The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Holding Company Rankings
Publicis
Client
Title
Category
Award
Points
The Freshest Orange Juice Brand
Agency: Marcel / Paris Client: Intermarché Category: Consumer - Ambient / Environmental / Ambient / Environmental
Points: 15.0
Hush Little Baby
Agency: Saatchi & Saatchi NY / New York + Pulse Films / Los Angeles Client: Procter & Gamble Category: Craft - Writing / Writing
Points: 15.0
37 Days
Agency: Leo Burnett / Saint-Denis + Quad / Clichy Client: Atlantic Group Category: Craft - Cinematography / Cinematography
Points: 15.0
Samsung Smart Playboard
Agency: Leo Burnett Co. Srl / Milan Client: Samsung Electronics Italy Category: Consumer - Cross-Channel / User Experience
Points: 15.0
Just
Agency: Leo Burnett / Sydney Client: World Wildlife Fund Category: Non-Profit - Collateral Design - Single or Series / Collateral Design - Single or Series
Points: 15.0
Fun Run
Agency: BBH / London + Outsider / London + MPC / London + Factory / London Client: The Guardian & Observer Category: Consumer - Television / 30 Second - Single
Points: 15.0
#HandsOff
Agency: Marcel / Paris Client: Marc Dorcel Category: Consumer - Other Branded Content / User Generated Content
Points: 15.0
House of Cards - FU 2016
Agency: BBH NY / New York Client: Netflix Category: Consumer - Integrated Branding / Integrated Branding
Points: 15.0
LifeLive
Agency: Leo Burnett / Sydney + Rapid Films / Sydney + We Love Jam / Sydney Client: Samsung Australia Category: Consumer - Use of Technology / Augmented Reality
Points: 15.0
Safety Truck
Agency: Leo Burnett Argentina / Buenos Aires + Gloria Films / Buenos Aires + Ingematica / Buenos Aires Client: Samsung Category: Innovation - Environmental / Immersive Design / Environmental / Immersive Design
Points: 15.0
Dear Summer
Agency: the community / Miami Client: Corona Extra Category: Consumer - Cinema Advertising / 90 Seconds & Under (Short Form) - Single
Points: 15.0
The Day Shazam Went Deaf
Agency: Baumann Ber Rivnay Saatchi & Saatchi / Ramat Gan Client: World Health Organization Category: Non-Profit - Advertising on Mobile Devices / Advertising on Mobile Devices
Points: 15.0
Celebrating 50 Years in Brazil
Agency: F/Nazca Saatchi & Saatchi / São Paulo Client: Nissin Ajinomoto Category: Craft - Typography - Single or Series / Typography - Single or Series
Points: 15.0
RelockLove
Agency: Marcel / Paris Client: Orange Category: Consumer - Websites / Services
Points: 15.0
Celebrity Tantrum
Agency: Leo Burnett, Sydney / Millers Point + Minds Eye Production / London Client: Samsung Australia Category: Consumer - Digital / Websites, Microsites & Banners
Points: 15.0
#HandsOff
Agency: Marcel / Paris Client: Marc Dorcel Category: Consumer - Digital / Websites, Microsites & Banners
Points: 15.0
Client:
Intermarché
Title:
The Freshest Orange Juice Brand
Category:
Consumer - Ambient / Environmental / Ambient / Environmental
Award:
2016 Direct Silver Pencil
Points:
15.0
Client:
Procter & Gamble
Title:
Hush Little Baby
Category:
Craft - Writing / Writing
Award:
2016 Film Silver Pencil
Points:
15.0
Client:
Atlantic Group
Title:
37 Days
Category:
Craft - Cinematography / Cinematography
Award:
2016 Film Silver Pencil
Points:
15.0
Client:
Samsung Electronics Italy
Title:
Samsung Smart Playboard
Category:
Consumer - Cross-Channel / User Experience
Award:
2016 UX / UI Silver Pencil
Points:
15.0
Client:
World Wildlife Fund
Title:
Just
Category:
Non-Profit - Collateral Design - Single or Series / Collateral Design - Single or Series
Award:
2016 Design Silver Pencil
Points:
15.0
Client:
The Guardian & Observer
Title:
Fun Run
Category:
Consumer - Television / 30 Second - Single
Award:
2016 Film Silver Pencil
Points:
15.0
Client:
Marc Dorcel
Title:
#HandsOff
Category:
Consumer - Other Branded Content / User Generated Content
Award:
2016 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Netflix
Title:
House of Cards - FU 2016
Category:
Consumer - Integrated Branding / Integrated Branding
Award:
2016 Cross-Platform Silver Pencil
Points:
15.0
Client:
Samsung Australia
Title:
LifeLive
Category:
Consumer - Use of Technology / Augmented Reality
Award:
2016 Mobile Silver Pencil
Points:
15.0
Client:
Samsung
Title:
Safety Truck
Category:
Innovation - Environmental / Immersive Design / Environmental / Immersive Design
Award:
2016 Design Silver Pencil
Points:
15.0
Client:
Corona Extra
Title:
Dear Summer
Category:
Consumer - Cinema Advertising / 90 Seconds & Under (Short Form) - Single
Award:
2016 Film Silver Pencil
Points:
15.0
Client:
World Health Organization
Title:
The Day Shazam Went Deaf
Category:
Non-Profit - Advertising on Mobile Devices / Advertising on Mobile Devices
Award:
2016 Mobile Silver Pencil
Points:
15.0
Client:
Nissin Ajinomoto
Title:
Celebrating 50 Years in Brazil
Category:
Craft - Typography - Single or Series / Typography - Single or Series
Award:
2016 Design Silver Pencil
Points:
15.0
Client:
Orange
Title:
RelockLove
Category:
Consumer - Websites / Services
Award:
2016 Interactive Silver Pencil
Points:
15.0
Client:
Samsung Australia
Title:
Celebrity Tantrum
Category:
Consumer - Digital / Websites, Microsites & Banners
Award:
2016 Direct Silver Pencil
Points:
15.0