The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
The Paper Skin
Agency: Geometry Global Germany / Frankfurt
Client: Fedrigoni Fine Paper Category: Package Design / Single or Series
The Beauty Of Sharpness
Agency: Herezie / Paris
Client: ZWILLING J. A. HENCKELS Category: Collateral / P.O.P. & In-Store - Campaign
FRUITS
Agency: McCann Worldgroup India / Mumbai
Client: Perfetti Van Melle / Big Babol Category: Collateral / P.O.P. & In-Store - Campaign
Gisele Bรผndchen- Will Beats Noise
Agency: Droga5 / New York
Client: Under Armour Category: User Experience Design - Web / Interface Design Craft
The DNA Project
Agency: Hello Monday / Aarhus C
Client: j.viewz Category: User Experience Design - Web / Interface Design Craft
The MSC Magnifica Shiphorn Chor
Agency: Leagas Delaney Hamburg GmbH / Hamburg
Client: MSC Kreuzfahrt GmbH Category: Experiential Advertising / Guerilla
Incomplete Bios
Agency: Leo Burnett / San Jose
Client: Fundaciรณn Paniamor Category: Experiential Advertising / Guerilla
James Patterson Self-Destructing Book
Agency: Mother New York / New York
Client: James Patterson Category: Digital Direct Marketing / Websites, Microsites & Banners
Skip Ad Festival
Agency: Publicis Brasil / Sao Paulo - SP
Client: Sony Entertainment Television Category: Digital Direct Marketing / Websites, Microsites & Banners
Momhead
Agency: Ethel Avenue / Los Angeles
Client: Johanna Stein Category: Online Films & Video / Self-Promotion - Single
Kombi Last Wishes
Agency: AlmapBBDO / Sao Paulo
Client: Volkswagen Category: Social Media / Branded Social Campaign
Ghita, The Social Shepherd
Agency: BV McCann Erickson Romania / Bucharest
Client: Vodafone Romania Category: Social Media / Branded Social Campaign
BLAH Airlines
Agency: Eleven, Inc. / San Francisco
Client: Virgin America Category: Social Media / Branded Social Campaign
Make Every Yard Count
Agency: J. Walter Thompson India / Bangalore
Client: Nike India Category: Social Media / Branded Social Campaign
Cleverbuoy
Agency: M&C Saatchi / Sydney + Google / Sydney + Shark Mitigation Systems / Perth + UVS / Perth
Client: Optus Category: Other Digital Solutions
Hammerhead
Agency: R/GA / New York + Hammerhead Navigation / New York
Client: Hammerhead Navigation Category: Intellectual Property & Products / Integrated Digital & Physical Products
The Pursuit
Agency: R/GA / New York
Client: Equinox Category: Intellectual Property & Products / Integrated Digital & Physical Products
Unload Your 401k
Agency: Grey / New York + Rabbit / New York
Client: States United to Prevent Gun Violence Category: Public Service - Video / Non-Broadcast
DreamingWithJeff.com
Agency: Wieden+Kennedy New York / new york
Client: Squarespace Category: Websites / Other Consumer Goods
#TBT TV Campaign
Agency: BBDO / New York
Client: Mars Chocolate North America/Twix Bites Category: Consumer Television / Under $80K Budget - Campaign
Wake Up & Smell The Bacon
Agency: 360i / New York
Client: Kraft Foods/ Oscar Mayer Category: Mobile Applications / Consumer Goods
Taco Bell Mobile Ordering Application
Agency: DigitasLBi / New York
Client: Taco Bell Category: User Experience Design - Mobile / User Experience
A World of Belonging
Agency: Tool / Santa Monica + Airbnb / San Francisco
Client: Airbnb Category: Data & Human Experience / Online Data Visualization & Infographics
Lucozade - Teleconference
Agency: Ogilvy & Mather Johannesburg / Johannesburg
Client: Suntory Category: Radio / Consumer - Single
US Open Sessions
Agency: Ogilvy New York / New York
Client: IBM Category: Interactive Craft / Sound Design
VOLKSWAGEN 360ยบ AREA VIEW CAMPAIGN
Agency: DDB SPAIN / Madrid
Client: VAESA/Volkswagen Category: Magazine / Full Page or Spread - Campaign
House of Mamba
Agency: AKQA / London & Shanghai
Client: Nike Category: Interactive Advertising / Environmental / Experiential - Single
Flashback: Discover Berlin
Agency: BBDO Group Germany GmbH / Berlin
Client: Berlin Toursimus & Kongress GmbH Category: Interactive Advertising / Environmental / Experiential - Single
Taco Bell Mobile Ordering Application
Agency: DigitasLBi / New York
Client: Taco Bell Category: User Experience Design - Mobile / Utility
Shark
Agency: Leo Burnett / Sydney
Client: WWF Category: Public Service - Print / Newspaper or Magazine - Single
Tiger
Agency: Leo Burnett / Sydney
Client: WWF Category: Public Service - Print / Newspaper or Magazine - Single
#LikeAGirl
Agency: Leo Burnett, Toronto / Toronto + Leo Burnett, Chicago / Chicago + Leo Burnett, London/Holler / London
Client: Procter & Gamble/Always Category: Craft / Writing
SPEAKING EXCHANGE
Agency: FCB BRASIL / Sao Paulo
Client: CNA Category: Broadcast & Film / Branded Film
The Light Bag
Agency: Cheil India / Gurgaon
Client: Salaam Baalak Trust Category: Public Service - Design / Promotional Items - Single or Series
The Autocomplete Truth Breaks All Barriers
Agency: Memac Ogilvy / Dubai
Client: UN Women Category: Integrated Branding / Public Service Campaign
Not A Bug Splat
Agency: BBDO Pakistan / Lahore
Client: Reprieve/Foundation for Fundamental Rights Category: Innovation in Outdoor / Single
Eugenie
Agency: Leo Burnett, Toronto / Toronto
Client: Bell Media/TSN Category: Innovation in Outdoor / Single
ELAN Taste the Translation
Agency: JWT Amsterdam / Amsterdam
Client: ELAN Category: Social Media / Branded Social Post
Social Savvy Burglar
Agency: Leo Burnett Chicago / Chicago
Client: Allstate Category: Integrated Branding / Consumer Campaign
Smell Like a Man From Head to Toe
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Integrated Branding / Consumer Campaign
REVIVING LEGENDS
Agency: DENTSU INC. / Tokyo
Client: JAPAN SPORT COUNCIL Category: Data & Human Experience / Data-Focused Design
The Game Report
Agency: serviceplan / Munich + plan.net / Munich
Client: Bytro Labs GmbH Category: Data & Human Experience / Data-Focused Design
Water Billboard
Agency: TBWA\Santiago Mangada Puno / Makati
Client: Peerless Lion Corporation Category: Collateral Design / Outdoor - Series
Newcastle Brown Ale: Band of Brands
Agency: Droga5 / New York
Client: Heineken USA / Newcastle Brown Ale Category: Online Films & Video / Short Form - Series / Episodes
Cinemark Experience App
Agency: Joe Public / Johannesburg
Client: I Vote SA Category: Experiential Advertising / Events & Competitions
GT RIDE - Viral Gaming for Kia
Agency: LA RED GmbH / Hamburg + Artificial Rome GmbH / Berlin
Client: Kia Motors Europe GmbH Category: User Experience Design - Mobile / Interface Design Craft
Dumb Ways to Die: The Games
Agency: McCann / Melbourne
Client: Metro Trains Category: Mobile Applications / Branded Games
Get adopted
Agency: BBDO Group Germany GmbH / Berlin
Client: Mars Inc. Category: Public Service - Print / Newspaper or Magazine - Campaign
Smell Like a Man From Head to Toe
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Consumer Television / Commercials of Varying Length - Campaign