lynch / Minneapolis
Client:
American Standard
Title:
Water Droplets
Category:
Trade / Trade Color Full Page or Spread: Single
Annual ID:
02305A
