The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Dental Floss Art Campaign
Agency: TBWA / Istanbul
Client: TEPE DENTAL FLOSS Category: Newspaper / Small Space Print - Campaign
Tapemailing
Agency: DDB Tribal Group / Duesseldorf
Client: Volkswagen Category: Direct Marketing / Dimensional Mailing
Skol Design - Blisters (1 to 5)
Agency: F/Nazca Saatchi & Saatchi / Sao Paulo
Client: Skol Category: Direct Marketing / Dimensional Mailing
Air Force FM
Agency: George Patterson Y&R / Melbourne
Client: Australian Defence Force Category: Direct Marketing / Dimensional Mailing
Voice of the wood
Agency: Jung von Matt / Stuttgart
Client: WWF Category: Direct Marketing / Dimensional Mailing
Audi Test Drive Cube
Agency: Philipp und Keuntje / Hamburg
Client: Audi Category: Direct Marketing / Dimensional Mailing
Science of Music - Rapsong
Agency: DDB Tribal Group / Duesseldorf
Client: Popakademie Baden-Wuerttemberg Category: Public Service / Political - Print / Collateral - Single
Worm
Agency: Talent / Sao Paulo
Client: Partnership Against Drugs Category: Public Service / Political - Print / Collateral - Single
Monette
Agency: TBWA\Santiago Mangada Puno / Makati
Client: CARA Welfare Philippines Category: Public Service / Political - Print / Collateral - Single
Spindling Spider
Agency: DDB FZ / Dubai
Client: Al Ghandi Electronics - Whirlpool T50 Washing Machine Category: Radio Craft / Music and/or Sound Design
Toyota Genuine Parts Radio "In the Hall of the Mountain King"
Agency: FCB South Africa / Johannesburg
Client: Toyota South Africa Motors Category: Radio Craft / Music and/or Sound Design
Rescue Radio, The Rescue Continues - Sri Lankan Health Spa
Agency: Memac Ogilvy / Dubai
Client: Sawa Mninjah Category: Radio Craft / Music and/or Sound Design
Rescue Radio, The Rescue Continues - Nepalese Street Festival
Agency: Memac Ogilvy / Dubai
Client: Sawa Mninjah Category: Radio Craft / Music and/or Sound Design
Rescue Radio, The Rescue Continues - Kenyan Romantic Drama
Agency: Memac Ogilvy / Dubai
Client: Sawa Mninjah Category: Radio Craft / Music and/or Sound Design
Typewriter
Agency: TBWA Espana / Madrid
Client: MONDO SONORO Category: Radio Craft / Music and/or Sound Design
A Google Art, Copy & Code Project: Dynamic Film
Agency: 72andSunny / Los Angeles + Google Creative Partnerships / Mountain View + Tool of North America / Los Angeles
Client: Google Category: Innovation in Video / Video
Science of Music
Agency: DDB Tribal Group / Duesseldorf
Client: Popakademie Baden-Wuerttemberg Category: Public Service - Outdoor / Outdoor - Campaign
THE ARCHITECTURE MUSEUM
Agency: Havas Worldwide Paris / Puteaux
Client: The Architecture Museum Category: Public Service - Outdoor / Outdoor - Campaign
CV Campaign
Agency: INGO / Stockholm
Client: Situation Stockholm - Magazine sold by homeless Category: Public Service - Outdoor / Outdoor - Campaign
If only for a second
Agency: Leo Burnett France / Saint-Denis
Client: Mimi Foundation Category: Public Service - Outdoor / Outdoor - Campaign
Animal Tabs
Agency: Leo Burnett Schweiz / Zurich
Client: Slow Food Category: Public Service - Outdoor / Outdoor - Campaign
The Autocomplete Truth
Agency: Memac Ogilvy / Dubai
Client: UN Women Category: Public Service - Outdoor / Outdoor - Campaign
Class
Agency: Prolam Y&R / Santiago
Client: Unicef Category: Public Service - Outdoor / Outdoor - Campaign
Liking Isn't Helping
Agency: Publicis / Singapore + Shooting Gallery / Singapore + Wishing Well / Singapore
Client: Crisis Relief Singapore Category: Public Service - Outdoor / Outdoor - Campaign
Space Camp
Agency: BBH / London
Client: Unilever Category: Experiential Advertising / Events and Competitions
Footify FM
Agency: Clemenger BBDO / Melbourne + Will O'Rourke / Sydney + The Butchery / Melbourne + The Refinery / Melbourne
Client: The National Australia Bank Category: Experiential Advertising / Events and Competitions
Sound of Honda / Ayrton Senna 1989
Agency: DENTSU / Tokyo
Client: Honda Category: Experiential Advertising / Events and Competitions
Cabvertising
Agency: Droga5 / New York
Client: Newcastle Category: Experiential Advertising / Events and Competitions
All eyes on S4
Agency: HEIMAT / Berlin
Client: Swisscom Category: Experiential Advertising / Events and Competitions
Road to Recovery
Agency: Leo Burnett / Sydney
Client: Diageo Category: Experiential Advertising / Events and Competitions
Mobilizing the 12th Man
Agency: Memac Ogilvy Label / Tunis Mahrajene
Client: C.S Hammam-Lif Category: Experiential Advertising / Events and Competitions
ASICS Treadmill Challenge
Agency: VITRO / San Diego
Client: ASICS America Category: Experiential Advertising / Events and Competitions
Love
Agency: Bester Burke / Cape Town
Client: DARG Category: Public Service / Political - Video / Television - Single
Blazed
Agency: Clemenger BBDO / Wellington
Client: New Zealand Transport Agency Category: Public Service / Political - Video / Television - Single
Mistakes
Agency: Clemenger BBDO / Wellington
Client: New Zealand Transport Agency Category: Public Service / Political - Video / Television - Single
Book
Agency: DDB Canada / Vancouver
Client: Big Brothers of Greater Vancouver Category: Public Service / Political - Video / Television - Single
Ed
Agency: Grey / New York + Harvest / New York
Client: States United to Prevent Gun Violence Category: Public Service / Political - Video / Television - Single
Nathalie
Agency: Publicis Conseil / Paris
Client: Institut de France Category: Public Service / Political - Video / Television - Single
Walked on Water / 40 days / Friendships / Life-Saving Techniques / After-Life
Agency: Arnold Worldwide / Boston
Client: Greek Orthodox Metropolis of Chicago Category: Public Service / Political - Print / Collateral - Campaign
Flag of the refugees
Agency: FCB Spain / Madrid
Client: Accem Category: Public Service / Political - Print / Collateral - Campaign
YOU ARE MY SON
Agency: LOWE/SSP3 / Bogota D. C.
Client: Ministry of Defense Category: Public Service / Political - Print / Collateral - Campaign
Liking Isn't Helping
Agency: Publicis / Singapore + Shooting Gallery / Singapore + Wishing Well / Singapore
Client: Crisis Relief Singapore Category: Public Service / Political - Print / Collateral - Campaign
Farmer Suicide
Agency: Taproot India / Mumbai
Client: The Times Of India Category: Public Service / Political - Print / Collateral - Campaign
Rescue Pets
Agency: TBWA\Santiago Mangada Puno / Makati
Client: CARA Welfare Philippines Category: Public Service / Political - Print / Collateral - Campaign
Man Vs Old Jamaica
Agency: McCann Birmingham / Solihull
Client: Old Jamaica Ginger Beer Category: Consumer Television / :20 and Under - Campaign
Bellies, Ice Cream, Delivery
Agency: Red Urban / Toronto
Client: Volkswagen Category: Consumer Television / :20 and Under - Campaign
Axe
Agency: DDB Tribal Group / Berlin
Client: Volkswagen Category: Magazine / Full Page or Spread - Single
Award:
2014 Advertising Merit Award
Agency:
TBWA / Istanbul
Client:
TEPE DENTAL FLOSS
Title:
Dental Floss Art Campaign
Category:
Newspaper / Small Space Print - Campaign
Annual ID:
141189A
Award:
2014 Advertising Merit Award
Agency:
DDB Tribal Group / Duesseldorf
Client:
Volkswagen
Title:
Tapemailing
Category:
Direct Marketing / Dimensional Mailing
Annual ID:
140312A
Award:
2014 Advertising Merit Award
Agency:
F/Nazca Saatchi & Saatchi / Sao Paulo
Client:
Skol
Title:
Skol Design - Blisters (1 to 5)
Category:
Direct Marketing / Dimensional Mailing
Annual ID:
140401A
Award:
2014 Advertising Merit Award
Agency:
George Patterson Y&R / Melbourne
Client:
Australian Defence Force
Title:
Air Force FM
Category:
Direct Marketing / Dimensional Mailing
Annual ID:
140452A
Award:
2014 Advertising Merit Award
Agency:
Jung von Matt / Stuttgart
Client:
WWF
Title:
Voice of the wood
Category:
Direct Marketing / Dimensional Mailing
Annual ID:
140605A
Award:
2014 Advertising Merit Award
Agency:
Philipp und Keuntje / Hamburg
Client:
Audi
Title:
Audi Test Drive Cube
Category:
Direct Marketing / Dimensional Mailing
Annual ID:
141033A
Award:
2014 Advertising Merit Award
Agency:
DDB Tribal Group / Duesseldorf
Client:
Popakademie Baden-Wuerttemberg
Title:
Science of Music - Rapsong
Category:
Public Service / Political - Print / Collateral - Single
Annual ID:
140309A
Award:
2014 Advertising Merit Award
Agency:
Talent / Sao Paulo
Client:
Partnership Against Drugs
Title:
Worm
Category:
Public Service / Political - Print / Collateral - Single
Annual ID:
141158A
Award:
2014 Advertising Merit Award
Agency:
TBWA\Santiago Mangada Puno / Makati
Client:
CARA Welfare Philippines
Title:
Monette
Category:
Public Service / Political - Print / Collateral - Single
Annual ID:
141179A
Award:
2014 Advertising Merit Award
Agency:
DDB FZ / Dubai
Client:
Al Ghandi Electronics - Whirlpool T50 Washing Machine
Title:
Spindling Spider
Category:
Radio Craft / Music and/or Sound Design
Annual ID:
140304A
Award:
2014 Advertising Merit Award
Agency:
FCB South Africa / Johannesburg
Client:
Toyota South Africa Motors
Title:
Toyota Genuine Parts Radio "In the Hall of the Mountain King"
Category:
Radio Craft / Music and/or Sound Design
Annual ID:
140357A
Award:
2014 Advertising Merit Award
Agency:
Memac Ogilvy / Dubai
Client:
Sawa Mninjah
Title:
Rescue Radio, The Rescue Continues - Sri Lankan Health Spa
Category:
Radio Craft / Music and/or Sound Design
Annual ID:
140816A
Award:
2014 Advertising Merit Award
Agency:
Memac Ogilvy / Dubai
Client:
Sawa Mninjah
Title:
Rescue Radio, The Rescue Continues - Nepalese Street Festival
Category:
Radio Craft / Music and/or Sound Design
Annual ID:
140817A
Award:
2014 Advertising Merit Award
Agency:
Memac Ogilvy / Dubai
Client:
Sawa Mninjah
Title:
Rescue Radio, The Rescue Continues - Kenyan Romantic Drama
Category:
Radio Craft / Music and/or Sound Design
Annual ID:
140818A
Award:
2014 Advertising Merit Award
Agency:
TBWA Espana / Madrid
Client:
MONDO SONORO
Title:
Typewriter
Category:
Radio Craft / Music and/or Sound Design
Annual ID:
141167A
Award:
2014 Advertising Merit Award
Agency:
72andSunny / Los Angeles + Google Creative Partnerships / Mountain View + Tool of North America / Los Angeles
Client:
Google
Title:
A Google Art, Copy & Code Project: Dynamic Film
Category:
Innovation in Video / Video
Annual ID:
140014A
Award:
2014 Advertising Merit Award
Agency:
Mother / New York
Client:
Virgin Mobile
Title:
Blinkwashing
Category:
Innovation in Video / Video
Annual ID:
140835A
Award:
2014 Advertising Merit Award
Agency:
Mullen / Boston
Client:
Airbnb
Title:
Hollywood & Vines
Category:
Innovation in Video / Video
Annual ID:
140847A
Award:
2014 Advertising Merit Award
Agency:
DDB Tribal Group / Duesseldorf
Client:
Popakademie Baden-Wuerttemberg
Title:
Science of Music
Category:
Public Service - Outdoor / Outdoor - Campaign
Annual ID:
140310A
Award:
2014 Advertising Merit Award
Agency:
Havas Worldwide Paris / Puteaux
Client:
The Architecture Museum
Title:
THE ARCHITECTURE MUSEUM
Category:
Public Service - Outdoor / Outdoor - Campaign
Annual ID:
140536A
Award:
2014 Advertising Merit Award
Agency:
INGO / Stockholm
Client:
Situation Stockholm - Magazine sold by homeless
Title:
CV Campaign
Category:
Public Service - Outdoor / Outdoor - Campaign
Annual ID:
140565A
Award:
2014 Advertising Merit Award
Agency:
Leo Burnett France / Saint-Denis
Client:
Mimi Foundation
Title:
If only for a second
Category:
Public Service - Outdoor / Outdoor - Campaign
Annual ID:
140688A
Award:
2014 Advertising Merit Award
Agency:
Leo Burnett Schweiz / Zurich
Client:
Slow Food
Title:
Animal Tabs
Category:
Public Service - Outdoor / Outdoor - Campaign
Annual ID:
140703A
Award:
2014 Advertising Merit Award
Agency:
Memac Ogilvy / Dubai
Client:
UN Women
Title:
The Autocomplete Truth
Category:
Public Service - Outdoor / Outdoor - Campaign
Annual ID:
140812A
Award:
2014 Advertising Merit Award
Agency:
Prolam Y&R / Santiago
Client:
Unicef
Title:
Class
Category:
Public Service - Outdoor / Outdoor - Campaign
Annual ID:
141040A
Award:
2014 Advertising Merit Award
Agency:
Publicis / Singapore + Shooting Gallery / Singapore + Wishing Well / Singapore
Client:
Crisis Relief Singapore
Title:
Liking Isn't Helping
Category:
Public Service - Outdoor / Outdoor - Campaign
Annual ID:
141063A
Award:
2014 Advertising Merit Award
Agency:
BBH / London
Client:
Unilever
Title:
Space Camp
Category:
Experiential Advertising / Events and Competitions
Annual ID:
140146A
Award:
2014 Advertising Merit Award
Agency:
Clemenger BBDO / Melbourne + Will O'Rourke / Sydney + The Butchery / Melbourne + The Refinery / Melbourne
Client:
The National Australia Bank
Title:
Footify FM
Category:
Experiential Advertising / Events and Competitions
Annual ID:
140208A
Award:
2014 Advertising Merit Award
Agency:
DENTSU / Tokyo
Client:
Honda
Title:
Sound of Honda / Ayrton Senna 1989
Category:
Experiential Advertising / Events and Competitions
Annual ID:
140334A
Award:
2014 Advertising Merit Award
Agency:
Droga5 / New York
Client:
Newcastle
Title:
Cabvertising
Category:
Experiential Advertising / Events and Competitions
Annual ID:
140378A
Award:
2014 Advertising Merit Award
Agency:
HEIMAT / Berlin
Client:
Swisscom
Title:
All eyes on S4
Category:
Experiential Advertising / Events and Competitions
Annual ID:
140539A
Award:
2014 Advertising Merit Award
Agency:
Leo Burnett / Sydney
Client:
Diageo
Title:
Road to Recovery
Category:
Experiential Advertising / Events and Competitions
Annual ID:
140664A
Award:
2014 Advertising Merit Award
Agency:
Memac Ogilvy Label / Tunis Mahrajene
Client:
C.S Hammam-Lif
Title:
Mobilizing the 12th Man
Category:
Experiential Advertising / Events and Competitions
Annual ID:
140823A
Award:
2014 Advertising Merit Award
Agency:
VITRO / San Diego
Client:
ASICS America
Title:
ASICS Treadmill Challenge
Category:
Experiential Advertising / Events and Competitions
Annual ID:
141236A
Award:
2014 Advertising Merit Award
Agency:
Bester Burke / Cape Town
Client:
DARG
Title:
Love
Category:
Public Service / Political - Video / Television - Single
Annual ID:
140166A
Award:
2014 Advertising Merit Award
Agency:
Clemenger BBDO / Wellington
Client:
New Zealand Transport Agency
Title:
Blazed
Category:
Public Service / Political - Video / Television - Single
Annual ID:
140220A
Award:
2014 Advertising Merit Award
Agency:
Clemenger BBDO / Wellington
Client:
New Zealand Transport Agency
Title:
Mistakes
Category:
Public Service / Political - Video / Television - Single
Annual ID:
140221A
Award:
2014 Advertising Merit Award
Agency:
DDB Canada / Vancouver
Client:
Big Brothers of Greater Vancouver
Title:
Book
Category:
Public Service / Political - Video / Television - Single
Annual ID:
140298A
Award:
2014 Advertising Merit Award
Agency:
Grey / New York + Harvest / New York
Client:
States United to Prevent Gun Violence
Title:
Ed
Category:
Public Service / Political - Video / Television - Single
Annual ID:
140475A
Award:
2014 Advertising Merit Award
Agency:
Publicis Conseil / Paris
Client:
Institut de France
Title:
Nathalie
Category:
Public Service / Political - Video / Television - Single
Annual ID:
141046A
Award:
2014 Advertising Merit Award
Agency:
Arnold Worldwide / Boston
Client:
Greek Orthodox Metropolis of Chicago
Title:
Walked on Water / 40 days / Friendships / Life-Saving Techniques / After-Life
Category:
Public Service / Political - Print / Collateral - Campaign
Annual ID:
140080A
Award:
2014 Advertising Merit Award
Agency:
FCB Spain / Madrid
Client:
Accem
Title:
Flag of the refugees
Category:
Public Service / Political - Print / Collateral - Campaign
Annual ID:
140361A
Award:
2014 Advertising Merit Award
Agency:
LOWE/SSP3 / Bogota D. C.
Client:
Ministry of Defense
Title:
YOU ARE MY SON
Category:
Public Service / Political - Print / Collateral - Campaign
Annual ID:
140763A
Award:
2014 Advertising Merit Award
Agency:
Publicis / Singapore + Shooting Gallery / Singapore + Wishing Well / Singapore
Client:
Crisis Relief Singapore
Title:
Liking Isn't Helping
Category:
Public Service / Political - Print / Collateral - Campaign
Annual ID:
141060A
Award:
2014 Advertising Merit Award
Agency:
Taproot India / Mumbai
Client:
The Times Of India
Title:
Farmer Suicide
Category:
Public Service / Political - Print / Collateral - Campaign
Annual ID:
141159A
Award:
2014 Advertising Merit Award
Agency:
TBWA\Santiago Mangada Puno / Makati
Client:
CARA Welfare Philippines
Title:
Rescue Pets
Category:
Public Service / Political - Print / Collateral - Campaign
Annual ID:
141180A
Award:
2014 Advertising Merit Award
Agency:
McCann Birmingham / Solihull
Client:
Old Jamaica Ginger Beer
Title:
Man Vs Old Jamaica
Category:
Consumer Television / :20 and Under - Campaign
Annual ID:
140775A
Award:
2014 Advertising Merit Award
Agency:
Red Urban / Toronto
Client:
Volkswagen
Title:
Bellies, Ice Cream, Delivery
Category:
Consumer Television / :20 and Under - Campaign
Annual ID:
141084A
Award:
2014 Advertising Merit Award
Agency:
CP+B
Client:
JELLO
Title:
Jigglevision
Category:
Magazine / Full Page or Spread - Single
Annual ID:
140246A
Award:
2014 Advertising Merit Award
Agency:
DDB Tribal Group / Berlin
Client:
Volkswagen
Title:
Axe
Category:
Magazine / Full Page or Spread - Single
Annual ID:
140306A
