The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Awards Archive
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Award
Agency
Client
Title
Category
Annual ID
Parking Douche
Agency: Look At Media / Moscow
Client: The Village Category: Mobile Applications/Sites / Social Networks/Community
From Love to Bingo
Agency: AlmapBBDO / São Paulo
Client: Getty Images Category: Broadcast and Moving Image / Short Films and Videos
Pelicans
Agency: Y&R / Dubai
Client: Harvey Nichols Category: Newspaper / Full Page or Spread - Single
Bigfoot Art Show
Agency: Office: Jason Schulte Design / San Francisco
Client: 826 Valencia, 826 Boston Category: Public Service / Posters - Series
SIFFtacular
Agency: Wong, Doody, Crandall, Wiener / Seattle
Client: Seattle International Film Festival Category: Broadcast and Moving Image / Broadcast Design - Single or Series
Barbecue
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: Skol Category: Collateral / Promotional Items - Single or Campaign
Mad Men
Agency: Hill Holliday / Boston
Client: Newsweek Category: Trade / Full Page or Spread - Campaign
Street Quest
Agency: Ogilvy & Mather / Cape Town
Client: Volkswagen South Africa Category: Websites / Branded Games
Nissan LEAF: A World Without Petrol
Agency: WhybinTBWA Group / Melbourne
Client: Nissan Category: Interactive Advertising / Environmental/Experiential - Campaign
Muscle Music
Agency: Wieden + Kennedy, Portland / Portland
Client: Old Spice Category: User Generated Content / Single
VIP Fridge Magnet
Agency: TBWARAAD / Dubai
Client: Red Tomato Pizza Category: Mobile Applications/Sites / E-Commerce
LEGO Builders of Sound
Agency: Serviceplan / Munich
Client: LEGO Category: Experiential Advertising / Installations
Potable Water Generator
Agency: Mayo DraftFCB / Lima
Client: UTEC University Category: Public Service / Outdoor - Single
Champion NFL Campaign
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Consumer Television / :30/:25 - Campaign
Hashtag Killer
Agency: DDB New York / New York
Client: Waterislife Category: Interactive Advertising / Public Service/Non-Profit
Test Drive
Agency: TBWA Chiat Day, Los Angeles / Los Angeles
Client: Pepsi Category: Craft / Technique / Best Direction
Summer Sale Excitement Campaign
Agency: adam&eveDDB / London
Client: Harvey Nichols Category: Magazine / Full Page or Spread - Campaign
The Tea Calendar
Agency: Kolle Rebbe / Hamburg
Client: Haelssen & Lyon Category: Product Design / Single or Series
Rolling Words
Agency: Pereira & O'Dell / San Francisco
Client: Snoop Dogg King Size Slim Rolling Papers Category: Custom Content
Enter the Game
Agency: Havas Sports & Entertainment / Madrid
Client: Konami Category: Gaming / Console and PC gaming
Buyral
Agency: John St. / Toronto
Client: John St. Category: Online Films & Video / Self-Promotion - Single
Do It Yourself
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: Leica Store Sao Paulo Category: Collateral Design / Posters - Single
The Beauty Inside
Agency: Pereira & O'Dell / San Francisco
Client: Intel + Toshiba Category: Non-Broadcast / Online
Dikembe Mutombo
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Branded Content / Games
MvsW
Agency: pill & pillow / Hong Kong
Client: Nike Category: Data Visualization / Online - Interactive and Real-time
Pennies for Life
Agency: DLKW LOWE / London
Client: The Microloan Foundation Category: Interactive Advertising / Environmental/Experiential - Single
Meltdown
Agency: Kolle Rebbe / Hamburg
Client: Gruner + Jahr Category: Design Does / Design for the Greater Good
Clouds Over Cuba
Agency: The Martin Agency / Richmond
Client: The JFK Presidential Library & Museum Category: User Experience Design / Information Architecture
Night Eyes
Agency: Y&R South Africa / Johannesburg
Client: Land Rover Category: Collateral / P.O.P. and In-store - Campaign
Corporate Identity
Agency: TBWA\Istanbul / Istanbul
Client: IF ISTANBUL INDEPENDENT FILM FESTIVAL Category: Brand Identity / Brand Identity - Single
Assassin's creed III - RISE
Agency: SID LEE PARIS / PARIS
Client: UBISOFT Category: Promos / Trailer / Film
Potable Water Generator
Agency: Mayo DraftFCB / Lima
Client: UTEC University Category: Innovation in Advertising / Single or Campaign
Muscle Music
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Innovation in Advertising / Single or Campaign
LEGO Super Heroes Movie Maker
Agency: Pereira & O'Dell / San Francisco
Client: LEGO Systems, Inc. Category: Gaming / Branded Mobile Games
Bedroom
Agency: Barton F. Graf 9000 / New York
Client: Ragu Category: Consumer Television / :30/:25 - Single
The Most Popular Song
Agency: JWT San Juan / San Juan
Client: Banco Popular de Puerto Rico Category: Brand Transformation / Single
Blades by Kenny Powers
Agency: 72andSunny / Los Angeles
Client: K-Swiss Category: Online Films & Video / Long Form - Single
Boxing Lessons with Eric Kelly
Agency: Mother New York / New York
Client: Animal Category: Online Films & Video / Long Form - Single
Microtropolis
Agency: Mother New York / New York
Client: Microsoft Windows 8 Category: Spatial Design / Indoor Spaces
Call Girl
Agency: DraftFCB New Zealand / Auckland
Client: Prime Television Category: Consumer Radio / Single
Move On
Agency: DDB Tribal Group / Düsseldorf
Client: Deutsche Telekom Category: Television / Specials or One-time Screenings
Happiness Refill
Agency: Ogilvy Brasil / São Paulo
Client: The Coca-Cola Company Category: Design Does / Industrial Design
Recipe Receipt
Agency: Ogilvy Brasil / São Paulo
Client: Unilever Category: Collateral / P.O.P. and In-store - Single