The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Filter
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Filter
Awards Archive
- Awards Archive
- Jury Archive
- Agency Rankings
- Independent Agency
- Design Firm
- Brand-Side Agency
- Brand
- Non-Profit Client
- Brand Parent Company
- Production Company
- Music & Sound Company
- Agency Network
- Independent Agency Network
- Agency Holding Company
- Creative
- Highest Ranked Work
- Country / Region
- Global Region
Award
Agency
Client
Title
Category
Annual ID
Check it before it's removed: naked breasts on Facebook against breast cancer.
Agency: DDB Group Germany / Berlin
Client: Pink Ribbon Deutschland Category: Branded Social Post / Branded Social Campaign
Check it before it's removed: naked breasts on Facebook against breast cancer.
Agency: DDB Group Germany / Berlin
Client: Pink Ribbon Deutschland Category: Social Engagement / Community Building
Unsafety Check
Agency: J. Walter Thompson / New York
Client: Black Lives Matter Category: Social Engagement / Community Building
Hungerithm
Agency: Clemenger BBDO / Melbourne
Client: Mars Chocolate Australia Category: Branded Social Post / Real-Time Response
Check it before it's removed: naked breasts on Facebook against breast cancer.
Agency: DDB Group Germany / Berlin
Client: Pink Ribbon Deutschland Category: Branded Social Post / Branded Social Campaign
Into HBO
Agency: Droga5 / New York + HBO / New York + Pet Gorilla / Los Angeles
Client: HBO Category: Craft / Use of Visuals
Cheetos Museum
Agency: Goodby Silverstein & Partners / San Francisco + Caviar / Los Angeles + Company 3 LA / Los Angeles
Client: Cheetos Category: Social Engagement / User-Generated Content
Serena Williams' Match Point | Gatorade
Agency: TBWA\Chiat\Day / Los Angeles
Client: Gatorade Category: Innovation in Social Media
InstantDJ
Agency: BBDO / New York
Client: Bacardi Category: Branded Social Post / Branded Social Post - Single
Serena Williams' Match Point | Gatorade
Agency: TBWA\Chiat\Day / Los Angeles
Client: Gatorade Category: Branded Social Post / Branded Social Post - Single
Spanish Lessons
Agency: ALMA DDB. / Miami
Client: Netflix - Narcos Category: Social Engagement / Community Building
Girl Emojis
Agency: Leo Burnett / Chicago
Client: Procter & Gamble Category: Social Engagement / Community Building
Swishy Chug: The Fake Brand That Led to Real Results
Agency: Zimmerman Advertising / Fort Lauderdale + Finn Partners / San Francisco
Client: Jamba Juice Category: Branded Social Post / Real-Time Response
Spanish Lessons
Agency: ALMA DDB. / Miami
Client: Netflix - Narcos Category: Branded Social Post / Branded Social Campaign
Whopper Sign
Agency: DAVID / Miami
Client: Burger King Category: Social Engagement / User-Generated Content
Reword
Agency: Leo Burnett / Melbourne + Studio Pancho / Melbourne
Client: Headspace Category: Social Engagement / User-Generated Content
Reword
Agency: Leo Burnett / Melbourne + Studio Pancho / Melbourne
Client: Headspace Category: Innovation in Social Media
Doritos No Choice
Agency: Goodby Silverstein & Partners / San Francisco + Hey Wonderful / Los Angeles + Rock Paper Scissors / Los Angeles + One Union / San Francisco
Client: Doritos Category: Social Engagement / Community Building
The Hashtag 500
Agency: Ogilvy / New York
Client: NASCAR Category: Social Engagement / Community Building
Girl Emojis
Agency: Leo Burnett / Chicago
Client: Procter & Gamble Category: Branded Social Post / Real-Time Response
President of Playlists
Agency: Spotify / New York
Client: Spotify Category: Branded Social Post / Real-Time Response
Twitter Refugees
Agency: VML South Africa / Cape Town
Client: PASSOP Category: Branded Social Post / Real-Time Response
Cheetos Museum
Agency: Goodby Silverstein & Partners / San Francisco + Caviar / Los Angeles + Company 3 LA / Los Angeles
Client: Cheetos Category: Branded Social Post / Branded Social Campaign
Girl Emojis
Agency: Leo Burnett / Chicago
Client: Procter & Gamble Category: Branded Social Post / Branded Social Campaign
Rule40
Agency: Leo Burnett / Chicago
Client: Brooks Running Category: Branded Social Post / Branded Social Campaign
Orgasm for all
Agency: Shackleton / Barcelona
Client: Durex Category: Branded Social Post / Branded Social Campaign
Mirrors of Racism
Agency: W3haus / São Paulo
Client: NGO Criola Category: Branded Social Post / Branded Social Campaign
Into HBO
Agency: Droga5 / New York + HBO / New York + Pet Gorilla / Los Angeles
Client: HBO Category: Social Media Page by a Brand
The One Moment
Agency: Ogilvy & Mather / Chicago
Client: Morton Salt Category: Craft / Use of Visuals
Donate the Bars
Agency: J. Walter Thompson / Sao Paulo + J. Walter Thompson / New York
Client: Atados Category: Social Engagement / User-Generated Content
Episode Leak
Agency: ALMA DDB. / Miami
Client: Netflix - Narcos Category: Branded Social Post / Branded Social Post - Single
The DNA Journey
Agency: &Co. / NoA / Copenhagen + Bacon / Copenhagen + Radius / Copenhagen + BEOn Nordics part of AOL / Copenhagen
Client: momondo Category: Social Engagement / Community Building
Like my addiction
Agency: BETC / Paris
Client: Addict Aide Category: Social Engagement / Community Building
Adobe Photoshop - There's Magic Inside
Agency: Edelman / San Francisco
Client: Adobe Category: Social Engagement / Community Building
#DiningForBrussels
Agency: FamousGrey / Groot-Bijgaarden + Famous Relations / Groot-Bijgaarden + Mediafin / Brussel
Client: DE TIJD / L'ECHO Category: Social Engagement / Community Building
Santa Project
Agency: FigliuloandPartners / New York
Client: Macy's Inc Category: Social Engagement / Community Building
#MYNEOLABEL
Agency: iris / London
Client: adidas neo Category: Social Engagement / Community Building
Meet Sandile
Agency: Joe Public United / Johannesburg + Native VML / Johannesburg
Client: Nedbank Category: Social Engagement / Community Building
Narcos Manhunt
Agency: Kolle Rebbe GmbH / Hamburg
Client: Netflix Category: Social Engagement / Community Building
Ponle Acento
Agency: LatinWorks / Austin
Client: Major League Baseball Category: Social Engagement / Community Building
A Table to End Hunger
Agency: McCann / Sydney
Client: The Hunger Project Australia Category: Social Engagement / Community Building
Keep Dancing Orlando
Agency: Push / Orlando + Deeb Studios / Orlando
Client: The Orlando Community Category: Social Engagement / Community Building
GAY TURTLE
Agency: TBWA\ / Istanbul
Client: Amnesty International Category: Social Engagement / Community Building
#BreakTheGame
Agency: Droga5 / New York + Under Armour / Baltimore + O POSITIVE / New York
Client: Under Armour Category: Branded Social Post / Real-Time Response
Olympics News Lab at Google
Agency: Google Brand Studio / San Francisco + Swift / Portland
Client: Google Category: Branded Social Post / Real-Time Response