The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Agency
Client
Title
Category
Annual ID
Train
Agency: BBDO / New York + Furlined / New York
Client: AT&T Category: Craft - Animation / Single
Shine Your Own Way
Agency: Publicis Brasil / Sao Paulo - SP + Zombie Studio / Sao Paulo - SP
Client: Bradesco Category: Craft - Animation / Single
#HannaBumblebee
Agency: Jung von Matt/Donau / Vienna + Erste Group Bank / Vienna + Passion Animation Studios / London + Mcasso Music Production / London
Client: Erste Group Bank AG Category: Craft - Animation / Single
Mr. OIL
Agency: Panasonic Corporation / Osaka + DENTSU INC. / Tokyo + GEEK PICTURES INC. / Tokyo
Client: Panasonic Corporation Category: Craft - Animation / Single
Poulehouse
Agency: Wizz / QUAD GROUP / Clichy + Brand Station / Paris + NKI / Paris
Client: Poulehouse Category: Craft - Animation / Single
This Watch Tells Time
Agency: Apple / Cupertino + Reset Content / LA + Exile / LA + Electric Theatre Collective / London
Client: Apple Category: Craft - Writing / Single
Brandless
Agency: Goodby Silverstein & Partners / San Francisco + Exile / Los Angeles + RadicalMedia / Santa Monica + The Mill / Los Angeles
Client: Doritos Category: Craft - Writing / Single
An Open Mind is the Best Look
Agency: Droga5 / New York
Client: Nordstrom Category: Craft - Writing / Single
A Cautionary Tale
Agency: Squarespace / New York
Client: Squarespace Category: Craft - Writing / Single
Choose Your Future
Agency: &Co. / NoA / Copenhagen + New Land / Copenhagen
Client: The European Parliment Category: Craft - Writing / Single
Boys Do What Men Teach Them
Agency: HelloFCB+ / Cape Town
Client: City of Cape Town Category: Craft - Direction / Campaign
Jojo Rabbit (main titles)
Agency: Assembly / Auckland + Defender Films / Los Angeles + Piki Films / Auckland
Client: Fox Searchlight Category: Title Sequences
"Captain Marvel" Main-on-End Title Sequence
Agency: Elastic / Santa Monica + Marvel / Los Angeles
Client: Marvel Category: Title Sequences
I Am Hunger in America
Agency: Leo Burnett / Chicago
Client: Feeding America Category: Innovation in Moving Image Craft
Voiceless Women
Agency: Uitch Iscratch / Copenhagen + No Sleep / Copenhagen + Uitch Iscratch / Copenhagen
Client: New Lives Category: Innovation in Moving Image Craft
Movie Star Confidence
Agency: adam&eveDDB / London + O Positive @ Rogue / London + Untold / London + The Quarry / London
Client: Volkswagen UK Category: Craft - Writing / Campaign
The Small Escape
Agency: Jung von Matt AG / Hamburg + Tempomedia Filmproduktion GmbH / Hamburg + BMW AG / München
Client: BMW AG Category: Craft - Sound Design / Single
The Prayer
Agency: The Odd Number / Johannesburg + Brand South Arica / Johannesburg
Client: Brand South Africa Category: Craft - Sound Design / Single
Purpose
Agency: Wieden+Kennedy / London + Somesuch / London
Client: Coca Cola Category: Craft - Sound Design / Single
Stop At Nothing
Agency: Wieden+Kennedy / London + Park Pictures / London
Client: Nike Category: Craft - Sound Design / Single
The Long Fight
Agency: Droga5 / New York
Client: The New York Times Category: Craft - Sound Design / Single
Ghost Recon
Agency: DDB, / Paris + Frenzy / Paris
Client: Ubisoft Category: Craft - Sound Design / Single
T-Roc Bob
Agency: loved GmbH / Hamburg + thjnk AG / Hamburg
Client: Volkswagen AG Category: Craft - Sound Design / Single
Hankograph
Agency: GREY Tokyo / Shibuya-ku + TYO DINER / Minato-ku
Client: Wild Aid Category: Craft - Sound Design / Single
If you have the will, we have the way
Agency: Saatchi & Saatchi / Melbourne + Good Oil / Melbourne + Alt.vfx / Brisbane
Client: Bank of Melbourne Category: Craft - Visual Effects / Single
"The New Kid" by DICK'S Sporting Goods
Agency: Anomaly / New York + Arcade / New York + MPC / New York + Pacific Rim / Los Angeles
Client: DICK'S Sporting Goods Category: Craft - Visual Effects / Single
Up, Up & Toupée
Agency: Moving Picture Company / London + DDB / Sydney + Revolver / Sydney + Virgin Australia / Sydney
Client: Virgin Australia Category: Craft - Visual Effects / Single
Introducing iPhone 11
Agency: Apple / Cupertino + Somesuch / LA + Cosmo Street / LA + Framestore / LA
Client: Apple Category: Use of Music / Licensed / Adapted Music
Backstories
Agency: Wieden+Kennedy / New York + HBO / New York
Client: HBO Category: Craft - Animation / Campaign
Shot on iPhone 11 Pro - CNY - Daughter
Agency: TBWA\Media Arts Lab / Shanghai + TBWA\Media Arts Lab / Los Angeles
Client: Apple Category: Use of Technology
I Am Hunger in America
Agency: Leo Burnett / Chicago
Client: Feeding America Category: Use of Technology
Sara Nordheim: A Permanent Exhibition
Agency: ANTI / Group + VOID / Oslo
Client: UNICEF Category: Use of Technology
Give Time
Agency: BBDO / New York + Caviar / Los Angeles
Client: American Red Cross/American Cancer Society Category: Craft - Editing / Single
This Watch Tells Time
Agency: EXILE / Santa Monica + Apple / Cupertino + RESET / Santa Monica + Electric Theatre Collective / London
Client: Apple Category: Craft - Editing / Single
Get to know the first all-electric MINI
Agency: Iconoclast Germany GmbH / Berlin
Client: BMW Group - MINI Category: Craft - Editing / Single
Enjoy Electric - EQC x The Weeknd
Agency: Mercedes-Benz / Stuttgart + antoni garage GmbH / Berlin + Iconoclast Germany GmbH / Berlin + nhb Studios / Berlin
Client: Mercedes-Benz AG Category: Craft - Editing / Single
The Epidemic
Agency: BBDO / New York + Sanctuary / Los Angeles
Client: Monica Lewinsky Category: Craft - Editing / Single
The Great Chase
Agency: MJZ / Los Angeles + Wieden+Kennedy / Shanghai
Client: Nike Category: Craft - Editing / Single
An Open Mind is the Best Look
Agency: Droga5 / New York
Client: Nordstrom Category: Craft - Editing / Single
The Feather
Agency: Åkestam Holst NoA / Stockholm
Client: SVT (Swedish Television) Category: Craft - Editing / Single
Breaking The Silence
Agency: VMLY&R / Prague
Client: Post Bellum / National History Archive Category: Craft - Sound Design / Campaign
#MoviePosterMovie In The Time It Takes To GetThere
Agency: RSA Films / Los Angeles + Pereira O'Dell / San Francisco + Adobe Students / San Jose
Client: Adobe Students Category: Craft - Direction / Single
Before Alexa
Agency: Droga5 / London + Somesuch x Revolver/Will O'Rourke / London
Client: Amazon Category: Craft - Direction / Single
This is illegal
Agency: Anorak / NoA / Oslo
Client: Amnesty International Category: Craft - Direction / Single
The Storytellers
Agency: Park Pictures LLC / New York
Client: Apple Category: Craft - Direction / Single
Train
Agency: BBDO / New York + Furlined / New York
Client: AT&T Category: Craft - Direction / Single
I'm Drinking It For You
Agency: Sweetshop / Auckland + DB Breweries / Auckland + Colenso BBDO / Auckland
Client: DB Breweries Category: Craft - Direction / Single
Award:
2020 Moving Image Craft Merit Award
Agency:
BBDO / New York + Furlined / New York
Client:
AT&T
Title:
Train
Category:
Craft - Animation / Single
Annual ID:
OS_MI20_083M
Award:
2020 Moving Image Craft Merit Award
Agency:
Publicis Brasil / Sao Paulo - SP + Zombie Studio / Sao Paulo - SP
Client:
Bradesco
Title:
Shine Your Own Way
Category:
Craft - Animation / Single
Annual ID:
OS_MI20_084M
Award:
2020 Moving Image Craft Merit Award
Agency:
Jung von Matt/Donau / Vienna + Erste Group Bank / Vienna + Passion Animation Studios / London + Mcasso Music Production / London
Client:
Erste Group Bank AG
Title:
#HannaBumblebee
Category:
Craft - Animation / Single
Annual ID:
OS_MI20_085M
Award:
2020 Moving Image Craft Merit Award
Agency:
Panasonic Corporation / Osaka + DENTSU INC. / Tokyo + GEEK PICTURES INC. / Tokyo
Client:
Panasonic Corporation
Title:
Mr. OIL
Category:
Craft - Animation / Single
Annual ID:
OS_MI20_086M
Award:
2020 Moving Image Craft Merit Award
Agency:
Wizz / QUAD GROUP / Clichy + Brand Station / Paris + NKI / Paris
Client:
Poulehouse
Title:
Poulehouse
Category:
Craft - Animation / Single
Annual ID:
OS_MI20_087M
Award:
2020 Moving Image Craft Merit Award
Agency:
Apple / Cupertino + Reset Content / LA + Exile / LA + Electric Theatre Collective / London
Client:
Apple
Title:
This Watch Tells Time
Category:
Craft - Writing / Single
Annual ID:
OS_MI20_061M
Award:
2020 Moving Image Craft Merit Award
Agency:
AMV BBDO / London
Client:
Cesar
Title:
Sunday Duty Dodge
Category:
Craft - Writing / Single
Annual ID:
OS_MI20_062M
Award:
2020 Moving Image Craft Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco + Exile / Los Angeles + RadicalMedia / Santa Monica + The Mill / Los Angeles
Client:
Doritos
Title:
Brandless
Category:
Craft - Writing / Single
Annual ID:
OS_MI20_063M
Award:
2020 Moving Image Craft Merit Award
Agency:
Droga5 / New York
Client:
Nordstrom
Title:
An Open Mind is the Best Look
Category:
Craft - Writing / Single
Annual ID:
OS_MI20_064M
Award:
2020 Moving Image Craft Merit Award
Agency:
Squarespace / New York
Client:
Squarespace
Title:
A Cautionary Tale
Category:
Craft - Writing / Single
Annual ID:
OS_MI20_065M
Award:
2020 Moving Image Craft Merit Award
Agency:
&Co. / NoA / Copenhagen + New Land / Copenhagen
Client:
The European Parliment
Title:
Choose Your Future
Category:
Craft - Writing / Single
Annual ID:
OS_MI20_066M
Award:
2020 Moving Image Craft Merit Award
Agency:
HelloFCB+ / Cape Town
Client:
City of Cape Town
Title:
Boys Do What Men Teach Them
Category:
Craft - Direction / Campaign
Annual ID:
OS_MI20_060M
Award:
2020 Moving Image Craft Merit Award
Agency:
Assembly / Auckland + Defender Films / Los Angeles + Piki Films / Auckland
Client:
Fox Searchlight
Title:
Jojo Rabbit (main titles)
Category:
Title Sequences
Annual ID:
OS_MI20_089M
Award:
2020 Moving Image Craft Merit Award
Agency:
Elastic / Santa Monica + Marvel / Los Angeles
Client:
Marvel
Title:
"Captain Marvel" Main-on-End Title Sequence
Category:
Title Sequences
Annual ID:
OS_MI20_090M
Award:
2020 Moving Image Craft Merit Award
Agency:
Leo Burnett / Chicago
Client:
Feeding America
Title:
I Am Hunger in America
Category:
Innovation in Moving Image Craft
Annual ID:
OS_MI20_113M
Award:
2020 Moving Image Craft Merit Award
Agency:
Uitch Iscratch / Copenhagen + No Sleep / Copenhagen + Uitch Iscratch / Copenhagen
Client:
New Lives
Title:
Voiceless Women
Category:
Innovation in Moving Image Craft
Annual ID:
OS_MI20_114M
Award:
2020 Moving Image Craft Merit Award
Agency:
adam&eveDDB / London + O Positive @ Rogue / London + Untold / London + The Quarry / London
Client:
Volkswagen UK
Title:
Movie Star Confidence
Category:
Craft - Writing / Campaign
Annual ID:
OS_MI20_067M
Award:
2020 Moving Image Craft Merit Award
Agency:
Jung von Matt AG / Hamburg + Tempomedia Filmproduktion GmbH / Hamburg + BMW AG / München
Client:
BMW AG
Title:
The Small Escape
Category:
Craft - Sound Design / Single
Annual ID:
OS_MI20_094M
Award:
2020 Moving Image Craft Merit Award
Agency:
The Odd Number / Johannesburg + Brand South Arica / Johannesburg
Client:
Brand South Africa
Title:
The Prayer
Category:
Craft - Sound Design / Single
Annual ID:
OS_MI20_095M
Award:
2020 Moving Image Craft Merit Award
Agency:
Wieden+Kennedy / London + Somesuch / London
Client:
Coca Cola
Title:
Purpose
Category:
Craft - Sound Design / Single
Annual ID:
OS_MI20_096M
Award:
2020 Moving Image Craft Merit Award
Agency:
Wieden+Kennedy / London + Park Pictures / London
Client:
Nike
Title:
Stop At Nothing
Category:
Craft - Sound Design / Single
Annual ID:
OS_MI20_097M
Award:
2020 Moving Image Craft Merit Award
Agency:
Droga5 / New York
Client:
The New York Times
Title:
The Long Fight
Category:
Craft - Sound Design / Single
Annual ID:
OS_MI20_098M
Award:
2020 Moving Image Craft Merit Award
Agency:
DDB, / Paris + Frenzy / Paris
Client:
Ubisoft
Title:
Ghost Recon
Category:
Craft - Sound Design / Single
Annual ID:
OS_MI20_099M
Award:
2020 Moving Image Craft Merit Award
Agency:
loved GmbH / Hamburg + thjnk AG / Hamburg
Client:
Volkswagen AG
Title:
T-Roc Bob
Category:
Craft - Sound Design / Single
Annual ID:
OS_MI20_100M
Award:
2020 Moving Image Craft Merit Award
Agency:
GREY Tokyo / Shibuya-ku + TYO DINER / Minato-ku
Client:
Wild Aid
Title:
Hankograph
Category:
Craft - Sound Design / Single
Annual ID:
OS_MI20_101M
Award:
2020 Moving Image Craft Merit Award
Agency:
Saatchi & Saatchi / Melbourne + Good Oil / Melbourne + Alt.vfx / Brisbane
Client:
Bank of Melbourne
Title:
If you have the will, we have the way
Category:
Craft - Visual Effects / Single
Annual ID:
OS_MI20_091M
Award:
2020 Moving Image Craft Merit Award
Agency:
Anomaly / New York + Arcade / New York + MPC / New York + Pacific Rim / Los Angeles
Client:
DICK'S Sporting Goods
Title:
"The New Kid" by DICK'S Sporting Goods
Category:
Craft - Visual Effects / Single
Annual ID:
OS_MI20_092M
Award:
2020 Moving Image Craft Merit Award
Agency:
Moving Picture Company / London + DDB / Sydney + Revolver / Sydney + Virgin Australia / Sydney
Client:
Virgin Australia
Title:
Up, Up & Toupée
Category:
Craft - Visual Effects / Single
Annual ID:
OS_MI20_093M
Award:
2020 Moving Image Craft Merit Award
Agency:
Apple / Cupertino + Somesuch / LA + Cosmo Street / LA + Framestore / LA
Client:
Apple
Title:
Introducing iPhone 11
Category:
Use of Music / Licensed / Adapted Music
Annual ID:
OS_MI20_109M
Award:
2020 Moving Image Craft Merit Award
Agency:
Wieden+Kennedy / New York + HBO / New York
Client:
HBO
Title:
Backstories
Category:
Craft - Animation / Campaign
Annual ID:
OS_MI20_088M
Award:
2020 Moving Image Craft Merit Award
Agency:
TBWA\Media Arts Lab / Shanghai + TBWA\Media Arts Lab / Los Angeles
Client:
Apple
Title:
Shot on iPhone 11 Pro - CNY - Daughter
Category:
Use of Technology
Annual ID:
OS_MI20_110M
Award:
2020 Moving Image Craft Merit Award
Agency:
Leo Burnett / Chicago
Client:
Feeding America
Title:
I Am Hunger in America
Category:
Use of Technology
Annual ID:
OS_MI20_111M
Award:
2020 Moving Image Craft Merit Award
Agency:
ANTI / Group + VOID / Oslo
Client:
UNICEF
Title:
Sara Nordheim: A Permanent Exhibition
Category:
Use of Technology
Annual ID:
OS_MI20_112M
Award:
2020 Moving Image Craft Merit Award
Agency:
BBDO / New York + Caviar / Los Angeles
Client:
American Red Cross/American Cancer Society
Title:
Give Time
Category:
Craft - Editing / Single
Annual ID:
OS_MI20_068M
Award:
2020 Moving Image Craft Merit Award
Agency:
Apple / Cupertino + Cabin / LA
Client:
Apple
Title:
Wind Tunnel
Category:
Craft - Editing / Single
Annual ID:
OS_MI20_069M
Award:
2020 Moving Image Craft Merit Award
Agency:
EXILE / Santa Monica + Apple / Cupertino + RESET / Santa Monica + Electric Theatre Collective / London
Client:
Apple
Title:
This Watch Tells Time
Category:
Craft - Editing / Single
Annual ID:
OS_MI20_070M
Award:
2020 Moving Image Craft Merit Award
Agency:
Iconoclast Germany GmbH / Berlin
Client:
BMW Group - MINI
Title:
Get to know the first all-electric MINI
Category:
Craft - Editing / Single
Annual ID:
OS_MI20_071M
Award:
2020 Moving Image Craft Merit Award
Agency:
Mercedes-Benz / Stuttgart + antoni garage GmbH / Berlin + Iconoclast Germany GmbH / Berlin + nhb Studios / Berlin
Client:
Mercedes-Benz AG
Title:
Enjoy Electric - EQC x The Weeknd
Category:
Craft - Editing / Single
Annual ID:
OS_MI20_072M
Award:
2020 Moving Image Craft Merit Award
Agency:
DDB / Chicago
Client:
Miller Lite
Title:
Followers
Category:
Craft - Editing / Single
Annual ID:
OS_MI20_073M
Award:
2020 Moving Image Craft Merit Award
Agency:
BBDO / New York + Sanctuary / Los Angeles
Client:
Monica Lewinsky
Title:
The Epidemic
Category:
Craft - Editing / Single
Annual ID:
OS_MI20_074M
Award:
2020 Moving Image Craft Merit Award
Agency:
MJZ / Los Angeles + Wieden+Kennedy / Shanghai
Client:
Nike
Title:
The Great Chase
Category:
Craft - Editing / Single
Annual ID:
OS_MI20_075M
Award:
2020 Moving Image Craft Merit Award
Agency:
Droga5 / New York
Client:
Nordstrom
Title:
An Open Mind is the Best Look
Category:
Craft - Editing / Single
Annual ID:
OS_MI20_076M
Award:
2020 Moving Image Craft Merit Award
Agency:
Åkestam Holst NoA / Stockholm
Client:
SVT (Swedish Television)
Title:
The Feather
Category:
Craft - Editing / Single
Annual ID:
OS_MI20_077M
Award:
2020 Moving Image Craft Merit Award
Agency:
VMLY&R / Prague
Client:
Post Bellum / National History Archive
Title:
Breaking The Silence
Category:
Craft - Sound Design / Campaign
Annual ID:
OS_MI20_102M
Award:
2020 Moving Image Craft Merit Award
Agency:
RSA Films / Los Angeles + Pereira O'Dell / San Francisco + Adobe Students / San Jose
Client:
Adobe Students
Title:
#MoviePosterMovie In The Time It Takes To GetThere
Category:
Craft - Direction / Single
Annual ID:
OS_MI20_039M
Award:
2020 Moving Image Craft Merit Award
Agency:
Droga5 / London + Somesuch x Revolver/Will O'Rourke / London
Client:
Amazon
Title:
Before Alexa
Category:
Craft - Direction / Single
Annual ID:
OS_MI20_040M
Award:
2020 Moving Image Craft Merit Award
Agency:
Anorak / NoA / Oslo
Client:
Amnesty International
Title:
This is illegal
Category:
Craft - Direction / Single
Annual ID:
OS_MI20_041M
Award:
2020 Moving Image Craft Merit Award
Agency:
Park Pictures LLC / New York
Client:
Apple
Title:
The Storytellers
Category:
Craft - Direction / Single
Annual ID:
OS_MI20_042M
Award:
2020 Moving Image Craft Merit Award
Agency:
BBDO / New York + Furlined / New York
Client:
AT&T
Title:
Train
Category:
Craft - Direction / Single
Annual ID:
OS_MI20_043M
Award:
2020 Moving Image Craft Merit Award
Agency:
Sweetshop / Auckland + DB Breweries / Auckland + Colenso BBDO / Auckland
Client:
DB Breweries
Title:
I'm Drinking It For You
Category:
Craft - Direction / Single
Annual ID:
OS_MI20_044M
