The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Get Back, Tohoku. Agency: Dentsu Inc. / Tokyo Client: EAST JAPAN RAILWAY COMPANY Category: Design Craft / Photography - Single or Series

Gisele Bündchen- Will Beats Noise Agency: Droga5 / New York Client: Under Armour Category: Websites / Footwear, Clothing & Accessories

Visa Saree Agency: BBDO India / Mumbai Client: Visa India Category: Design for the Greater Good / For-Profit Initiated

Dadsong Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Consumer Television / 60 Second - Single

TAMABI Agency: MR_DESIGN inc. / Tokyo + MR_DESIGN_NEW YORK / New York Client: Tama Art University Category: Design Craft / Typography - Single or Series

Your Year. Directed by Nike+ Agency: AKQA / Portland Client: Nike Category: Data & Human Experience / Online Data Visualization & Infographics

The Berlin Wall of Sound Agency: GREY Germany / Dusseldorf + GREY Berlin / Berlin Client: SoundCloud Category: Data & Human Experience / Online Data Visualization & Infographics

Spotify Year in Music Agency: Razorfish / New York Client: Spotify Category: Data & Human Experience / Online Data Visualization & Infographics

TRIP OUT TO SEA Agency: CLM BBDO / Boulogne-Billancourt Client: GUY COTTEN Category: Gaming, Music & Mobile / Branded Gaming

Awkward Family Viewing - Faithful Agency: SS+K / New York Client: HBO Go Category: Video Craft / Scriptwriting

Awkward Family Viewing - Unconditional Love Agency: SS+K / New York Client: HBO Go Category: Video Craft / Scriptwriting

Baidu Kuaisou Agency: Baidu Online Network Technology (Beijing) Co., Ltd. / Beijing Client: Baidu Online Network Technology (Beijing) Co., Ltd. Category: Intellectual Property & Products / Integrated Digital & Physical Products

The Hobbit: The Battle of The Five Armies Agency: North Kingdom / Stockholm Client: Warner Bros. / Google Category: User Experience Design - Mobile / Interface Design Craft

Alvio Agency: R/GA / New York + Qol Devices / New York Client: Qol Devices Category: User Experience Design - Mobile / Utility

Eye Play the Piano Agency: HAKUHODO KETTLE / Tokyo + AID-DCC Inc. / Tokyo + Invisible Designs Lab. / Fukuoka + TOKYO /TAIYOKIKAKU co.,ltg / Tokyo Client: The University of Tsukuba's Special Needs Schools Category: Intellectual Property & Products / Software, Services, Programs & Platforms

#TBT TV Campaign Agency: BBDO / New York Client: Mars Chocolate North America/Twix Bites Category: Consumer Television / :20 & Under - Campaign

EFFECTIVE MICROORGANISMS CALENDAR Agency: Creative Juice\Bangkok / Bangkok Client: EMRO ASIA CO.,LTD Category: Design Craft / Printing & Paper Craft - Single or Series

Fuck the Poor Agency: Publicis London / London Client: The Pilion Trust Category: Online Films & Video / Public Service / Non-Profit

Rhino Agency: Leo Burnett / Sydney Client: WWF Category: Public Service - Print / Newspaper or Magazine - Single

Between Two Ferns with Zach Galfianakis: President Barack Obama Agency: Funny Or Die / Los Angeles Client: Healthcare.gov Category: Online / Long Form

Get Back, Tohoku. Agency: Dentsu Inc. / Tokyo Client: EAST JAPAN RAILWAY COMPANY Category: Collateral Design / Posters - Series

JAPANESE PRINT QUALITY Agency: village(R) / Tokyo Client: TOPPAN PRINTING CO., LTD. Category: Collateral Design / Posters - Series

Nazis against Nazis – Germany's most involuntary charity walk Agency: GGH LOWE GmbH / Hamburg + Grabarz & Partner Werbeagentur GmbH / Hamburg Client: ZDK Gesellschaft Demokratische Kultur GmbH Category: Websites / Public Service / Non-Profit

Local Projects and Cooper Hewitt, Smithsonian Design Museum Agency: Local Projects / New York + Cooper Hewitt, Smithsonian Design Museum / New York Client: Cooper Hewitt, Smithsonian Design Museum Category: Interiors / Commercial / Private / Other

National September 11 Memorial & Museum Agency: Local Projects / New York + National September 11 Memorial & Museum / New York + Layman Design / New Yok + Thinc Design / New York Client: National September 11 Memorial & Museum Category: Interiors / Commercial / Private / Other

Gisele Bündchen- Will Beats Noise Agency: Droga5 / New York Client: Under Armour Category: Digital Direct Marketing / Websites, Microsites & Banners

ALLIANZ REAL LIFE Agency: Ogilvy / Paris Client: ALLIANZ Category: Digital Direct Marketing / Websites, Microsites & Banners

The Other Side Agency: Factory / London Client: Honda Category: Interactive Craft / Sound Design

#LikeAGirl Agency: Leo Burnett, Toronto / Toronto + Leo Burnett, Chicago / Chicago + Leo Burnett, London/Holler / London Client: Procter & Gamble/Always Category: Brand Transformation / Single

ELO Teddy Bears Agency: DM9DDB / Sao Paulo Client: Amaral Carvalho Hospital Category: Use of Technology / Product & Mobile Integration

Google Night Walk Agency: 72andSunny / Amsterdam + Google Creative Lab / London + Emea Google / London + MediaMonks / Amsterdam Client: Google Category: User Experience Design - Web / User Experience

TRIP OUT TO SEA Agency: CLM BBDO / Boulogne-Billancourt Client: GUY COTTEN Category: User Experience Design - Web / User Experience

Build With Chrome 2.0 Agency: North Kingdom / Skelleftea Client: Google & LEGO Category: User Experience Design - Web / User Experience

Enhance Your Lighting Agency: BBDO / New York Client: GE Category: Consumer Television / Over 60 Second - Single

Made in NY Agency: TBWA Chiat Day, Los Angeles / Los Angeles Client: Gatorade Category: Consumer Television / Over 60 Second - Single

Gisele Bündchen-Will Beats Noise Agency: Droga5 / New York Client: Under Armour Category: Social Media / Best Integrated Campaign Led by Social

The Lionfish Invasion - Terribly Delicious Agency: Geometry Global / Bogota + Ogilvy & Mather / Bogota Client: Colombia's Ministry of Environment Category: Online / Short Form

The World's Toughest Job Agency: Mullen / Boston Client: American Greetings Category: Online / Short Form

Imagination changes the world Agency: DENTSU INC. / Nagoya Client: SHACHIHATA Category: Package Design / Single or Series

Turning Packaging into Education Agency: Red Fuse Communications Hong Kong [Y&R] / Hong Kong + Young & Rubicam Malaysia / Kuala Lumpur + Young & Rubicam Myanmar / Yangon Client: Colgate-Palmolive Category: Package Design / Single or Series

The Other Side Agency: Wieden+Kennedy / London Client: Honda Category: Broadcast & Film / Branded Film

100 Agency: F/Nazca Saatchi & Saatchi / São Paulo Client: Leica Gallery São Paulo Category: Broadcast & Moving Image / Short Films & Videos

Made in NY Agency: TBWA Chiat Day, Los Angeles / Los Angeles Client: Gatorade Category: Video Craft / Direction

Super normal tofu Agency: Junya Kamada / Sapporo-shi, Hokkaido Client: Imoo tofu store Category: Brand Identity / Series

K9FM Agency: Colenso BBDO / Auckland Client: MARS Pedigree Category: Innovation in Radio / Single

Rising Voices Agency: Ogilvy & Mather Argentina / Buenos Aires Client: Colegio Las Lomas Oral Category: Innovation in Radio / Single

Blowing in The Wind Agency: Akestam Holst / Stockholm Client: Apotek Hjartat Category: Outdoor / Digital / Electronic

Sky Swatches Agency: SID LEE / Montréal Client: Réno-Dépôt Category: Outdoor / Digital / Electronic

The Hair Fest Agency: Ogilvy & Mather / Mexico Client: Casa de la Amistad Category: Direct Marketing / Ambient Media

The One Show

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Title

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Annual ID

Award: 2015 Design Gold Pencil

Agency: Dentsu Inc. / Tokyo

Client: EAST JAPAN RAILWAY COMPANY

Title: Get Back, Tohoku.

Category: Design Craft / Photography - Single or Series

Annual ID: 150310A

Award: 2015 Interactive Gold Pencil

Agency: Droga5 / New York

Client: Under Armour

Title: Gisele Bündchen- Will Beats Noise

Category: Websites / Footwear, Clothing & Accessories

Annual ID: 150358A

Award: 2015 Design Gold Pencil

Agency: BBDO India / Mumbai

Client: Visa India

Title: Visa Saree

Category: Design for the Greater Good / For-Profit Initiated

Annual ID: 150115A

Award: 2015 Film Gold Pencil

Agency: Wieden+Kennedy / Portland

Client: Old Spice

Title: Dadsong

Category: Consumer Television / 60 Second - Single

Annual ID: 151186A

Award: 2015 Design Gold Pencil

Agency: MR_DESIGN inc. / Tokyo + MR_DESIGN_NEW YORK / New York

Client: Tama Art University

Title: TAMABI

Category: Design Craft / Typography - Single or Series

Annual ID: 150796A

Award: 2015 UX / UI Gold Pencil

Agency: AKQA / Portland

Client: Nike

Title: Your Year. Directed by Nike+

Category: Data & Human Experience / Online Data Visualization & Infographics

Annual ID: 150046A

Award: 2015 UX / UI Gold Pencil

Agency: GREY Germany / Dusseldorf + GREY Berlin / Berlin

Client: SoundCloud

Title: The Berlin Wall of Sound

Category: Data & Human Experience / Online Data Visualization & Infographics

Annual ID: 150469A

Award: 2015 UX / UI Gold Pencil

Agency: Razorfish / New York

Client: Spotify

Title: Spotify Year in Music

Category: Data & Human Experience / Online Data Visualization & Infographics

Annual ID: 150983A

Award: 2015 Branded Entertainment Gold Pencil

Award:
2015 Design Gold Pencil

Agency:
Dentsu Inc. / Tokyo

Client:
EAST JAPAN RAILWAY COMPANY

Title:
Get Back, Tohoku.

Category:
Design Craft / Photography - Single or Series

Annual ID:
150310A

Award:
2015 Interactive Gold Pencil

Agency:
Droga5 / New York

Client:
Under Armour

Title:
Gisele Bündchen- Will Beats Noise

Category:
Websites / Footwear, Clothing & Accessories

Annual ID:
150358A

Award:
2015 Design Gold Pencil

Agency:
BBDO India / Mumbai

Client:
Visa India

Title:
Visa Saree

Category:
Design for the Greater Good / For-Profit Initiated

Annual ID:
150115A

Award:
2015 Film Gold Pencil

Agency:
Wieden+Kennedy / Portland

Client:
Old Spice

Title:
Dadsong

Category:
Consumer Television / 60 Second - Single

Annual ID:
151186A

Award:
2015 Design Gold Pencil

Agency:
MR_DESIGN inc. / Tokyo + MR_DESIGN_NEW YORK / New York

Client:
Tama Art University

Title:
TAMABI

Category:
Design Craft / Typography - Single or Series

Annual ID:
150796A

Award:
2015 UX / UI Gold Pencil

Agency:
AKQA / Portland

Client:
Nike

Title:
Your Year. Directed by Nike+

Category:
Data & Human Experience / Online Data Visualization & Infographics

Annual ID:
150046A

Award:
2015 UX / UI Gold Pencil

Agency:
GREY Germany / Dusseldorf + GREY Berlin / Berlin

Client:
SoundCloud

Title:
The Berlin Wall of Sound

Category:
Data & Human Experience / Online Data Visualization & Infographics

Annual ID:
150469A

Award:
2015 UX / UI Gold Pencil

Agency:
Razorfish / New York

Client:
Spotify

Title:
Spotify Year in Music

Category:
Data & Human Experience / Online Data Visualization & Infographics

Annual ID:
150983A

Award:
2015 Branded Entertainment Gold Pencil

Agency:
CLM BBDO / Boulogne-Billancourt

Client:
GUY COTTEN

Title:
TRIP OUT TO SEA

Category:
Gaming, Music & Mobile / Branded Gaming

Annual ID:
150225A

Award:
2015 Film Gold Pencil

Agency:
SS+K / New York

Client:
HBO Go

Title:
Awkward Family Viewing - Faithful

Category:
Video Craft / Scriptwriting

Annual ID:
151055A

Award:
2015 Film Gold Pencil

Agency:
SS+K / New York

Client:
HBO Go

Title:
Awkward Family Viewing - Unconditional Love

Category:
Video Craft / Scriptwriting

Annual ID:
151057A

Award:
2015 Intellectual Property Gold Pencil

Agency:
Baidu Online Network Technology (Beijing) Co., Ltd. / Beijing

Client:
Baidu Online Network Technology (Beijing) Co., Ltd.

Title:
Baidu Kuaisou

Category:
Intellectual Property & Products / Integrated Digital & Physical Products

Annual ID:
150083A

Award:
2015 UX / UI Gold Pencil

Agency:
North Kingdom / Stockholm

Client:
Warner Bros. / Google

Title:
The Hobbit: The Battle of The Five Armies

Category:
User Experience Design - Mobile / Interface Design Craft

Annual ID:
150816A

Award:
2015 UX / UI Gold Pencil

Agency:
R/GA / New York + Qol Devices / New York