The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Cape Times
Agency: Lowe Bull (Cape) / Cape Town
Client: Independent Newspaper Category: Consumer Newspaper / Full Page or Spread - Campaign
Motorby
Agency: Butler, Shine, Stern & Partners / Sausalito
Client: MINI Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
THE GUM THIEF -DOUGLAS COUPLAND
Agency: Crush Inc. / Toronto
Client: RANDOM HOUSE Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Campaign
TED Conferences Web Site
Agency: Method / San Francisco
Client: TED Conferences Category: Web Sites / Community-driven
Glowing Sticker
Agency: BBDO GUERRERO ORTEGA / Makati City
Client: WWF Category: Public Service/Non-Profit/Educational / Collateral - Single (direct mail, booklet/brochures, guerilla)
Xbox Halo 3
Agency: McCann Erickson / New York
Client: US Army & Xbox Category: Gaming / Online gaming
Green Letter
Agency: Inferno, London / London
Client: Honda Category: Collateral / Promotion (Agencies creating work for individuals)
The Clock
Agency: Doubleyou/Sra. Rushmore / Barcelona
Client: DIAGEO Category: Banners - Dynamic / Single
'Different Lives'
Agency: Colman Rasic Carrasco / East Sydney
Client: MTV EXIT Category: Television / Specials or one-time screening
"New" Diamond Shreddies
Agency: Ogilvy & Mather / Toronto
Client: Kraft Canada Inc - Shreddies Category: Integrated Branding / Integrated Branding Campaign
The films you should have seen by now
Agency: VITRUVIO LEO BURNETT / Madrid
Client: TCM. Turner Classic Movies Category: Consumer Television / Over :30 - Campaign
Dynamite Surfing
Agency: Saatchi & Saatchi / Copenhagen
Client: Quiksilver Denmark Category: Online Branded Content / Single
Baby Trading
Agency: Grey Worldwide / New York
Client: E*Trade Category: Consumer Television / :30/:25 - Single
Stable
Agency: TBWA\Chiat\Day / New York
Client: Skittles Category: Consumer Television / :30/:25 - Single
Earth Hour
Agency: Leo Burnett / Sydney
Client: World Wildlife Fund Category: Innovation in Advertising & Marketing / Innovative Use of Marketing - Campaign
Tan
Agency: TBWA\Tequila Singapore / Singapore
Client: Photolibrary Category: Trade / Full Page or Spread - Single
Matchbox "Young Drivers" Campaign - Motif: Eldorado
Agency: Ogilvy Frankfurt / Frankfurt
Client: Mattel, Germany Category: Collateral Design / P.O.P. and In-Store - Single
NIKEiD - if you were a boy,
Agency: beacon communications k.k. / Tokyo
Client: Nike Japan Category: New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
SJ Prio
Agency: Farfar / Stockholm
Client: Swedish railways Category: Banners - Fixed Space / Campaign
HIROSHIMA APPEALS 2007
Agency: Shin Matsunaga Design Inc. / Tokyo
Client: Hiroshima International Cultural Foundation, Inc. / Japan Graphic Designers Association Inc. Category: Public Service/Non-Profit/Educational / Posters - Single
Fresh
Agency: GREY Tokyo / Tokyo
Client: Sushi restaurant JUN Category: Collateral Design / Posters - Single
Malteser "Typo Crash" Campaign Motif: Skull Fracture
Agency: Ogilvy Frankfurt / Frankfurt
Client: Malteser Ambulance Service Category: Collateral Design / Posters - Single
Tribal sovereignty
Agency: Ruf Lanz Werbeagentur AG / Zürich
Client: Sport Factory Outlet Category: Consumer Radio / Single
The Gamekillers TV Show - Episode 4
Agency: BBH / New York
Client: Unilever Category: Television / Unscripted series
teletheatre
Agency: Nordpol+ Hamburg Agentur für Kommunikation GmbH / Hamburg
Client: Renault Germany Category: Film / Theatrical releases
Aioi Dental Clinic No.2
Agency: Penguin Graphics / Hiroshima
Client: Aioi Dental Clinic Category: Corporate Identity / Corporate Identity - Single
Guide Dog
Agency: TBWA\ESPAÑA / MADRID
Client: SONY PLAYSTATION Category: Collateral / P.O.P. and In-Store - Single
Audi A4 Global Drives
Agency: Neue Digitale GmbH / Frankfurt am Main
Client: Audi AG Category: Branded Applications / Web
United Countries of Baseball - Country Maps
Agency: Cole & Weber United / Seattle
Client: Nike / MLB Category: Collateral / P.O.P. and In-Store - Campaign
Postcards & Look up
Agency: TBWA\ESPAÑA / MADRID
Client: Sony Playstation Category: Collateral / P.O.P. and In-Store - Campaign
Believe
Agency: McCann Worldgroup SF & T.A.G. / San Francisco
Client: Microsoft XBOX Halo 3 Category: Broadcast Design / Campaign
601 ARTBOOK PROJECT 2007
Agency: 601bisang / seoul
Client: 601bisang Category: Collateral Design / Posters - Campaign
art condiments
Agency: Marmalade Melbourne / Melbourne
Client: Heinz Category: Collateral Design / Posters - Campaign
Emails from the past
Agency: Jung von Matt AG / Stuttgart
Client: Kabel Deutschland Category: Email Marketing / Single
Horror Movies
Agency: Hill Holliday / Boston
Client: Liberty Mutual Category: Consumer Magazine / Color: Full Page or Spread - Single
Surfing Campaign
Agency: DRAFTFCB / Chicago
Client: International Surfing Museum Category: Public Service/Political Print / Outdoor and Posters - Campaign
DOOMSDAY
Agency: McCann Erickson (M) Sdn Bhd / Kuala Lumpur
Client: Global Environment Organization Category: Public Service/Political Print / Outdoor and Posters - Campaign
The Endangered Collection
Agency: Leo Burnett Advertising Sdn Bhd / Kuala Lumpur
Client: Malaysian Nature Society Category: Public Service/Non-Profit/Educational / Collateral - Campaign
Stop Smoking
Agency: Forsman & Bodenfors / Gothenburg
Client: APOTEKET (SWEDISH PHARMACY) Category: Public Service/Cultural Institutions/Educational / Microsites
Dog
Agency: TAXI Canada Inc / Toronto
Client: Pfizer Canada Inc Category: Consumer Television / :20 and Under - Single
The Humanities. The ABC of Humankind.
Agency: Scholz & Friends Identify / Berlin
Client: Fedaral Ministry of Education and Research Category: Environmental Design / Campaign
RED Universe
Agency: RED Interactive Agency / Salt Lake City
Client: RED Interactive Agency Category: Self-Promotion / Websites
Birthday Girl
Agency: JWT / Sydney
Client: Thrifty Category: Consumer Television / Under $50K Budget - Single
Award:
2008 Advertising Bronze Pencil
Agency:
Lowe Bull (Cape) / Cape Town
Client:
Independent Newspaper
Title:
Cape Times
Category:
Consumer Newspaper / Full Page or Spread - Campaign
Annual ID:
08006A
Award:
2008 Advertising Bronze Pencil
Agency:
Butler, Shine, Stern & Partners / Sausalito
Client:
MINI
Title:
Motorby
Category:
Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
Annual ID:
08077A
Award:
2008 Advertising Bronze Pencil
Agency:
Crush Inc. / Toronto
Client:
RANDOM HOUSE
Title:
THE GUM THIEF -DOUGLAS COUPLAND
Category:
Innovation in Advertising & Marketing / Innovative Use of Advertising - Campaign
Annual ID:
08080A
Award:
2008 Interactive Bronze Pencil
Agency:
Method / San Francisco
Client:
TED Conferences
Title:
TED Conferences Web Site
Category:
Web Sites / Community-driven
Annual ID:
08037N
Award:
2008 Design Bronze Pencil
Agency:
BBDO GUERRERO ORTEGA / Makati City
Client:
WWF
Title:
Glowing Sticker
Category:
Public Service/Non-Profit/Educational / Collateral - Single (direct mail, booklet/brochures, guerilla)
Annual ID:
08045D
Award:
2008 Branded Entertainment Bronze Pencil
Agency:
McCann Erickson / New York
Client:
US Army & Xbox
Title:
Xbox Halo 3
Category:
Gaming / Online gaming
Annual ID:
08016E
Award:
2008 Interactive Bronze Pencil
Agency:
Apple / Cupertino
Client:
Apple
Title:
Apple.com
Category:
Web Sites / Corporate Image
Annual ID:
08030N
Award:
2008 Interactive Bronze Pencil
Agency:
TAXI 2 / Toronto
Client:
MINI Canada
Title:
TURBOVISION
Category:
Web Sites / Corporate Image
Annual ID:
08031N
Award:
2008 Advertising Bronze Pencil
Agency:
Inferno, London / London
Client:
Honda
Title:
Green Letter
Category:
Collateral / Promotion (Agencies creating work for individuals)
Annual ID:
08023A
Award:
2008 Interactive Bronze Pencil
Agency:
Doubleyou/Sra. Rushmore / Barcelona
Client:
DIAGEO
Title:
The Clock
Category:
Banners - Dynamic / Single
Annual ID:
08010N
Award:
2008 Branded Entertainment Bronze Pencil
Agency:
Colman Rasic Carrasco / East Sydney
Client:
MTV EXIT
Title:
'Different Lives'
Category:
Television / Specials or one-time screening
Annual ID:
08006E
Award:
2008 Advertising Bronze Pencil
Agency:
Ogilvy & Mather / Toronto
Client:
Kraft Canada Inc - Shreddies
Title:
"New" Diamond Shreddies
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
08088G
Award:
2008 Advertising Bronze Pencil
Agency:
VITRUVIO LEO BURNETT / Madrid
Client:
TCM. Turner Classic Movies
Title:
The films you should have seen by now
Category:
Consumer Television / Over :30 - Campaign
Annual ID:
08054T
Award:
2008 Interactive Bronze Pencil
Agency:
Ogilvy & Mather / Hong Kong
Client:
scmp.com
Title:
Who?
Category:
Online Branded Content / Single
Annual ID:
08057N
Award:
2008 Interactive Bronze Pencil
Agency:
Saatchi & Saatchi / Copenhagen
Client:
Quiksilver Denmark
Title:
Dynamite Surfing
Category:
Online Branded Content / Single
Annual ID:
08058N
Award:
2008 Advertising Bronze Pencil
Agency:
Grey Worldwide / New York
Client:
E*Trade
Title:
Baby Trading
Category:
Consumer Television / :30/:25 - Single
Annual ID:
08058T
Award:
2008 Advertising Bronze Pencil
Agency:
TBWA\Chiat\Day / New York
Client:
Skittles
Title:
Stable
Category:
Consumer Television / :30/:25 - Single
Annual ID:
08059T
Award:
2008 Advertising Bronze Pencil
Agency:
Leo Burnett / Sydney
Client:
World Wildlife Fund
Title:
Earth Hour
Category:
Innovation in Advertising & Marketing / Innovative Use of Marketing - Campaign
Annual ID:
08082A
Award:
2008 Advertising Bronze Pencil
Agency:
TBWA\Tequila Singapore / Singapore
Client:
Photolibrary
Title:
Tan
Category:
Trade / Full Page or Spread - Single
Annual ID:
08016A
Award:
2008 Design Bronze Pencil
Agency:
Ogilvy Frankfurt / Frankfurt
Client:
Mattel, Germany
Title:
Matchbox "Young Drivers" Campaign - Motif: Eldorado
Category:
Collateral Design / P.O.P. and In-Store - Single
Annual ID:
08022D
Award:
2008 Interactive Bronze Pencil
Agency:
beacon communications k.k. / Tokyo
Client:
Nike Japan
Title:
NIKEiD - if you were a boy,
Category:
New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Annual ID:
08063N
Award:
2008 Interactive Bronze Pencil
Agency:
Farfar / Stockholm
Client:
Swedish railways
Title:
SJ Prio
Category:
Banners - Fixed Space / Campaign
Annual ID:
08006N
Award:
2008 Design Bronze Pencil
Agency:
BBDO / New York
Client:
BBC World
Title:
Cables: Protest
Category:
Environmental Design / Single
Annual ID:
08029D
Award:
2008 Design Bronze Pencil
Agency:
Shin Matsunaga Design Inc. / Tokyo
Client:
Hiroshima International Cultural Foundation, Inc. / Japan Graphic Designers Association Inc.
Title:
HIROSHIMA APPEALS 2007
Category:
Public Service/Non-Profit/Educational / Posters - Single
Annual ID:
08042D
Award:
2008 Design Bronze Pencil
Agency:
GREY Tokyo / Tokyo
Client:
Sushi restaurant JUN
Title:
Fresh
Category:
Collateral Design / Posters - Single
Annual ID:
08015D
Award:
2008 Design Bronze Pencil
Agency:
Ogilvy Frankfurt / Frankfurt
Client:
Malteser Ambulance Service
Title:
Malteser "Typo Crash" Campaign Motif: Skull Fracture
Category:
Collateral Design / Posters - Single
Annual ID:
08016D
Award:
2008 Interactive Bronze Pencil
Agency:
Droga5 / New York
Client:
HoneyShed
Title:
HoneyShed
Category:
Web Sites / E-Commerce
Annual ID:
08034N
Award:
2008 Advertising Bronze Pencil
Agency:
Ruf Lanz Werbeagentur AG / Zürich
Client:
Sport Factory Outlet
Title:
Tribal sovereignty
Category:
Consumer Radio / Single
Annual ID:
08042R
Award:
2008 Branded Entertainment Bronze Pencil
Agency:
BBH / New York
Client:
Unilever
Title:
The Gamekillers TV Show - Episode 4
Category:
Television / Unscripted series
Annual ID:
08004E
Award:
2008 Branded Entertainment Bronze Pencil
Agency:
Mother / London
Client:
Eurostar
Title:
Somers Town
Category:
Film / Theatrical releases
Annual ID:
08009E
Award:
2008 Branded Entertainment Bronze Pencil
Agency:
Nordpol+ Hamburg Agentur für Kommunikation GmbH / Hamburg
Client:
Renault Germany
Title:
teletheatre
Category:
Film / Theatrical releases
Annual ID:
08010E
Award:
2008 Design Bronze Pencil
Agency:
Penguin Graphics / Hiroshima
Client:
Aioi Dental Clinic
Title:
Aioi Dental Clinic No.2
Category:
Corporate Identity / Corporate Identity - Single
Annual ID:
08004D
Award:
2008 Advertising Bronze Pencil
Agency:
TBWA\ESPAÑA / MADRID
Client:
SONY PLAYSTATION
Title:
Guide Dog
Category:
Collateral / P.O.P. and In-Store - Single
Annual ID:
08018A
Award:
2008 Interactive Bronze Pencil
Agency:
Neue Digitale GmbH / Frankfurt am Main
Client:
Audi AG
Title:
Audi A4 Global Drives
Category:
Branded Applications / Web
Annual ID:
08046N
Award:
2008 Advertising Bronze Pencil
Agency:
Cole & Weber United / Seattle
Client:
Nike / MLB
Title:
United Countries of Baseball - Country Maps
Category:
Collateral / P.O.P. and In-Store - Campaign
Annual ID:
08019A
Award:
2008 Advertising Bronze Pencil
Agency:
TBWA\ESPAÑA / MADRID
Client:
Sony Playstation
Title:
Postcards & Look up
Category:
Collateral / P.O.P. and In-Store - Campaign
Annual ID:
08020A
Award:
2008 Design Bronze Pencil
Agency:
McCann Worldgroup SF & T.A.G. / San Francisco
Client:
Microsoft XBOX Halo 3
Title:
Believe
Category:
Broadcast Design / Campaign
Annual ID:
08039D
Award:
2008 Design Bronze Pencil
Agency:
601bisang / seoul
Client:
601bisang
Title:
601 ARTBOOK PROJECT 2007
Category:
Collateral Design / Posters - Campaign
Annual ID:
08137D
Award:
2008 Design Bronze Pencil
Agency:
Marmalade Melbourne / Melbourne
Client:
Heinz
Title:
art condiments
Category:
Collateral Design / Posters - Campaign
Annual ID:
08144D
Award:
2008 Interactive Bronze Pencil
Agency:
Jung von Matt AG / Stuttgart
Client:
Kabel Deutschland
Title:
Emails from the past
Category:
Email Marketing / Single
Annual ID:
08052N
Award:
2008 Advertising Bronze Pencil
Agency:
Hill Holliday / Boston
Client:
Liberty Mutual
Title:
Horror Movies
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Annual ID:
08009A
Award:
2008 Advertising Bronze Pencil
Agency:
DRAFTFCB / Chicago
Client:
International Surfing Museum
Title:
Surfing Campaign
Category:
Public Service/Political Print / Outdoor and Posters - Campaign
Annual ID:
08034A
Award:
2008 Advertising Bronze Pencil
Agency:
McCann Erickson (M) Sdn Bhd / Kuala Lumpur
Client:
Global Environment Organization
Title:
DOOMSDAY
Category:
Public Service/Political Print / Outdoor and Posters - Campaign
Annual ID:
08035A
Award:
2008 Design Bronze Pencil
Agency:
Leo Burnett Advertising Sdn Bhd / Kuala Lumpur
Client:
Malaysian Nature Society
Title:
The Endangered Collection
Category:
Public Service/Non-Profit/Educational / Collateral - Campaign
Annual ID:
08001D
Award:
2008 Interactive Bronze Pencil
Agency:
Forsman & Bodenfors / Gothenburg
Client:
APOTEKET (SWEDISH PHARMACY)
Title:
Stop Smoking
Category:
Public Service/Cultural Institutions/Educational / Microsites
Annual ID:
08088N
Award:
2008 Advertising Bronze Pencil
Agency:
TAXI Canada Inc / Toronto
Client:
Pfizer Canada Inc
Title:
Dog
Category:
Consumer Television / :20 and Under - Single
Annual ID:
08064T
Award:
2008 Design Bronze Pencil
Agency:
Scholz & Friends Identify / Berlin
Client:
Fedaral Ministry of Education and Research
Title:
The Humanities. The ABC of Humankind.
Category:
Environmental Design / Campaign
Annual ID:
08032D
Award:
2008 Interactive Bronze Pencil
Agency:
RED Interactive Agency / Salt Lake City
Client:
RED Interactive Agency
Title:
RED Universe
Category:
Self-Promotion / Websites
Annual ID:
08081N
Award:
2008 Advertising Bronze Pencil
Agency:
JWT / Sydney
Client:
Thrifty
Title:
Birthday Girl
Category:
Consumer Television / Under $50K Budget - Single
Annual ID:
08069T
Award:
2008 Interactive Bronze Pencil
Agency:
R/GA / New York
Client:
Nike
Title:
Nike Zoom Mobile
Category:
Mobile Advertising / Single
Annual ID:
08051N
