The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Robocalls From Humans
Agency: Ogilvy & Mather / Chicago
Client: Team Gleason Category: Digital / Web
The Amanda Foundation Collection
Agency: The Amanda Foundation / Beverly Hills + Saatchi & Saatchi / Torrance
Client: The Amanda Foundation Category: Digital / Web
Irresistibly pointless trueview ads
Agency: Akestam Holst / Stockholm
Client: IKEA Sweden Category: Online Films & Video / Pre-Roll Video - Campaign
Switch to iPhone
Agency: Apple / Cupertino + Park Pictures / Santa Monica
Client: Apple Category: Online Films & Video / Pre-Roll Video - Campaign
Six-second Ambush Advisories
Agency: Rethink
Client: YWCA Metro Vancouver Category: Online Films & Video / Pre-Roll Video - Campaign
Penguin Migration, Star Captain, Game Night
Agency: Smuggler / Los Angeles + The Martin Agency / Richmond
Client: Geico Category: Broadcast / Short Form - Campaign
Quest to LEGOLAND
Agency: VML / New York + LEGOLAND Florida Resort / Winter Haven + MediaMonks / New York
Client: LEGOLAND Florida Resort Category: Gaming
Temple of Happiness
Agency: Column Five / Irvine
Client: Column Five Category: Promotional / Collateral Items - Single or Series
The Personalised Ring Box that'll Get You a Yes
Agency: Famous Innovations / Mumbai
Client: CaratLane - A TATA BRAND Category: Promotional / Collateral Items - Single or Series
School of Visual Arts Senior Library 2016
Agency: Hinterland / New York
Client: School of Visual Arts Category: Promotional / Collateral Items - Single or Series
Hälssen & Lyon "THE TEABAG COLLECTION"
Agency: Kolle Rebbe GmbH / Hamburg + KOREFE / Hamburg
Client: Hälssen & Lyon GmbH Category: Promotional / Collateral Items - Single or Series
Writing Our Rights
Agency: Pereira & O'Dell / San Francisco
Client: IGNITE Category: Promotional / Collateral Items - Single or Series
PLACEMAT FOR TWO
Agency: Sancho BBDO / Bogotá
Client: POSTOBÓN S.A. Category: Promotional / Collateral Items - Single or Series
Skin Colors
Agency: Sancho BBDO / Bogota
Client: Fundación Pies Descalzos Category: Promotional / Collateral Items - Single or Series
Fittle - The first 3D printed Braille puzzle
Agency: SERVICEPLAN GERMANY / Munich + SERVICEPLAN HEALTH & LIFE / Munich + er / Ravensburg
Client: LV Prasad Eye Institute/Ravensburger Category: Promotional / Collateral Items - Single or Series
Beautiful Pathogens
Agency: TBWA Hunt Lascaris / Johannesburg
Client: Goodbye Malaria Category: Promotional / Collateral Items - Single or Series
100 lb Coupon
Agency: VML / Kansas City
Client: Second Skin Category: Promotional / Collateral Items - Single or Series
JFK - Unsilenced
Agency: Rothco | Accenture Interactive / Dublin
Client: The Times/News UK and Ireland Category: Craft / Use of Digital Technology - Single or Campaign
The Colour of Corruption
Agency: GREY / SAO PAULO + GREY / LATAM + GREY / -
Client: Reclame Aqui Category: Craft / Use of Digital Technology - Single or Campaign
#Whatmakesgreat
Agency: Ogilvy UK / London
Client: IBM Category: Craft / Use of Digital Technology - Single or Campaign
Red Bull Music Festival Tokyo
Agency: Mori Inc. / Tokyo + TYMOTE / Tokyo + TYO drive / Tokyo
Client: Red Bull Category: Extended Campaign / Posters & Ambient Media
Made of Brazilian Summer
Agency: AlmapBBDO / São Paulo
Client: Alpargatas Category: Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Campaign
Halo
Agency: AlmapBBDO / São Paulo
Client: Mars Pet Category: Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Campaign
ChopChop 2.0 Campaign
Agency: Illusion, / Bangkok + Amber China / Shanghai
Client: ASD Ammeloo Chef's Edition Knife series Category: Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Campaign
Hiding Kids
Agency: DDB Group Germany / Berlin
Client: Volkswagen AG Category: Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Campaign
The Holiday
Agency: Impact BBDO / Dubai + Illusion / Bangkok
Client: Visa Category: Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Campaign
The Corruption Converter
Agency: FCB Brasil / Sao Paulo + UMSTUDIO.COM / São Paulo + Antonio Brasiliano / São Paulo + Victor Patalano / São Paulo
Client: Estadão Newspaper Category: Craft / Dynamic Data Visualization
Destination Pride
Agency: FCB/SIX / Toronto
Client: PFLAG Canada Category: Craft / Dynamic Data Visualization
next Bank
Agency: R/GA / Sao Paulo
Client: Banco Bradesco Category: Craft / Dynamic Data Visualization
The Hearing Test in Disguise
Agency: CHE Proximity / Australia + Revolver/Will O'Rourke / Sydney
Client: Cochlear Category: Websites
A World With No Heroes
Agency: DDB, / Paris + Make me Pulse / Paris
Client: Ubisoft Category: Websites
The Corruption Converter
Agency: FCB Brasil / Sao Paulo + Antonio Brasiliano / São Paulo + UMSTUDIO.COM / São Paulo + Vitor Patalano / São Paulo
Client: Estadão Newspaper Category: Websites
Forgetting Auschwitz, Remembering Auschwitz
Agency: Havas / Milan
Client: CDEC and Sons of Shoah Category: Websites
A Ghost Store
Agency: Watson Design Group, Inc. / Los Angeles + A24 / New York
Client: A24 Category: Websites
liv. - Digital Lifestyle Bank
Agency: R/GA / London
Client: Emirates NBD Category: Mobile / User Experience
In Real Life
Agency: BBDO / New York + BBDO Studios / New York
Client: Monica Lewinsky Category: Media Relations
Olympic Moms
Agency: GREY / SAO PAULO + GREY / LATAM + GREY / -
Client: P&G Masterbrands Category: Media Relations
Costa Nica
Agency: J. Walter Thompson Costa Rica / SJO CR
Client: Teletica Category: Media Relations
BVG x adidas – The Ticket-Shoe
Agency: Jung von Matt AG / Hamburg
Client: Berliner Verkehrsbetriebe (BVG) Category: Media Relations
The Distress Signal
Agency: Anorak / NoA / Oslo + Making Waves / NoA / Oslo
Client: Amnesty International Norway Category: Experiential Radio
SMARTWiG, powered by The Star
Agency: Bashful / Sydney + TSE / Sydney
Client: The Star Sydney Category: Experiential Radio
The Book of Rock
Agency: AlmapBBDO / São Paulo
Client: Kiss FM Category: Craft / Art Direction - Single or Campaign
Unseen Stars
Agency: BBDO / New York + ObscuraDigital
Client: GE Category: Craft / Art Direction - Single or Campaign
Fearless Girl
Agency: McCann / New York + Visbal Sculpture, Inc / Delaware + Traction Creative / New York
Client: State Street Global Advisors Category: Craft / Art Direction - Single or Campaign
Mindsphere.io
Agency: Deutsch / New York
Client: Siemens Category: Craft / Dynamic Data Visualization
The Corruption Converter
Agency: FCB Brasil / Sao Paulo + Antonio Brasiliano / São Paulo + UMSTUDIO.COM / São Paulo + Vitor Patalano / São Paulo
Client: Estadão Newspaper Category: Craft / Dynamic Data Visualization
Award:
2018 Health, Wellness & Pharma Merit Award
Agency:
Ogilvy & Mather / Chicago
Client:
Team Gleason
Title:
Robocalls From Humans
Category:
Digital / Web
Annual ID:
OS_HW18056M
Award:
2018 Health, Wellness & Pharma Merit Award
Agency:
The Amanda Foundation / Beverly Hills + Saatchi & Saatchi / Torrance
Client:
The Amanda Foundation
Title:
The Amanda Foundation Collection
Category:
Digital / Web
Annual ID:
OS_HW18057M
Award:
2018 Film Merit Award
Agency:
Akestam Holst / Stockholm
Client:
IKEA Sweden
Title:
Irresistibly pointless trueview ads
Category:
Online Films & Video / Pre-Roll Video - Campaign
Annual ID:
OS_FI18156M
Award:
2018 Film Merit Award
Agency:
Apple / Cupertino + Park Pictures / Santa Monica
Client:
Apple
Title:
Switch to iPhone
Category:
Online Films & Video / Pre-Roll Video - Campaign
Annual ID:
OS_FI18157M
Award:
2018 Film Merit Award
Agency:
Rethink
Client:
YWCA Metro Vancouver
Title:
Six-second Ambush Advisories
Category:
Online Films & Video / Pre-Roll Video - Campaign
Annual ID:
OS_FI18158M
Award:
2018 Branded Entertainment Merit Award
Agency:
Smuggler / Los Angeles + The Martin Agency / Richmond
Client:
Geico
Title:
Penguin Migration, Star Captain, Game Night
Category:
Broadcast / Short Form - Campaign
Annual ID:
OS_BE18054M
Award:
2018 Mobile Merit Award
Agency:
VML / New York + LEGOLAND Florida Resort / Winter Haven + MediaMonks / New York
Client:
LEGOLAND Florida Resort
Title:
Quest to LEGOLAND
Category:
Gaming
Annual ID:
OS_MO18047M
Award:
2018 Design Merit Award
Agency:
Column Five / Irvine
Client:
Column Five
Title:
Temple of Happiness
Category:
Promotional / Collateral Items - Single or Series
Annual ID:
OS_DE18137M
Award:
2018 Design Merit Award
Agency:
Famous Innovations / Mumbai
Client:
CaratLane - A TATA BRAND
Title:
The Personalised Ring Box that'll Get You a Yes
Category:
Promotional / Collateral Items - Single or Series
Annual ID:
OS_DE18138M
Award:
2018 Design Merit Award
Agency:
Hinterland / New York
Client:
School of Visual Arts
Title:
School of Visual Arts Senior Library 2016
Category:
Promotional / Collateral Items - Single or Series
Annual ID:
OS_DE18139M
Award:
2018 Design Merit Award
Agency:
Kolle Rebbe GmbH / Hamburg + KOREFE / Hamburg
Client:
Hälssen & Lyon GmbH
Title:
Hälssen & Lyon "THE TEABAG COLLECTION"
Category:
Promotional / Collateral Items - Single or Series
Annual ID:
OS_DE18140M
Award:
2018 Design Merit Award
Agency:
Pereira & O'Dell / San Francisco
Client:
IGNITE
Title:
Writing Our Rights
Category:
Promotional / Collateral Items - Single or Series
Annual ID:
OS_DE18141M
Award:
2018 Design Merit Award
Agency:
Sancho BBDO / Bogotá
Client:
POSTOBÓN S.A.
Title:
PLACEMAT FOR TWO
Category:
Promotional / Collateral Items - Single or Series
Annual ID:
OS_DE18142M
Award:
2018 Design Merit Award
Agency:
Sancho BBDO / Bogota
Client:
Fundación Pies Descalzos
Title:
Skin Colors
Category:
Promotional / Collateral Items - Single or Series
Annual ID:
OS_DE18143M
Award:
2018 Design Merit Award
Agency:
SERVICEPLAN GERMANY / Munich + SERVICEPLAN HEALTH & LIFE / Munich + er / Ravensburg
Client:
LV Prasad Eye Institute/Ravensburger
Title:
Fittle - The first 3D printed Braille puzzle
Category:
Promotional / Collateral Items - Single or Series
Annual ID:
OS_DE18144M
Award:
2018 Design Merit Award
Agency:
TBWA Hunt Lascaris / Johannesburg
Client:
Goodbye Malaria
Title:
Beautiful Pathogens
Category:
Promotional / Collateral Items - Single or Series
Annual ID:
OS_DE18145M
Award:
2018 Design Merit Award
Agency:
VML / Kansas City
Client:
Second Skin
Title:
100 lb Coupon
Category:
Promotional / Collateral Items - Single or Series
Annual ID:
OS_DE18146M
Award:
2018 Direct Marketing Merit Award
Agency:
Rothco | Accenture Interactive / Dublin
Client:
The Times/News UK and Ireland
Title:
JFK - Unsilenced
Category:
Craft / Use of Digital Technology - Single or Campaign
Annual ID:
OS_DI180100M
Award:
2018 Direct Marketing Merit Award
Agency:
GREY / SAO PAULO + GREY / LATAM + GREY / -
Client:
Reclame Aqui
Title:
The Colour of Corruption
Category:
Craft / Use of Digital Technology - Single or Campaign
Annual ID:
OS_DI18098M
Award:
2018 Direct Marketing Merit Award
Agency:
Ogilvy UK / London
Client:
IBM
Title:
#Whatmakesgreat
Category:
Craft / Use of Digital Technology - Single or Campaign
Annual ID:
OS_DI18099M
Award:
2018 Print & Outdoor Merit Award
Agency:
Mori Inc. / Tokyo + TYMOTE / Tokyo + TYO drive / Tokyo
Client:
Red Bull
Title:
Red Bull Music Festival Tokyo
Category:
Extended Campaign / Posters & Ambient Media
Annual ID:
OS_PO18155M
Award:
2018 Print & Outdoor Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Alpargatas
Title:
Made of Brazilian Summer
Category:
Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Campaign
Annual ID:
OS_PO18126M
Award:
2018 Print & Outdoor Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Mars Pet
Title:
Halo
Category:
Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Campaign
Annual ID:
OS_PO18127M
Award:
2018 Print & Outdoor Merit Award
Agency:
Illusion, / Bangkok + Amber China / Shanghai
Client:
ASD Ammeloo Chef's Edition Knife series
Title:
ChopChop 2.0 Campaign
Category:
Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Campaign
Annual ID:
OS_PO18128M
Award:
2018 Print & Outdoor Merit Award
Agency:
DDB Group Germany / Berlin
Client:
Volkswagen AG
Title:
Hiding Kids
Category:
Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Campaign
Annual ID:
OS_PO18129M
Award:
2018 Print & Outdoor Merit Award
Agency:
Impact BBDO / Dubai + Illusion / Bangkok
Client:
Visa
Title:
The Holiday
Category:
Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Campaign
Annual ID:
OS_PO18130M
Award:
2018 UX / UI Merit Award
Agency:
FCB Brasil / Sao Paulo + UMSTUDIO.COM / São Paulo + Antonio Brasiliano / São Paulo + Victor Patalano / São Paulo
Client:
Estadão Newspaper
Title:
The Corruption Converter
Category:
Craft / Dynamic Data Visualization
Annual ID:
OS_UX18031M
Award:
2018 UX / UI Merit Award
Agency:
FCB/SIX / Toronto
Client:
PFLAG Canada
Title:
Destination Pride
Category:
Craft / Dynamic Data Visualization
Annual ID:
OS_UX18032M
Award:
2018 UX / UI Merit Award
Agency:
R/GA / Sao Paulo
Client:
Banco Bradesco
Title:
next Bank
Category:
Craft / Dynamic Data Visualization
Annual ID:
OS_UX18033M
Award:
2018 Interactive Merit Award
Agency:
CHE Proximity / Australia + Revolver/Will O'Rourke / Sydney
Client:
Cochlear
Title:
The Hearing Test in Disguise
Category:
Websites
Annual ID:
OS_IN18041M
Award:
2018 Interactive Merit Award
Agency:
DDB, / Paris + Make me Pulse / Paris
Client:
Ubisoft
Title:
A World With No Heroes
Category:
Websites
Annual ID:
OS_IN18042M
Award:
2018 Interactive Merit Award
Agency:
FCB Brasil / Sao Paulo + Antonio Brasiliano / São Paulo + UMSTUDIO.COM / São Paulo + Vitor Patalano / São Paulo
Client:
Estadão Newspaper
Title:
The Corruption Converter
Category:
Websites
Annual ID:
OS_IN18043M
Award:
2018 Interactive Merit Award
Agency:
Google Brand Studio / San Francisco
Client:
Google
Title:
Be Internet Awesome
Category:
Websites
Annual ID:
OS_IN18044M
Award:
2018 Interactive Merit Award
Agency:
Havas / Milan
Client:
CDEC and Sons of Shoah
Title:
Forgetting Auschwitz, Remembering Auschwitz
Category:
Websites
Annual ID:
OS_IN18045M
Award:
2018 Interactive Merit Award
Agency:
ROSAPARK / PARIS + MERCI MICHEL / PARIS
Client:
OUIGO
Title:
LET'S PLAY
Category:
Websites
Annual ID:
OS_IN18046M
Award:
2018 Interactive Merit Award
Agency:
Watson Design Group, Inc. / Los Angeles + A24 / New York
Client:
A24
Title:
A Ghost Store
Category:
Websites
Annual ID:
OS_IN18047M
Award:
2018 UX / UI Merit Award
Agency:
Jung von Matt AG / Hamburg
Client:
BMW AG
Title:
BMW.com
Category:
Mobile / User Experience
Annual ID:
OS_UX18026M
Award:
2018 UX / UI Merit Award
Agency:
R/GA / London
Client:
Emirates NBD
Title:
liv. - Digital Lifestyle Bank
Category:
Mobile / User Experience
Annual ID:
OS_UX18027M
Award:
2018 Public Relations Merit Award
Agency:
BBDO / New York + BBDO Studios / New York
Client:
Monica Lewinsky
Title:
In Real Life
Category:
Media Relations
Annual ID:
OS_PR18035M
Award:
2018 Public Relations Merit Award
Agency:
BBDO / New York + The Corner Shop / New York
Client:
P&G
Title:
The Talk
Category:
Media Relations
Annual ID:
OS_PR18036M
Award:
2018 Public Relations Merit Award
Agency:
GREY / SAO PAULO + GREY / LATAM + GREY / -
Client:
P&G Masterbrands
Title:
Olympic Moms
Category:
Media Relations
Annual ID:
OS_PR18037M
Award:
2018 Public Relations Merit Award
Agency:
J. Walter Thompson Costa Rica / SJO CR
Client:
Teletica
Title:
Costa Nica
Category:
Media Relations
Annual ID:
OS_PR18038M
Award:
2018 Public Relations Merit Award
Agency:
Jung von Matt AG / Hamburg
Client:
Berliner Verkehrsbetriebe (BVG)
Title:
BVG x adidas – The Ticket-Shoe
Category:
Media Relations
Annual ID:
OS_PR18039M
Award:
2018 Radio Merit Award
Agency:
Anorak / NoA / Oslo + Making Waves / NoA / Oslo
Client:
Amnesty International Norway
Title:
The Distress Signal
Category:
Experiential Radio
Annual ID:
OS_RA18053M
Award:
2018 Radio Merit Award
Agency:
Bashful / Sydney + TSE / Sydney
Client:
The Star Sydney
Title:
SMARTWiG, powered by The Star
Category:
Experiential Radio
Annual ID:
OS_RA18054M
Award:
2018 Direct Marketing Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Kiss FM
Title:
The Book of Rock
Category:
Craft / Art Direction - Single or Campaign
Annual ID:
OS_DI18093M
Award:
2018 Direct Marketing Merit Award
Agency:
BBDO / New York + ObscuraDigital
Client:
GE
Title:
Unseen Stars
Category:
Craft / Art Direction - Single or Campaign
Annual ID:
OS_DI18094M
Award:
2018 Direct Marketing Merit Award
Agency:
McCann / New York + Visbal Sculpture, Inc / Delaware + Traction Creative / New York
Client:
State Street Global Advisors
Title:
Fearless Girl
Category:
Craft / Art Direction - Single or Campaign
Annual ID:
OS_DI18095M
Award:
2018 Interactive Merit Award
Agency:
Deutsch / New York
Client:
Siemens
Title:
Mindsphere.io
Category:
Craft / Dynamic Data Visualization
Annual ID:
OS_IN18076M
Award:
2018 Interactive Merit Award
Agency:
FCB Brasil / Sao Paulo + Antonio Brasiliano / São Paulo + UMSTUDIO.COM / São Paulo + Vitor Patalano / São Paulo
Client:
Estadão Newspaper
Title:
The Corruption Converter
Category:
Craft / Dynamic Data Visualization
Annual ID:
OS_IN18077M