The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
AT&T Brackets by Six Year Olds
Agency: BBDO / New York
Client: AT&T Category: Websites / Branded Games
Days to Live
Agency: CP+B / London
Client: Diesel Category: Integrated Branding / Integrated Branding Campaign - Online
Chaplin Chapters
Agency: BBH India / Mumbai
Client: Movies Now Category: Brand Identity / Logo Design
Day One
Agency: Droga5 / New York
Client: Prudential Category: Integrated Branding / Consumer Campaign
Greatness
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Integrated Branding / Consumer Campaign
Digital Signings
Agency: Google Creative Lab / London
Client: Google Category: Online Films & Video / Event or Live Webcast - Single
Magnetic World
Agency: Hakuhodo Inc. / Tokyo
Client: dmg::events Japan Category: Collateral Design / Posters - Series
Hat
Agency: Ogilvy & Mather / Chicago
Client: Steppenwolf Theatre Category: Collateral Design / Posters - Single
Dumb Ways To Die
Agency: McCann / Melbourne
Client: Metro Trains Category: Public Service / Newspaper or Magazine - Campaign
Muscle Music
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Interactive Advertising / Other Interactive Media - Single
FedEx Mobile DR
Agency: OMD / New York
Client: FedEx Category: Interactive Advertising / Banners - Dynamic - Single
Donate your Facebook timeline for world Alzheimer's day
Agency: Ogilvy / Brussels
Client: Alzheimer's Disease International Category: Social Media / Best Use of Social Media/Facebook
The Beauty Inside
Agency: Pereira & O'Dell / San Francisco
Client: Intel + Toshiba Category: Social Media / Best Use of Social Media/Facebook
More Than Just The Classics
Agency: Y&R Malaysia / Kuala Lumpur
Client: Penguin Books Malaysia Category: Collateral Design / Point of Purchase and In-Store - Single
Nature Valley Trail View
Agency: McCann Erickson / New York
Client: General Mills Category: Websites / Consumer Goods
Operation Bethlehem
Agency: LOWE/SSP3 / Bogotá D. C.
Client: Colombian Ministry of Defence Category: Integrated Branding / Public Service Campaign
Find Your Understanding
Agency: 180LA / Santa Monica
Client: Expedia Category: Craft / Technique / Best Direction
Color Live Video Broadcast Application
Agency: McCann Erickson / New York
Client: Verizon Category: Mobile Applications/Sites / Social Networks/Community
Rolling Words
Agency: Pereira & O'Dell / San Francisco
Client: Snoop Dogg King Size Slim Rolling Papers Category: Collateral / Promotional Items - Single or Campaign
Look
Agency: Wieden + Kennedy, Portland / Portland
Client: Old Spice Category: Consumer Radio / Single
Dodge Dart Registry
Agency: Wieden+Kennedy / Portland
Client: Dodge Category: Websites / Durable Goods
WWF Together
Agency: AKQA / San Francisco
Client: World Wildlife Fund Category: Branded Apps / Single
mt ex sendai
Agency: iyamadesign / Tokyo
Client: Kamoi Kakoshi Co. Category: Spatial Design / Indoor Spaces
Hot Wheels For Real Part II
Agency: Mistress / Venice
Client: Mattel Inc Category: Non-Broadcast / Long-form
Street Quest
Agency: Ogilvy & Mather Cape Town / Cape Town
Client: Volkswagen Category: Gaming / Branded Mobile Games
Hide 'n' Seek
Agency: Ogilvy Beijing Lab / Beijing
Client: GM Encore Category: Gaming / Branded Mobile Games
Camp Victory
Agency: Hush / Brooklyn
Client: Nike Category: Interactive Advertising / Environmental/Experiential - Single
Silo Theatre identity
Agency: Alt Group / Auckland
Client: Silo Theatre Category: Brand Identity / Brand Identity - Campaign
Pothole Season
Agency: TAXI / Montréal
Client: TAXI Category: Mobile Applications/Sites / Self-Promotion
Persistent Headaches
Agency: BBDO Guerrero / Makati City
Client: Bayer Philippines Category: Consumer Television / :20 and Under - Campaign
Cadillac ATS vs The World Trailer
Agency: Fallon / Minneapolis
Client: Cadillac Category: Promos / Trailer / Film
Hijack
Agency: 4am Saatchi & Saatchi / Guatemala
Client: Alias Category: Mobile Applications/Sites / Promotions
Security Cameras
Agency: Wunderman / Buenos Aires
Client: The Coca-Cola Company Category: Consumer Television / Over 60 second - Single
Subtexter
Agency: Droga5 / New York
Client: Newcastle Brown Ale Category: Mobile Applications/Sites / Branded Games
The Beetle Shark Cage
Agency: MediaCom / New York
Client: Volkswagen Category: Television / Reality/Unscripted
AT&T Brackets by Six Year Olds
Agency: BBDO / New York
Client: AT&T Category: Non-Broadcast / Short-form
Let Us Begin
Agency: The GW Medical Faculty Associates / Washington
Client: The GW Medical Faculty Associates Category: Film / Documentaries - Shorts
Modern Family
Agency: Brand Arc / Los Angeles
Client: Toyota Category: Television / Program or Series
Golden Chains
Agency: CLM BBDO / Paris
Client: ALB Category: Online Films & Video / Self-Promotion - Single
A Window Into the Near Future
Agency: kbs+ / New York
Client: BMW North America Category: Interactive Advertising / Augmented Reality
SVA Senior Library 2012
Agency: Visual Arts Press / New York
Client: School of Visual Arts Category: Self-Promotion / Single or Series
A woman's nightmare
Agency: Publicis Conseil / Paris
Client: Samusocial de Paris Category: Online Films & Video / Public Service/Non-Profit
Headache
Agency: AlmapBBDO / São Paulo
Client: Bayer Category: Newspaper / Full Page or Spread - Campaign
Levi's Brand Standards Map
Agency: Turner Duckworth Design / London/San Francisco
Client: Levi Strauss & Co. Category: Brand Identity / Brand Identity - Single
Saison Deli Cafe
Agency: Three & Co. / Osaka
Client: Saison Deli Cafe Category: Collateral Design / Point of Purchase and In-Store - Series
Top Search Result
Agency: Naked Communications Sweden / Stockholm
Client: Norton Category: Interactive Advertising / Banners - Fixed Space - Single
Don't make up and drive
Agency: DDB Tribal Group / Berlin
Client: Volkswagen Category: Non-Broadcast / Online
Mean Stinks
Agency: Leo Burnett Chicago / Chicago
Client: P&G Secret Category: Best Branded Content Channel / Single
Tundra Endeavour Web Page
Agency: Saatchi & Saatchi LA / Torrance
Client: Toyota Motor Sales, USA Category: Best Branded Content Channel / Single