The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
JFK - Unsilenced
Agency: Rothco | Accenture Interactive / Dublin
Client: The Times/News UK and Ireland Category: Craft / Use of Digital Technology - Single or Campaign
The Colour of Corruption
Agency: GREY / SAO PAULO + GREY / LATAM + GREY / -
Client: Reclame Aqui Category: Craft / Use of Digital Technology - Single or Campaign
#Whatmakesgreat
Agency: Ogilvy UK / London
Client: IBM Category: Craft / Use of Digital Technology - Single or Campaign
Emerging species
Agency: DDB, / Paris + Merci Michel / Paris + Eddy / Paris + Brunch Studio / Paris
Client: Hasbro Category: Craft / Writing - Campaign
Hiding Kids
Agency: DDB Group Germany / Berlin
Client: Volkswagen AG Category: Craft / Photography - Single or Campaign
HeShe
Agency: DDB South Africa / Bryanston
Client: Commission for Gender Equality Category: Craft / Photography - Single or Campaign
Get Back, Tohoku.
Agency: DENTSU INC. / Tokyo
Client: EAST JAPAN RAILWAY COMPANY Category: Craft / Photography - Single or Campaign
The Curious Afterlife of a Tin - Esther's Tin
Agency: Energy BBDO / Chicago
Client: Wm. Wrigley Jr. Company Category: Craft / Photography - Single or Campaign
The Curious Afterlife of a Tin - Nikolas's Tin
Agency: Energy BBDO / Chicago
Client: Wm. Wrigley Jr. Company Category: Craft / Photography - Single or Campaign
Makeup Tools
Agency: SHISEIDO CO., LTD. / Tokyo
Client: SHISEIDO CO., LTD. Category: Craft / Photography - Single or Campaign
Portrait Mode Covers
Agency: TBWAMedia Arts Lab / Los Angeles
Client: Apple Category: Craft / Photography - Single or Campaign
Broken Chip
Agency: Havas / New York + Sound Lounge / New York
Client: Heineken / Dos Equis Category: Craft / Writing - Single
The Alternatives - Yourself
Agency: McCann Canada / Toronto
Client: Prostate Cancer Canada Category: Craft / Writing - Single
Converticals
Agency: BBDO / New York + BBDO Studios / New York + VisualCountry
Client: Lowe's Category: Craft / Art Direction
Netto - Easter Surprise
Agency: Jung von Matt AG / Hamburg
Client: Netto Marken-Discount AG & Co. KG Category: Craft / Animation - Single or Series
Posters for Peace - Video
Agency: Sid Lee / Montreal
Client: Ivanhoé Cambridge Category: Craft / Animation - Single or Series
Apple Music: Anthem
Agency: TBWA\Media Arts Lab / Los Angeles + TBWA\Media Arts Lab / London
Client: Apple Category: Craft / Animation - Single or Series
Share a Coke 1,000 Name Celebration
Agency: Fitzco//McCann / Atlanta + Casanova//McCann / New York
Client: Coca-Cola Category: Craft / Sound - Campaign
In the world of Play-Doh
Agency: DDB, / Paris
Client: Hasbro Category: Craft / Illustration - Single or Series
Maze Without Exit
Agency: DENTSU INC. / Tokyo
Client: End-of-Life Care Association of Japan Category: Craft / Illustration - Single or Series
SLOW TRAIN, SLOW LIFE. “Get Back, Tohoku.”
Agency: DENTSU INC. / Tokyo
Client: EAST JAPAN RAILWAY COMPANY Category: Craft / Illustration - Single or Series
NEIGHBORHOODS
Agency: GOOD / Moscow + Hype production / Moscow + Dentsu Smart / Moscow + Segmento / Moscow
Client: Sberbank of Russia Category: Craft / Data-Driven Personalization - Single or Campaign
Anonymous Friend
Agency: J.Walter Thompson / Sao Paulo
Client: Alcoholics Anonymous Category: Craft / Data-Driven Personalization - Single or Campaign
YOURNALIST
Agency: The Cyranos // McCann / Barcelona + Xavi's Lab // Glassworks / Barcelona + Oxígeno / Barcelona
Client: EITB - Euskal Irrati Telebista Category: Craft / Data-Driven Personalization - Single or Campaign
EcoAlarm
Agency: Wunderman BA / Buenos Aires
Client: Fundación Banco de Bosques Category: Craft / Music / Sound
Immersive Erotica
Agency: Global Media and Entertainment / London
Client: Harper Collins Category: Craft / Sound Design - Single or Campaign
JFK - Unsilenced
Agency: Rothco | Accenture Interactive / Dublin
Client: The Times/News UK and Ireland Category: Craft / Sound Design - Single or Campaign
A.I.
Agency: TBWA Hunt Lascaris / Johannesburg
Client: Flight Centre Category: Craft / Sound Design - Single or Campaign
Fly on the Wall
Agency: TBWA Hunt Lascaris / Johannesburg
Client: Tiger Brands Category: Craft / Sound Design - Single or Campaign
Mindsphere.io
Agency: Deutsch / New York
Client: Siemens Category: Craft / Dynamic Data Visualization
The Corruption Converter
Agency: FCB Brasil / Sao Paulo + Antonio Brasiliano / São Paulo + UMSTUDIO.COM / São Paulo + Vitor Patalano / São Paulo
Client: Estadão Newspaper Category: Craft / Dynamic Data Visualization
The Colour of Corruption
Agency: GREY / SAO PAULO + GREY / LATAM + GREY / -
Client: Reclame Aqui Category: Craft / Dynamic Data Visualization
Course IQ
Agency: McCann / New York + MRM//McCann / New York
Client: Microsoft Category: Craft / Dynamic Data Visualization
R vs R
Agency: RPA / Santa Monica + Unit-9 / Los Angeles
Client: American Honda Motor Co., Inc. Category: Craft / Dynamic Data Visualization
Open your eyes
Agency: Grey Germany / Duesseldorf
Client: Terre des femmes - Menschenrechte für die Frau e.V. Category: Craft / Photography - Campaign
Baby Dove - Beautifully Real Moms
Agency: Ogilvy & Mather / Toronto
Client: Unilever Category: Craft / Photography - Campaign
Letter to Houston
Agency: 360i / New York
Client: New Orleans Tourism Marketing Corporation Category: Craft / Writing - Single or Campaign
London Underground
Agency: Arnold Worldwide / Boston
Client: Jack Daniel's Category: Craft / Writing - Single or Campaign
Hostage of Memory
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: Leica Category: Craft / Writing - Single or Campaign
History
Agency: DARK SIDE / Buenos Aires + The Community / Miami
Client: Nutcase Category: Craft / Illustration - Single or Campaign
Death Penalty
Agency: DDB Group Germany / Düsseldorf
Client: Global 2000 Category: Craft / Illustration - Single or Campaign
In the world of Play-Doh
Agency: DDB, / Paris
Client: Hasbro Category: Craft / Illustration - Single or Campaign
Study Opposite Styles
Agency: DENTSU INC. / NAGOYA
Client: Tokai Polytechnic College Category: Craft / Illustration - Single or Campaign
Travel Posters
Agency: FCB / Chicago
Client: Radio Flyer, Inc. Category: Craft / Illustration - Single or Campaign
The Holiday
Agency: Impact BBDO / Dubai + Illusion / Bangkok
Client: Visa Category: Craft / Illustration - Single or Campaign
Kiwi Portraits Completed
Agency: Ogilvy & Mather / Chicago
Client: SC Johnson Category: Craft / Illustration - Single or Campaign
Beer and Food. Good Together
Agency: The Community / London
Client: British Beer and Pub Alliance Category: Craft / Illustration - Single or Campaign