The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Grocers Corporate Identity
Agency: Leo Burnett / #03-01 Far East Square
Client: Oliver, Patrick & Glenn Grocers Pte Ltd Category: Corporate Identity / Corporate Identity - Campaign
Control Z
Agency: McCann Erickson Brazil / Sao Paulo
Client: Salvation Army Category: Public Service/Cultural Institutions/Educational / Banners - Dynamic
"New" Diamond Shreddies
Agency: Ogilvy & Mather / Toronto
Client: Kraft Canada Inc - Shreddies Category: Integrated Branding / Integrated Branding Campaign
Tan
Agency: TBWA\Tequila Singapore / Singapore
Client: Photolibrary Category: Trade / Full Page or Spread - Single
Dynamite Surfing
Agency: Saatchi & Saatchi / Copenhagen
Client: Quiksilver Denmark Category: Online Branded Content / Single
THE GUM THIEF -DOUGLAS COUPLAND
Agency: Crush Inc. / Toronto
Client: RANDOM HOUSE Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Campaign
Absolut Disco
Agency: Family Business / Stockholm
Client: V&S Absolut Spirits, Sweden Category: Package Design / Single
Fresh
Agency: GREY Tokyo / Tokyo
Client: Sushi restaurant JUN Category: Collateral Design / Posters - Single
Malteser "Typo Crash" Campaign Motif: Skull Fracture
Agency: Ogilvy Frankfurt / Frankfurt
Client: Malteser Ambulance Service Category: Collateral Design / Posters - Single
Surprise
Agency: BBDO / New York
Client: HBO Category: Consumer Television / Over :30 - Single - max. :90
PLAY-DOH
Agency: Fallon London / London
Client: SONY BRAVIA Category: Consumer Television / Over :30 - Single - max. :90
GORILLA
Agency: Fallon London / London
Client: CADBURY'S DAIRY MILK Category: Consumer Television / Over :30 - Single - max. :90
Coca Cola "It's Mine"
Agency: Wieden+Kennedy/Portland
Client: Coca Cola Category: Consumer Television / Over :30 - Single - max. :90
Aioi Dental Clinic No.2
Agency: Penguin Graphics / Hiroshima
Client: Aioi Dental Clinic Category: Corporate Identity / Corporate Identity - Single
HIROSHIMA APPEALS 2007
Agency: Shin Matsunaga Design Inc. / Tokyo
Client: Hiroshima International Cultural Foundation, Inc. / Japan Graphic Designers Association Inc. Category: Public Service/Non-Profit/Educational / Posters - Single
Motorby
Agency: Butler, Shine, Stern & Partners / Sausalito
Client: MINI Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
Green Letter
Agency: Inferno, London / London
Client: Honda Category: Collateral / Promotion (Agencies creating work for individuals)
Halo3.com/Believe
Agency: AKQA & McCann SF/T.A.G. / San Francisco
Client: Xbox Category: Microsites / Product-Specific Subsites
The Perfect Kick
Agency: Framfab / Copenhagen
Client: Nike Category: Microsites / Product-Specific Subsites
MAKIBISHI COMIC
Agency: MAKIBISHI inc. / Tokyo
Client: MAKIBISHI inc. Category: Self-Promotion / Branded Content
International LoneStar - "Drive and Deliver"
Agency: Fathom Communications / Chicago
Client: Navistar, Inc Category: Film / Documentaries
David Ogilvy: Original Mad Man
Agency: OgilvyEntertainment / New York
Client: Ogilvy & Mather Category: Film / Documentaries
Non Stop Fernando
Agency: Lean Mean Fighting Machine / London
Client: Emirates Category: Microsites / Campaigns
Happiness Factory - Now Hiring
Agency: AKQA / New York
Client: Coca-Cola Category: Microsites / Corporate Image
HEMA Rube Goldberg Viral
Agency: CCCP / Amsterdam
Client: HEMA Category: Microsites / Corporate Image
One Cigarette
Agency: Saatchi & Saatchi South Africa / Cape Town
Client: Volunteer Wildfire Services Category: Public Service/Political Print / Newspaper or Magazine - Single
Believe
Agency: McCann Worldgroup SF & T.A.G. / San Francisco
Client: Microsoft XBOX Halo 3 Category: Broadcast Design / Campaign
'Different Lives'
Agency: Colman Rasic Carrasco / East Sydney
Client: MTV EXIT Category: Music / Integration of a brand in a music environment
Heaven on earth
Agency: Jung von Matt AG / Hamburg
Client: Daimler AG Category: Consumer Magazine / Color: Full Page or Spread - Campaign
KILL THE GUN
Agency: Abbott Mead Vickers BBDO / London
Client: CHOICE FM Category: Public Service/Political Television / Single
Stop Smoking
Agency: Forsman & Bodenfors / Gothenburg
Client: APOTEKET (SWEDISH PHARMACY) Category: Public Service/Cultural Institutions/Educational / Microsites
Dog
Agency: TAXI Canada Inc / Toronto
Client: Pfizer Canada Inc Category: Consumer Television / :20 and Under - Single
Waitless
Agency: Goodby, Silverstein and Partners / San Francisco
Client: Sprint Category: Online Branded Content / Campaign
T90: The "Put It Where You Want It" Tour
Agency: Nitro London/Mook / London
Client: Nike Category: Online Branded Content / Campaign
Mac Contextuals
Agency: TBWA\Media Arts Lab / Los Angeles
Client: Apple Category: Banners - Dynamic / Campaign
Emails from the past
Agency: Jung von Matt AG / Stuttgart
Client: Kabel Deutschland Category: Email Marketing / Single
SJ Prio
Agency: Farfar / Stockholm
Client: Swedish railways Category: Banners - Fixed Space / Campaign
The films you should have seen by now
Agency: VITRUVIO LEO BURNETT / Madrid
Client: TCM. Turner Classic Movies Category: Consumer Television / Over :30 - Campaign
Color Tokyo! -Live Color Wall Project
Agency: 777interactive / Tokyo
Client: Sony Marketing (Japan) Inc. Category: Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
The Trap
Agency: Doubleyou / Barcelona
Client: Port Aventura Category: Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
teletheatre
Agency: Nordpol+ Hamburg Agentur für Kommunikation GmbH / Hamburg
Client: Renault Germany Category: Broadcast Design / Single
Creature
Agency: Pilot NY / New York
Client: Andrew Zuckerman Category: Publication Design / Book Design
"World's Worst"War
Agency: Hakuhodo Inc. / Tokyo
Client: TOHATO Inc. Category: Brand Gaming / Mobile
Human Energy
Agency: BBDO / New York
Client: AMP Category: Events and Installations / Creative positioning of a brand outside traditional or online media
Award:
2008 Interactive Bronze Pencil
Agency:
Droga5 / New York
Client:
HoneyShed
Title:
HoneyShed
Category:
Web Sites / E-Commerce
Annual ID:
08034N
Award:
2008 Design Bronze Pencil
Agency:
Leo Burnett / #03-01 Far East Square
Client:
Oliver, Patrick & Glenn Grocers Pte Ltd
Title:
Grocers Corporate Identity
Category:
Corporate Identity / Corporate Identity - Campaign
Annual ID:
08006D
Award:
2008 Interactive Bronze Pencil
Agency:
McCann Erickson Brazil / Sao Paulo
Client:
Salvation Army
Title:
Control Z
Category:
Public Service/Cultural Institutions/Educational / Banners - Dynamic
Annual ID:
08085N
Award:
2008 Advertising Bronze Pencil
Agency:
Ogilvy & Mather / Toronto
Client:
Kraft Canada Inc - Shreddies
Title:
"New" Diamond Shreddies
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
08088G
Award:
2008 Advertising Bronze Pencil
Agency:
TBWA\Tequila Singapore / Singapore
Client:
Photolibrary
Title:
Tan
Category:
Trade / Full Page or Spread - Single
Annual ID:
08016A
Award:
2008 Interactive Bronze Pencil
Agency:
Ogilvy & Mather / Hong Kong
Client:
scmp.com
Title:
Who?
Category:
Online Branded Content / Single
Annual ID:
08057N
Award:
2008 Interactive Bronze Pencil
Agency:
Saatchi & Saatchi / Copenhagen
Client:
Quiksilver Denmark
Title:
Dynamite Surfing
Category:
Online Branded Content / Single
Annual ID:
08058N
Award:
2008 Advertising Bronze Pencil
Agency:
Crush Inc. / Toronto
Client:
RANDOM HOUSE
Title:
THE GUM THIEF -DOUGLAS COUPLAND
Category:
Innovation in Advertising & Marketing / Innovative Use of Advertising - Campaign
Annual ID:
08080A
Award:
2008 Design Bronze Pencil
Agency:
Apple / Cupertino
Client:
Apple
Title:
iPhone Bluetooth Headset
Category:
Package Design / Single
Annual ID:
08009D
Award:
2008 Design Bronze Pencil
Agency:
Family Business / Stockholm
Client:
V&S Absolut Spirits, Sweden
Title:
Absolut Disco
Category:
Package Design / Single
Annual ID:
08010D
Award:
2008 Design Bronze Pencil
Agency:
GREY Tokyo / Tokyo
Client:
Sushi restaurant JUN
Title:
Fresh
Category:
Collateral Design / Posters - Single
Annual ID:
08015D
Award:
2008 Design Bronze Pencil
Agency:
Ogilvy Frankfurt / Frankfurt
Client:
Malteser Ambulance Service
Title:
Malteser "Typo Crash" Campaign Motif: Skull Fracture
Category:
Collateral Design / Posters - Single
Annual ID:
08016D
Award:
2008 Advertising Bronze Pencil
Agency:
BBDO / New York
Client:
HBO
Title:
Surprise
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
08048T
Award:
2008 Advertising Bronze Pencil
Agency:
Fallon London / London
Client:
SONY BRAVIA
Title:
PLAY-DOH
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
08049T
Award:
2008 Advertising Bronze Pencil
Agency:
Fallon London / London
Client:
CADBURY'S DAIRY MILK
Title:
GORILLA
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
08050T
Award:
2008 Advertising Bronze Pencil
Agency:
Wieden+Kennedy/Portland
Client:
Coca Cola
Title:
Coca Cola "It's Mine"
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
08051T
Award:
2008 Design Bronze Pencil
Agency:
Penguin Graphics / Hiroshima
Client:
Aioi Dental Clinic
Title:
Aioi Dental Clinic No.2
Category:
Corporate Identity / Corporate Identity - Single
Annual ID:
08004D
Award:
2008 Design Bronze Pencil
Agency:
Shin Matsunaga Design Inc. / Tokyo
Client:
Hiroshima International Cultural Foundation, Inc. / Japan Graphic Designers Association Inc.
Title:
HIROSHIMA APPEALS 2007
Category:
Public Service/Non-Profit/Educational / Posters - Single
Annual ID:
08042D
Award:
2008 Advertising Bronze Pencil
Agency:
Butler, Shine, Stern & Partners / Sausalito
Client:
MINI
Title:
Motorby
Category:
Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
Annual ID:
08077A
Award:
2008 Advertising Bronze Pencil
Agency:
Inferno, London / London
Client:
Honda
Title:
Green Letter
Category:
Collateral / Promotion (Agencies creating work for individuals)
Annual ID:
08023A
Award:
2008 Interactive Bronze Pencil
Agency:
AKQA & McCann SF/T.A.G. / San Francisco
Client:
Xbox
Title:
Halo3.com/Believe
Category:
Microsites / Product-Specific Subsites
Annual ID:
08021N
Award:
2008 Interactive Bronze Pencil
Agency:
Framfab / Copenhagen
Client:
Nike
Title:
The Perfect Kick
Category:
Microsites / Product-Specific Subsites
Annual ID:
08022N
Award:
2008 Interactive Bronze Pencil
Agency:
MAKIBISHI inc. / Tokyo
Client:
MAKIBISHI inc.
Title:
MAKIBISHI COMIC
Category:
Self-Promotion / Branded Content
Annual ID:
08083N
Award:
2008 Branded Entertainment Bronze Pencil
Agency:
Fathom Communications / Chicago
Client:
Navistar, Inc
Title:
International LoneStar - "Drive and Deliver"
Category:
Film / Documentaries
Annual ID:
08012E
Award:
2008 Branded Entertainment Bronze Pencil
Agency:
OgilvyEntertainment / New York
Client:
Ogilvy & Mather
Title:
David Ogilvy: Original Mad Man
Category:
Film / Documentaries
Annual ID:
08013E
Award:
2008 Interactive Bronze Pencil
Agency:
CHI & Partners / London
Client:
Carphone Warehouse
Title:
Xfactor
Category:
Microsites / Campaigns
Annual ID:
08025N
Award:
2008 Interactive Bronze Pencil
Agency:
Lean Mean Fighting Machine / London
Client:
Emirates
Title:
Non Stop Fernando
Category:
Microsites / Campaigns
Annual ID:
08026N
Award:
2008 Interactive Bronze Pencil
Agency:
AKQA / New York
Client:
Coca-Cola
Title:
Happiness Factory - Now Hiring
Category:
Microsites / Corporate Image
Annual ID:
08017N
Award:
2008 Interactive Bronze Pencil
Agency:
CCCP / Amsterdam
Client:
HEMA
Title:
HEMA Rube Goldberg Viral
Category:
Microsites / Corporate Image
Annual ID:
08018N
Award:
2008 Advertising Bronze Pencil
Agency:
Saatchi & Saatchi South Africa / Cape Town
Client:
Volunteer Wildfire Services
Title:
One Cigarette
Category:
Public Service/Political Print / Newspaper or Magazine - Single
Annual ID:
08028A
Award:
2008 Design Bronze Pencil
Agency:
McCann Worldgroup SF & T.A.G. / San Francisco
Client:
Microsoft XBOX Halo 3
Title:
Believe
Category:
Broadcast Design / Campaign
Annual ID:
08039D
Award:
2008 Branded Entertainment Bronze Pencil
Agency:
Colman Rasic Carrasco / East Sydney
Client:
MTV EXIT
Title:
'Different Lives'
Category:
Music / Integration of a brand in a music environment
Annual ID:
08022E
Award:
2008 Design Bronze Pencil
Agency:
BBDO / New York
Client:
BBC World
Title:
Cables: Protest
Category:
Environmental Design / Single
Annual ID:
08029D
Award:
2008 Advertising Bronze Pencil
Agency:
Jung von Matt AG / Hamburg
Client:
Daimler AG
Title:
Heaven on earth
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
08011A
Award:
2008 Advertising Bronze Pencil
Agency:
Abbott Mead Vickers BBDO / London
Client:
CHOICE FM
Title:
KILL THE GUN
Category:
Public Service/Political Television / Single
Annual ID:
08038T
Award:
2008 Interactive Bronze Pencil
Agency:
Forsman & Bodenfors / Gothenburg
Client:
APOTEKET (SWEDISH PHARMACY)
Title:
Stop Smoking
Category:
Public Service/Cultural Institutions/Educational / Microsites
Annual ID:
08088N
Award:
2008 Advertising Bronze Pencil
Agency:
TAXI Canada Inc / Toronto
Client:
Pfizer Canada Inc
Title:
Dog
Category:
Consumer Television / :20 and Under - Single
Annual ID:
08064T
Award:
2008 Interactive Bronze Pencil
Agency:
Goodby, Silverstein and Partners / San Francisco
Client:
Sprint
Title:
Waitless
Category:
Online Branded Content / Campaign
Annual ID:
08059N
Award:
2008 Interactive Bronze Pencil
Agency:
Nitro London/Mook / London
Client:
Nike
Title:
T90: The "Put It Where You Want It" Tour
Category:
Online Branded Content / Campaign
Annual ID:
08060N
Award:
2008 Interactive Bronze Pencil
Agency:
TBWA\Media Arts Lab / Los Angeles
Client:
Apple
Title:
Mac Contextuals
Category:
Banners - Dynamic / Campaign
Annual ID:
08013N
Award:
2008 Interactive Bronze Pencil
Agency:
Jung von Matt AG / Stuttgart
Client:
Kabel Deutschland
Title:
Emails from the past
Category:
Email Marketing / Single
Annual ID:
08052N
Award:
2008 Interactive Bronze Pencil
Agency:
Daddy / Göteborg
Client:
Telia Sonera
Title:
Telia Safety
Category:
Banners - Fixed Space / Single
Annual ID:
08003N
Award:
2008 Interactive Bronze Pencil
Agency:
Farfar / Stockholm
Client:
Swedish railways
Title:
SJ Prio
Category:
Banners - Fixed Space / Campaign
Annual ID:
08006N
Award:
2008 Advertising Bronze Pencil
Agency:
VITRUVIO LEO BURNETT / Madrid
Client:
TCM. Turner Classic Movies
Title:
The films you should have seen by now
Category:
Consumer Television / Over :30 - Campaign
Annual ID:
08054T
Award:
2008 Interactive Bronze Pencil
Agency:
777interactive / Tokyo
Client:
Sony Marketing (Japan) Inc.
Title:
Color Tokyo! -Live Color Wall Project
Category:
Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
Annual ID:
08066N
Award:
2008 Interactive Bronze Pencil
Agency:
Doubleyou / Barcelona
Client:
Port Aventura
Title:
The Trap
Category:
Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
Annual ID:
08067N
Award:
2008 Design Bronze Pencil
Agency:
Nordpol+ Hamburg Agentur für Kommunikation GmbH / Hamburg
Client:
Renault Germany
Title:
teletheatre
Category:
Broadcast Design / Single
Annual ID:
08037D
Award:
2008 Design Bronze Pencil
Agency:
Pilot NY / New York
Client:
Andrew Zuckerman
Title:
Creature
Category:
Publication Design / Book Design
Annual ID:
08033D
Award:
2008 Interactive Bronze Pencil
Agency:
Hakuhodo Inc. / Tokyo
Client:
TOHATO Inc.
Title:
"World's Worst"War
Category:
Brand Gaming / Mobile
Annual ID:
08044N
Award:
2008 Branded Entertainment Bronze Pencil
Agency:
BBDO / New York
Client:
AMP
Title:
Human Energy
Category:
Events and Installations / Creative positioning of a brand outside traditional or online media
Annual ID:
08025E
