The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Explore, Blossom, Normal, Okay with That
Agency: Leo Burnett / Chicago
Client: Kraft - Altoids Sours Category: Outdoor / Outdoor: Campaign
@radical.media Web Site
Agency: @radical.media / New York
Client: @radical.media Category: Self-Promotion / Self-Promotion - Web Sites
Opening Hours, We don't have it, Big Brother, Siberia, Pray
Agency: Leo Burnett / Prague
Client: Museum of Communism Prague Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
For Rent
Agency: Young & Rubicam / Chicago
Client: The Apartment People Category: Collateral Advertising / Collateral Posters: Single
Dog Poo
Agency: Arnold Worldwide and Crispin Porter Bogusky / Boston and Miami
Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Shrinkage, Dog, Stethescope
Agency: Third Eye, The / ATLANTA
Client: Players Billiards Bar/Guinness Category: Collateral Advertising / Collateral Posters: Campaign
Heimlich, Piggy Bank, Soccer
Agency: Schupp Company / St. Louis
Client: Bonhomme Church Category: Direct Mail / Direct Mail: Campaign
David's Diary
Agency: Batey / Singapore
Client: Ministry of Home Affairs Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
Ulterior Emotions, Corporate Message, Motivational Speaker
Agency: Downtown Partners DDB / Toronto
Client: Labatt Breweries Category: Consumer Television / Consumer Television Over :30 Campaign
Churchill, Armstrong, Luther
Agency: Saatchi & Saatchi / Cape Town
Client: Metropolitan Life Category: Consumer Radio / Consumer Radio: Campaign
Ascend
Agency: Kinetic / Singapore
Client: Amara Holdings Limited Category: Brand and Corporate Identity Design / Annual Report
Driver's Ed. Boy
Agency: Rick Johnson & Company / Albuquerque
Client: New Mexico State Highway & Transportation Department's Traffic Safety Bureau Category: Public Service/Political / Public Service/Political Radio: Campaign
Riverdance
Agency: Fallon / Minneapolis
Client: Finnegans Category: Newspaper / Newspaper 600 Lines or Less: Single
Drobnjak's Manjaks
Agency: WONGDOODY / Seattle
Client: Seattle SuperSonics Category: Integrated Branding Campaign
Don't Ignore
Agency: OgilvyInteractive / Singapore
Client: SPCA Category: Non-Profit Organizations / Non-Profit - Other Digital Advertising
Oversized Newspaper
Agency: Crispin Porter + Bogusky / Miami
Client: MINI Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Oversized Phone
Agency: Crispin Porter + Bogusky / Miami
Client: MINI Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Oversized Trashcan
Agency: Crispin Porter + Bogusky / Miami
Client: MINI Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Collector Plates
Agency: Taxi / Toronto
Client: Instil Productions-Philip Rostron Category: Direct Mail / Direct Mail: Single
Pull!
Agency: Wexley School for Girls / Seattle
Client: Diadora Category: Consumer Television / Consumer Television Under $50,000 Budget
Stockholm Postcards
Agency: Happy Forsman & Bodenfors / Göteborg
Client: Swedish Museum of Architecture Category: Public Service / Non-Profit / Educational-Print / Public Service/Political Booklet/Brochure & Other Collateral
Business Cards
Agency: McCann-Erickson / Manchester
Client: Durex Condoms-SSL International Category: Brand and Corporate Identity / Corporate Identity
Post It Notes
Agency: Mother / London
Client: Mother Category: Brand and Corporate Identity / Corporate Identity
TAXI by Getty Images
Agency: Getty Images / London
Client: Getty Images Category: Publication Design / Trade Magazine Full Issue