The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Filter
-
Filter
Awards Archive
- Awards Archive
- Jury Archive
- Agency Rankings
- Independent Agency
- Design Firm
- Brand-Side Agency
- Brand
- Non-Profit Client
- Brand Parent Company
- Production Company
- Music & Sound Company
- Agency Network
- Independent Agency Network
- Agency Holding Company
- Creative
- Highest Ranked Work
- Country / Region
- Global Region
Discipline
-
Discipline
All
- All
- Advertising
- Branded Entertainment
- Design
- Intellectual Property
- Interactive
Award
-
Award
Bronze Pencil
- All
- Best of Show Pencil
- Green Pencil
- Gold Pencil
- Silver Pencil
- Bronze Pencil
- Merit
Category
-
Category
Select Category
- Select Category
- Advertising on Mobile Devices
- Banners & Interactive Advertising
- Brand Identity
- Brand Transformation
- Broadcast and Moving Image
- Cinema Advertising
- Collateral
- Collateral Design
- Consumer Television
- Craft
- Craft / Technique
- Custom Content
- Data and Human Experience
- Data Visualization
- Design for the Greater Good
- Digital Direct Marketing
- Direct Marketing
- Documentaries
- E-Publication Ads
- Experiential
- Experiential Advertising
- Film
- Gaming
- Innovation in Outdoor
- Innovation in Print
- Innovation in Radio
- Innovation in Video
- Integrated Branding
- Intellectual Property & Products
- Magazine
- Mobile
- Mobile Applications/Sites
- Municipal Design
- Music
- Newspaper
- Non-Broadcast
- Online
- Online Films & Video
- Other Digital Solutions
- Outdoor
- Package Design
- Print Craft
- Product Design
- Public Service
- Public Service - Outdoor
- Public Service / Political - Print
- Public Service / Political - Video
- Public Service Experiential Advertising
- Public Service Integrated Branding
- Publication Design
- Radio
- Radio Craft
- Self-Promotion
- Social Media
- Spatial Design
- Television
- Trade
- Use of Technology
- User Experience Design - Mobile
- User Experience Design - Web
- User Generated Content
- Video Craft
- Websites
Filter
-
Filter
Awards Archive
- Awards Archive
- Jury Archive
- Agency Rankings
- Independent Agency
- Design Firm
- Brand-Side Agency
- Brand
- Non-Profit Client
- Brand Parent Company
- Production Company
- Music & Sound Company
- Agency Network
- Independent Agency Network
- Agency Holding Company
- Creative
- Highest Ranked Work
- Country / Region
- Global Region
Award
Agency
Client
Title
Category
Annual ID
Barnes Sisters
Agency: BBDO / New York
Client: Diageo / Guinness Category: Consumer Television / Under $80K Budget - Single
Searching for hearts
Agency: Mayo DraftFCB / Lima
Client: Peruvian Cancer Foundation Category: Online / Short-Form
Chameleon Cabin
Agency: Happy F&B / Gothenburg
Client: Goteborgstryckeriet Category: Collateral Design / Promotional Items - Single or Series
Canadian CEO Olympic Invite
Agency: Leo Burnett / Toronto
Client: Bell Category: Collateral Design / Promotional Items - Single or Series
Camera Shy
Agency: Ogilvy & Mather / London
Client: Unilever Category: Consumer Television / 60 Second - Single
BATTLESHIP/AIRCRAFT/TANK
Agency: Creative Juice / Bangkok
Client: Siam Tamiya Category: Newspaper / Full Page or Spread - Campaign
Win the Hour
Agency: R/GA / New York
Client: Nike Category: Use of Technology / Product & Mobile Integration
Documenting the 12th Man
Agency: Memac Ogilvy Label / Tunis Mahrajene
Client: C.S Hammam-Lif Category: Documentaries / Television
The Will to Win
Agency: TBWA\Chiat\Day / Los Angeles
Client: Gatorade Category: Documentaries / Television
Attention-Powered Car
Agency: Finch / Sydney + JWT / Sydney
Client: Royal Automobile Club of Western Australia Category: Intellectual Property & Products / Experimental / Internal Projects / R&D
Headless Chickens
Agency: adam&eveDDB / London
Client: Harvey Nichols Category: Newspaper / Small Space Print - Campaign
Small World Machines
Agency: Leo Burnett / Sydney + Leo Burnett / Chicago
Client: Coca-Cola Category: Outdoor / Outdoor Installations and Ambient - Single
Slender Vender
Agency: Ogilvy / Paris
Client: Diet Coke Category: Outdoor / Outdoor Installations and Ambient - Single
Hydrant
Agency: BBH India / Mumbai
Client: Skoda Rapid Leisure Category: Broadcast and Moving Image / Craft Animation
Really Friends ?
Agency: Publicis Conseil / Paris
Client: Nescafe Category: Online Films & Video / Long Form - Series/Episodes
Ping Pong
Agency: Hans Seeger / Wauwatosa
Client: Little Brown Mushroom Category: Publication Design / Book Layout Design
Write it in your own voice
Agency: TBWA\Hunt\Lascaris - Johannesburg / Sandton
Client: Tiger Brands Category: Radio / Consumer - Campaign
Foursquare Time Machine
Agency: B-Reel / New York
Client: Foursquare Category: Data and Human Experience / Online Data Visualization & Info Graphics
Sorry I Spent it on Myself
Agency: adam&eveDDB / London
Client: Harvey Nichols Category: Integrated Branding / Consumer Campaign
Recalling 1993
Agency: Droga5 / New York
Client: New Museum Category: Use of Technology / Location-Based Services or Proximity Marketing
The Hornbach Hammer
Agency: HEIMAT / Berlin
Client: Hornbach Category: Social Media / Best Integrated Campaign Led by Social
The Most Powerful Arm Ever Invented
Agency: Reactive / Sydney
Client: Save Our Sons Category: Social Media / Best Integrated Campaign Led by Social
Project Drive-in
Agency: RPA / Santa Monica
Client: American Honda Motor Co., Inc Category: Social Media / Best Integrated Campaign Led by Social
Greatest Action Movie Ever
Agency: McCann-Erickson / New York
Client: The AdCouncil Category: User Generated Content / Short-Form
Recalling 1993
Agency: Droga5 / New York
Client: New Museum Category: Innovation in Outdoor / Outdoor
Lip-Game
Agency: BBDO Proximity / Duesseldorf
Client: Duesseldorfer Turn- und Sportverein Fortuna 1895 e. V. Category: Social Media / Best Use of A Social Network
Trial by Timeline
Agency: Colenso BBDO/Proximity New Zealand / Auckland
Client: Amnesty International Category: Social Media / Best Use of A Social Network
World's Most Valuable Check-In
Agency: Grey Canada / Toronto
Client: Missing Children Society of Canada Category: Social Media / Best Use of A Social Network
Instagram
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Social Media / Best Social Media Page by a Brand
Notabilia
Agency: Paprika / Montreal
Client: Les Editions Noir sur Blanc Category: Publication Design / Book Cover Design
Liking Isn't Helping - Flood
Agency: Publicis / Singapore + Publicis Worldwide / Paris + Shooting Gallery / Singapore + Wishing Well / Singapore
Client: Crisis Relief Singapore Category: Public Service / Political - Print / Newspaper or Magazine - Single
The Inevitable News
Agency: john st. / Toronto
Client: WWF Category: Social Media / Branded Social Campaign
Tiny Costumes: A Sour Patch Kids Halloween
Agency: Mother / New York
Client: Mondelez International Category: Social Media / Branded Social Campaign
Pretzel Bacon Cheeseburger Love Songs
Agency: VML / Kansas City
Client: Wendy's Category: Social Media / Branded Social Campaign
Real Beauty Sketches
Agency: Ogilvy Brasil / Sao Paulo
Client: Unilever Category: Online Films & Video / Long Form - Single
mt ex awashima
Agency: iyamadesign inc. / Tokyo
Client: Kamoi kakoshi Co. Category: Spatial Design / Outdoor Spaces
The Developer
Agency: Leo Burnett / Chicago + Rock Paper Scissors / Santa Monica + Furlined / Santa Monica + The Mill / Los Angeles
Client: Samsung Category: Online Films & Video / Short Form - Single
The Born Friends Family Portrait
Agency: Pereira & O'Dell / San Francisco
Client: Skype Category: Online Films & Video / Short Form - Single
The Most Powerful Arm Ever Invented
Agency: Havas Worldwide Australia / Sydney
Client: Save Our Sons + Duchenne Foundation Category: Digital Direct Marketing / Social Media & Viral Marketing
LEGO. BLIND ART PROJECT
Agency: serviceplan / Munich
Client: LEGO Category: Design for the Greater Good / For-Profit Initiated
Get Back, Tohoku.
Agency: DENTSU / Tokyo
Client: East Japan Railway Company Category: Craft / Photography - Single or Series
THE HAND - GIRL
Agency: Herezie / Paris
Client: INNOCENCE EN DANGER Category: Public Service - Outdoor / Outdoor - Single
Liking Isn't Helping - War
Agency: Publicis / Singapore + Shooting Gallery / Singapore + Wishing Well / Singapore
Client: Crisis Relief Singapore Category: Public Service - Outdoor / Outdoor - Single
Stamping down on poaching
Agency: guertlerbachmann / Hamburg
Client: Pro Wildlife e.V. Category: Public Service / Political - Print / Promotional Materials - Single or Campaign
Magic of Flying
Agency: OgilvyOne / London
Client: British Airways Category: Banners & Interactive Advertising / Environmental/Experiential - Single
Paper Pencile
Agency: 6D-K / Tokyo
Client: 6D-K Category: Craft / Printing and Paper Craft - Single or Series
The Beautiful Black List
Agency: DENTSU / Tokyo
Client: Yoshida Hideo Memorial Foundation/Advertising Museum Tokyo Category: Craft / Printing and Paper Craft - Single or Series
Stylescape: Phillip Lim for Target
Agency: Mother / New York
Client: Target Category: Experiential / Events