The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Lovely Voice
Agency: ant / Tokyo
Client: LOVELY POP Category: Banners - Fixed Space / Business to Consumer - Single
Identify yourself
Agency: Framfab Denmark / Copenhagen
Client: Nike Category: Banners - Fixed Space / Business to Consumer - Single
Abandoned Husbands
Agency: OGILVY SOUTH AFRICA / JOHANNESBURG
Client: Harley Davidson Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Organs
Agency: Ogilvy & Mather Limited / New Delhi
Client: ORBO Category: Public Service / Non-Profit / Educational / Collateral - Campaign (direct mail, booklet / brochures, guerilla)
Transformer
Agency: OgilvyInteractive / Frankfurt
Client: PlayStation Portable Category: Banners - Dynamic / Business to Consumer - Campaign
Afro Alphabet
Agency: FCB Cape Town South Africa / Cape Town
Client: I-Jusi Magazine Category: Brand and Corporate Identity Design / Logo/Trademark Design - Single Only
Candle
Agency: TBWA\Paris / Boulogne-Billancourt
Client: Amnesty Category: Public Service/Political-Television / Single
AXE Mmmousepad
Agency: Lowe / Dubai
Client: Unilever Arabia - AXE Category: Exceptional Innovation in Marketing / Innovative Marketing - Single
Real Handwritten Post Cards
Agency: ?kestam.Holst / Stockholm
Client: Posten (Swedish Post Office) Category: Web Sites / Business to Consumer
SithSense
Agency: Crispin Porter + Bogusky / Miami
Client: Burger King Category: Web Sites / Business to Consumer
Roofstudio
Agency: Crispin Porter + Bogusky / Miami
Client: MINI Category: Web Sites / Business to Consumer
Animal Vision
Agency: Lowe Tesch / Stockholm
Client: Saab Automobile Category: Web Sites / Business to Consumer
Map
Agency: Ogilvy & Mather (Singapore) Pte Ltd / Singapore
Client: DHL Category: Collateral Advertising / Posters: Single
Counterfeit Brochure
Agency: Crispin Porter + Bogusky / Miami
Client: MINI Category: Collateral Advertising / Posters: Single
MOTORmate Integrated
Agency: Crispin Porter + Bogusky / Miami
Client: MINI Category: Integrated Branding / Integrated Branding Campaign
Altoidia
Agency: Leo Burnett / Chicago
Client: Altoids Category: Integrated Branding / Integrated Branding Campaign
Audi A3 Art of the H3ist
Agency: McKinney / Durham
Client: Audi of America, Inc. Category: Integrated Branding / Integrated Branding Campaign
Nike iD
Agency: R/GA / New York
Client: Nike Category: Integrated Branding / Integrated Branding Campaign
XBOX 360
Agency: 72andSunny / El Segundo, McCann-Erickson / San Francisco
Client: Microsoft XBOX 360 Category: Consumer Television / Over :30 - Campaign
Watchmechange
Agency: Crispin Porter + Bogusky / Miami
Client: GAP Category: Viral and Email / Business to Consumer
Shadow of the Colossus
Agency: TEQUILA / Los Angeles
Client: Sony PlayStation Category: Viral and Email / Business to Consumer
anyfilms.net
Agency: MargeotesFertittaPowell / New York
Client: Samsung Category: Online Movies / Business to Consumer
Otter
Agency: Young & Rubicam / Chicago
Client: Miller Brewing Company Category: Online Movies / Business to Consumer
Wedding
Agency: JWT / london
Client: Vodafone Category: Consumer Television / :20 and Under - Single
AXE Residue
Agency: Bartle Bogle Hegarty / New York
Client: Unilever - AXE Category: Outdoor / Outdoor: Campaign
mamamoto
Agency: Ligalux GmbH / Hamburg
Client: mamamoto Category: Brand and Corporate Identity Design / Corporate Identity - Campaign
Cat
Agency: DDB London / London
Client: Harvey Nichols Category: Consumer Magazine / Color: Full Page or Spread - Single
From A-Class to S-Class
Agency: Agency Republic / London
Client: Mercedes-Benz Passenger Cars UK Category: Web Sites / Promotional Advertising
Comcastic.com
Agency: Goodby, Silverstein & Partners / San Francisco
Client: Comcast Category: Web Sites / Promotional Advertising
Barefoot Run
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Consumer Television / Over :30 - Single - max. :90
Hello Tommorrow
Agency: TBWAChiatDay / San Francisco (180TBWA)
Client: adidas International Category: Consumer Television / Over :30 - Single - max. :90
Counterfeit
Agency: Crispin Porter + Bogusky / Miami
Client: MINI Category: Consumer Television / Over :30 - Single - max. :90
Installations
Agency: BBDO / New York
Client: FedEx/Kinko's Category: Environmental Design / Campaign
adidas Y-3 Cubes
Agency: NEUE DIGITALE / Frankfurt
Client: adidas Category: New Media Innovation & Development / Web Sites
Extinction
Agency: Saatchi & Saatchi Singapore / Singapore
Client: Greenpeace Category: Public Service/Political-Print / Newspaper or Magazine - Campaign
125 Calories Print Campaign
Agency: BBDO / New York
Client: Guinness Category: Collateral Advertising / Posters: Campaign
Private Detectives
Agency: Ogilvy & Mather pvt ltd / new delhi
Client: C Roy Category: Brand and Corporate Identity Design / Corporate Identity - Single
BRAND ID-"HUMAN SUIT"
Agency: Sci Fi Channel / new york
Client: SCI FI Category: Broadcast Design / Single
Infiniti Interactive Mirrors
Agency: Mindflood / Santa Ana
Client: Infiniti Division, Nissan North America Category: Other Digital Media / Promotional Advertising
Starburst
Agency: TBWA\Chiat\Day / New York
Client: Masterfoods - Starburst Category: Consumer Radio / Campaign
Athletes
Agency: Saatchi and Saatchi / New York
Client: General Mills Inc./Wheaties Category: Small Space - Print / Color: Less than a Page - Campaign
Jordan
Agency: Abbott Mead Vickers BBDO / London NW1 5QE
Client: The Economist Category: Outdoor / Outdoor: Single
Perfectly Organised
Agency: Kolle Rebbe Werbeagentur GmbH / Hamburg
Client: BISLEY GmbH Category: Trade / Color: Full Page or Spread - Campaign
Easy Glide
Agency: Proximity Singapore / Singapore
Client: WD-40 Category: Banners - Dynamic / Business to Consumer - Single
Bob, Wife, People
Agency: Goodby, Silverstein & Partners / San Francisco
Client: ACE Hardware Category: Consumer Television / :30/:25 - Campaign
Jewelry Press Kit
Agency: Wink / Minneapolis
Client: Marshall Field's Category: Brand and Corporate Identity Design / Booklet Brochure
Hakuhodo & Hakuhodo DY media partners Recruit 2007
Award:
2006 Interactive Bronze Pencil
Agency:
ant / Tokyo
Client:
LOVELY POP
Title:
Lovely Voice
Category:
Banners - Fixed Space / Business to Consumer - Single
Annual ID:
06002N
Award:
2006 Interactive Bronze Pencil
Agency:
Framfab Denmark / Copenhagen
Client:
Nike
Title:
Identify yourself
Category:
Banners - Fixed Space / Business to Consumer - Single
Annual ID:
06003N
Award:
2006 Advertising Bronze Pencil
Agency:
OGILVY SOUTH AFRICA / JOHANNESBURG
Client:
Harley Davidson
Title:
Abandoned Husbands
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
06011A
Award:
2006 Design Bronze Pencil
Agency:
Ogilvy & Mather Limited / New Delhi
Client:
ORBO
Title:
Organs
Category:
Public Service / Non-Profit / Educational / Collateral - Campaign (direct mail, booklet / brochures, guerilla)
Annual ID:
06063D
Award:
2006 Interactive Bronze Pencil
Agency:
OgilvyInteractive / Frankfurt
Client:
PlayStation Portable
Title:
Transformer
Category:
Banners - Dynamic / Business to Consumer - Campaign
Annual ID:
06009N
Award:
2006 Design Bronze Pencil
Agency:
FCB Cape Town South Africa / Cape Town
Client:
I-Jusi Magazine
Title:
Afro Alphabet
Category:
Brand and Corporate Identity Design / Logo/Trademark Design - Single Only
Annual ID:
06016D
Award:
2006 Advertising Bronze Pencil
Agency:
TBWA\Paris / Boulogne-Billancourt
Client:
Amnesty
Title:
Candle
Category:
Public Service/Political-Television / Single
Annual ID:
06004T
Award:
2006 Advertising Bronze Pencil
Agency:
Lowe / Dubai
Client:
Unilever Arabia - AXE
Title:
AXE Mmmousepad
Category:
Exceptional Innovation in Marketing / Innovative Marketing - Single
Annual ID:
06052A
Award:
2006 Interactive Bronze Pencil
Agency:
?kestam.Holst / Stockholm
Client:
Posten (Swedish Post Office)
Title:
Real Handwritten Post Cards
Category:
Web Sites / Business to Consumer
Annual ID:
06020N
Award:
2006 Interactive Bronze Pencil
Agency:
Crispin Porter + Bogusky / Miami
Client:
Burger King
Title:
SithSense
Category:
Web Sites / Business to Consumer
Annual ID:
06021N
Award:
2006 Interactive Bronze Pencil
Agency:
Crispin Porter + Bogusky / Miami
Client:
MINI
Title:
Roofstudio
Category:
Web Sites / Business to Consumer
Annual ID:
06022N
Award:
2006 Interactive Bronze Pencil
Agency:
Lowe Tesch / Stockholm
Client:
Saab Automobile
Title:
Animal Vision
Category:
Web Sites / Business to Consumer
Annual ID:
06023N
Award:
2006 Advertising Bronze Pencil
Agency:
Ogilvy & Mather (Singapore) Pte Ltd / Singapore
Client:
DHL
Title:
Map
Category:
Collateral Advertising / Posters: Single
Annual ID:
06034A
Award:
2006 Advertising Bronze Pencil
Agency:
Crispin Porter + Bogusky / Miami
Client:
MINI
Title:
Counterfeit Brochure
Category:
Collateral Advertising / Posters: Single
Annual ID:
06035A
Award:
2006 Interactive Bronze Pencil
Agency:
Crispin Porter + Bogusky / Miami
Client:
MINI
Title:
MOTORmate Integrated
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
06059N
Award:
2006 Interactive Bronze Pencil
Agency:
Leo Burnett / Chicago
Client:
Altoids
Title:
Altoidia
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
06060N
Award:
2006 Interactive Bronze Pencil
Agency:
McKinney / Durham
Client:
Audi of America, Inc.
Title:
Audi A3 Art of the H3ist
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
06061N
Award:
2006 Interactive Bronze Pencil
Agency:
R/GA / New York
Client:
Nike
Title:
Nike iD
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
06062N
Award:
2006 Advertising Bronze Pencil
Agency:
72andSunny / El Segundo, McCann-Erickson / San Francisco
Client:
Microsoft XBOX 360
Title:
XBOX 360
Category:
Consumer Television / Over :30 - Campaign
Annual ID:
06015T
Award:
2006 Interactive Bronze Pencil
Agency:
Crispin Porter + Bogusky / Miami
Client:
GAP
Title:
Watchmechange
Category:
Viral and Email / Business to Consumer
Annual ID:
06037N
Award:
2006 Interactive Bronze Pencil
Agency:
TEQUILA / Los Angeles
Client:
Sony PlayStation
Title:
Shadow of the Colossus
Category:
Viral and Email / Business to Consumer
Annual ID:
06038N
Award:
2006 Interactive Bronze Pencil
Agency:
MargeotesFertittaPowell / New York
Client:
Samsung
Title:
anyfilms.net
Category:
Online Movies / Business to Consumer
Annual ID:
06041N
Award:
2006 Interactive Bronze Pencil
Agency:
Young & Rubicam / Chicago
Client:
Miller Brewing Company
Title:
Otter
Category:
Online Movies / Business to Consumer
Annual ID:
06042N
Award:
2006 Interactive Bronze Pencil
Agency:
R/GA / New York
Client:
Nike
Title:
Nike Women
Category:
Web Sites / E-Commerce
Annual ID:
06030N
Award:
2006 Advertising Bronze Pencil
Agency:
JWT / london
Client:
Vodafone
Title:
Wedding
Category:
Consumer Television / :20 and Under - Single
Annual ID:
06026T
Award:
2006 Advertising Bronze Pencil
Agency:
Bartle Bogle Hegarty / New York
Client:
Unilever - AXE
Title:
AXE Residue
Category:
Outdoor / Outdoor: Campaign
Annual ID:
06023A
Award:
2006 Design Bronze Pencil
Agency:
Ligalux GmbH / Hamburg
Client:
mamamoto
Title:
mamamoto
Category:
Brand and Corporate Identity Design / Corporate Identity - Campaign
Annual ID:
06013D
Award:
2006 Advertising Bronze Pencil
Agency:
DDB London / London
Client:
Harvey Nichols
Title:
Cat
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Annual ID:
06008A
Award:
2006 Interactive Bronze Pencil
Agency:
Agency Republic / London
Client:
Mercedes-Benz Passenger Cars UK
Title:
From A-Class to S-Class
Category:
Web Sites / Promotional Advertising
Annual ID:
06027N
Award:
2006 Interactive Bronze Pencil
Agency:
Goodby, Silverstein & Partners / San Francisco
Client:
Comcast
Title:
Comcastic.com
Category:
Web Sites / Promotional Advertising
Annual ID:
06028N
Award:
2006 Advertising Bronze Pencil
Agency:
Wieden+Kennedy / Portland
Client:
Nike
Title:
Barefoot Run
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
06012T
Award:
2006 Advertising Bronze Pencil
Agency:
TBWAChiatDay / San Francisco (180TBWA)
Client:
adidas International
Title:
Hello Tommorrow
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
06013T
Award:
2006 Advertising Bronze Pencil
Agency:
Crispin Porter + Bogusky / Miami
Client:
MINI
Title:
Counterfeit
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
06014T
Award:
2006 Design Bronze Pencil
Agency:
BBDO / New York
Client:
FedEx/Kinko's
Title:
Installations
Category:
Environmental Design / Campaign
Annual ID:
06035D
Award:
2006 Interactive Bronze Pencil
Agency:
NEUE DIGITALE / Frankfurt
Client:
adidas
Title:
adidas Y-3 Cubes
Category:
New Media Innovation & Development / Web Sites
Annual ID:
06049N
Award:
2006 Advertising Bronze Pencil
Agency:
Saatchi & Saatchi Singapore / Singapore
Client:
Greenpeace
Title:
Extinction
Category:
Public Service/Political-Print / Newspaper or Magazine - Campaign
Annual ID:
06220A
Award:
2006 Advertising Bronze Pencil
Agency:
BBDO / New York
Client:
Guinness
Title:
125 Calories Print Campaign
Category:
Collateral Advertising / Posters: Campaign
Annual ID:
06037A
Award:
2006 Design Bronze Pencil
Agency:
Ogilvy & Mather pvt ltd / new delhi
Client:
C Roy
Title:
Private Detectives
Category:
Brand and Corporate Identity Design / Corporate Identity - Single
Annual ID:
06008D
Award:
2006 Design Bronze Pencil
Agency:
Sci Fi Channel / new york
Client:
SCI FI
Title:
BRAND ID-"HUMAN SUIT"
Category:
Broadcast Design / Single
Annual ID:
06049D
Award:
2006 Interactive Bronze Pencil
Agency:
Mindflood / Santa Ana
Client:
Infiniti Division, Nissan North America
Title:
Infiniti Interactive Mirrors
Category:
Other Digital Media / Promotional Advertising
Annual ID:
06054N
Award:
2006 Advertising Bronze Pencil
Agency:
TBWA\Chiat\Day / New York
Client:
Masterfoods - Starburst
Title:
Starburst
Category:
Consumer Radio / Campaign
Annual ID:
06010R
Award:
2006 Advertising Bronze Pencil
Agency:
Saatchi and Saatchi / New York
Client:
General Mills Inc./Wheaties
Title:
Athletes
Category:
Small Space - Print / Color: Less than a Page - Campaign
Annual ID:
06013A
Award:
2006 Design Bronze Pencil
Agency:
HunterGatherer / New York
Client:
MTV
Title:
MTV Sunday Stew
Category:
Broadcast Design / Campaign
Annual ID:
06053D
Award:
2006 Advertising Bronze Pencil
Agency:
Abbott Mead Vickers BBDO / London NW1 5QE
Client:
The Economist
Title:
Jordan
Category:
Outdoor / Outdoor: Single
Annual ID:
06020A
Award:
2006 Advertising Bronze Pencil
Agency:
Kolle Rebbe Werbeagentur GmbH / Hamburg
Client:
BISLEY GmbH
Title:
Perfectly Organised
Category:
Trade / Color: Full Page or Spread - Campaign
Annual ID:
06026A
Award:
2006 Interactive Bronze Pencil
Agency:
Proximity Singapore / Singapore
Client:
WD-40
Title:
Easy Glide
Category:
Banners - Dynamic / Business to Consumer - Single
Annual ID:
06008N
Award:
2006 Advertising Bronze Pencil
Agency:
Goodby, Silverstein & Partners / San Francisco
Client:
ACE Hardware
Title:
Bob, Wife, People
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
06023T
Award:
2006 Design Bronze Pencil
Agency:
Rediffusion DYR / Mumbai
Client:
Midland Bookshop
Title:
Books
Category:
Direct Mail / Campaign
Annual ID:
06047D
Award:
2006 Design Bronze Pencil
Agency:
Wink / Minneapolis
Client:
Marshall Field's
Title:
Jewelry Press Kit
Category:
Brand and Corporate Identity Design / Booklet Brochure
Annual ID:
06005D
Award:
2006 Interactive Bronze Pencil
Agency:
HAKUHODO i-studio Inc. / Tokyo
Client:
HAKUHODO Inc.
Title:
Hakuhodo & Hakuhodo DY media partners Recruit 2007
Category:
Web Sites / Self-Promotion
Annual ID:
06032N
