The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Agency
Client
Title
Category
Annual ID
Tattoo
Agency: Ogilvy South Africa / Johannesburg
Client: Harley Davidson Category: Collateral Advertising / Collateral Posters: Single
Der Mausetod (The Death of the Mouse)
Agency: Ogilvy & Mather Frankfurt / Frankfurt
Client: Ogilvy & Mather Frankfurt Category: Package Design / Commercial Product Packaging
Carlton Packs - Limited Editions - Art Nouveau
Agency: DPZ / São Paulo
Client: Souza Cruz Category: Package Design / Commercial Product Packaging
Gary Taxali
Agency: Campbell Doyle Dye / London
Client: Merrydown Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
March/April 2003, May/June 2003, July/August 2003, September/October 2003
Agency: Sandstrom Design / Portland
Client: Mark Hooper Category: Direct Mail / Direct Mail: Campaign
GiftFinder Microsite
Agency: Goodby, Silverstein & Partners / San Francisco
Client: Discover Card Category: Beyond the Banner
Scholz & Volkmer Timesaver
Agency: Scholz & Volkmer / Wiesbaden
Client: Scholz & Volkmer Category: Self-Promotion / Self-Promotion - Other Digital Advertising
Self Portraits, Art Exhibition, Print, London Outdoor
Agency: 180 Amsterdam / Amsterdam
Client: adidas International Category: Exceptional Innovation in Marketing / Innovative Marketing: Campaign
Official FFM Site
Agency: Grupo W / Saltillo
Client: Flash for Mexico Category: Non-Profit Organizations / Non-Profit - Web Sites
Leopard, Crocodile, Seal
Agency: Ogilvy & Mather Frankfurt / Frankfurt
Client: WWF Germany Category: Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
RX Pocket Hard Drive
Agency: TeamOne Advertising / El Segundo
Client: Lexus Category: Promotional Advertising / Promotional Advertising - Other Digital Advertising
Cassete Recorder, Simon, Videogame
Agency: AlmapBBDO Comunicacoes Ltda / São Paulo
Client: Fed Ex Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Fly, Light Switch, Dandelion Seed
Agency: Saatchi & Saatchi / Sydney
Client: Olympus Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Seal
Agency: Clemmow Hornby Inge / London
Client: Britvic - Tango Category: Non-Broadcast / Non-Broadcast: Cinema
Sabrina Setlur/SABS
Agency: Neue Digitale / Frankfurt am Main
Client: 3p Pelham Power Production Category: Promotional Advertising / Promotional Advertising - Web Sites
Streets
Agency: Ogilvy Brasil / São Paulo
Client: Mattel Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
WWII "Nanking"
Agency: Foote Cone & Belding Singapore / Singapore
Client: Global Alliance Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Redheads
Agency: TBWA Gavin Reddy / Johannesburg
Client: Apartheid Museum Category: Consumer Radio / Consumer Radio: Single
Corvette
Agency: Publicis in the West / Seattle
Client: Washington State Lottery Category: Consumer Radio / Consumer Radio: Single
Missile Car "
Agency: J. Walter Thompson Sdn Bhd / Kuala Lumpur
Client: Channel 9. Ch-9 Media Sdn Bhd ( TV Station ) Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
PYLONS
Agency: Taxi Advertising & Design / Toronto
Client: MINI CANADA Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
CCA-Call For Entry
Agency: Leo Burnett Singapore / Singapore
Client: 4As Limited Category: Trade / Trade B/W Full Page or Spread: Single
Supermarket, Grapes, Prison
Agency: Arnold Worldwide / Crispin Porter + Bogusky / Boston
Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Survival Kit
Agency: BBDO / New York
Client: Guinness Category: Trade / Trade Color Full Page or Spread: Single
Cayenne Dealer Toolkit
Agency: Carmichael Lynch / Minneapolis
Client: Porsche Cars North America Category: Promotional Advertising / Promotional Advertising - CD-ROM
Lord of the Rings: Return of the King Interactive CD ROM
Agency: Blitz Digital Studios / North Hollywood
Client: New Line Cinema/Sponsored by Dell Category: Promotional Advertising / Promotional Advertising - CD-ROM
Worker, Gardener, Policeman
Agency: Scholz & Friends / Berlin
Client: Weru AG Category: Outdoor / Outdoor: Campaign
IPod Zine
Agency: Arnold Worldwide / Boston
Client: Volkswagen Category: Collateral Design / Point-of-Purchase and In-Store: Single
Scroll, Kite, Sky Day, Wheel, Sky Night
Agency: AgênciaClick / São Paulo
Client: Fiat Stilo - Brasil Category: Banners / Banner - Campaign
FTD+hp Bouquet Banner, Bang amp; Olufsen+hp Voice Visualizer Banner, Bang amp; Olufsen+hp Light Banner
Agency: Goodby, Silverstein & Partners / San Francisco
Client: Hewlett-Packard Category: Banners / Banner - Campaign
The Inside Story
Agency: Forsman & Bodenfors / Gothenburg
Client: Volvo Cars Sweden/Volvo S40 Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Nike Lab
Agency: R/GA / New York
Client: Nike Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Manual of Motoring
Agency: Crispin Porter + Bogusky / Miami
Client: MINI Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
0-60, SMITTEN, CAR TYPES, CARVE
Agency: Crispin Porter + Bogusky / Miami
Client: MINI Category: Newspaper / Newspaper 600 Lines or Less: Campaign
Saucer, Ring, Pod, Kryptonite, Hook
Agency: Campbell Doyle Dye / London
Client: Ouch Category: Newspaper / Newspaper 600 Lines or Less: Campaign
Postman, Barrel, Barrel Miss
Agency: Clemmow Hornby Inge / London
Client: Britvic Category: Consumer Television / Consumer Television Over :30 Campaign
Switzerland, USA, Holland
Agency: Clemmow Hornby Inge / London
Client: Heineken Category: Consumer Television / Consumer Television Over :30 Campaign
History, Business Cards, Greetings
Agency: Downtown Partners DDB / Toronto
Client: Labatt Breweries - Bud Light Category: Consumer Television / Consumer Television Over :30 Campaign
Tractor Beam
Agency: TBWA\Chiat\Day / Los Angeles
Client: Sony PlayStation Category: Consumer Television / Consumer Television :30/:25 Single
Lions, Snakes, Alligators
Agency: Saatchi & Saatchi / bangkok
Client: Indothai Sport Ltd. Part Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
THE JUNGLE BOOK 2/ PRESS BOOK
Agency: grupo zapping comunicacion / madrid
Client: DISNEY/BUENAVISTA Category: Brand and Corporate Identity / Booklet/Brochure
ruimte (space)
Agency: samenwerkende ontwerpers / 1016 BN Amsterdam
Client: drukkerij Ando Category: Brand and Corporate Identity / Booklet/Brochure
The Chrysler Crossfire Experience CD-ROM
Agency: Firstborn Multimedia / New York
Client: BBDO/The Arnell Group Category: Corporate Image-Business to Consumer / Corporate Image B2C - CD-ROM's
Keep Your Distance
Agency: The Dukes of Urbino.Com / Global
Client: Department of Transport Category: Public Service / Non-Profit / Educational-Print / Public Service/Political Booklet/Brochure & Other Collateral
Banner, Gondola, Wall
Agency: Leo Burnett Company / Chicago
Client: US Army-Special Forces Category: Collateral Advertising / Collateral Posters: Campaign
Replacement Smokers, Survey, Coroner
Agency: Chelsea Pictures / New York
Client: Truth/American Legacy Category: Public Service/Political / Public Service/Political Television: Campaign
boots, halloween, parade
Agency: FALLON SINGAPORE PTE LTD / SINGAPORE
Client: TIME Magazine Category: Trade / Trade Color Full Page or Spread: Campaign
Award:
2004 Advertising Silver Pencil
Agency:
Ogilvy South Africa / Johannesburg
Client:
Harley Davidson
Title:
Tattoo
Category:
Collateral Advertising / Collateral Posters: Single
Annual ID:
04042A
Award:
2004 Design Silver Pencil
Agency:
Ogilvy & Mather Frankfurt / Frankfurt
Client:
Ogilvy & Mather Frankfurt
Title:
Der Mausetod (The Death of the Mouse)
Category:
Package Design / Commercial Product Packaging
Annual ID:
04012D
Award:
2004 Design Silver Pencil
Agency:
DPZ / São Paulo
Client:
Souza Cruz
Title:
Carlton Packs - Limited Editions - Art Nouveau
Category:
Package Design / Commercial Product Packaging
Annual ID:
04015D
Award:
2004 Design Silver Pencil
Agency:
Campbell Doyle Dye / London
Client:
Merrydown
Title:
Gary Taxali
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Annual ID:
04018D
Award:
2004 Design Silver Pencil
Agency:
Sandstrom Design / Portland
Client:
Mark Hooper
Title:
March/April 2003, May/June 2003, July/August 2003, September/October 2003
Category:
Direct Mail / Direct Mail: Campaign
Annual ID:
04039D
Award:
2004 Interactive Silver Pencil
Agency:
Goodby, Silverstein & Partners / San Francisco
Client:
Discover Card
Title:
GiftFinder Microsite
Category:
Beyond the Banner
Annual ID:
04012N
Award:
2004 Interactive Silver Pencil
Agency:
AKQA / San Francisco
Client:
Nike
Title:
Keep the Ball Alive
Category:
Beyond the Banner
Annual ID:
04053N
Award:
2004 Interactive Silver Pencil
Agency:
Scholz & Volkmer / Wiesbaden
Client:
Scholz & Volkmer
Title:
Scholz & Volkmer Timesaver
Category:
Self-Promotion / Self-Promotion - Other Digital Advertising
Annual ID:
04059N
Award:
2004 Advertising Silver Pencil
Agency:
180 Amsterdam / Amsterdam
Client:
adidas International
Title:
Self Portraits, Art Exhibition, Print, London Outdoor
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Campaign
Annual ID:
04104A
Award:
2004 Interactive Silver Pencil
Agency:
Grupo W / Saltillo
Client:
Flash for Mexico
Title:
Official FFM Site
Category:
Non-Profit Organizations / Non-Profit - Web Sites
Annual ID:
04062N
Award:
2004 Advertising Silver Pencil
Agency:
Ogilvy & Mather Frankfurt / Frankfurt
Client:
WWF Germany
Title:
Leopard, Crocodile, Seal
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
Annual ID:
04057A
Award:
2004 Interactive Silver Pencil
Agency:
TeamOne Advertising / El Segundo
Client:
Lexus
Title:
RX Pocket Hard Drive
Category:
Promotional Advertising / Promotional Advertising - Other Digital Advertising
Annual ID:
04023N
Award:
2004 Advertising Silver Pencil
Agency:
AlmapBBDO Comunicacoes Ltda / São Paulo
Client:
Fed Ex
Title:
Cassete Recorder, Simon, Videogame
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
04017A
Award:
2004 Advertising Silver Pencil
Agency:
Saatchi & Saatchi / Sydney
Client:
Olympus
Title:
Fly, Light Switch, Dandelion Seed
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
04018A
Award:
2004 Interactive Silver Pencil
Agency:
R/GA / New York
Client:
Nike
Title:
Nike Goddess
Category:
E-Commerce / E-Commerce B2B - Web Sites
Annual ID:
04038N
Award:
2004 Advertising Silver Pencil
Agency:
Clemmow Hornby Inge / London
Client:
Britvic - Tango
Title:
Seal
Category:
Non-Broadcast / Non-Broadcast: Cinema
Annual ID:
04097A
Award:
2004 Interactive Silver Pencil
Agency:
Neue Digitale / Frankfurt am Main
Client:
3p Pelham Power Production
Title:
Sabrina Setlur/SABS
Category:
Promotional Advertising / Promotional Advertising - Web Sites
Annual ID:
04018N
Award:
2004 Advertising Silver Pencil
Agency:
Ogilvy Brasil / São Paulo
Client:
Mattel
Title:
Streets
Category:
Collateral Advertising / Trade B/W or Color Any Size: Campaign
Annual ID:
04035A
Award:
2004 Advertising Silver Pencil
Agency:
Foote Cone & Belding Singapore / Singapore
Client:
Global Alliance
Title:
WWII "Nanking"
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
04049A
Award:
2004 Advertising Silver Pencil
Agency:
TBWA Gavin Reddy / Johannesburg
Client:
Apartheid Museum
Title:
Redheads
Category:
Consumer Radio / Consumer Radio: Single
Annual ID:
04063A
Award:
2004 Advertising Silver Pencil
Agency:
Publicis in the West / Seattle
Client:
Washington State Lottery
Title:
Corvette
Category:
Consumer Radio / Consumer Radio: Single
Annual ID:
04074A
Award:
2004 Advertising Silver Pencil
Agency:
J. Walter Thompson Sdn Bhd / Kuala Lumpur
Client:
Channel 9. Ch-9 Media Sdn Bhd ( TV Station )
Title:
Missile Car "
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Single
Annual ID:
04100A
Award:
2004 Advertising Silver Pencil
Agency:
Taxi Advertising & Design / Toronto
Client:
MINI CANADA
Title:
PYLONS
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Single
Annual ID:
04101A
Award:
2004 Advertising Silver Pencil
Agency:
Leo Burnett Singapore / Singapore
Client:
4As Limited
Title:
CCA-Call For Entry
Category:
Trade / Trade B/W Full Page or Spread: Single
Annual ID:
04029A
Award:
2004 Advertising Silver Pencil
Agency:
Arnold Worldwide / Crispin Porter + Bogusky / Boston
Client:
American Legacy Foundation
Title:
Supermarket, Grapes, Prison
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Annual ID:
04052A
Award:
2004 Advertising Silver Pencil
Agency:
BBDO / New York
Client:
Guinness
Title:
Survival Kit
Category:
Trade / Trade Color Full Page or Spread: Single
Annual ID:
04030A
Award:
2004 Interactive Silver Pencil
Agency:
Carmichael Lynch / Minneapolis
Client:
Porsche Cars North America
Title:
Cayenne Dealer Toolkit
Category:
Promotional Advertising / Promotional Advertising - CD-ROM
Annual ID:
04021N
Award:
2004 Interactive Silver Pencil
Agency:
Blitz Digital Studios / North Hollywood
Client:
New Line Cinema/Sponsored by Dell
Title:
Lord of the Rings: Return of the King Interactive CD ROM
Category:
Promotional Advertising / Promotional Advertising - CD-ROM
Annual ID:
04051N
Award:
2004 Advertising Silver Pencil
Agency:
Scholz & Friends / Berlin
Client:
Weru AG
Title:
Worker, Gardener, Policeman
Category:
Outdoor / Outdoor: Campaign
Annual ID:
04027A
Award:
2004 Design Silver Pencil
Agency:
Arnold Worldwide / Boston
Client:
Volkswagen
Title:
IPod Zine
Category:
Collateral Design / Point-of-Purchase and In-Store: Single
Annual ID:
04025D
Award:
2004 Interactive Silver Pencil
Agency:
AgênciaClick / São Paulo
Client:
Fiat Stilo - Brasil
Title:
Scroll, Kite, Sky Day, Wheel, Sky Night
Category:
Banners / Banner - Campaign
Annual ID:
04007N
Award:
2004 Interactive Silver Pencil
Agency:
Goodby, Silverstein & Partners / San Francisco
Client:
Hewlett-Packard
Title:
FTD+hp Bouquet Banner, Bang amp; Olufsen+hp Voice Visualizer Banner, Bang amp; Olufsen+hp Light Banner
Category:
Banners / Banner - Campaign
Annual ID:
04008N
Award:
2004 Interactive Silver Pencil
Agency:
Forsman & Bodenfors / Gothenburg
Client:
Volvo Cars Sweden/Volvo S40
Title:
The Inside Story
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Annual ID:
04027N
Award:
2004 Interactive Silver Pencil
Agency:
R/GA / New York
Client:
Nike
Title:
Nike Lab
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Annual ID:
04028N
Award:
2004 Advertising Silver Pencil
Agency:
Crispin Porter + Bogusky / Miami
Client:
MINI
Title:
Manual of Motoring
Category:
Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Annual ID:
04020A
Award:
2004 Advertising Silver Pencil
Agency:
Crispin Porter + Bogusky / Miami
Client:
MINI
Title:
0-60, SMITTEN, CAR TYPES, CARVE
Category:
Newspaper / Newspaper 600 Lines or Less: Campaign
Annual ID:
04005A
Award:
2004 Advertising Silver Pencil
Agency:
Campbell Doyle Dye / London
Client:
Ouch
Title:
Saucer, Ring, Pod, Kryptonite, Hook
Category:
Newspaper / Newspaper 600 Lines or Less: Campaign
Annual ID:
04007A
Award:
2004 Advertising Silver Pencil
Agency:
Clemmow Hornby Inge / London
Client:
Britvic
Title:
Postman, Barrel, Barrel Miss
Category:
Consumer Television / Consumer Television Over :30 Campaign
Annual ID:
04083A
Award:
2004 Advertising Silver Pencil
Agency:
Clemmow Hornby Inge / London
Client:
Heineken
Title:
Switzerland, USA, Holland
Category:
Consumer Television / Consumer Television Over :30 Campaign
Annual ID:
04084A
Award:
2004 Advertising Silver Pencil
Agency:
Downtown Partners DDB / Toronto
Client:
Labatt Breweries - Bud Light
Title:
History, Business Cards, Greetings
Category:
Consumer Television / Consumer Television Over :30 Campaign
Annual ID:
04085A
Award:
2004 Advertising Silver Pencil
Agency:
TBWA\Chiat\Day / Los Angeles
Client:
Sony PlayStation
Title:
Tractor Beam
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
04087A
Award:
2004 Advertising Silver Pencil
Agency:
Saatchi & Saatchi / bangkok
Client:
Indothai Sport Ltd. Part
Title:
Lions, Snakes, Alligators
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
04011A
Award:
2004 Design Silver Pencil
Agency:
grupo zapping comunicacion / madrid
Client:
DISNEY/BUENAVISTA
Title:
THE JUNGLE BOOK 2/ PRESS BOOK
Category:
Brand and Corporate Identity / Booklet/Brochure
Annual ID:
04002D
Award:
2004 Design Silver Pencil
Agency:
samenwerkende ontwerpers / 1016 BN Amsterdam
Client:
drukkerij Ando
Title:
ruimte (space)
Category:
Brand and Corporate Identity / Booklet/Brochure
Annual ID:
04003D
Award:
2004 Interactive Silver Pencil
Agency:
Firstborn Multimedia / New York
Client:
BBDO/The Arnell Group
Title:
The Chrysler Crossfire Experience CD-ROM
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - CD-ROM's
Annual ID:
04030N
Award:
2004 Design Silver Pencil
Agency:
The Dukes of Urbino.Com / Global
Client:
Department of Transport
Title:
Keep Your Distance
Category:
Public Service / Non-Profit / Educational-Print / Public Service/Political Booklet/Brochure & Other Collateral
Annual ID:
04046D
Award:
2004 Interactive Silver Pencil
Agency:
AlmapBBDO / São Paulo
Client:
Mizuno
Title:
Half Foot
Category:
Banners / Banner - Single
Annual ID:
04002N
Award:
2004 Advertising Silver Pencil
Agency:
Leo Burnett Company / Chicago
Client:
US Army-Special Forces
Title:
Banner, Gondola, Wall
Category:
Collateral Advertising / Collateral Posters: Campaign
Annual ID:
04045A
Award:
2004 Advertising Silver Pencil
Agency:
Chelsea Pictures / New York
Client:
Truth/American Legacy
Title:
Replacement Smokers, Survey, Coroner
Category:
Public Service/Political / Public Service/Political Television: Campaign
Annual ID:
04071A
Award:
2004 Advertising Silver Pencil
Agency:
FALLON SINGAPORE PTE LTD / SINGAPORE
Client:
TIME Magazine
Title:
boots, halloween, parade
Category:
Trade / Trade Color Full Page or Spread: Campaign
Annual ID:
04033A
