The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Agency: Ammirati & Puris / New York Client: Aetna Life & Casualty Category: Consumer Television / Consumer Television :30/:25 Campaign
Agency: Chiat/Day/Mojo / Venice Client: TV Guide Category: Consumer Television / Consumer Television :30/:25 Campaign
Agency: Category: Consumer Television / Consumer Television :30/:25 Campaign
Agency: Cliff Freeman & Partners / New York Client: Little Caesar Enterprises Category: Consumer Television / Consumer Television :30/:25 Campaign
Agency: DDB Needham / Los Angeles Client: Bugle Boy Category: Consumer Television / Consumer Television :30/:25 Campaign
Agency: DDB Needham Worldwide / New York Client: New York State Lottery Category: Consumer Television / Consumer Television :30/:25 Campaign
Agency: Eisaman Johns & Laws / Chicago Client: Tribune Entertainment Company Category: Consumer Television / Consumer Television :30/:25 Campaign
Agency: Fallon McElligott / Minneapolis Client: Star Tribune Category: Consumer Television / Consumer Television :30/:25 Campaign
Agency: Foote Cone & Belding / Sydney Client: TNT Couriers Category: Consumer Television / Consumer Television :30/:25 Campaign
Agency: Frankenberry Laughlin & Constable / Milwaukee Client: Milwaukee World Festival/Summerfest Category: Consumer Television / Consumer Television :30/:25 Campaign
Agency: Goodby Berlin & Silverstein / San Francisco Client: National Basketball Association Category: Consumer Television / Consumer Television :30/:25 Campaign
Agency: Goodby Berlin & Silverstein / San Francisco Client: Heinz Pet Products/Skippy Premium Dog Food Category: Consumer Television / Consumer Television :30/:25 Campaign
Agency: Hal Riney & Partners / San Francisco Client: Saturn Corporation Category: Consumer Television / Consumer Television :30/:25 Campaign
Agency: Messner Vetere Berger Carey Schmetterer / New York Client: Volvo Cars of North America Category: Consumer Television / Consumer Television :30/:25 Campaign
Agency: Pagano Schenck & Kay / Providence Client: Blue Cross & Blue Shield of Rhode Island Category: Consumer Television / Consumer Television :30/:25 Campaign
Agency: Wieden+Kennedy / Portland Client: Nike Category: Consumer Television / Consumer Television :30/:25 Campaign
Agency: Young & Rubicam / Chicago Client: adidas Category: Consumer Television / Consumer Television :30/:25 Campaign
Agency: Atlas Citron Haligman & Bedecarre / San Francisco Client: The Gap Category: Consumer Television / Consumer Television Over :30 Single
Agency: BBDO / New York Client: Pepsi Cola Category: Consumer Television / Consumer Television Over :30 Single
Agency: BBDO / New York Client: Pepsi Cola Category: Consumer Television / Consumer Television Over :30 Single
Agency: Chiat/Day/Mojo / New York Client: Reebok Category: Consumer Television / Consumer Television Over :30 Single
Agency: Collett Dickenson & Pearce / London Client: Tower of London Category: Consumer Television / Consumer Television Over :30 Single
Agency: Della Femina McNamee / New York Client: G. Heileman Brewing Company Category: Consumer Television / Consumer Television Over :30 Single
Agency: Deutsch / New York Client: IKEA Category: Consumer Television / Consumer Television Over :30 Single
Agency: Foote Cone & Belding / Sydney Client: TNT Couriers Category: Consumer Television / Consumer Television Over :30 Single
Agency: George Patterson / Melbourne Client: Pacific Access Category: Consumer Television / Consumer Television Over :30 Single
Agency: Hal Riney & Partners / San Francisco Client: Tele-Communications Category: Consumer Television / Consumer Television Over :30 Single
Agency: Hal Riney & Partners / San Francisco Client: Tele-Communications Category: Consumer Television / Consumer Television Over :30 Single
Agency: Hal Riney & Partners / San Francisco Client: Saturn Corporation Category: Consumer Television / Consumer Television Over :30 Single
Agency: Leo Burnett / London Client: Barclay's Bank Category: Consumer Television / Consumer Television Over :30 Single
Agency: Leo Burnett Company / Chicago Client: McDonald's Category: Consumer Television / Consumer Television Over :30 Single
Agency: Lowe Howard-Spink / London Client: Whitbread & Company Category: Consumer Television / Consumer Television Over :30 Single
Agency: Lowe Howard-Spink / London Client: Whitbread & Company Category: Consumer Television / Consumer Television Over :30 Single
Agency: Messner Vetere Berger Carey Schmetterer / New York Client: MCI Telecommunications Category: Consumer Television / Consumer Television Over :30 Single
Agency: Messner Vetere Berger Carey Schmetterer / New York Client: MCI Telecommunications Category: Consumer Television / Consumer Television Over :30 Single
Agency: Messner Vetere Berger Carey Schmetterer / New York Client: MCI Telecommunications Category: Consumer Television / Consumer Television Over :30 Single
Agency: Saatchi & Saatchi / London Client: Le Creuset Category: Consumer Television / Consumer Television Over :30 Single
Agency: Wieden+Kennedy / Portland Client: Nike Category: Consumer Television / Consumer Television Over :30 Single
Agency: Wieden+Kennedy / Portland Client: Subaru of America Category: Consumer Television / Consumer Television Over :30 Single
Agency: Borders Perrin & Norrander / Seattle Client: Fantasy Unlimited Category: Collateral / Collateral P.O.P.
Agency: Borders Perrin & Norrander / Seattle Client: Fantasy Unlimited Category: Collateral / Collateral P.O.P.
Agency: Brand X Advertising / New York Client: Blades Category: Collateral / Collateral P.O.P.
Agency: Carmichael Lynch / Minneapolis Client: Rollerblade Category: Collateral / Collateral P.O.P.
Agency: Chiat/Day/Mojo / Toronto Client: Nissan Canada Category: Collateral / Collateral P.O.P.
Agency: Doyle Advertising / Boston Client: The Dunham Company Category: Collateral / Collateral P.O.P.
Agency: Earle Palmer Brown / Bethesda Client: Nautilus Category: Collateral / Collateral P.O.P.
Agency: Earle Palmer Brown / Bethesda Client: AFMC Category: Collateral / Collateral P.O.P.
Agency: Fallon McElligott / Minneapolis Client: Porsche Cars North America Category: Collateral / Collateral P.O.P.
Agency: Fallon McElligott / Minneapolis Client: Porsche Cars North America Category: Collateral / Collateral P.O.P.
Agency: Fallon McElligott / Minneapolis Client: Aveda Corporation Category: Collateral / Collateral P.O.P.

1992 Advertising Merit Award

Ammirati & Puris / New York

Aetna Life & Casualty

Consumer Television / Consumer Television :30/:25 Campaign

92783T

1992 Advertising Merit Award

Chiat/Day/Mojo / Venice

TV Guide

Consumer Television / Consumer Television :30/:25 Campaign

92784T

1992 Advertising Merit Award

N/A

Consumer Television / Consumer Television :30/:25 Campaign

92785T

1992 Advertising Merit Award

Cliff Freeman & Partners / New York

Little Caesar Enterprises

Consumer Television / Consumer Television :30/:25 Campaign

92786T

1992 Advertising Merit Award

DDB Needham / Los Angeles

Bugle Boy

Consumer Television / Consumer Television :30/:25 Campaign

92787T

1992 Advertising Merit Award

DDB Needham Worldwide / New York

New York State Lottery

Consumer Television / Consumer Television :30/:25 Campaign

92788T

1992 Advertising Merit Award

Eisaman Johns & Laws / Chicago

Tribune Entertainment Company

Consumer Television / Consumer Television :30/:25 Campaign

92789T

1992 Advertising Merit Award

Fallon McElligott / Minneapolis

Star Tribune

Consumer Television / Consumer Television :30/:25 Campaign

92790T

1992 Advertising Merit Award

Foote Cone & Belding / Sydney

TNT Couriers

Consumer Television / Consumer Television :30/:25 Campaign

92791T

1992 Advertising Merit Award

Frankenberry Laughlin & Constable / Milwaukee

Milwaukee World Festival/Summerfest

Consumer Television / Consumer Television :30/:25 Campaign

92792T

1992 Advertising Merit Award

Goodby Berlin & Silverstein / San Francisco

National Basketball Association

Consumer Television / Consumer Television :30/:25 Campaign

92793T

1992 Advertising Merit Award

Goodby Berlin & Silverstein / San Francisco

Heinz Pet Products/Skippy Premium Dog Food

Consumer Television / Consumer Television :30/:25 Campaign

92794T

1992 Advertising Merit Award

Hal Riney & Partners / San Francisco

Saturn Corporation

Consumer Television / Consumer Television :30/:25 Campaign

92795T

1992 Advertising Merit Award

Messner Vetere Berger Carey Schmetterer / New York

Volvo Cars of North America

Consumer Television / Consumer Television :30/:25 Campaign

92796T

1992 Advertising Merit Award

Pagano Schenck & Kay / Providence

Blue Cross & Blue Shield of Rhode Island

Consumer Television / Consumer Television :30/:25 Campaign

92797T

1992 Advertising Merit Award

Wieden+Kennedy / Portland

Nike

Consumer Television / Consumer Television :30/:25 Campaign

92798T

1992 Advertising Merit Award

Young & Rubicam / Chicago

adidas

Consumer Television / Consumer Television :30/:25 Campaign

92799T

1992 Advertising Merit Award

Atlas Citron Haligman & Bedecarre / San Francisco

The Gap

Consumer Television / Consumer Television Over :30 Single

92683T

1992 Advertising Merit Award

BBDO / New York

Pepsi Cola

Consumer Television / Consumer Television Over :30 Single

92684T

1992 Advertising Merit Award

BBDO / New York

Pepsi Cola

Consumer Television / Consumer Television Over :30 Single

92685T

1992 Advertising Merit Award

Chiat/Day/Mojo / New York

Reebok

Consumer Television / Consumer Television Over :30 Single

92686T

1992 Advertising Merit Award

Collett Dickenson & Pearce / London

Tower of London

Consumer Television / Consumer Television Over :30 Single

92687T

1992 Advertising Merit Award

Della Femina McNamee / New York

G. Heileman Brewing Company

Consumer Television / Consumer Television Over :30 Single

92688T

1992 Advertising Merit Award

Deutsch / New York

IKEA

Consumer Television / Consumer Television Over :30 Single

92689T

1992 Advertising Merit Award

Foote Cone & Belding / Sydney

TNT Couriers

Consumer Television / Consumer Television Over :30 Single

92690T

1992 Advertising Merit Award

George Patterson / Melbourne

Pacific Access

Consumer Television / Consumer Television Over :30 Single

92691T

1992 Advertising Merit Award

Hal Riney & Partners / San Francisco

Tele-Communications

Consumer Television / Consumer Television Over :30 Single

92692T

1992 Advertising Merit Award

Hal Riney & Partners / San Francisco

Tele-Communications

Consumer Television / Consumer Television Over :30 Single

92693T

1992 Advertising Merit Award

Hal Riney & Partners / San Francisco

Saturn Corporation

Consumer Television / Consumer Television Over :30 Single

92694T

1992 Advertising Merit Award

Leo Burnett / London

Barclay's Bank

Consumer Television / Consumer Television Over :30 Single

92695T

1992 Advertising Merit Award

Leo Burnett Company / Chicago

McDonald's

Consumer Television / Consumer Television Over :30 Single

92696T

1992 Advertising Merit Award

Lowe Howard-Spink / London

Whitbread & Company

Consumer Television / Consumer Television Over :30 Single

92697T

1992 Advertising Merit Award

Lowe Howard-Spink / London

Whitbread & Company

Consumer Television / Consumer Television Over :30 Single

92698T

1992 Advertising Merit Award

Messner Vetere Berger Carey Schmetterer / New York

MCI Telecommunications

Consumer Television / Consumer Television Over :30 Single

92699T

1992 Advertising Merit Award

Messner Vetere Berger Carey Schmetterer / New York

MCI Telecommunications

Consumer Television / Consumer Television Over :30 Single

92700T

1992 Advertising Merit Award

Messner Vetere Berger Carey Schmetterer / New York

MCI Telecommunications

Consumer Television / Consumer Television Over :30 Single

92701T

1992 Advertising Merit Award

Saatchi & Saatchi / London

Le Creuset

Consumer Television / Consumer Television Over :30 Single

92702T

1992 Advertising Merit Award

Wieden+Kennedy / Portland

Nike

Consumer Television / Consumer Television Over :30 Single

92703T

1992 Advertising Merit Award

Wieden+Kennedy / Portland

Subaru of America

Consumer Television / Consumer Television Over :30 Single

92704T

1992 Advertising Merit Award

Borders Perrin & Norrander / Seattle

Fantasy Unlimited

Collateral / Collateral P.O.P.

92578A

1992 Advertising Merit Award

Borders Perrin & Norrander / Seattle

Fantasy Unlimited

Collateral / Collateral P.O.P.

92579A

1992 Advertising Merit Award

Brand X Advertising / New York

Blades

Collateral / Collateral P.O.P.

92580A

1992 Advertising Merit Award

Carmichael Lynch / Minneapolis

Rollerblade

Collateral / Collateral P.O.P.

92581A

1992 Advertising Merit Award

Chiat/Day/Mojo / Toronto

Nissan Canada

Collateral / Collateral P.O.P.

92582A

1992 Advertising Merit Award

Doyle Advertising / Boston

The Dunham Company

Collateral / Collateral P.O.P.

92583A

1992 Advertising Merit Award

Earle Palmer Brown / Bethesda

Nautilus

Collateral / Collateral P.O.P.

92584A

1992 Advertising Merit Award

Earle Palmer Brown / Bethesda

AFMC

Collateral / Collateral P.O.P.

92585A

1992 Advertising Merit Award

Fallon McElligott / Minneapolis

Porsche Cars North America

Collateral / Collateral P.O.P.

92586A

1992 Advertising Merit Award

Fallon McElligott / Minneapolis

Porsche Cars North America

Collateral / Collateral P.O.P.

92587A

1992 Advertising Merit Award

Fallon McElligott / Minneapolis

Aveda Corporation

Collateral / Collateral P.O.P.

92588A

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