The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
#BreakTheGame
Agency: Droga5 / New York + Under Armour / Baltimore + O POSITIVE / New York
Client: Under Armour Category: Branded Social Post / Real-Time Response
Olympics News Lab at Google
Agency: Google Brand Studio / San Francisco + Swift / Portland
Client: Google Category: Branded Social Post / Real-Time Response
Winter Swear Jar
Agency: J. Walter Thompson Canada / Toronto
Client: Hotels.com Category: Branded Social Post / Real-Time Response
Outrage Is Not Enough
Agency: Ogilvy & Mather / London
Client: Amnesty International Category: Branded Social Post / Real-Time Response
I'm Moving to Canada
Agency: Publicis / New York
Client: Doctors of the World Category: Branded Social Post / Real-Time Response
Bradshaw Stain
Agency: Saatchi & Saatchi / New York
Client: Tide Category: Branded Social Post / Real-Time Response
Dove: Dear Media
Agency: SapientRazorfish / New York
Client: Dove Category: Branded Social Post / Real-Time Response
Twitter Beef
Agency: VML / Kansas City
Client: Wendy's Category: Branded Social Post / Real-Time Response
Social Innovation Campaign
Agency: BBDO / New York
Client: Lowe's Category: Branded Social Post / Branded Social Campaign
Hungerithm
Agency: Clemenger BBDO / Melbourne
Client: Mars Chocolate Australia Category: Branded Social Post / Branded Social Campaign
The Future of Hate: Stop HB757
Agency: DigitasLBi / Atlanta
Client: Lost-n-Found Youth Category: Branded Social Post / Branded Social Campaign
#BreakTheGame
Agency: Droga5 / New York + Under Armour / Baltimore + O POSITIVE / New York
Client: Under Armour Category: Branded Social Post / Branded Social Campaign
Olympics News Lab at Google
Agency: Google Brand Studio / San Francisco + Swift / Portland
Client: Google Category: Branded Social Post / Branded Social Campaign
Winter Swear Jar
Agency: J. Walter Thompson Canada / Toronto
Client: Hotels.com Category: Branded Social Post / Branded Social Campaign
Project Consent
Agency: Juniper Park\TBWA / Toronto
Client: Project Consent Category: Branded Social Post / Branded Social Campaign
Outrage Is Not Enough
Agency: Ogilvy & Mather / London
Client: Amnesty International Category: Branded Social Post / Branded Social Campaign
The Adventures of Little Brush Big Brush
Agency: R/GA / London
Client: Unilever - Signal Category: Branded Social Post / Branded Social Campaign
Uncrushable
Agency: TBWA / Sydney + Eleven / Sydney
Client: M.J. Bale Category: Branded Social Post / Branded Social Campaign
DeleteToFeed
Agency: The Martin Agency / Richmond + MediaMonks / New York
Client: Land O' Lakes Category: Branded Social Post / Branded Social Campaign
Dads #ShareTheLoad (Film Case)
Agency: BBDO India / Mumbai
Client: P&G India Category: Branded Social Post / Branded Social Post - Single
In-a-Snap
Agency: BBDO / New York
Client: Lowe's Category: Branded Social Post / Branded Social Post - Single
Free The Speech
Agency: KING / Stockholm
Client: Ministry for Foreign Affairs Category: Branded Social Post / Branded Social Post - Single
The Mindchanger Workout
Agency: Ogilvy Brasil / São Paulo + Conspiração Filmes / Rio de Janeiro + Sonido / Rio de Janeiro + Croacia / Rio de Janeiro
Client: Rio 2016 Category: Branded Social Post / Branded Social Post - Single
Holiday Wishes
Agency: Red Tettemer O'Connell + Partners / Philadelphia
Client: Reyka Vodka Category: Branded Social Post / Branded Social Post - Single
Female Recruitment
Agency: Rothco / Dublin
Client: Defence Forces Category: Branded Social Post / Branded Social Post - Single
Holland Casino Tram Roulette
Agency: TBWA\NEBOKO / Amsterdam + Vidiboko / Amsterdam
Client: Holland Casino Category: Branded Social Post / Branded Social Post - Single