The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Cape Times
Agency: Lowe Bull (Cape) / Cape Town
Client: Independent Newspaper Category: Consumer Newspaper / Full Page or Spread - Campaign
'Different Lives'
Agency: Colman Rasic Carrasco / East Sydney
Client: MTV EXIT Category: Music / Integration of a brand in a music environment
Believe
Agency: McCann Worldgroup SF & T.A.G. / San Francisco
Client: Microsoft XBOX Halo 3 Category: Broadcast Design / Campaign
Heaven on earth
Agency: Jung von Matt AG / Hamburg
Client: Daimler AG Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Creature
Agency: Pilot NY / New York
Client: Andrew Zuckerman Category: Publication Design / Book Design
The Endangered Collection
Agency: Leo Burnett Advertising Sdn Bhd / Kuala Lumpur
Client: Malaysian Nature Society Category: Public Service/Non-Profit/Educational / Collateral - Campaign
KILL THE GUN
Agency: Abbott Mead Vickers BBDO / London
Client: CHOICE FM Category: Public Service/Political Television / Single
NiKE iD Studio London
Agency: AKQA / London
Client: Nike Category: Integrated Branding Campaign / Interactive and Non-Interactive
Stella Artois Traps
Agency: Lowe Roche / Toronto
Client: Stella Artois Category: Integrated Branding Campaign / Interactive and Non-Interactive
Surprise
Agency: BBDO / New York
Client: HBO Category: Consumer Television / Over :30 - Single - max. :90
PLAY-DOH
Agency: Fallon London / London
Client: SONY BRAVIA Category: Consumer Television / Over :30 - Single - max. :90
GORILLA
Agency: Fallon London / London
Client: CADBURY'S DAIRY MILK Category: Consumer Television / Over :30 - Single - max. :90
Coca Cola "It's Mine"
Agency: Wieden+Kennedy/Portland
Client: Coca Cola Category: Consumer Television / Over :30 - Single - max. :90
HIROSHIMA APPEALS 2007
Agency: Shin Matsunaga Design Inc. / Tokyo
Client: Hiroshima International Cultural Foundation, Inc. / Japan Graphic Designers Association Inc. Category: Public Service/Non-Profit/Educational / Posters - Single
Mac Contextuals
Agency: TBWA\Media Arts Lab / Los Angeles
Client: Apple Category: Banners - Dynamic / Campaign
The Humanities. The ABC of Humankind.
Agency: Scholz & Friends Identify / Berlin
Client: Fedaral Ministry of Education and Research Category: Environmental Design / Campaign
Absolut Disco
Agency: Family Business / Stockholm
Client: V&S Absolut Spirits, Sweden Category: Package Design / Single
MAKIBISHI COMIC
Agency: MAKIBISHI inc. / Tokyo
Client: MAKIBISHI inc. Category: Self-Promotion / Branded Content
Emails from the past
Agency: Jung von Matt AG / Stuttgart
Client: Kabel Deutschland Category: Email Marketing / Single
Waitless
Agency: Goodby, Silverstein and Partners / San Francisco
Client: Sprint Category: Online Branded Content / Campaign
T90: The "Put It Where You Want It" Tour
Agency: Nitro London/Mook / London
Client: Nike Category: Online Branded Content / Campaign
The challenge of the CRAZY GENIUS
Agency: Dentsu Inc. / Tokyo
Client: World Commerce Coporation Category: Integrated Branding Campaign / Interactive Only
adidas ¨C THE ROOK ¨C Campaign
Agency: Ogilvy Shnghai / Shanghai
Client: adidas Category: Integrated Branding Campaign / Interactive Only
"New" Diamond Shreddies
Agency: Ogilvy & Mather / Toronto
Client: Kraft Canada Inc - Shreddies Category: Integrated Branding / Integrated Branding Campaign
Baby Trading
Agency: Grey Worldwide / New York
Client: E*Trade Category: Consumer Television / :30/:25 - Single
Stable
Agency: TBWA\Chiat\Day / New York
Client: Skittles Category: Consumer Television / :30/:25 - Single
Dog
Agency: TAXI Canada Inc / Toronto
Client: Pfizer Canada Inc Category: Consumer Television / :20 and Under - Single
Horror Movies
Agency: Hill Holliday / Boston
Client: Liberty Mutual Category: Consumer Magazine / Color: Full Page or Spread - Single
'Different Lives'
Agency: Colman Rasic Carrasco / East Sydney
Client: MTV EXIT Category: Television / Specials or one-time screening
Happiness Factory - Now Hiring
Agency: AKQA / New York
Client: Coca-Cola Category: Microsites / Corporate Image
HEMA Rube Goldberg Viral
Agency: CCCP / Amsterdam
Client: HEMA Category: Microsites / Corporate Image
Helicopter View
Agency: Ogilvy Singapore / Singapore
Client: The Economist Category: Consumer Newspaper / Full Page or Spread - Single
Tribal sovereignty
Agency: Ruf Lanz Werbeagentur AG / Zürich
Client: Sport Factory Outlet Category: Consumer Radio / Single
Fresh
Agency: GREY Tokyo / Tokyo
Client: Sushi restaurant JUN Category: Collateral Design / Posters - Single
Malteser "Typo Crash" Campaign Motif: Skull Fracture
Agency: Ogilvy Frankfurt / Frankfurt
Client: Malteser Ambulance Service Category: Collateral Design / Posters - Single
Surfing Campaign
Agency: DRAFTFCB / Chicago
Client: International Surfing Museum Category: Public Service/Political Print / Outdoor and Posters - Campaign
DOOMSDAY
Agency: McCann Erickson (M) Sdn Bhd / Kuala Lumpur
Client: Global Environment Organization Category: Public Service/Political Print / Outdoor and Posters - Campaign
Stop Smoking
Agency: Forsman & Bodenfors / Gothenburg
Client: APOTEKET (SWEDISH PHARMACY) Category: Public Service/Cultural Institutions/Educational / Microsites
Matchbox "Young Drivers" Campaign - Motif: Eldorado
Agency: Ogilvy Frankfurt / Frankfurt
Client: Mattel, Germany Category: Collateral Design / P.O.P. and In-Store - Single
Dynamite Surfing
Agency: Saatchi & Saatchi / Copenhagen
Client: Quiksilver Denmark Category: Online Branded Content / Single
Audi A4 Global Drives
Agency: Neue Digitale GmbH / Frankfurt am Main
Client: Audi AG Category: Branded Applications / Web
The Gamekillers TV Show - Episode 4
Agency: BBH / New York
Client: Unilever Category: Television / Unscripted series
The L Word
Agency: DraftFCB New Zealand / Auckland
Client: Prime Category: Consumer Television / :20 and Under - Campaign
See My Dress
Agency: Kitchen Leo Burnett / Oslo
Client: Fretex (Salvation Army's second hand shop) Category: Public Service/Cultural Institutions/Educational / Websites
One Cigarette
Agency: Saatchi & Saatchi South Africa / Cape Town
Client: Volunteer Wildfire Services Category: Public Service/Political Print / Newspaper or Magazine - Single
The films you should have seen by now
Agency: VITRUVIO LEO BURNETT / Madrid
Client: TCM. Turner Classic Movies Category: Consumer Television / Over :30 - Campaign