The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Engen Calendar Fire Blanket
Agency: DraftFCB / Cape Town
Client: Engen Category: Design Does / Design for the Greater Good
Broken Night
Agency: McCann Erickson New York / New York
Client: Nikon, Inc. Category: Film / Theatrical and DVD Releases
FedEx Mobile DR
Agency: OMD / New York
Client: FedEx Category: Interactive Advertising / Banners - Dynamic - Single
Volvo In Every Car
Agency: La Comunidad / Miami
Client: Volvo Category: Mobile Applications/Sites / Augmented Reality
The 2013 IKEA Catalog Application
Agency: McCann Erickson / New York
Client: IKEA Category: Mobile Applications/Sites / Augmented Reality
Subtexter
Agency: Droga5 / New York
Client: Newcastle Brown Ale Category: Mobile Applications/Sites / Branded Games
Cable Effects: Set 2
Agency: Grey / New York
Client: DIRECTV Category: Consumer Television / :30/:25 - Campaign
adidas Window Shopping
Agency: TBWA / Helsinki
Client: Adidas Category: Mobile Applications/Sites / E-Commerce
The Movie out Here
Agency: Grip Limited / Toronto
Client: Labatt Breweries of Canada Category: User Generated Content / Single
Pothole Season
Agency: TAXI / Montréal
Client: TAXI Category: Mobile Applications/Sites / Self-Promotion
Hot Wheels For Real Part II
Agency: Mistress / Venice
Client: Mattel Inc Category: Non-Broadcast / Long-form
Heroes Wanted
Agency: Y&R / Dubai
Client: Red Cross Lebanon Category: Public Service / Posters - Series
Soldiers to Summits
Agency: Digital Kitchen / Culver City
Client: AT&T U-Verse Category: Television / Specials or One-time Screenings
Milwaukee Police News
Agency: Cramer - Krasselt / Milwaukee
Client: Milwaukee Police Department Category: Websites / Public Service/Non-Profit
A woman's nightmare
Agency: Publicis Conseil / Paris
Client: Samusocial de Paris Category: Websites / Public Service/Non-Profit
SIFFtacular
Agency: Wong, Doody, Crandall, Wiener / Seattle
Client: Seattle International Film Festival Category: Craft / Animation - Single
Magnetic World
Agency: Hakuhodo Inc. / Tokyo
Client: dmg::events Japan Category: Broadcast and Moving Image / Broadcast Design - Single or Series
Hijack
Agency: 4am Saatchi & Saatchi / Guatemala
Client: Alias Category: Mobile Applications/Sites / Promotions
Dodge Dart Registry
Agency: Wieden+Kennedy / Portland
Client: Dodge Category: Websites / Durable Goods
Let Us Begin
Agency: The GW Medical Faculty Associates / Washington
Client: The GW Medical Faculty Associates Category: Film / Documentaries - Shorts
The Beetle Shark Cage
Agency: MediaCom / New York
Client: Volkswagen Category: Television / Reality/Unscripted
Nature Valley Trail View
Agency: McCann Erickson / New York
Client: General Mills Category: Websites / Consumer Goods
A Girl / A Boy / A Girl 2
Agency: Leo Burnett Thailand / Bangkok
Client: The Center For The Protection Of Children's Rights Foundation (CPCR) Category: Public Service / Collateral - Campaign
Muscle Music
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Interactive Advertising / Other Interactive Media - Single
Mapping the World in 12 Months
Agency: Y&R / Dubai
Client: Land Rover Category: Collateral Design / Promotional Items - Single or Series
Saison Deli Cafe
Agency: Three & Co. / Osaka
Client: Saison Deli Cafe Category: Collateral Design / Point of Purchase and In-Store - Series
Prometheus: WeylandIndustries.com
Agency: Ignition Interactive / Santa Monica
Client: 20th Century Fox Category: Websites / Social Networks/Community
NZTA Flash
Agency: Clemenger BBDO / Wellington
Client: New Zealand Transport Agency Category: Interactive Advertising / Public Service/Non-Profit
Donate Your Fame
Agency: Ogilvy Brasil / São Paulo
Client: Graacc Category: Interactive Advertising / Public Service/Non-Profit
Fly Delta iPad App
Agency: AKQA / D.C.
Client: Delta Air Lines Category: Mobile Applications/Sites / Services/Utilities
Operation Bethlehem
Agency: LOWE/SSP3 / Bogotá D. C.
Client: Colombian Ministry of Defence Category: Integrated Branding / Public Service Campaign
mt ex sendai
Agency: iyamadesign / Tokyo
Client: Kamoi Kakoshi Co. Category: Spatial Design / Indoor Spaces
Growing up LGBT in America
Agency: Design Army / Washington, DC
Client: Human Rights Campaign Category: Collateral Design / Booklets and Brochures
Pantone Queen
Agency: Leo Burnett London / London
Client: Pantone Category: Collateral Design / Booklets and Brochures
Sheepdog
Agency: Abbott Mead Vickers BBDO / London
Client: Diageo Category: Online Films & Video / Short Form - Single
Columbia Omni-Dry with Omni-Wick EVAP Challenge: Angry Cat Video
Agency: Butler, Shine, Stern & Partners / Sausalito
Client: Columbia Category: Online Films & Video / Short Form - Single
A Window Into the Near Future
Agency: kbs+ / New York
Client: BMW North America Category: Interactive Advertising / Augmented Reality
Killing Lincoln
Agency: Mullen / Boston
Client: National Geographic Category: Websites / Corporate Website
GS Caltex Pavillion. Energy Field
Agency: Atelier Bruckner / Stuttgart
Client: Peopleworks Promotion Co. Category: Spatial Design / Outdoor Spaces
Grolsch Photo Machines
Agency: Naked Communications Sweden / Stockholm
Client: Grolsch, SAB Miller Category: Brand Transformation / Single
Security Cameras
Agency: Wunderman / Buenos Aires
Client: The Coca-Cola Company Category: Consumer Television / Over 60 second - Single
Mixionary
Agency: The Monkeys/MAUD / Sydney
Client: Diageo Category: Collateral / Posters - Campaign
SVA Senior Library 2012
Agency: Visual Arts Press / New York
Client: School of Visual Arts Category: Self-Promotion / Single or Series
Diversity
Agency: DDB / New York
Client: Bill Bernbach Scholarship Category: Craft / Typography - Series
Golden Chains
Agency: CLM BBDO / Paris
Client: ALB Category: Online Films & Video / Self-Promotion - Single
Vocal Coaching Website
Agency: Red Rabbit / Hamburg
Client: Your Music Category: User Experience Design / Interaction Design
Persistent Headaches
Agency: BBDO Guerrero / Makati City
Client: Bayer Philippines Category: Consumer Television / :20 and Under - Campaign
Street Quest
Agency: Ogilvy & Mather Cape Town / Cape Town
Client: Volkswagen Category: Gaming / Branded Mobile Games
Hide 'n' Seek
Agency: Ogilvy Beijing Lab / Beijing
Client: GM Encore Category: Gaming / Branded Mobile Games