The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
My first goal
Agency: Nordpol / Hamburg
Client: goool sportswear GmbH Category: Publication Design / Consumer Magazine Full Issue
Book Wrapping Paper
Agency: Crispin Porter + Bogusky/LA / Venice
Client: Borders Category: Newspaper / Newspaper Over 600 Lines: Single
March/April 2003, May/June 2003, July/August 2003, September/October 2003
Agency: Sandstrom Design / Portland
Client: Mark Hooper Category: Direct Mail / Direct Mail: Campaign
Class of Tomorrow CD-ROM
Agency: J. Walter Thompson / Atlanta
Client: United States Marine Corps Category: Corporate Image-Business to Business / Corporate Image B2B - CD-ROMs
Redheads
Agency: TBWA Gavin Reddy / Johannesburg
Client: Apartheid Museum Category: Consumer Radio / Consumer Radio: Single
Corvette
Agency: Publicis in the West / Seattle
Client: Washington State Lottery Category: Consumer Radio / Consumer Radio: Single
Lions, Snakes, Alligators
Agency: Saatchi & Saatchi / bangkok
Client: Indothai Sport Ltd. Part Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Postman, Barrel, Barrel Miss
Agency: Clemmow Hornby Inge / London
Client: Britvic Category: Consumer Television / Consumer Television Over :30 Campaign
Switzerland, USA, Holland
Agency: Clemmow Hornby Inge / London
Client: Heineken Category: Consumer Television / Consumer Television Over :30 Campaign
History, Business Cards, Greetings
Agency: Downtown Partners DDB / Toronto
Client: Labatt Breweries - Bud Light Category: Consumer Television / Consumer Television Over :30 Campaign
Sabrina Setlur/SABS
Agency: Neue Digitale / Frankfurt am Main
Client: 3p Pelham Power Production Category: Promotional Advertising / Promotional Advertising - Web Sites
Manual of Motoring
Agency: Crispin Porter + Bogusky / Miami
Client: MINI Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Linotype Fontcomparer
Agency: Scholz & Volkmer / Wiesbaden
Client: Linotype Library Category: E-Commerce / E-Commerce - Other Digital Advertising
Nikeplay.com - The Game
Agency: DoubleYou / Barcelona
Client: American Nike Category: Brand Gaming / Brand Gaming - Websites
Teen Titans: Battle Blitz
Agency: Pop & Co. / New York
Client: Cartoon Network Category: Brand Gaming / Brand Gaming - Websites
USP Challenge
Agency: Pop & Co. / New York
Client: PUMA Category: Brand Gaming / Brand Gaming - Websites
WWII "Nanking"
Agency: Foote Cone & Belding Singapore / Singapore
Client: Global Alliance Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
IPod Zine
Agency: Arnold Worldwide / Boston
Client: Volkswagen Category: Collateral Design / Point-of-Purchase and In-Store: Single
Missile Car "
Agency: J. Walter Thompson Sdn Bhd / Kuala Lumpur
Client: Channel 9. Ch-9 Media Sdn Bhd ( TV Station ) Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
PYLONS
Agency: Taxi Advertising & Design / Toronto
Client: MINI CANADA Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Park
Agency: DDB Canada (Vancouver) / Vancouver
Client: United Way of Lower Mainland Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
The Long Run, Laila, Stacy
Agency: 180 Amsterdam / Amsterdam
Client: adidas International Category: Consumer Television / Consumer Television Varying Lengths: Campaign
El Centro
Agency: bl?k design / Mexico DF
Client: El centro Category: Brand and Corporate Identity / Corporate Identity
Cayenne Dealer Toolkit
Agency: Carmichael Lynch / Minneapolis
Client: Porsche Cars North America Category: Promotional Advertising / Promotional Advertising - CD-ROM
Lord of the Rings: Return of the King Interactive CD ROM
Agency: Blitz Digital Studios / North Hollywood
Client: New Line Cinema/Sponsored by Dell Category: Promotional Advertising / Promotional Advertising - CD-ROM
The Mystery of Dalarö
Agency: Fuel Europe / 1071 DB Amsterdam
Client: Volvo Cars of Europe Category: Integrated Branding Campaign
Kamasutra
Agency: TBWA\Paris / Boulogne-Billancourt
Client: Sony PlayStation Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Tractor Beam
Agency: TBWA\Chiat\Day / Los Angeles
Client: Sony PlayStation Category: Consumer Television / Consumer Television :30/:25 Single
Worker, Gardener, Policeman
Agency: Scholz & Friends / Berlin
Client: Weru AG Category: Outdoor / Outdoor: Campaign
CCA-Call For Entry
Agency: Leo Burnett Singapore / Singapore
Client: 4As Limited Category: Trade / Trade B/W Full Page or Spread: Single
Snakes
Agency: Saatchi & Saatchi / bangkok
Client: Indothai Sport Ltd. Part Category: Consumer Magazine / Magazine B/W Full Page or Spread: Single
boots, halloween, parade
Agency: FALLON SINGAPORE PTE LTD / SINGAPORE
Client: TIME Magazine Category: Trade / Trade Color Full Page or Spread: Campaign
Scroll, Kite, Sky Day, Wheel, Sky Night
Agency: AgênciaClick / São Paulo
Client: Fiat Stilo - Brasil Category: Banners / Banner - Campaign
FTD+hp Bouquet Banner, Bang amp; Olufsen+hp Voice Visualizer Banner, Bang amp; Olufsen+hp Light Banner
Agency: Goodby, Silverstein & Partners / San Francisco
Client: Hewlett-Packard Category: Banners / Banner - Campaign
Der Mausetod (The Death of the Mouse)
Agency: Ogilvy & Mather Frankfurt / Frankfurt
Client: Ogilvy & Mather Frankfurt Category: Package Design / Commercial Product Packaging
Carlton Packs - Limited Editions - Art Nouveau
Agency: DPZ / São Paulo
Client: Souza Cruz Category: Package Design / Commercial Product Packaging
0-60, SMITTEN, CAR TYPES, CARVE
Agency: Crispin Porter + Bogusky / Miami
Client: MINI Category: Newspaper / Newspaper 600 Lines or Less: Campaign
Saucer, Ring, Pod, Kryptonite, Hook
Agency: Campbell Doyle Dye / London
Client: Ouch Category: Newspaper / Newspaper 600 Lines or Less: Campaign
Self Portraits, Art Exhibition, Print, London Outdoor
Agency: 180 Amsterdam / Amsterdam
Client: adidas International Category: Exceptional Innovation in Marketing / Innovative Marketing: Campaign
Survival Kit
Agency: BBDO / New York
Client: Guinness Category: Trade / Trade Color Full Page or Spread: Single
Nike iD
Agency: Framfab / Copenhagen
Client: Nike Europe Category: E-Commerce / E-Commerce B2C - Web Sites
GiftFinder Microsite
Agency: Goodby, Silverstein & Partners / San Francisco
Client: Discover Card Category: Beyond the Banner
Koeberg, Swimming pool, Redheads
Agency: TBWA Gavin Reddy / Johannesburg
Client: Apartheid Museum Category: Consumer Radio / Consumer Radio: Campaign
Mr. Way too much cologne wearer, Mr. Multi-colored sweater wearer, Mr. really bad dancer
Agency: DDB / Chicago
Client: Anheuser-Busch Category: Consumer Radio / Consumer Radio: Campaign
THE JUNGLE BOOK 2/ PRESS BOOK
Agency: grupo zapping comunicacion / madrid
Client: DISNEY/BUENAVISTA Category: Brand and Corporate Identity / Booklet/Brochure
ruimte (space)
Agency: samenwerkende ontwerpers / 1016 BN Amsterdam
Client: drukkerij Ando Category: Brand and Corporate Identity / Booklet/Brochure
Call Center, Career Maker, MBA (Problems)
Agency: BBDO / New York
Client: Fed Ex Category: Consumer Television / Consumer Television :30/:25 Campaign
Drama, Remind Me, Chinese Office
Agency: BBDO / New York
Client: Fed Ex Category: Consumer Television / Consumer Television :30/:25 Campaign
Award:
2004 Design Silver Pencil
Agency:
Nordpol / Hamburg
Client:
goool sportswear GmbH
Title:
My first goal
Category:
Publication Design / Consumer Magazine Full Issue
Annual ID:
04032D
Award:
2004 Advertising Silver Pencil
Agency:
Crispin Porter + Bogusky/LA / Venice
Client:
Borders
Title:
Book Wrapping Paper
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
04002A
Award:
2004 Design Silver Pencil
Agency:
Sandstrom Design / Portland
Client:
Mark Hooper
Title:
March/April 2003, May/June 2003, July/August 2003, September/October 2003
Category:
Direct Mail / Direct Mail: Campaign
Annual ID:
04039D
Award:
2004 Interactive Silver Pencil
Agency:
J. Walter Thompson / Atlanta
Client:
United States Marine Corps
Title:
Class of Tomorrow CD-ROM
Category:
Corporate Image-Business to Business / Corporate Image B2B - CD-ROMs
Annual ID:
04035N
Award:
2004 Advertising Silver Pencil
Agency:
TBWA Gavin Reddy / Johannesburg
Client:
Apartheid Museum
Title:
Redheads
Category:
Consumer Radio / Consumer Radio: Single
Annual ID:
04063A
Award:
2004 Advertising Silver Pencil
Agency:
Publicis in the West / Seattle
Client:
Washington State Lottery
Title:
Corvette
Category:
Consumer Radio / Consumer Radio: Single
Annual ID:
04074A
Award:
2004 Advertising Silver Pencil
Agency:
Saatchi & Saatchi / bangkok
Client:
Indothai Sport Ltd. Part
Title:
Lions, Snakes, Alligators
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
04011A
Award:
2004 Advertising Silver Pencil
Agency:
Clemmow Hornby Inge / London
Client:
Britvic
Title:
Postman, Barrel, Barrel Miss
Category:
Consumer Television / Consumer Television Over :30 Campaign
Annual ID:
04083A
Award:
2004 Advertising Silver Pencil
Agency:
Clemmow Hornby Inge / London
Client:
Heineken
Title:
Switzerland, USA, Holland
Category:
Consumer Television / Consumer Television Over :30 Campaign
Annual ID:
04084A
Award:
2004 Advertising Silver Pencil
Agency:
Downtown Partners DDB / Toronto
Client:
Labatt Breweries - Bud Light
Title:
History, Business Cards, Greetings
Category:
Consumer Television / Consumer Television Over :30 Campaign
Annual ID:
04085A
Award:
2004 Interactive Silver Pencil
Agency:
Neue Digitale / Frankfurt am Main
Client:
3p Pelham Power Production
Title:
Sabrina Setlur/SABS
Category:
Promotional Advertising / Promotional Advertising - Web Sites
Annual ID:
04018N
Award:
2004 Advertising Silver Pencil
Agency:
Crispin Porter + Bogusky / Miami
Client:
MINI
Title:
Manual of Motoring
Category:
Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Annual ID:
04020A
Award:
2004 Interactive Silver Pencil
Agency:
Scholz & Volkmer / Wiesbaden
Client:
Linotype Library
Title:
Linotype Fontcomparer
Category:
E-Commerce / E-Commerce - Other Digital Advertising
Annual ID:
04041N
Award:
2004 Interactive Silver Pencil
Agency:
DoubleYou / Barcelona
Client:
American Nike
Title:
Nikeplay.com - The Game
Category:
Brand Gaming / Brand Gaming - Websites
Annual ID:
04047N
Award:
2004 Interactive Silver Pencil
Agency:
Pop & Co. / New York
Client:
Cartoon Network
Title:
Teen Titans: Battle Blitz
Category:
Brand Gaming / Brand Gaming - Websites
Annual ID:
04048N
Award:
2004 Interactive Silver Pencil
Agency:
Pop & Co. / New York
Client:
PUMA
Title:
USP Challenge
Category:
Brand Gaming / Brand Gaming - Websites
Annual ID:
04049N
Award:
2004 Advertising Silver Pencil
Agency:
Foote Cone & Belding Singapore / Singapore
Client:
Global Alliance
Title:
WWII "Nanking"
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
04049A
Award:
2004 Design Silver Pencil
Agency:
Arnold Worldwide / Boston
Client:
Volkswagen
Title:
IPod Zine
Category:
Collateral Design / Point-of-Purchase and In-Store: Single
Annual ID:
04025D
Award:
2004 Advertising Silver Pencil
Agency:
J. Walter Thompson Sdn Bhd / Kuala Lumpur
Client:
Channel 9. Ch-9 Media Sdn Bhd ( TV Station )
Title:
Missile Car "
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Single
Annual ID:
04100A
Award:
2004 Advertising Silver Pencil
Agency:
Taxi Advertising & Design / Toronto
Client:
MINI CANADA
Title:
PYLONS
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Single
Annual ID:
04101A
Award:
2004 Advertising Silver Pencil
Agency:
DDB Canada (Vancouver) / Vancouver
Client:
United Way of Lower Mainland
Title:
Park
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Annual ID:
04055A
Award:
2004 Advertising Silver Pencil
Agency:
180 Amsterdam / Amsterdam
Client:
adidas International
Title:
The Long Run, Laila, Stacy
Category:
Consumer Television / Consumer Television Varying Lengths: Campaign
Annual ID:
04095A
Award:
2004 Design Silver Pencil
Agency:
bl?k design / Mexico DF
Client:
El centro
Title:
El Centro
Category:
Brand and Corporate Identity / Corporate Identity
Annual ID:
04007D
Award:
2004 Interactive Silver Pencil
Agency:
Carmichael Lynch / Minneapolis
Client:
Porsche Cars North America
Title:
Cayenne Dealer Toolkit
Category:
Promotional Advertising / Promotional Advertising - CD-ROM
Annual ID:
04021N
Award:
2004 Interactive Silver Pencil
Agency:
Blitz Digital Studios / North Hollywood
Client:
New Line Cinema/Sponsored by Dell
Title:
Lord of the Rings: Return of the King Interactive CD ROM
Category:
Promotional Advertising / Promotional Advertising - CD-ROM
Annual ID:
04051N
Award:
2004 Interactive Silver Pencil
Agency:
Fuel Europe / 1071 DB Amsterdam
Client:
Volvo Cars of Europe
Title:
The Mystery of Dalarö
Category:
Integrated Branding Campaign
Annual ID:
04043N
Award:
2004 Advertising Silver Pencil
Agency:
TBWA\Paris / Boulogne-Billancourt
Client:
Sony PlayStation
Title:
Kamasutra
Category:
Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Annual ID:
04013A
Award:
2004 Advertising Silver Pencil
Agency:
TBWA\Chiat\Day / Los Angeles
Client:
Sony PlayStation
Title:
Tractor Beam
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
04087A
Award:
2004 Advertising Silver Pencil
Agency:
Scholz & Friends / Berlin
Client:
Weru AG
Title:
Worker, Gardener, Policeman
Category:
Outdoor / Outdoor: Campaign
Annual ID:
04027A
Award:
2004 Advertising Silver Pencil
Agency:
Leo Burnett Singapore / Singapore
Client:
4As Limited
Title:
CCA-Call For Entry
Category:
Trade / Trade B/W Full Page or Spread: Single
Annual ID:
04029A
Award:
2004 Advertising Silver Pencil
Agency:
Saatchi & Saatchi / bangkok
Client:
Indothai Sport Ltd. Part
Title:
Snakes
Category:
Consumer Magazine / Magazine B/W Full Page or Spread: Single
Annual ID:
04009A
Award:
2004 Advertising Silver Pencil
Agency:
FALLON SINGAPORE PTE LTD / SINGAPORE
Client:
TIME Magazine
Title:
boots, halloween, parade
Category:
Trade / Trade Color Full Page or Spread: Campaign
Annual ID:
04033A
Award:
2004 Interactive Silver Pencil
Agency:
AgênciaClick / São Paulo
Client:
Fiat Stilo - Brasil
Title:
Scroll, Kite, Sky Day, Wheel, Sky Night
Category:
Banners / Banner - Campaign
Annual ID:
04007N
Award:
2004 Interactive Silver Pencil
Agency:
Goodby, Silverstein & Partners / San Francisco
Client:
Hewlett-Packard
Title:
FTD+hp Bouquet Banner, Bang amp; Olufsen+hp Voice Visualizer Banner, Bang amp; Olufsen+hp Light Banner
Category:
Banners / Banner - Campaign
Annual ID:
04008N
Award:
2004 Design Silver Pencil
Agency:
Ogilvy & Mather Frankfurt / Frankfurt
Client:
Ogilvy & Mather Frankfurt
Title:
Der Mausetod (The Death of the Mouse)
Category:
Package Design / Commercial Product Packaging
Annual ID:
04012D
Award:
2004 Design Silver Pencil
Agency:
DPZ / São Paulo
Client:
Souza Cruz
Title:
Carlton Packs - Limited Editions - Art Nouveau
Category:
Package Design / Commercial Product Packaging
Annual ID:
04015D
Award:
2004 Advertising Silver Pencil
Agency:
Crispin Porter + Bogusky / Miami
Client:
MINI
Title:
0-60, SMITTEN, CAR TYPES, CARVE
Category:
Newspaper / Newspaper 600 Lines or Less: Campaign
Annual ID:
04005A
Award:
2004 Advertising Silver Pencil
Agency:
Campbell Doyle Dye / London
Client:
Ouch
Title:
Saucer, Ring, Pod, Kryptonite, Hook
Category:
Newspaper / Newspaper 600 Lines or Less: Campaign
Annual ID:
04007A
Award:
2004 Advertising Silver Pencil
Agency:
180 Amsterdam / Amsterdam
Client:
adidas International
Title:
Self Portraits, Art Exhibition, Print, London Outdoor
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Campaign
Annual ID:
04104A
Award:
2004 Interactive Silver Pencil
Agency:
AlmapBBDO / São Paulo
Client:
Mizuno
Title:
Half Foot
Category:
Banners / Banner - Single
Annual ID:
04002N
Award:
2004 Advertising Silver Pencil
Agency:
BBDO / New York
Client:
Guinness
Title:
Survival Kit
Category:
Trade / Trade Color Full Page or Spread: Single
Annual ID:
04030A
Award:
2004 Interactive Silver Pencil
Agency:
Framfab / Copenhagen
Client:
Nike Europe
Title:
Nike iD
Category:
E-Commerce / E-Commerce B2C - Web Sites
Annual ID:
04039N
Award:
2004 Interactive Silver Pencil
Agency:
Goodby, Silverstein & Partners / San Francisco
Client:
Discover Card
Title:
GiftFinder Microsite
Category:
Beyond the Banner
Annual ID:
04012N
Award:
2004 Interactive Silver Pencil
Agency:
AKQA / San Francisco
Client:
Nike
Title:
Keep the Ball Alive
Category:
Beyond the Banner
Annual ID:
04053N
Award:
2004 Advertising Silver Pencil
Agency:
TBWA Gavin Reddy / Johannesburg
Client:
Apartheid Museum
Title:
Koeberg, Swimming pool, Redheads
Category:
Consumer Radio / Consumer Radio: Campaign
Annual ID:
04066A
Award:
2004 Advertising Silver Pencil
Agency:
DDB / Chicago
Client:
Anheuser-Busch
Title:
Mr. Way too much cologne wearer, Mr. Multi-colored sweater wearer, Mr. really bad dancer
Category:
Consumer Radio / Consumer Radio: Campaign
Annual ID:
04077A
Award:
2004 Design Silver Pencil
Agency:
grupo zapping comunicacion / madrid
Client:
DISNEY/BUENAVISTA
Title:
THE JUNGLE BOOK 2/ PRESS BOOK
Category:
Brand and Corporate Identity / Booklet/Brochure
Annual ID:
04002D
Award:
2004 Design Silver Pencil
Agency:
samenwerkende ontwerpers / 1016 BN Amsterdam
Client:
drukkerij Ando
Title:
ruimte (space)
Category:
Brand and Corporate Identity / Booklet/Brochure
Annual ID:
04003D
Award:
2004 Advertising Silver Pencil
Agency:
BBDO / New York
Client:
Fed Ex
Title:
Call Center, Career Maker, MBA (Problems)
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Annual ID:
04090A
Award:
2004 Advertising Silver Pencil
Agency:
BBDO / New York
Client:
Fed Ex
Title:
Drama, Remind Me, Chinese Office
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Annual ID:
04091A
