The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Network Rankings
BBDO Worldwide
Client
Title
Category
Award
Points
Teenage Dream
Agency: BBDO / New York + Dini von Mueffling Communications + Smuggler Client: Sandy Hook Promise Category: Best of Music & Sound Craft
Points: 90.00
VB Solar Exchange
Agency: Clemenger BBDO Melbourne + Carlton & United Breweries (CUB) + Betty Wants In. + Finish Productions Client: Carlton & United Breweries Category: Innovation & Transformation / Innovation in Integrated
Points: 45.00
Eurythenes plasticus
Agency: BBDO Group Germany / Berlin + Sehsucht GmbH Client: WWF Germany Category: Creative Effectiveness / Non-Profit / Charity
Points: 45.00
Creativity is Essential
Agency: AMV BBDO / London + OMD / London + Ogilvy PR / London + Niemand Studio / London Client: Bacardi Bombay Sapphire Category: Experiential & Installations / Experiential & Immersive
Points: 45.00
Chicago Not In Chicago
Agency: Energy BBDO / Chicago + World Business Chicago / City of Chicago + Black Madre + Flare / Chicago Client: City of Chicago Category: Experiential & Installations / Experiential & Immersive
Points: 45.00
Creativity is Essential
Agency: AMV BBDO / London + OMD / London + Ogilvy PR / London + Niemand Studio / London Client: Bacardi Bombay Sapphire Category: Craft / Art Direction
Points: 45.00
The Academic | Google Slides Experience
Agency: BBDO / New York Client: Capitol Records Category: Innovation & Transformation / Innovation in Lockdown
Points: 45.00
The Breakaway
Agency: BBDO Belgium / Brussels + Walkie Talkie / Gent + Fledge.tv / Sint-Niklaas + Red Eagle Productions / Dordrecht Client: Decathlon Category: Experiential / Virtual Events
Points: 45.00
Teenage Dream
Agency: BBDO / New York + Dini von Mueffling Communications + Smuggler Client: Sandy Hook Promise Category: Music Adaptation / Song
Points: 45.00
For When It's Time
Agency: Energy BBDO / Chicago + Mars Wrigley + MJZ + Final Cut Client: Mars Wrigley / Extra Gum Category: Online Films & Video / Long Form - Single
Points: 45.00
Music Liberates Music Mixtape
Agency: BBDO / New York Client: BACARDÍ Category: NFTs & the Metaverse / NFTs
Points: 21.00
VB Solar Exchange
Agency: Clemenger BBDO Melbourne + Carlton & United Breweries (CUB) + Betty Wants In. + Finish Productions Client: Carlton & United Breweries Category: Integrated Campaign
Points: 21.00
The Most Wanted Portrait
Agency: Sancho BBDO / Bogotá + Flare / Bogotá + Hastings Audio Network / Hamburg Client: Alcaldía de Soacha Category: Innovation & Transformation / Innovation in Gaming
Points: 21.00
The Breakaway
Agency: BBDO Belgium / Brussels Client: Decathlon Category: Events / Stunts / Competitions / Virtual
Points: 21.00
Tokyo Summer Games - Para Pack
Agency: BBDO Canada / Toronto Client: Canadian Paralympic Committee Category: Innovation & Transformation / Innovation in Design
Points: 21.00
One
Agency: BBDO Group Germany / Berlin + WhatsApp Inc. / Menlo Park + BBDO / San Francisco + Iconoclast Germany GmbH / Berlin Client: WhatsApp Category: Editing / Single
Points: 21.00
For When It's Time
Agency: Energy BBDO / Chicago + Mars Wrigley + MJZ + Final Cut Client: Mars Wrigley / Extra Gum Category: Casting
Points: 21.00
The Academic | Google Slides Experience
Agency: BBDO / New York Client: Capitol Records Category: Visual Craft / Animation
Points: 21.00
The Breakaway
Agency: BBDO Belgium / Brussels + Walkie Talkie / Gent + Fledge.tv / Sint-Niklaas + Red Eagle Productions / Dordrecht Client: Decathlon Category: Gaming / Computer & Console
Points: 9.00
The Most Wanted Portrait
Agency: Sancho BBDO / Bogotá + Flare / Bogotá + Hastings Audio Network / Hamburg Client: Alcaldía de Soacha Category: Out of Home / P.O.P. & In-Store
Points: 9.00
Reverse Renegade
Agency: Energy BBDO / Chicago + Hanes / Champion + Verytaste / Chicago Client: Hanes / Champion Category: Social Media Post / Single
Points: 9.00
Human Bait
Agency: Energy BBDO / Chicago + SC Johnson + Raid + Flare / Chicago Client: SC Johnson / Raid Category: Non-traditional & Guerrilla Marketing
Points: 9.00
Hope Reef
Agency: AMV BBDO / London + weareseventeen / London Client: Mars Pet - Sheba Category: Typography / Dynamic / In Motion
Points: 9.00
Creativity is Essential
Agency: AMV BBDO / London + OMD / London + Ogilvy PR / London + Niemand Studio / London Client: Bacardi Bombay Sapphire Category: Out of Home / Brand Installations
Points: 9.00
Teenage Dream
Agency: BBDO / New York + Dini von Mueffling Communications + Smuggler Client: Sandy Hook Promise Category: Short Form Video / Single
Points: 9.00
Chicago Not In Chicago
Agency: Energy BBDO / Chicago + World Business Chicago / City of Chicago + Black Madre + Flare / Chicago Client: City of Chicago Category: Experiential / In-Person Events
Points: 9.00
VB Solar Exchange
Agency: Clemenger BBDO Melbourne + Carlton & United Breweries (CUB) + Betty Wants In. + Finish Productions Client: Carlton & United Breweries Category: Integrated PR Campaign
Points: 9.00
The Uniform that never existed
Agency: TracyLocke Brasil / São Paulo Client: Centauro Category: Packaging / Specialty
Points: 3.00
Just Send It
Agency: BBDO Group Germany / Berlin + BBDO / San Francisco + Smuggler / London Client: WhatsApp Inc. Category: Cinematography / Single
Points: 3.00
Living Images
Agency: AlmapBBDO / São Paulo + MyMama Entertainment / São Paulo + Jamute / São Paulo + Notan Studio / São Paulo Client: Getty Images Category: Digital Design
Points: 3.00
The Academic | Google Slides Experience
Agency: BBDO / New York Client: Capitol Records Category: Experiential / Virtual Events
Points: 3.00
Underwater Dance
Agency: SMUGGLER + AMV BBDO / London Client: Ford Category: Cinematography / Single
Points: 3.00
The Uniform that never existed
Agency: TracyLocke Brasil / São Paulo Client: Centauro Category: Community Building
Points: 3.00
Human Bait
Agency: Energy BBDO / Chicago + SC Johnson + Raid + Flare / Chicago Client: SC Johnson / Raid Category: Brand Voice
Points: 3.00
The Sensory Auction
Agency: BBDO / New York Client: Bacardi Bombay Sapphire Category: Spatial Design / Experiential & Immersive
Points: 3.00
Welcome Back
Agency: AMV BBDO / London + JAM VFX / London + Hope & Glory / London + Outsider / London Client: Diageo Guinness Category: Television & VOD / Short Form - Single
Points: 3.00
9x16 Stores
Agency: BBDO / Singapore + Pixel Post Client: Visa #WhereYouShopMatters Category: Use of Vertical Video
Points: 3.00
Chicago Not In Chicago
Agency: Energy BBDO / Chicago + World Business Chicago / City of Chicago + Black Madre + Flare / Chicago Client: City of Chicago Category: Craft / Illustration
Points: 3.00
Music Liberates Music Mixtape
Agency: BBDO / New York Client: BACARDÍ Category: Craft / Use of Technology
Points: 3.00
For When It's Time
Agency: Energy BBDO / Chicago + Mars Wrigley + MJZ + Final Cut Client: Mars Wrigley / Extra Gum Category: Use of Licensed Music
Points: 3.00
The Breakaway
Agency: BBDO Belgium / Brussels + Walkie Talkie / Gent + Fledge.tv / Sint-Niklaas + Red Eagle Productions / Dordrecht Client: Decathlon Category: Cultural Driver
Points: 3.00
The Outsideologist Project
Agency: Energy BBDO / Chicago + Bayer / Whippany + Mophonics / Los Angeles + ATK Plan / Dallas Client: Claritin Category: Original Music / Song
Points: 3.00
Teenage Dream
Agency: SMUGGLER + BBDO / New York Client: Sandy Hook Promise Category: Online Films & Video / Long Form - Single
Points: 3.00
Book of Limbo
Agency: Howatson+Company / Sydney + OMD Media + Clemenger PR Australia + Collider / Sydney Client: Belong Category: Craft / Art Direction
Points: 3.00
No Drama
Agency: Wirz Communications AG / Zurich + Switzerland Tourism / Zurich + Pumpkin Film AG / Zurich + Ballad / Copenhagen Client: Switzerland Tourism Category: Online Films & Video / Long Form - Single
Points: 3.00
Teenage Dream
Agency: BBDO / New York + Dini von Mueffling Communications + Smuggler Client: Sandy Hook Promise Category: Online & Mobile Video / Online-only Video - Single
Points: 3.00
Para Pack
Agency: BBDO Canada / Toronto Client: Canadian Paralympic Committee Category: Physical Items
Points: 3.00
The Beach Walker Project
Agency: AlmapBBDO / São Paulo + Bando Studio / São Paulo + Jamute / São Paulo Client: Diageo Category: Online & Mobile Video / Online-only Video - Series
Points: 3.00
The Uniform that never existed
Agency: TracyLocke Brasil / São Paulo Client: Centauro Category: Physical Items
Points: 3.00
Client:
Sandy Hook Promise
Title:
Teenage Dream
Category:
Best of Music & Sound Craft
Award:
2022 Music & Sound Craft Best of Discipline Pencil
Points:
90.00
Client:
Carlton & United Breweries
Title:
VB Solar Exchange
Category:
Innovation & Transformation / Innovation in Integrated
Award:
2022 Integrated Gold Pencil
Points:
45.00
Client:
WWF Germany
Title:
Eurythenes plasticus
Category:
Creative Effectiveness / Non-Profit / Charity
Award:
2022 Creative Effectiveness Gold Pencil
Points:
45.00
Client:
Bacardi Bombay Sapphire
Title:
Creativity is Essential
Category:
Experiential & Installations / Experiential & Immersive
Award:
2022 Out of Home Gold Pencil
Points:
45.00
Client:
City of Chicago
Title:
Chicago Not In Chicago
Category:
Experiential & Installations / Experiential & Immersive
Award:
2022 Out of Home Gold Pencil
Points:
45.00
Client:
Bacardi Bombay Sapphire
Title:
Creativity is Essential
Category:
Craft / Art Direction
Award:
2022 Experiential & Immersive Gold Pencil
Points:
45.00
Client:
Capitol Records
Title:
The Academic | Google Slides Experience
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2022 Moving Image Craft Gold Pencil
Points:
45.00
Client:
Decathlon
Title:
The Breakaway
Category:
Experiential / Virtual Events
Award:
2022 Branded Entertainment Gold Pencil
Points:
45.00
Client:
Sandy Hook Promise
Title:
Teenage Dream
Category:
Music Adaptation / Song
Award:
2022 Music & Sound Craft Gold Pencil
Points:
45.00
Client:
Mars Wrigley / Extra Gum
Title:
For When It's Time
Category:
Online Films & Video / Long Form - Single
Award:
2022 Film Gold Pencil
Points:
45.00
Client:
BACARDÍ
Title:
Music Liberates Music Mixtape
Category:
NFTs & the Metaverse / NFTs
Award:
2022 Interactive, Online & Mobile Silver Pencil
Points:
21.00
Client:
Carlton & United Breweries
Title:
VB Solar Exchange
Category:
Integrated Campaign
Award:
2022 Direct Marketing Silver Pencil
Points:
21.00
Client:
Alcaldía de Soacha
Title:
The Most Wanted Portrait
Category:
Innovation & Transformation / Innovation in Gaming
Award:
2022 Gaming Silver Pencil
Points:
21.00
Client:
Decathlon
Title:
The Breakaway
Category:
Events / Stunts / Competitions / Virtual
Award:
2022 Experiential & Immersive Silver Pencil
Points:
21.00
Client:
Canadian Paralympic Committee
Title:
Tokyo Summer Games - Para Pack
Category:
Innovation & Transformation / Innovation in Design
Award:
2022 Design Silver Pencil
Points:
21.00
Client:
WhatsApp
Title:
One
Category:
Editing / Single
Award:
2022 Moving Image Craft Silver Pencil
Points:
21.00
Client:
BACARDÍ
Title:
Music Liberates Music Mixtape
Category:
Audio
Award:
2022 Branded Entertainment Silver Pencil
Points:
21.00
Client:
Mars Wrigley / Extra Gum
Title:
For When It's Time
Category:
Casting
Award:
2022 Moving Image Craft Silver Pencil
Points:
21.00
Client:
Capitol Records
Title:
The Academic | Google Slides Experience
Category:
Visual Craft / Animation
Award:
2022 Interactive & Mobile Craft Silver Pencil
Points:
21.00
Client:
Decathlon
Title:
The Breakaway
Category:
Gaming / Computer & Console
Award:
2022 Interactive, Online & Mobile Bronze Pencil
Points:
9.00
Client:
Alcaldía de Soacha
Title:
The Most Wanted Portrait
Category:
Out of Home / P.O.P. & In-Store
Award:
2022 Direct Marketing Bronze Pencil
Points:
9.00
Client:
Hanes / Champion
Title:
Reverse Renegade
Category:
Social Media Post / Single
Award:
2022 Direct Marketing Bronze Pencil
Points:
9.00
Client:
SC Johnson / Raid
Title:
Human Bait
Category:
Non-traditional & Guerrilla Marketing
Award:
2022 Direct Marketing Bronze Pencil
Points:
9.00
Client:
Mars Pet - Sheba
Title:
Hope Reef
Category:
Typography / Dynamic / In Motion
Award:
2022 Design Bronze Pencil
Points:
9.00
Client:
Bacardi Bombay Sapphire
Title:
Creativity is Essential
Category:
Out of Home / Brand Installations
Award:
2022 Design Bronze Pencil
Points:
9.00
Client:
Sandy Hook Promise
Title:
Teenage Dream
Category:
Short Form Video / Single
Award:
2022 Branded Entertainment Bronze Pencil
Points:
9.00
Client:
City of Chicago
Title:
Chicago Not In Chicago
Category:
Experiential / In-Person Events
Award:
2022 Branded Entertainment Bronze Pencil
Points:
9.00
Client:
Carlton & United Breweries
Title:
VB Solar Exchange
Category:
Integrated PR Campaign
Award:
2022 Public Relations Bronze Pencil
Points:
9.00
Client:
Centauro
Title:
The Uniform that never existed
Category:
Packaging / Specialty
Award:
2022 Design Merit Award
Points:
3.00
Client:
WhatsApp Inc.
Title:
Just Send It
Category:
Cinematography / Single
Award:
2022 Moving Image Craft Merit Award
Points:
3.00
Client:
Getty Images
Title:
Living Images
Category:
Digital Design
Award:
2022 Design Merit Award
Points:
3.00
Client:
Capitol Records
Title:
The Academic | Google Slides Experience
Category:
Experiential / Virtual Events
Award:
2022 Branded Entertainment Merit Award
Points:
3.00
Client:
Ford
Title:
Underwater Dance
Category:
Cinematography / Single
Award:
2022 Moving Image Craft Merit Award
Points:
3.00
Client:
Centauro
Title:
The Uniform that never existed
Category:
Community Building
Award:
2022 Public Relations Merit Award
Points:
3.00
Client:
SC Johnson / Raid
Title:
Human Bait
Category:
Brand Voice
Award:
2022 Public Relations Merit Award
Points:
3.00
Client:
Bacardi Bombay Sapphire
Title:
The Sensory Auction
Category:
Spatial Design / Experiential & Immersive
Award:
2022 Design Merit Award
Points:
3.00
Client:
Diageo Guinness
Title:
Welcome Back
Category:
Television & VOD / Short Form - Single
Award:
2022 Film Merit Award
Points:
3.00
Client:
Visa #WhereYouShopMatters
Title:
9x16 Stores
Category:
Use of Vertical Video
Award:
2022 Moving Image Craft Merit Award
Points:
3.00
Client:
City of Chicago
Title:
Chicago Not In Chicago
Category:
Craft / Illustration
Award:
2022 Design Merit Award
Points:
3.00
Client:
BACARDÍ
Title:
Music Liberates Music Mixtape
Category:
Craft / Use of Technology
Award:
2022 Integrated Merit Award
Points:
3.00
Client:
Mars Wrigley / Extra Gum
Title:
For When It's Time
Category:
Use of Licensed Music
Award:
2022 Music & Sound Craft Merit Award
Points:
3.00
Client:
Decathlon
Title:
The Breakaway
Category:
Cultural Driver
Award:
2022 Cultural Driver Merit Award
Points:
3.00
Client:
Claritin
Title:
The Outsideologist Project
Category:
Original Music / Song
Award:
2022 Music & Sound Craft Merit Award
Points:
3.00
Client:
Sandy Hook Promise
Title:
Teenage Dream
Category:
Online Films & Video / Long Form - Single
Award:
2022 Film Merit Award
Points:
3.00
Client:
Belong
Title:
Book of Limbo
Category:
Craft / Art Direction
Award:
2022 Print Merit Award
Points:
3.00
Client:
Switzerland Tourism
Title:
No Drama
Category:
Online Films & Video / Long Form - Single
Award:
2022 Film Merit Award
Points:
3.00
Client:
Sandy Hook Promise
Title:
Teenage Dream
Category:
Online & Mobile Video / Online-only Video - Single
Award:
2022 Interactive, Online & Mobile Merit Award
Points:
3.00
Client:
Canadian Paralympic Committee
Title:
Para Pack
Category:
Physical Items
Award:
2022 Direct Marketing Merit Award
Points:
3.00
Client:
Diageo
Title:
The Beach Walker Project
Category:
Online & Mobile Video / Online-only Video - Series
Award:
2022 Interactive, Online & Mobile Merit Award
Points:
3.00
Client:
Centauro
Title:
The Uniform that never existed
Category:
Physical Items
Award:
2022 Direct Marketing Merit Award
Points:
3.00
