The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Reassemble!
Agency: 72andSunny / Los Angeles
Client: Call of Duty Category: Online Films & Video / Long Form - Campaign
Irresistibly pointless trueview ads
Agency: Akestam Holst / Stockholm
Client: IKEA Sweden Category: Online Films & Video / Long Form - Campaign
Short but deadly
Agency: Saatchi & Saatchi / Stockholm + Camp David / Stockholm + MediaMonks / Stockholm
Client: Elmsta 3000 Horror Fest Category: Online Films & Video / Long Form - Campaign
One Foot Out the Door
Agency: Arnold Worldwide / Boston
Client: Monster.com Category: Under 100K Budget
Stop Downloadkill
Agency: Cheil Worldwide / Seoul
Client: Busan Metropolitan Police Agency Category: Under 100K Budget
Facts First
Agency: Figliulo&Partners / New York + The Mill / New York + Heard City / New York + Future Perfect / New York
Client: CNN Category: Under 100K Budget
The Parking
Agency: Romance / Paris + Wanda / Paris + THE / Paris
Client: World of Tank Category: Under 100K Budget
The Gas Station
Agency: Romance / Paris + Wanda / Paris + THE / Paris
Client: World of Tank Category: Under 100K Budget
Eyes of Aleppo
Agency: Grey Germany / Duesseldorf
Client: Deutsches Komitee für UNICEF e.V. Category: Innovation in Film / Television / Cinema
Netflix is a Joke
Agency: Battery / Los Angeles
Client: Netflix Category: Online Films & Video / Varying Length Campaign
The World's First Baby Marathon
Agency: Ogilvy / Johannesburg
Client: Kimberly-Clark (Huggies) Category: Online Films & Video / Varying Length Campaign
Old Spice - We Make Scents for Men
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Online Films & Video / Varying Length Campaign
ExtraMostBestest Campaign
Agency: Barton F. Graf / New York
Client: Little Caesars Category: Television / Short Form - Campaign
Some People
Agency: BBDO / New York + Smith&Jones
Client: AT&T / DIRECTV Category: Television / Short Form - Campaign
#ChooseYourFamily
Agency: FoxP2 / Cape Town + Patriot / Cape Town
Client: Cape of Good Hope SPCA Category: Television / Short Form - Campaign
Humans will be Humans
Agency: Ogilvy UK / London
Client: Samsung Category: Television / Short Form - Campaign
Old Spice - It Practically Smells Itself
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Television / Short Form - Campaign
Thursday Night Football
Agency: CP+B / Los Angeles + Biscuit Filmworks / Los Angeles
Client: Amazon Prime Video Category: Online Films & Video / Short Form - Campaign
I Love My Fruit by the Foot Campaign
Agency: ERICH & KALLMAN / San Francisco
Client: General Mills Fruit by the Foot Category: Online Films & Video / Short Form - Campaign
Device Free Dinner
Agency: Goodby Silverstein & Partners / San Francisco + Biscuit Filmworks / Los Angeles
Client: Common Sense Media Category: Online Films & Video / Short Form - Campaign
Humans will be Humans
Agency: Ogilvy UK / London
Client: Samsung Category: Online Films & Video / Short Form - Campaign
Just Get the Dog
Agency: Sugar Mutts Rescue / Brooklyn + Cartel / Los Angeles + Sonic Union / New York + The Mill / New York
Client: Sugar Mutts Rescue Category: Online Films & Video / Short Form - Campaign
Year in Search
Agency: 72andSunny / Los Angeles + Google Brand Studio / San Francisco + HECHO EN 72 / Los Angeles
Client: Google Category: Television / Long Form - Single
Every Parent's Worst Nightmare
Agency: adam&eveDDB / London
Client: Red Cross Category: Television / Long Form - Single
The Button
Agency: adam&eveDDB / London + Factory / London
Client: Volkswagen Category: Television / Long Form - Single
Anti-Manifesto
Agency: Arnold Worldwide / Boston
Client: Jeep Category: Television / Long Form - Single
General Howe's Dog
Agency: BBDO / New York + Biscuit Filmworks / Los Angeles
Client: Mars Petcare / Pedigree Category: Television / Long Form - Single
Ancestry DNA "Together Forever"
Agency: Biscuit Filmworks / London + Droga5 / London + Biscuit Filmworks / Los Angeles
Client: Ancestry Category: Television / Long Form - Single
Armoured Truck
Agency: DDB Group New Zealand / Auckland
Client: Lotto New Zealand Category: Television / Long Form - Single
Web of Fries
Agency: Deutsch / Los Angeles + Motive Music / Santa Monica + Lime Studios / Santa Monica
Client: Taco Bell Category: Television / Long Form - Single
Go With The Flaw
Agency: Diesel / Breganze + Publicis Italy / Milan
Client: Diesel Category: Television / Long Form - Single
It's perfectly normal. Until it's Kwiffed.
Agency: Droga5 / London + Biscuit Filmworks / London
Client: Kwiff Category: Television / Long Form - Single
Moments
Agency: Forsman & Bodenfors / Gothenburg
Client: Volvo Cars Category: Television / Long Form - Single
Doritos Blaze vs. MTN DEW ICE
Agency: Goodby Silverstein & Partners / San Francisco
Client: Doritos + Mountain Dew Category: Television / Long Form - Single
Kid's Dreams
Agency: Grabarz & Partner Werbeagentur GmbH / Hamburg + Anorak FILM / Hamburg + NHB Video GmbH / Hamburg + Supreme Music GmbH / Hamburg
Client: Volkswagen Category: Television / Long Form - Single
Cat's in the Cradle
Agency: Havas / New York + Park Pictures / New York + Arcade Edit / New York + The Mill / New York
Client: TD Ameritrade Category: Television / Long Form - Single
SOUNDS OF TRAUMA
Agency: Herezie Group / Paris
Client: DAVID LYNCH FOUNDATION Category: Television / Long Form - Single
Following
Agency: MJZ / LA + DDB / Chicago + Moving Picture Company / International
Client: State Farm Category: Television / Long Form - Single
Earth: Shot on iPhone
Agency: TBWAMedia Arts Lab / Los Angeles
Client: Apple Category: Television / Long Form - Single
Love Over Bias
Agency: Wieden+Kennedy / Portland
Client: Procter & Gamble Category: Television / Long Form - Single
Old Spice - Red Sweater
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Television / Long Form - Single
Love Story
Agency: Y&R MEX / Mexico City
Client: Movistar Mx Category: Television / Long Form - Single
Reassemble!
Agency: 72andSunny / Los Angeles
Client: Call of Duty: WWII Category: Television / Long Form - Campaign
Original is Never Finished
Agency: Johannes Leonardo / New York
Client: adidas Originals Category: Television / Long Form - Campaign
Inspirations
Agency: La Comunidad / Buenos Aires + PRIMO / Buenos Aires
Client: Billboard Category: Television / Long Form - Campaign
Irresistibly pointless trueview ads
Agency: Akestam Holst / Stockholm
Client: IKEA Sweden Category: Online Films & Video / Pre-Roll Video - Campaign
Switch to iPhone
Agency: Apple / Cupertino + Park Pictures / Santa Monica
Client: Apple Category: Online Films & Video / Pre-Roll Video - Campaign
Six-second Ambush Advisories
Agency: Rethink
Client: YWCA Metro Vancouver Category: Online Films & Video / Pre-Roll Video - Campaign
Award:
2018 Film Merit Award
Agency:
72andSunny / Los Angeles
Client:
Call of Duty
Title:
Reassemble!
Category:
Online Films & Video / Long Form - Campaign
Annual ID:
OS_FI18148M
Award:
2018 Film Merit Award
Agency:
Akestam Holst / Stockholm
Client:
IKEA Sweden
Title:
Irresistibly pointless trueview ads
Category:
Online Films & Video / Long Form - Campaign
Annual ID:
OS_FI18149M
Award:
2018 Film Merit Award
Agency:
Saatchi & Saatchi / Stockholm + Camp David / Stockholm + MediaMonks / Stockholm
Client:
Elmsta 3000 Horror Fest
Title:
Short but deadly
Category:
Online Films & Video / Long Form - Campaign
Annual ID:
OS_FI18150M
Award:
2018 Film Merit Award
Agency:
Arnold Worldwide / Boston
Client:
Monster.com
Title:
One Foot Out the Door
Category:
Under 100K Budget
Annual ID:
OS_FI18161M
Award:
2018 Film Merit Award
Agency:
Cheil Worldwide / Seoul
Client:
Busan Metropolitan Police Agency
Title:
Stop Downloadkill
Category:
Under 100K Budget
Annual ID:
OS_FI18162M
Award:
2018 Film Merit Award
Agency:
Figliulo&Partners / New York + The Mill / New York + Heard City / New York + Future Perfect / New York
Client:
CNN
Title:
Facts First
Category:
Under 100K Budget
Annual ID:
OS_FI18163M
Award:
2018 Film Merit Award
Agency:
Romance / Paris + Wanda / Paris + THE / Paris
Client:
World of Tank
Title:
The Parking
Category:
Under 100K Budget
Annual ID:
OS_FI18164M
Award:
2018 Film Merit Award
Agency:
Romance / Paris + Wanda / Paris + THE / Paris
Client:
World of Tank
Title:
The Gas Station
Category:
Under 100K Budget
Annual ID:
OS_FI18165M
Award:
2018 Film Merit Award
Agency:
Grey Germany / Duesseldorf
Client:
Deutsches Komitee für UNICEF e.V.
Title:
Eyes of Aleppo
Category:
Innovation in Film / Television / Cinema
Annual ID:
OS_FI18168M
Award:
2018 Film Merit Award
Agency:
Battery / Los Angeles
Client:
Netflix
Title:
Netflix is a Joke
Category:
Online Films & Video / Varying Length Campaign
Annual ID:
OS_FI18151M
Award:
2018 Film Merit Award
Agency:
Ogilvy / Johannesburg
Client:
Kimberly-Clark (Huggies)
Title:
The World's First Baby Marathon
Category:
Online Films & Video / Varying Length Campaign
Annual ID:
OS_FI18152M
Award:
2018 Film Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Old Spice
Title:
Old Spice - We Make Scents for Men
Category:
Online Films & Video / Varying Length Campaign
Annual ID:
OS_FI18153M
Award:
2018 Film Merit Award
Agency:
Barton F. Graf / New York
Client:
Little Caesars
Title:
ExtraMostBestest Campaign
Category:
Television / Short Form - Campaign
Annual ID:
OS_FI18073M
Award:
2018 Film Merit Award
Agency:
BBDO / New York + Smith&Jones
Client:
AT&T / DIRECTV
Title:
Some People
Category:
Television / Short Form - Campaign
Annual ID:
OS_FI18074M
Award:
2018 Film Merit Award
Agency:
FoxP2 / Cape Town + Patriot / Cape Town
Client:
Cape of Good Hope SPCA
Title:
#ChooseYourFamily
Category:
Television / Short Form - Campaign
Annual ID:
OS_FI18075M
Award:
2018 Film Merit Award
Agency:
Ogilvy UK / London
Client:
Samsung
Title:
Humans will be Humans
Category:
Television / Short Form - Campaign
Annual ID:
OS_FI18076M
Award:
2018 Film Merit Award
Agency:
Ogilvy / Cape Town
Client:
24.com
Title:
News24 Edge
Category:
Television / Short Form - Campaign
Annual ID:
OS_FI18077M
Award:
2018 Film Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Old Spice
Title:
Old Spice - It Practically Smells Itself
Category:
Television / Short Form - Campaign
Annual ID:
OS_FI18078M
Award:
2018 Film Merit Award
Agency:
CP+B / Los Angeles + Biscuit Filmworks / Los Angeles
Client:
Amazon Prime Video
Title:
Thursday Night Football
Category:
Online Films & Video / Short Form - Campaign
Annual ID:
OS_FI18114M
Award:
2018 Film Merit Award
Agency:
ERICH & KALLMAN / San Francisco
Client:
General Mills Fruit by the Foot
Title:
I Love My Fruit by the Foot Campaign
Category:
Online Films & Video / Short Form - Campaign
Annual ID:
OS_FI18115M
Award:
2018 Film Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco + Biscuit Filmworks / Los Angeles
Client:
Common Sense Media
Title:
Device Free Dinner
Category:
Online Films & Video / Short Form - Campaign
Annual ID:
OS_FI18116M
Award:
2018 Film Merit Award
Agency:
Ogilvy UK / London
Client:
Samsung
Title:
Humans will be Humans
Category:
Online Films & Video / Short Form - Campaign
Annual ID:
OS_FI18117M
Award:
2018 Film Merit Award
Agency:
Sugar Mutts Rescue / Brooklyn + Cartel / Los Angeles + Sonic Union / New York + The Mill / New York
Client:
Sugar Mutts Rescue
Title:
Just Get the Dog
Category:
Online Films & Video / Short Form - Campaign
Annual ID:
OS_FI18118M
Award:
2018 Film Merit Award
Agency:
72andSunny / Los Angeles + Google Brand Studio / San Francisco + HECHO EN 72 / Los Angeles
Client:
Google
Title:
Year in Search
Category:
Television / Long Form - Single
Annual ID:
OS_FI18079M
Award:
2018 Film Merit Award
Agency:
adam&eveDDB / London
Client:
Red Cross
Title:
Every Parent's Worst Nightmare
Category:
Television / Long Form - Single
Annual ID:
OS_FI18080M
Award:
2018 Film Merit Award
Agency:
adam&eveDDB / London + Factory / London
Client:
Volkswagen
Title:
The Button
Category:
Television / Long Form - Single
Annual ID:
OS_FI18081M
Award:
2018 Film Merit Award
Agency:
Arnold Worldwide / Boston
Client:
Jeep
Title:
Anti-Manifesto
Category:
Television / Long Form - Single
Annual ID:
OS_FI18082M
Award:
2018 Film Merit Award
Agency:
BBDO / New York + Biscuit Filmworks / Los Angeles
Client:
Mars Petcare / Pedigree
Title:
General Howe's Dog
Category:
Television / Long Form - Single
Annual ID:
OS_FI18083M
Award:
2018 Film Merit Award
Agency:
BETC / Paris
Client:
Lacoste
Title:
Timeless
Category:
Television / Long Form - Single
Annual ID:
OS_FI18084M
Award:
2018 Film Merit Award
Agency:
Biscuit Filmworks / London + Droga5 / London + Biscuit Filmworks / Los Angeles
Client:
Ancestry
Title:
Ancestry DNA "Together Forever"
Category:
Television / Long Form - Single
Annual ID:
OS_FI18085M
Award:
2018 Film Merit Award
Agency:
DDB Group New Zealand / Auckland
Client:
Lotto New Zealand
Title:
Armoured Truck
Category:
Television / Long Form - Single
Annual ID:
OS_FI18086M
Award:
2018 Film Merit Award
Agency:
Deutsch / Los Angeles + Motive Music / Santa Monica + Lime Studios / Santa Monica
Client:
Taco Bell
Title:
Web of Fries
Category:
Television / Long Form - Single
Annual ID:
OS_FI18087M
Award:
2018 Film Merit Award
Agency:
Diesel / Breganze + Publicis Italy / Milan
Client:
Diesel
Title:
Go With The Flaw
Category:
Television / Long Form - Single
Annual ID:
OS_FI18088M
Award:
2018 Film Merit Award
Agency:
Droga5 / London + Biscuit Filmworks / London
Client:
Kwiff
Title:
It's perfectly normal. Until it's Kwiffed.
Category:
Television / Long Form - Single
Annual ID:
OS_FI18089M
Award:
2018 Film Merit Award
Agency:
Forsman & Bodenfors / Gothenburg
Client:
Volvo Cars
Title:
Moments
Category:
Television / Long Form - Single
Annual ID:
OS_FI18090M
Award:
2018 Film Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Doritos + Mountain Dew
Title:
Doritos Blaze vs. MTN DEW ICE
Category:
Television / Long Form - Single
Annual ID:
OS_FI18091M
Award:
2018 Film Merit Award
Agency:
Grabarz & Partner Werbeagentur GmbH / Hamburg + Anorak FILM / Hamburg + NHB Video GmbH / Hamburg + Supreme Music GmbH / Hamburg
Client:
Volkswagen
Title:
Kid's Dreams
Category:
Television / Long Form - Single
Annual ID:
OS_FI18092M
Award:
2018 Film Merit Award
Agency:
Havas / New York + Park Pictures / New York + Arcade Edit / New York + The Mill / New York
Client:
TD Ameritrade
Title:
Cat's in the Cradle
Category:
Television / Long Form - Single
Annual ID:
OS_FI18093M
Award:
2018 Film Merit Award
Agency:
Herezie Group / Paris
Client:
DAVID LYNCH FOUNDATION
Title:
SOUNDS OF TRAUMA
Category:
Television / Long Form - Single
Annual ID:
OS_FI18094M
Award:
2018 Film Merit Award
Agency:
MJZ / LA + DDB / Chicago + Moving Picture Company / International
Client:
State Farm
Title:
Following
Category:
Television / Long Form - Single
Annual ID:
OS_FI18095M
Award:
2018 Film Merit Award
Agency:
TBWAMedia Arts Lab / Los Angeles
Client:
Apple
Title:
Earth: Shot on iPhone
Category:
Television / Long Form - Single
Annual ID:
OS_FI18096M
Award:
2018 Film Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Procter & Gamble
Title:
Love Over Bias
Category:
Television / Long Form - Single
Annual ID:
OS_FI18097M
Award:
2018 Film Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Old Spice
Title:
Old Spice - Red Sweater
Category:
Television / Long Form - Single
Annual ID:
OS_FI18098M
Award:
2018 Film Merit Award
Agency:
Y&R MEX / Mexico City
Client:
Movistar Mx
Title:
Love Story
Category:
Television / Long Form - Single
Annual ID:
OS_FI18099M
Award:
2018 Film Merit Award
Agency:
72andSunny / Los Angeles
Client:
Call of Duty: WWII
Title:
Reassemble!
Category:
Television / Long Form - Campaign
Annual ID:
OS_FI18100M
Award:
2018 Film Merit Award
Agency:
Johannes Leonardo / New York
Client:
adidas Originals
Title:
Original is Never Finished
Category:
Television / Long Form - Campaign
Annual ID:
OS_FI18101M
Award:
2018 Film Merit Award
Agency:
La Comunidad / Buenos Aires + PRIMO / Buenos Aires
Client:
Billboard
Title:
Inspirations
Category:
Television / Long Form - Campaign
Annual ID:
OS_FI18102M
Award:
2018 Film Merit Award
Agency:
Akestam Holst / Stockholm
Client:
IKEA Sweden
Title:
Irresistibly pointless trueview ads
Category:
Online Films & Video / Pre-Roll Video - Campaign
Annual ID:
OS_FI18156M
Award:
2018 Film Merit Award
Agency:
Apple / Cupertino + Park Pictures / Santa Monica
Client:
Apple
Title:
Switch to iPhone
Category:
Online Films & Video / Pre-Roll Video - Campaign
Annual ID:
OS_FI18157M
Award:
2018 Film Merit Award
Agency:
Rethink
Client:
YWCA Metro Vancouver
Title:
Six-second Ambush Advisories
Category:
Online Films & Video / Pre-Roll Video - Campaign
Annual ID:
OS_FI18158M
