The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
The Gene Project
Agency: adam&eveDDB / London + Framestore / London
Client: Marmite Category: Print / Flat & Dimensional
Break Bread Smash Stigma
Agency: Bensimon Byrne / Toronto + Narrative / Toronto + OneMethod / Toronto
Client: Casey House Category: Print / Flat & Dimensional
2:45 without breathing
Agency: DDB WORLDWIDE COLOMBIA / BOGOTA + AKIRA / BOGOTA
Client: BBVA Colombia Category: Print / Flat & Dimensional
Emergency Collectibles
Agency: DENTSU INC. / TOKYO
Client: Kobe Shimbun Category: Print / Flat & Dimensional
Skolors
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: Skol Category: Print / Flat & Dimensional
Palau Pledge
Agency: Host/Havas / Sydney
Client: Palau Legacy Project Category: Print / Flat & Dimensional
Never Unsanitary Pads
Agency: Joe Public (Pty) Ltd / Bryanston
Client: One School At A Time Category: Print / Flat & Dimensional
Know Your Strength
Agency: Joe Public (Pty) Ltd / Johannesburg + Shift Joe Public / Johannesburg
Client: Zazi Category: Print / Flat & Dimensional
The Refugee Résumé
Agency: Jung von Matt / Hamburg
Client: Social-Bee Category: Print / Flat & Dimensional
One Book For Peace
Agency: Y&R / Dubai
Client: Interreligious Council in Bosnia & Herzegovina Category: Print / Flat & Dimensional
Google Pixel Wallpapers
Agency: B-Reel / Los Angeles
Client: Google Category: Innovation in Design / Digital
The Invisible Car
Agency: Commonwealth//McCann / Detroit
Client: Chevrolet Category: Innovation in Design / Digital
JFK - Unsilenced
Agency: Rothco | Accenture Interactive / Dublin
Client: The Times/News UK and Ireland Category: Innovation in Design / Digital
Appocalypse
Agency: TBWAMedia Arts Lab / Los Angeles + MJZ / Los Angeles
Client: Apple Category: Location-Specific Video
Exclusive the Rainbow case study
Agency: DDB / Chicago + Starcom / Chicago + Mediacom / Chicago + Olson Engage / Chicago
Client: Mars Wrigley Confectionery Category: Innovation in Cross-Platform / Integrated Branding
Did You Mean MailChimp?
Agency: Droga5 / New York + PHD / New York
Client: MailChimp Category: Innovation in Cross-Platform / Integrated Branding
The Humanium Metal Initiative
Agency: Great Works / NoA / Stockholm + Åkestam Holst / NoA / Stockholm
Client: IM Swedish Development Partner Category: Innovation in Cross-Platform / Integrated Branding
Xbox Design Lab Originals: The Fanchise Model
Agency: McCann / London + MRM/McCann / London + Craft/McCann / London
Client: Microsoft Category: Innovation in Cross-Platform / Integrated Branding
Camelpower
Agency: TBWA\RAAD / Dubai
Client: Nissan Category: Innovation in Cross-Platform / Integrated Branding
The Gene Project
Agency: adam&eveDDB / London + Framestore / London
Client: Marmite Category: Physical Product
DB Export Beer Bottle Sand
Agency: Colenso BBDO / Auckland
Client: DB Breweries / Heineken NZ Category: Physical Product
The Humanium Metal Initiative
Agency: Great Works / NoA / Stockholm + Åkestam Holst / NoA / Stockholm
Client: IM Swedish Development Partner Category: Physical Product
Roads That Honk
Agency: Hindustan Petroleum Corporation Limited / Mumbai
Client: Hindustan Petroleum Corporation Limited Category: Physical Product
BVG x adidas – The Ticket-Shoe
Agency: Jung von Matt AG / Hamburg
Client: Berliner Verkehrsbetriebe (BVG) Category: Physical Product
A statement for tolerance
Agency: loved gmbh / Hamburg
Client: ALI Getränke UG / Husumer Mineralbrunnen HMB GmbH & Co. KG Category: Physical Product
Election in the Dark
Agency: Dentsu Inc. / Tokyo + BIRDMAN inc. / Tokyo + Dentsu Public Relations Inc. / Tokyo + Yahoo Japan Corporation / Tokyo
Client: Yahoo Japan Corporation Category: Web / Utility
Xbox Design Lab Originals: The Fanchise Model
Agency: McCann / London + MRM/McCann / London + Craft/McCann / London
Client: Microsoft Category: Web / Utility
Course IQ
Agency: McCann / New York + MRM//McCann / New York
Client: Microsoft Category: Web / Utility
ARRIBAMEXICO.ORG
Agency: ( anónimo ) / mexico city
Client: Organización CADENA Category: Use of Technology
HEARING RESCUE
Agency: BBDO / Bangkok
Client: THAI HEALTH PROMOTION FOUNDATION & DEAF ASSOCIATION OF BANGKOK Category: Use of Technology
Dytective for Samsung
Agency: Cheil Worldwide Spain / Madrid
Client: Samsung Category: Use of Technology
Bushfire Alert Ad
Agency: Columbus / Melbourne + BWM Dentsu / Melbourne
Client: Victorian Government Category: Use of Technology
The Never-Ending Forest App
Agency: DAVID / São Paulo + Vetor Zero / São Paulo
Client: Faber-Castell Category: Use of Technology
The Soundbook App
Agency: Jung von Matt/Limmat / Zurich + Jingle Jungle / Zurich + Swiss Development GmbH / Zurich
Client: NordSued Publishing House Category: Use of Technology
Make It Metal
Agency: Ogilvy & Mather Japan GK / Tokyo
Client: Sony Music Labels (Japan) Inc. Category: Use of Technology
Stranger Broadcast
Agency: AKQA / São Paulo
Client: Netflix Category: Broadcast / Long Form - Single
Obscene Gap
Agency: MCcANN SPAIN / MADRID
Client: IB Women Foundation Category: Location-Specific Video
Adoptify
Agency: SERVICEPLAN GERMANY / Munich
Client: Tiertschutzverein Muenchen Category: Location-Specific Video
Unlike Any
Agency: Droga5 / New York + Agile Films / London
Client: Under Armour Category: Craft - Direction / Campaign
Trust Is Power
Agency: Duracell / USA + Wieden+Kennedy / New York + MJZ / Los Angeles + Mack Cut / NYC
Client: Duracell Category: Craft - Direction / Campaign
Just Get the Dog
Agency: Sugar Mutts Rescue / Brooklyn + Cartel / Los Angeles + Sonic Union / New York + The Mill / New York
Client: Sugar Mutts Rescue Category: Craft - Direction / Campaign
Break Bread Smash Stigma
Agency: Bensimon Byrne / Toronto + Narrative / Toronto + OneMethod / Toronto
Client: Casey House Category: Ambient Media / Live Events
A Day Without Whopper
Agency: DAVID / Buenos Aires + LANDIA / Buenos Aires
Client: Burger King Category: Ambient Media / Live Events
HeroSmiths
Agency: Energy BBDO / Chicago
Client: Bayer Aspirin Category: Ambient Media / Live Events