The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Classify Consent
Agency: TBWA\Sydney + Eleven / Sydney + FleishmanHillard / Sydney
Client: Consent Labs Category: Popular Culture Impact
The Diapér
Agency: Mother / Los Angeles + Goop / Los Angeles
Client: Baby2Baby Category: Popular Culture Impact
Escape: FUCK / PAIN / HELL
Agency: Ogilvy Germany
Client: German Rail Category: Online-only Films & Video / 30 Seconds and Under - Series
The World is a Gallery
Agency: AMVBBDO / London
Client: Bacardi Bombay Sapphire Category: Cinematography / Single
10 Years In Brooklyn
Agency: Wieden+Kennedy / New York + De La Revolución + Arts Academy
Client: Brooklyn Nets Category: Cinematography / Single
COLORS OF LOVE
Agency: TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt + EG+ / Boulogne-Billancourt
Client: SOS HOMOPHOBIE and PANTONE Category: Physical Products
The Call of Adventure
Agency: Publicis Middle East / Dubai
Client: Jeep Category: Craft / Typography
Missing Matoaka
Agency: BBDO Canada / Toronto + TA2 Sound + Music / Toronto
Client: Muskrat Magazine Category: Experiential Audio
walk, walk,
Agency: DENTSU INC. / Tokyo
Client: Dentsu Advertising Awards 75th Anniversary Category: Posters / Series
The First Digital Nation
Agency: The Monkeys, part of Accenture Song / Sydney + Collider / Sydney + MassiveMusic / Sydney
Client: The Government of Tuvalu Category: Craft / Use of Technology
Flipvertising
Agency: CHEP Network / Sydney + The Sweetshop + The Editors + Ogilvy PR Australia
Client: Samsung Category: Craft / Use of Technology
Trending Billboards
Agency: BBH USA + PXP Studios
Client: Google Category: Craft / Printing / Production
The Diapér
Agency: Mother / Los Angeles + Goop / Los Angeles
Client: Baby2Baby Category: Digital & Online
Non artificial Mexico
Agency: We Believers / New York + Pickle Music / New York + America Filmworks / Bross al cuadrado + Da Ocho
Client: Burger King Category: Magazine / Series
The 36
Agency: Ogilvy Spain / Madrid
Client: DIRECCIÓN GENERAL DE TRÁFICO Category: Creative Use of Data
The Art Of Trending
Agency: INGO / Hamburg + Ogilvy Germany
Client: WAI Woods Art Institute Category: Creative Use of Data
Anne de Gaulle
Agency: Havas Paris / Puteaux + Fondation Anne de Gaulle / Paris
Client: Fondation Anne de Gaulle Category: Public Relations
Daniel's apartment
Agency: Sra. Rushmore S.A. / Madrid + ViiV Healthcare / Madrid + Primo Content / Madrid + Freelance For / Madrid
Client: ViiV Healthcare Category: Public Relations
Empty Plates
Agency: Saatchi & Saatchi MEA / Dubai + Prodigious Middle East / Dubai + Optix Middle East / Dubai + Vox Haus / Petrópolis
Client: UAE Government Media Office Category: Public Relations
Get F*cked by the Government
Agency: Mischief @ No Fixed Address / Brooklyn + Dame + Moxie Communications + I Can Make It Move
Client: Dame Category: Public Relations
McEnroe vs McEnroe
Agency: FCB / New York + AB InBev / Michelob ULTRA
Client: AB InBev / Michelob ULTRA Category: Creative Effectiveness / Consumer / Brand
Outcare
Agency: Havas Health & You Brazil / São Paulo + CANJA Audio Culture / São Paulo + Merci Studios / São Paulo + Produtora Associados / São Paulo
Client: United Health Group Category: Products
Picture The Days Ahead
Agency: FCB Health Europe, an IPG Health Company / London + Sandoz / Munich
Client: Sandoz, Lenalidomide Category: Print
Quilmes coincidencies world cup
Agency: draftLine BUE / Buenos Aires + AB InBev + ARGENTINACINE
Client: Quilmes Category: Craft / Storytelling
Love Doesn't Take a Break
Agency: VCCP Health / London + Teva Pharmaceutical / Tel Aviv-Yafo + Great Guns UK / United Kingdom
Client: Teva Pharmaceuticals Category: Craft / Writing
Broken Ones
Agency: Directors Guild Helsinki + Tommi Laiho / Helsinki + Folk Finland / Helsinki
Client: Tommi Laiho Category: Trailers & Teasers
Spriteverso
Agency: Wieden+Kennedy / São Paulo + Coca-Cola (Sprite) / Rio de Janeiro + LOUD+ / São Paulo + The Youth / Curitiba
Client: The Coca-Cola Company / Sprite Category: Moving Image / Series
The Store
Agency: Soldats / Paris + Publicis Conseil / Paris + Renault / Paris
Client: Renault Category: Production Design
There's Nothing Comic About Dyslexia
Agency: INNOCEAN / Berlin + Dyslexia Scotland + Brokstad Studio / New York + Havas Media / London
Client: Dyslexia Scotland Category: Craft / Art Direction
Shot on iPhone 14 Pro - Fursat
Agency: TBWA\Media Arts Lab / Singapore + Apple + OMD
Client: Apple Category: Full Length Video / Single
Staybl
Agency: Havas Germany + Havas New York
Client: Deutsche Parkinson Vereinigung e.V. (German Parkinson Association) Category: Craft / Use of Technology
Escape From The Office
Agency: Apple / Cupertino + Smuggler / Los Angeles
Client: Apple Category: Video Content / Single
50 Queens
Agency: Accenture Song DK / Copenhagen + Golden Days + BIG - Bjarke Ingels Group + Meta
Client: Golden Days Category: Experiential / Brand Installations
Trapped in the 90s
Agency: McCann / Madrid + MRM Spain / Madrid + CRAFTWW / Madrid + LANDIA / Madrid
Client: IKEA Category: Influencer Marketing / Multi-Channel
Toby the Vegetarian Vampire
Agency: Wieden+Kennedy / New York + 1stAveMachine
Client: Kraft Heinz Category: Influencer Marketing / Multi-Channel
Junk Sleep
Agency: Droga5 / New York + King Lear Music & Sound + Found Objects + MJZ
Client: Mattress Firm Category: Integrated Campaign
Dyslexic Thinking
Agency: FCB Inferno / London
Client: Virgin Group / Made By Dyslexia Category: Brand Partnerships
The First Digital Nation
Agency: The Monkeys, part of Accenture Song / Sydney + Collider / Sydney
Client: The Government of Tuvalu Category: Online & Mobile Video / Online-only Video - Single
Kami
Agency: Forsman & Bodenfors / Singapore + Fuse / Singapore + The Diigitals / Dorset + Harpi Sim / Singapore
Client: Down Syndrome International Category: Digital Design
FAQ YOU – An educational (R)evolution
Agency: loved GmbH / Hamburg + thjnk AG / Hamburg
Client: Ohhh! foundation Category: Digital Design
Eyedar
Agency: Area 23, an IPG Health Company / New York + Dalmatian Cow / Los Angeles + Blind Pig / London
Client: Horizon Therapeutics Category: Digital Design
Dubbing Factory
Agency: HEREZIE / PARIS + PRIME VIDEO / PARIS
Client: Prime Video Category: User-Generated Content
Award:
2023 Cultural Driver Bronze Pencil
Agency:
TBWA\Sydney + Eleven / Sydney + FleishmanHillard / Sydney
Client:
Consent Labs
Title:
Classify Consent
Category:
Popular Culture Impact
Annual ID:
OS23_CD007B
Award:
2023 Cultural Driver Bronze Pencil
Agency:
BBDO / New York
Client:
M&M's
Title:
Spokescandies on Pause
Category:
Popular Culture Impact
Annual ID:
OS23_CD008B
Award:
2023 Cultural Driver Bronze Pencil
Agency:
Mother / Los Angeles + Goop / Los Angeles
Client:
Baby2Baby
Title:
The Diapér
Category:
Popular Culture Impact
Annual ID:
OS23_CD009B
Award:
2023 Film & Video Bronze Pencil
Agency:
Ogilvy Germany
Client:
German Rail
Title:
Escape: FUCK / PAIN / HELL
Category:
Online-only Films & Video / 30 Seconds and Under - Series
Annual ID:
OS23_FI034B
Award:
2023 Moving Image Craft & Production Bronze Pencil
Agency:
AMVBBDO / London
Client:
Bacardi Bombay Sapphire
Title:
The World is a Gallery
Category:
Cinematography / Single
Annual ID:
OS23_MI031B
Award:
2023 Moving Image Craft & Production Bronze Pencil
Agency:
Park Pictures LLC / New York
Client:
Apple
Title:
Chase
Category:
Cinematography / Single
Annual ID:
OS23_MI032B
Award:
2023 Moving Image Craft & Production Bronze Pencil
Agency:
Wieden+Kennedy / New York + De La Revolución + Arts Academy
Client:
Brooklyn Nets
Title:
10 Years In Brooklyn
Category:
Cinematography / Single
Annual ID:
OS23_MI033B
Award:
2023 Experiential & Immersive Bronze Pencil
Agency:
TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt + EG+ / Boulogne-Billancourt
Client:
SOS HOMOPHOBIE and PANTONE
Title:
COLORS OF LOVE
Category:
Physical Products
Annual ID:
OS23_EX030B
Award:
2023 Out of Home Bronze Pencil
Agency:
Publicis Middle East / Dubai
Client:
Jeep
Title:
The Call of Adventure
Category:
Craft / Typography
Annual ID:
OS23_OH032B
Award:
2023 Experiential & Immersive Bronze Pencil
Agency:
BBDO Canada / Toronto + TA2 Sound + Music / Toronto
Client:
Muskrat Magazine
Title:
Missing Matoaka
Category:
Experiential Audio
Annual ID:
OS23_EX031B
Award:
2023 Design Bronze Pencil
Agency:
DENTSU INC. / Tokyo
Client:
Dentsu Advertising Awards 75th Anniversary
Title:
walk, walk,
Category:
Posters / Series
Annual ID:
OS23_DE051B
Award:
2023 Direct Marketing Bronze Pencil
Agency:
The Monkeys, part of Accenture Song / Sydney + Collider / Sydney + MassiveMusic / Sydney
Client:
The Government of Tuvalu
Title:
The First Digital Nation
Category:
Craft / Use of Technology
Annual ID:
OS23_DM052B
Award:
2023 Direct Marketing Bronze Pencil
Agency:
CHEP Network / Sydney + The Sweetshop + The Editors + Ogilvy PR Australia
Client:
Samsung
Title:
Flipvertising
Category:
Craft / Use of Technology
Annual ID:
OS23_DM053B
Award:
2023 Direct Marketing Bronze Pencil
Agency:
BBH USA + PXP Studios
Client:
Google
Title:
Trending Billboards
Category:
Craft / Printing / Production
Annual ID:
OS23_DM051B
Award:
2023 Public Relations Bronze Pencil
Agency:
Mother / Los Angeles + Goop / Los Angeles
Client:
Baby2Baby
Title:
The Diapér
Category:
Digital & Online
Annual ID:
OS23_PR023B
Award:
2023 Print & Promotional Bronze Pencil
Agency:
We Believers / New York + Pickle Music / New York + America Filmworks / Bross al cuadrado + Da Ocho
Client:
Burger King
Title:
Non artificial Mexico
Category:
Magazine / Series
Annual ID:
OS23_PT020B
Award:
2023 Interactive & Mobile Craft Bronze Pencil
Agency:
Ogilvy Spain / Madrid
Client:
DIRECCIÓN GENERAL DE TRÁFICO
Title:
The 36
Category:
Creative Use of Data
Annual ID:
OS23_IC014B
Award:
2023 Interactive & Mobile Craft Bronze Pencil
Agency:
INGO / Hamburg + Ogilvy Germany
Client:
WAI Woods Art Institute
Title:
The Art Of Trending
Category:
Creative Use of Data
Annual ID:
OS23_IC015B
Award:
2023 Moving Image Craft & Production Bronze Pencil
Agency:
Expedia + Anomaly
Client:
Expedia
Title:
Glimpses
Category:
Cinematography / Series
Annual ID:
OS23_MI034B
Award:
2023 Health & Wellness Bronze Pencil
Agency:
Ogilvy UK / London
Client:
Relate
Title:
The Hornicultural Society
Category:
Public Relations
Annual ID:
OS23_HW027B
Award:
2023 Health & Wellness Bronze Pencil
Agency:
Havas Paris / Puteaux + Fondation Anne de Gaulle / Paris
Client:
Fondation Anne de Gaulle
Title:
Anne de Gaulle
Category:
Public Relations
Annual ID:
OS23_HW028B
Award:
2023 Health & Wellness Bronze Pencil
Agency:
Sra. Rushmore S.A. / Madrid + ViiV Healthcare / Madrid + Primo Content / Madrid + Freelance For / Madrid
Client:
ViiV Healthcare
Title:
Daniel's apartment
Category:
Public Relations
Annual ID:
OS23_HW029B
Award:
2023 Health & Wellness Bronze Pencil
Agency:
Saatchi & Saatchi MEA / Dubai + Prodigious Middle East / Dubai + Optix Middle East / Dubai + Vox Haus / Petrópolis
Client:
UAE Government Media Office
Title:
Empty Plates
Category:
Public Relations
Annual ID:
OS23_HW030B
Award:
2023 Health & Wellness Bronze Pencil
Agency:
Mischief @ No Fixed Address / Brooklyn + Dame + Moxie Communications + I Can Make It Move
Client:
Dame
Title:
Get F*cked by the Government
Category:
Public Relations
Annual ID:
OS23_HW031B
Award:
2023 Creative Effectiveness Bronze Pencil
Agency:
FCB / New York + AB InBev / Michelob ULTRA
Client:
AB InBev / Michelob ULTRA
Title:
McEnroe vs McEnroe
Category:
Creative Effectiveness / Consumer / Brand
Annual ID:
OS23_CE008B
Award:
2023 Direct Marketing Bronze Pencil
Agency:
BBH USA + PXP Studios
Client:
Google
Title:
Trending Billboards
Category:
Craft / Art Direction
Annual ID:
OS23_DM050B
Award:
2023 Pharma Bronze Pencil
Agency:
Havas Health & You Brazil / São Paulo + CANJA Audio Culture / São Paulo + Merci Studios / São Paulo + Produtora Associados / São Paulo
Client:
United Health Group
Title:
Outcare
Category:
Products
Annual ID:
OS23_PH012B
Award:
2023 Creative Use of Data Bronze Pencil
Agency:
SERVICEPLAN GERMANY / Munich
Client:
Dot Incorporation
Title:
Dot Go
Category:
Use of Technology
Annual ID:
OS23_CU014B
Award:
2023 Print & Promotional Bronze Pencil
Agency:
Ogilvy UK / London
Client:
Relate
Title:
The Hornicultural Society
Category:
Craft / Writing
Annual ID:
OS23_PT023B
Award:
2023 Pharma Bronze Pencil
Agency:
FCB Health Europe, an IPG Health Company / London + Sandoz / Munich
Client:
Sandoz, Lenalidomide
Title:
Picture The Days Ahead
Category:
Print
Annual ID:
OS23_PH014B
Award:
2023 Integrated Bronze Pencil
Agency:
draftLine BUE / Buenos Aires + AB InBev + ARGENTINACINE
Client:
Quilmes
Title:
Quilmes coincidencies world cup
Category:
Craft / Storytelling
Annual ID:
OS23_IG023B
Award:
2023 Pharma Bronze Pencil
Agency:
VCCP Health / London + Teva Pharmaceutical / Tel Aviv-Yafo + Great Guns UK / United Kingdom
Client:
Teva Pharmaceuticals
Title:
Love Doesn't Take a Break
Category:
Craft / Writing
Annual ID:
OS23_PH016B
Award:
2023 Moving Image Craft & Production Bronze Pencil
Agency:
Directors Guild Helsinki + Tommi Laiho / Helsinki + Folk Finland / Helsinki
Client:
Tommi Laiho
Title:
Broken Ones
Category:
Trailers & Teasers
Annual ID:
OS23_MI044B
Award:
2023 Design Bronze Pencil
Agency:
Wieden+Kennedy / São Paulo + Coca-Cola (Sprite) / Rio de Janeiro + LOUD+ / São Paulo + The Youth / Curitiba
Client:
The Coca-Cola Company / Sprite
Title:
Spriteverso
Category:
Moving Image / Series
Annual ID:
OS23_DE060B
Award:
2023 Moving Image Craft & Production Bronze Pencil
Agency:
Soldats / Paris + Publicis Conseil / Paris + Renault / Paris
Client:
Renault
Title:
The Store
Category:
Production Design
Annual ID:
OS23_MI035B
Award:
2023 Design Bronze Pencil
Agency:
INNOCEAN / Berlin + Dyslexia Scotland + Brokstad Studio / New York + Havas Media / London
Client:
Dyslexia Scotland
Title:
There's Nothing Comic About Dyslexia
Category:
Craft / Art Direction
Annual ID:
OS23_DE061B
Award:
2023 Branded Entertainment Bronze Pencil
Agency:
TBWA\Media Arts Lab / Singapore + Apple + OMD
Client:
Apple
Title:
Shot on iPhone 14 Pro - Fursat
Category:
Full Length Video / Single
Annual ID:
OS23_BE032B
Award:
2023 Health & Wellness Bronze Pencil
Agency:
Havas Germany + Havas New York
Client:
Deutsche Parkinson Vereinigung e.V. (German Parkinson Association)
Title:
Staybl
Category:
Craft / Use of Technology
Annual ID:
OS23_HW035B
Award:
2023 Brand-Side / In-House Bronze Pencil
Agency:
Apple / Cupertino + Smuggler / Los Angeles
Client:
Apple
Title:
Escape From The Office
Category:
Video Content / Single
Annual ID:
OS23_BS010B
Award:
2023 Branded Entertainment Bronze Pencil
Agency:
Accenture Song DK / Copenhagen + Golden Days + BIG - Bjarke Ingels Group + Meta
Client:
Golden Days
Title:
50 Queens
Category:
Experiential / Brand Installations
Annual ID:
OS23_BE034B
Award:
2023 Social Media Bronze Pencil
Agency:
McCann / Madrid + MRM Spain / Madrid + CRAFTWW / Madrid + LANDIA / Madrid
Client:
IKEA
Title:
Trapped in the 90s
Category:
Influencer Marketing / Multi-Channel
Annual ID:
OS23_SM038B
Award:
2023 Social Media Bronze Pencil
Agency:
Wieden+Kennedy / New York + 1stAveMachine
Client:
Kraft Heinz
Title:
Toby the Vegetarian Vampire
Category:
Influencer Marketing / Multi-Channel
Annual ID:
OS23_SM039B
Award:
2023 Health & Wellness Bronze Pencil
Agency:
Clemenger BBDO
Client:
FightMND
Title:
I'm Neale Daniher
Category:
Social Media
Annual ID:
OS23_HW026B
Award:
2023 Health & Wellness Bronze Pencil
Agency:
Droga5 / New York + King Lear Music & Sound + Found Objects + MJZ
Client:
Mattress Firm
Title:
Junk Sleep
Category:
Integrated Campaign
Annual ID:
OS23_HW033B
Award:
2023 Public Relations Bronze Pencil
Agency:
FCB Inferno / London
Client:
Virgin Group / Made By Dyslexia
Title:
Dyslexic Thinking
Category:
Brand Partnerships
Annual ID:
OS23_PR028B
Award:
2023 Interactive, Online & Mobile Bronze Pencil
Agency:
The Monkeys, part of Accenture Song / Sydney + Collider / Sydney
Client:
The Government of Tuvalu
Title:
The First Digital Nation
Category:
Online & Mobile Video / Online-only Video - Single
Annual ID:
OS23_IN026B
Award:
2023 Design Bronze Pencil
Agency:
Forsman & Bodenfors / Singapore + Fuse / Singapore + The Diigitals / Dorset + Harpi Sim / Singapore
Client:
Down Syndrome International
Title:
Kami
Category:
Digital Design
Annual ID:
OS23_DE048B
Award:
2023 Design Bronze Pencil
Agency:
loved GmbH / Hamburg + thjnk AG / Hamburg
Client:
Ohhh! foundation
Title:
FAQ YOU – An educational (R)evolution
Category:
Digital Design
Annual ID:
OS23_DE049B
Award:
2023 Design Bronze Pencil
Agency:
Area 23, an IPG Health Company / New York + Dalmatian Cow / Los Angeles + Blind Pig / London
Client:
Horizon Therapeutics
Title:
Eyedar
Category:
Digital Design
Annual ID:
OS23_DE050B
Award:
2023 Social Media Bronze Pencil
Agency:
HEREZIE / PARIS + PRIME VIDEO / PARIS
Client:
Prime Video
Title:
Dubbing Factory
Category:
User-Generated Content
Annual ID:
OS23_SM033B
