The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Logo
Agency: Arnell Group / New York
Client: Gateway Category: Brand and Corporate Identity Design / Logo/Trademark
Excalibur Logo
Agency: Turner Duckworth / London
Client: Boa Housewares Category: Brand and Corporate Identity Design / Logo/Trademark
Torture Device
Agency: Crispin Porter + Bogusky / Miami
Client: Florida Department of Health Category: Public Service/Political / Public Service/Political Radio: Campaign
Pocket PC 2002
Agency: Fallon / Minneapolis
Client: Microsoft Category: Corporate Image-Business to Consumer / Corporate Image B2C - Other Digital Advertising
Heimophotography.com
Agency: Butler, Shine & Stern/PeñaBrand / Sausalito
Client: Heimo Photography Category: Corporate Image-Business to Business / Corporate Image B2B - Web Sites
Carrot
Agency: FCB / Singapore
Client: KHL Marketing Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Home Shopping (Bedpan), Cooking, Kids Show
Agency: Ground Zero / Los Angeles
Client: ESPN Mohr Sports Category: Consumer Television / Consumer Television :20 and Under: Campaign
Corporate Identity
Agency: neighbor / Singapore
Client: neighbor Category: Brand and Corporate Identity / Corporate Identity
Aneel Annual Report
Agency: Young & Rubicam Brazil / São Paulo
Client: Aneel Category: Brand and Corporate Identity Design / Annual Report
Corkscrew
Agency: Rethink / Vancouver
Client: Playland Category: Newspaper / Newspaper 600 Lines or Less: Single
Read this standing on one leg
Agency: Saatchi & Saatchi / Bangalore
Client: Terry Fox Foundation Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Hockey
Agency: Taxi / Toronto
Client: Covenant House Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Brochure
Agency: Saatchi & Saatchi / Singapore
Client: Republic of Singapore Navy Category: Public Service / Non-Profit / Educational-Print / Public Service/Political Booklet/Brochure & Other Collateral
How to Know...
Agency: Ogilvy & Mather / Chicago
Client: Ibid Category: Trade / Trade B/W Full Page or Spread: Single
Picture Missing
Agency: Ogilvy & Mather / Chicago
Client: Ibid Category: Trade / Trade B/W Full Page or Spread: Single
Altoids.com
Agency: WDDG / New York
Client: Kraft Foods Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Free, Trap, Turtle
Agency: AgênciaClick / São Paulo
Client: WWF Brasil Category: Banners / Banner - Campaign
Soul Mates, Sea Breeze, Scorcher
Agency: TBWA\Chiat\Day/Tequila / New York
Client: Absolut Category: Banners / Banner - Campaign
Bruised Mannequins
Agency: Saatchi & Saatchi New Zealand / Wellington
Client: Women's Refuge Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
Kerhonkson
Agency: Think Tank 3 / New York
Client: Barra + Trumbore Category: Environmental Design / Environmental Design: Signage
Wall
Agency: Saatchi & Saatchi / Johannesburg
Client: Guinness Category: Collateral Advertising / Collateral Posters: Single
Communal Urinal, Stonestorm, Doormat, Ashtray
Agency: Jung von Matt / Hamburg
Client: IGFM - International Foundation of Human Rights Category: Outdoor / Guerilla Advertising: Campaign
Pak Sok, Madam Loh, Abdul Malik
Agency: Fallon / Singapore
Client: Fallon Singapore Category: Self-Promotion / Self-Promotion - Other Digital Advertising
Eagle F1 Web Site
Agency: Goodby Silverstein & Partners / San Francisco
Client: Goodyear Category: Brand Gaming / Brand Gaming - Banners
Nike Basketball
Agency: R/GA / New York
Client: Nike Category: E-Commerce / E-Commerce B2C - Web Sites
Mechanic, Henna, Nail Polish
Agency: BBDO / Singapore
Client: Kentucky Fried Chicken Management Category: Collateral Advertising / Collateral Posters: Campaign
Jung von Matt Web Site
Agency: Jung von Matt / Stuttgart
Client: Jung von Matt Category: Self-Promotion / Self-Promotion - Web Sites
Shawn's Folk Art
Agency: Touchwood Design / Etobicoke
Client: Shawn's Folk Art Category: Self-Promotion / Self-Promotion - Web Sites
The Udder Bag
Agency: Scholz & Friends / Berlin
Client: Kurt Hoppenstedt Category: Environmental Design / Environmental Design: Retail, Office, Restaurant, Outdoor
The Wig Promotion
Agency: Scholz & Friends / Berlin
Client: Tenderloin Category: Environmental Design / Environmental Design: Retail, Office, Restaurant, Outdoor
Barber Shop
Agency: la comunidad / Miami Beach
Client: MTV Category: Non-Broadcast / Non-Broadcast: Cinema
HP Campaign
Agency: Goodby Silverstein & Partners / San Francisco
Client: Hewlett-Packard Category: Integrated Branding Campaign
Casanova
Agency: TBWA\Chiat\Day/Tequila / New York
Client: Absolut Category: Integrated Branding Campaign
Devil's Island
Agency: Lowe / London
Client: Interbrew UK Category: Consumer Television / Consumer Television Over :30 Single
Museo de las Aves de Mexico
Agency: W.Interactive.Media / Saltillo
Client: Instituto Coahuilense de Ecologia Category: Non-Profit Organizations / Non-Profit - Web Sites
The 2-in-1 brochure
Agency: Scholz & Friends / Berlin
Client: DaimlerChrysler AG, DCVD Category: Direct Mail / Direct Mail: Single
Coaster, Corkscrew, Revelation
Agency: Rethink / Vancouver
Client: Playland Category: Newspaper / Newspaper 600 Lines or Less: Campaign
Peter Pan
Agency: Zapping / Madrid
Client: Buenavista Disney Category: Brand and Corporate Identity / Booklet/Brochure
Shelfball/Kiss the Double, Shelfball/Medical Condition, Shelfball/Travis
Agency: Wieden+Kennedy / New York
Client: ESPN Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Beach
Agency: Arnold Worldwide / Boston
Client: Volkswagen of America Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Mountains
Agency: Arnold Worldwide / Boston
Client: Volkswagen of America Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Ingegerd Råman
Agency: Happy Forsman & Bodenfors / Göteborg
Client: Röhsska Design Museum Category: Public Service / Non-Profit / Educational-Print / Public Service/Political Posters: Single
Big in 2002 Game
Agency: Pop & Company / New York
Client: VH1 Category: Promotional Advertising / Promotional Advertising - Other Digital Advertising
Beautiful Mind, Men In Black 2, Lord of the Rings
Agency: Cliff Freeman & Partners / New York
Client: Hollywood Video Category: Consumer Radio / Consumer Radio: Campaign
Racing
Agency: Crispin Porter + Bogusky / Miami
Client: BELL Category: Trade / Trade Color Full Page or Spread: Single
Award:
2003 Design Silver Pencil
Agency:
Arnell Group / New York
Client:
Gateway
Title:
Logo
Category:
Brand and Corporate Identity Design / Logo/Trademark
Annual ID:
03015D
Award:
2003 Design Silver Pencil
Agency:
Turner Duckworth / London
Client:
Boa Housewares
Title:
Excalibur Logo
Category:
Brand and Corporate Identity Design / Logo/Trademark
Annual ID:
03016D
Award:
2003 Interactive Silver Pencil
Agency:
AlmapBBDO / São Paulo
Client:
Pilao Coffee
Title:
Coffee
Category:
Banners / Banner - Single
Annual ID:
03003N
Award:
2003 Advertising Silver Pencil
Agency:
Crispin Porter + Bogusky / Miami
Client:
Florida Department of Health
Title:
Torture Device
Category:
Public Service/Political / Public Service/Political Radio: Campaign
Annual ID:
03069A
Award:
2003 Interactive Silver Pencil
Agency:
Fallon / Minneapolis
Client:
Microsoft
Title:
Pocket PC 2002
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Other Digital Advertising
Annual ID:
03031N
Award:
2003 Interactive Silver Pencil
Agency:
Butler, Shine & Stern/PeñaBrand / Sausalito
Client:
Heimo Photography
Title:
Heimophotography.com
Category:
Corporate Image-Business to Business / Corporate Image B2B - Web Sites
Annual ID:
03035N
Award:
2003 Design Silver Pencil
Agency:
FCB / Singapore
Client:
KHL Marketing
Title:
Carrot
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Annual ID:
03021D
Award:
2003 Advertising Silver Pencil
Agency:
Ground Zero / Los Angeles
Client:
ESPN Mohr Sports
Title:
Home Shopping (Bedpan), Cooking, Kids Show
Category:
Consumer Television / Consumer Television :20 and Under: Campaign
Annual ID:
03088A
Award:
2003 Design Silver Pencil
Agency:
neighbor / Singapore
Client:
neighbor
Title:
Corporate Identity
Category:
Brand and Corporate Identity / Corporate Identity
Annual ID:
03011D
Award:
2003 Design Silver Pencil
Agency:
Young & Rubicam Brazil / São Paulo
Client:
Aneel
Title:
Aneel Annual Report
Category:
Brand and Corporate Identity Design / Annual Report
Annual ID:
03002D
Award:
2003 Advertising Silver Pencil
Agency:
Rethink / Vancouver
Client:
Playland
Title:
Coaster
Category:
Outdoor / Outdoor: Single
Annual ID:
03029A
Award:
2003 Advertising Silver Pencil
Agency:
Rethink / Vancouver
Client:
Playland
Title:
Corkscrew
Category:
Newspaper / Newspaper 600 Lines or Less: Single
Annual ID:
03008A
Award:
2003 Advertising Silver Pencil
Agency:
Saatchi & Saatchi / Bangalore
Client:
Terry Fox Foundation
Title:
Read this standing on one leg
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Annual ID:
03064A
Award:
2003 Advertising Silver Pencil
Agency:
Taxi / Toronto
Client:
Covenant House
Title:
Hockey
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
03059A
Award:
2003 Interactive Silver Pencil
Agency:
iLeo / Chicago
Client:
Army
Title:
Army Online Advertising
Category:
Beyond the Banner
Annual ID:
03012N
Award:
2003 Design Silver Pencil
Agency:
Saatchi & Saatchi / Singapore
Client:
Republic of Singapore Navy
Title:
Brochure
Category:
Public Service / Non-Profit / Educational-Print / Public Service/Political Booklet/Brochure & Other Collateral
Annual ID:
03053D
Award:
2003 Advertising Silver Pencil
Agency:
Ogilvy & Mather / Chicago
Client:
Ibid
Title:
How to Know...
Category:
Trade / Trade B/W Full Page or Spread: Single
Annual ID:
03012A
Award:
2003 Advertising Silver Pencil
Agency:
Ogilvy & Mather / Chicago
Client:
Ibid
Title:
Picture Missing
Category:
Trade / Trade B/W Full Page or Spread: Single
Annual ID:
03013A
Award:
2003 Interactive Silver Pencil
Agency:
WDDG / New York
Client:
Kraft Foods
Title:
Altoids.com
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Annual ID:
03024N
Award:
2003 Interactive Silver Pencil
Agency:
AgênciaClick / São Paulo
Client:
WWF Brasil
Title:
Free, Trap, Turtle
Category:
Banners / Banner - Campaign
Annual ID:
03007N
Award:
2003 Interactive Silver Pencil
Agency:
TBWA\Chiat\Day/Tequila / New York
Client:
Absolut
Title:
Soul Mates, Sea Breeze, Scorcher
Category:
Banners / Banner - Campaign
Annual ID:
03008N
Award:
2003 Advertising Silver Pencil
Agency:
Saatchi & Saatchi New Zealand / Wellington
Client:
Women's Refuge
Title:
Bruised Mannequins
Category:
Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
Annual ID:
03066A
Award:
2003 Design Silver Pencil
Agency:
Think Tank 3 / New York
Client:
Barra + Trumbore
Title:
Kerhonkson
Category:
Environmental Design / Environmental Design: Signage
Annual ID:
03026D
Award:
2003 Advertising Silver Pencil
Agency:
Saatchi & Saatchi / Johannesburg
Client:
Guinness
Title:
Wall
Category:
Collateral Advertising / Collateral Posters: Single
Annual ID:
03053A
Award:
2003 Advertising Silver Pencil
Agency:
Jung von Matt / Hamburg
Client:
IGFM - International Foundation of Human Rights
Title:
Communal Urinal, Stonestorm, Doormat, Ashtray
Category:
Outdoor / Guerilla Advertising: Campaign
Annual ID:
03037A
Award:
2003 Interactive Silver Pencil
Agency:
Fallon / Singapore
Client:
Fallon Singapore
Title:
Pak Sok, Madam Loh, Abdul Malik
Category:
Self-Promotion / Self-Promotion - Other Digital Advertising
Annual ID:
03059N
Award:
2003 Interactive Silver Pencil
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Goodyear
Title:
Eagle F1 Web Site
Category:
Brand Gaming / Brand Gaming - Banners
Annual ID:
03052N
Award:
2003 Interactive Silver Pencil
Agency:
R/GA / New York
Client:
Nike
Title:
Nike Basketball
Category:
E-Commerce / E-Commerce B2C - Web Sites
Annual ID:
03043N
Award:
2003 Interactive Silver Pencil
Agency:
R/GA / New York
Client:
Nike
Title:
Nike Running
Category:
E-Commerce / E-Commerce B2C - Web Sites
Annual ID:
03044N
Award:
2003 Advertising Silver Pencil
Agency:
BBDO / Singapore
Client:
Kentucky Fried Chicken Management
Title:
Mechanic, Henna, Nail Polish
Category:
Collateral Advertising / Collateral Posters: Campaign
Annual ID:
03056A
Award:
2003 Interactive Silver Pencil
Agency:
Jung von Matt / Stuttgart
Client:
Jung von Matt
Title:
Jung von Matt Web Site
Category:
Self-Promotion / Self-Promotion - Web Sites
Annual ID:
03055N
Award:
2003 Interactive Silver Pencil
Agency:
Touchwood Design / Etobicoke
Client:
Shawn's Folk Art
Title:
Shawn's Folk Art
Category:
Self-Promotion / Self-Promotion - Web Sites
Annual ID:
03056N
Award:
2003 Design Silver Pencil
Agency:
Scholz & Friends / Berlin
Client:
Kurt Hoppenstedt
Title:
The Udder Bag
Category:
Environmental Design / Environmental Design: Retail, Office, Restaurant, Outdoor
Annual ID:
03029D
Award:
2003 Design Silver Pencil
Agency:
Scholz & Friends / Berlin
Client:
Tenderloin
Title:
The Wig Promotion
Category:
Environmental Design / Environmental Design: Retail, Office, Restaurant, Outdoor
Annual ID:
03030D
Award:
2003 Advertising Silver Pencil
Agency:
la comunidad / Miami Beach
Client:
MTV
Title:
Barber Shop
Category:
Non-Broadcast / Non-Broadcast: Cinema
Annual ID:
03096A
Award:
2003 Interactive Silver Pencil
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Hewlett-Packard
Title:
HP Campaign
Category:
Integrated Branding Campaign
Annual ID:
03048N
Award:
2003 Interactive Silver Pencil
Agency:
TBWA\Chiat\Day/Tequila / New York
Client:
Absolut
Title:
Casanova
Category:
Integrated Branding Campaign
Annual ID:
03049N
Award:
2003 Advertising Silver Pencil
Agency:
Lowe / London
Client:
Interbrew UK
Title:
Devil's Island
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
03074A
Award:
2003 Interactive Silver Pencil
Agency:
W.Interactive.Media / Saltillo
Client:
Instituto Coahuilense de Ecologia
Title:
Museo de las Aves de Mexico
Category:
Non-Profit Organizations / Non-Profit - Web Sites
Annual ID:
03063N
Award:
2003 Design Silver Pencil
Agency:
Scholz & Friends / Berlin
Client:
DaimlerChrysler AG, DCVD
Title:
The 2-in-1 brochure
Category:
Direct Mail / Direct Mail: Single
Annual ID:
03040D
Award:
2003 Advertising Silver Pencil
Agency:
Rethink / Vancouver
Client:
Playland
Title:
Coaster, Corkscrew, Revelation
Category:
Newspaper / Newspaper 600 Lines or Less: Campaign
Annual ID:
03010A
Award:
2003 Design Silver Pencil
Agency:
Zapping / Madrid
Client:
Buenavista Disney
Title:
Peter Pan
Category:
Brand and Corporate Identity / Booklet/Brochure
Annual ID:
03005D
Award:
2003 Advertising Silver Pencil
Agency:
Wieden+Kennedy / New York
Client:
ESPN
Title:
Shelfball/Kiss the Double, Shelfball/Medical Condition, Shelfball/Travis
Category:
Consumer Television / Consumer Television Varying Lengths: Campaign
Annual ID:
03090A
Award:
2003 Advertising Silver Pencil
Agency:
Arnold Worldwide / Boston
Client:
Volkswagen of America
Title:
Beach
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
03017A
Award:
2003 Advertising Silver Pencil
Agency:
Arnold Worldwide / Boston
Client:
Volkswagen of America
Title:
Mountains
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
03018A
Award:
2003 Design Silver Pencil
Agency:
Happy Forsman & Bodenfors / Göteborg
Client:
Röhsska Design Museum
Title:
Ingegerd Råman
Category:
Public Service / Non-Profit / Educational-Print / Public Service/Political Posters: Single
Annual ID:
03047D
Award:
2003 Interactive Silver Pencil
Agency:
Pop & Company / New York
Client:
VH1
Title:
Big in 2002 Game
Category:
Promotional Advertising / Promotional Advertising - Other Digital Advertising
Annual ID:
03020N
Award:
2003 Design Silver Pencil
Agency:
Mother / London
Client:
D&AD
Title:
D&AD Annual
Category:
Publication Design / Book Jacket Design
Annual ID:
03033D
Award:
2003 Advertising Silver Pencil
Agency:
Cliff Freeman & Partners / New York
Client:
Hollywood Video
Title:
Beautiful Mind, Men In Black 2, Lord of the Rings
Category:
Consumer Radio / Consumer Radio: Campaign
Annual ID:
03009R
Award:
2003 Advertising Silver Pencil
Agency:
Crispin Porter + Bogusky / Miami
Client:
BELL
Title:
Racing
Category:
Trade / Trade Color Full Page or Spread: Single
Annual ID:
03040A
