The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Holding Company Rankings
Publicis
Client
Title
Category
Award
Points
Mayhem DIY
Agency: Leo Burnett / Chicago Client: Allstate Insurance Company Category: Consumer - Branded Social Campaign / Branded Social Campaign
Points: 10.0
How New York Eats
Agency: BBH NY / New York Client: Seamless Category: Consumer - Collateral / Promotional Items - Single or Campaign
Points: 10.0
Más que un auto
Agency: Conill / Miami / Los Angeles Client: Toyota Category: Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Single
Points: 10.0
The Beehive Billboard
Agency: Saatchi & Saatchi NY / New York + H?L? / Venice + Beast / New York Client: General Mills Category: Consumer - Environmental / Immersive Design / Ambient Media - Single
Points: 10.0
#HandsOff
Agency: Marcel / Paris Client: Marc Dorcel Category: Innovation - Innovation in Direct Marketing / Innovation in Direct Marketing
Points: 10.0
Lufthansa Apple Watch App
Agency: SapientNitro / Munich Client: Lufthansa Category: Consumer - Mobile / Utility
Points: 10.0
Are You Next? (Production Case)
Agency: F/Nazca Saatchi & Saatchi / São Paulo Client: D&AD Category: Craft - Printing / Production / Printing / Production
Points: 10.0
Printed By Somerset
Agency: Leo Burnett / Toronto + Somerset Graphics Co. Ltd. / Toronto Client: Somerset Graphics Category: Craft - Website Design / Website Design
Points: 10.0
Clever Kash
Agency: Saatchi & Saatchi / Auckland Client: ASB Bank Category: Consumer - Cross-Channel / Utility
Points: 10.0
Hagglers
Agency: Del Campo Saatchi & Saatchi / Buenos Aires Client: Andes Beer Category: Consumer - Television / 60 Second - Campaign
Points: 10.0
Never Stop Riding
Agency: the community / Miami Client: City of Buenos Aires Category: Non-Profit - Collateral / Collateral
Points: 10.0
Own Your Weekend. Or Someone Else Will.
Agency: BBH / London + Outsider / London + MPC / London + Factory / London Client: The Guardian & Observer Category: Consumer - Television / 30 Second - Campaign
Points: 10.0
Donation Badges
Agency: Leo Burnett Tailor Made / Sao Paulo Client: ABTO - Brazilian Association of Organ Transplantation Category: Non-Profit - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
Points: 10.0
Printed By Somerset
Agency: Leo Burnett / Toronto + Somerset Graphics Co. Ltd. / Toronto Client: Somerset Graphics Category: Innovation - Brand Identity (New or Rebrand) / Brand Identity (New or Rebrand)
Points: 10.0
Dear Summer
Agency: the community / Miami Client: Corona Extra Category: Consumer - Television / Over 60 Second - Single
Points: 10.0
Music vs Gun Violence
Agency: Leo Burnett / Chicago Client: Chicago Ideas Category: Consumer - Music / Creative Use of Music Supporting a Brand
Points: 10.0
Justino
Agency: Leo Burnett / Madrid + Passion Pictures / London + Blur Films / Madrid Client: Loterias y Apuestas del Estado Category: Consumer - Television / Over 60 Second - Single
Points: 10.0
Intimate Words
Agency: Leo Burnett México / Mexico City + Postal Films / Mexico City Client: Procter & Gamble Category: CSR - Brands, Products & Services / Brands, Products & Services
Points: 10.0
37 Days
Agency: Leo Burnett / Saint-Denis + Quad / Clichy + La Cavalerie / Montreal Client: Atlantic Group Category: Consumer - Online Films & Video / Event or Live Webcast - Single
Points: 10.0
The Freshest Orange Juice Brand
Agency: Marcel / Paris Client: Intermarché Category: Innovation - Brand Transformation / Brand Transformation
Points: 10.0
Clever Kash
Agency: Saatchi & Saatchi / Auckland Client: ASB Bank Category: Consumer - Integrated Digital & Physical Products / Integrated Digital & Physical Products
Points: 10.0
Celebrating 50 Years in Brazil
Agency: F/Nazca Saatchi & Saatchi / São Paulo Client: Nissin Ajinomoto Category: Consumer - Collateral Design / Posters - Series
Points: 10.0
The Freshest Orange Juice Brand
Agency: Marcel / Paris Client: Intermarché Category: Consumer - Newspaper / Full Page or Spread - Campaign
Points: 10.0
The Freshest Orange Juice Brand
Agency: Marcel / Paris Client: Intermarché Category: Consumer - Collateral Design / P.O.P. & In-Store - Single
Points: 10.0
Unboxed
Agency: BBH / London + Wellcom / London + 750mph / London Client: Clarks Category: Consumer - Websites / Footwear, Clothing & Accessories
Points: 10.0
Más que un Auto
Agency: Conill / Miami / Los Angeles Client: Toyota Category: Consumer - Print / Flat Mailing
Points: 10.0
House of Cards - FU 2016
Agency: BBH NY / New York Client: Netflix Category: Consumer - Websites / Publications & Media
Points: 10.0
37 Days
Agency: Leo Burnett / Saint-Denis + Quad / Clichy + La Cavalerie / Montreal Client: Atlantic Group Category: Consumer - Online Films & Video / Long Form - Single
Points: 10.0
0% Alcohol
Agency: Leo Burnett Tailor Made / Sao Paulo Client: Brasil Kirin Category: Consumer - Magazine / Full Page or Spread - Campaign
Points: 10.0
Everything in Black & White
Agency: F/Nazca Saatchi & Saatchi / São Paulo Client: Leica Gallery São Paulo Category: Consumer - Trade / Full Page or Spread - Campaign
Points: 10.0
RelockLove
Agency: Marcel / Paris Client: Orange Category: Consumer - Digital / Websites, Microsites & Banners
Points: 10.0
Client:
Allstate Insurance Company
Title:
Mayhem DIY
Category:
Consumer - Branded Social Campaign / Branded Social Campaign
Award:
2016 Social Media Bronze Pencil
Points:
10.0
Client:
Seamless
Title:
How New York Eats
Category:
Consumer - Collateral / Promotional Items - Single or Campaign
Award:
2016 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
Toyota
Title:
Más que un auto
Category:
Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Single
Award:
2016 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
General Mills
Title:
The Beehive Billboard
Category:
Consumer - Environmental / Immersive Design / Ambient Media - Single
Award:
2016 Design Bronze Pencil
Points:
10.0
Client:
Marc Dorcel
Title:
#HandsOff
Category:
Innovation - Innovation in Direct Marketing / Innovation in Direct Marketing
Award:
2016 Direct Bronze Pencil
Points:
10.0
Client:
Lufthansa
Title:
Lufthansa Apple Watch App
Category:
Consumer - Mobile / Utility
Award:
2016 UX / UI Bronze Pencil
Points:
10.0
Client:
D&AD
Title:
Are You Next? (Production Case)
Category:
Craft - Printing / Production / Printing / Production
Award:
2016 Direct Bronze Pencil
Points:
10.0
Client:
Somerset Graphics
Title:
Printed By Somerset
Category:
Craft - Website Design / Website Design
Award:
2016 Interactive Bronze Pencil
Points:
10.0
Client:
ASB Bank
Title:
Clever Kash
Category:
Consumer - Cross-Channel / Utility
Award:
2016 UX / UI Bronze Pencil
Points:
10.0
Client:
Andes Beer
Title:
Hagglers
Category:
Consumer - Television / 60 Second - Campaign
Award:
2016 Film Bronze Pencil
Points:
10.0
Client:
City of Buenos Aires
Title:
Never Stop Riding
Category:
Non-Profit - Collateral / Collateral
Award:
2016 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
The Guardian & Observer
Title:
Own Your Weekend. Or Someone Else Will.
Category:
Consumer - Television / 30 Second - Campaign
Award:
2016 Film Bronze Pencil
Points:
10.0
Client:
ABTO - Brazilian Association of Organ Transplantation
Title:
Donation Badges
Category:
Non-Profit - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
Award:
2016 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
Somerset Graphics
Title:
Printed By Somerset
Category:
Innovation - Brand Identity (New or Rebrand) / Brand Identity (New or Rebrand)
Award:
2016 Design Bronze Pencil
Points:
10.0
Client:
Corona Extra
Title:
Dear Summer
Category:
Consumer - Television / Over 60 Second - Single
Award:
2016 Film Bronze Pencil
Points:
10.0
Client:
Chicago Ideas
Title:
Music vs Gun Violence
Category:
Consumer - Music / Creative Use of Music Supporting a Brand
Award:
2016 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Loterias y Apuestas del Estado
Title:
Justino
Category:
Consumer - Television / Over 60 Second - Single
Award:
2016 Film Bronze Pencil
Points:
10.0
Client:
Procter & Gamble
Title:
Intimate Words
Category:
CSR - Brands, Products & Services / Brands, Products & Services
Award:
2016 Public Relations Bronze Pencil
Points:
10.0
Client:
Atlantic Group
Title:
37 Days
Category:
Consumer - Online Films & Video / Event or Live Webcast - Single
Award:
2016 Film Bronze Pencil
Points:
10.0
Client:
Intermarché
Title:
The Freshest Orange Juice Brand
Category:
Innovation - Brand Transformation / Brand Transformation
Award:
2016 Cross-Platform Bronze Pencil
Points:
10.0
Client:
ASB Bank
Title:
Clever Kash
Category:
Consumer - Integrated Digital & Physical Products / Integrated Digital & Physical Products
Award:
2016 Intellectual Property Bronze Pencil
Points:
10.0
Client:
Nissin Ajinomoto
Title:
Celebrating 50 Years in Brazil
Category:
Consumer - Collateral Design / Posters - Series
Award:
2016 Design Bronze Pencil
Points:
10.0
Client:
Intermarché
Title:
The Freshest Orange Juice Brand
Category:
Consumer - Newspaper / Full Page or Spread - Campaign
Award:
2016 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
Intermarché
Title:
The Freshest Orange Juice Brand
Category:
Consumer - Collateral Design / P.O.P. & In-Store - Single
Award:
2016 Design Bronze Pencil
Points:
10.0
Client:
Clarks
Title:
Unboxed
Category:
Consumer - Websites / Footwear, Clothing & Accessories
Award:
2016 Interactive Bronze Pencil
Points:
10.0
Client:
Toyota
Title:
Más que un Auto
Category:
Consumer - Print / Flat Mailing
Award:
2016 Direct Bronze Pencil
Points:
10.0
Client:
Netflix
Title:
House of Cards - FU 2016
Category:
Consumer - Websites / Publications & Media
Award:
2016 Interactive Bronze Pencil
Points:
10.0
Client:
Atlantic Group
Title:
37 Days
Category:
Consumer - Online Films & Video / Long Form - Single
Award:
2016 Film Bronze Pencil
Points:
10.0
Client:
Brasil Kirin
Title:
0% Alcohol
Category:
Consumer - Magazine / Full Page or Spread - Campaign
Award:
2016 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
Leica Gallery São Paulo
Title:
Everything in Black & White
Category:
Consumer - Trade / Full Page or Spread - Campaign
Award:
2016 Print & Outdoor Bronze Pencil
Points:
10.0