The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Wrong Faith, Wrong Colour, Wrong Opinion
Agency: Michael Conrad & Leo Burnett / Frankfurt
Client: Amnesty International Category: Outdoor / Guerilla Advertising: Campaign
Downside, Flavor, Positive
Agency: Arnold Worldwide and Crispin Porter Bogusky / Boston and Miami
Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Radio: Single
SOON
Agency: Getty Images / London
Client: Laurence King Publishing Category: Publication Design / Book Jacket Design
Porno, Smells Like Britney, Baby
Agency: la comunidad / Miami Beach
Client: MTV Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Birthmark
Agency: DDB / Chicago
Client: Anheuser-Busch Category: Consumer Television / Consumer Television :30/:25 Campaign
Autoshow Listening Booth
Agency: Arnold Worldwide / Boston
Client: Volkswagen of America Category: Corporate Image-Business to Consumer / Corporate Image B2C - Other Digital Advertising
Stars
Agency: McKinney & Silver / Raleigh
Client: Audi of America Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
elvisnumberones.com
Agency: Sudden Industries / New York
Client: RCA/BMG Category: Brand Gaming / Brand Gaming - Banners
Aracari (Rhinoceros), Urubu (Bird), Caprimulgus (Camel)
Agency: TBWA\Paris / Boulogne-Billancourt
Client: Nissan Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Mr. All You Can Eat Buffet Inventor
Agency: DDB / Chicago
Client: Anheuser-Busch Category: Consumer Radio / Consumer Radio: Single
Other Digital Media
Agency: Bridgeline Software / New York
Client: Bank of New York Category: Corporate Image-Business to Business / Corporate Image B2B - Other Digital Advertising
Smash, Score, Bogey
Agency: M.A.P. / Manchester
Client: Informatics I.T. Training Category: Corporate Image-Business to Business / Corporate Image B2B - Other Digital Advertising
HP Web Site
Agency: Goodby Silverstein & Partners / San Francisco
Client: Hewlett-Packard Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
marines.com
Agency: J. Walter Thompson and Digital@jwt / Atlanta
Client: U.S. Marine Corps Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Lightbox
Agency: Wieden+Kennedy / Amsterdam
Client: Nike - Footlocker Category: Consumer Television / Consumer Television :20 and Under: Single
How to Create a Newspaper Ad: Luke Sullivan, Mike Hughes, Lee Clow
Agency: The Martin Agency / Richmond
Client: Newspaper Association of America Category: Newspaper / Newspaper Over 600 Lines: Campaign
Monte seu Gol
Agency: AlmapBBDO / São Paulo
Client: Volkswagen Category: E-Commerce / E-Commerce B2C - Web Sites
Hanafuda
Agency: Hakuhodo Inc. / Tokyo
Client: Five Foxes Category: Public Service / Non-Profit / Educational-Print / Public Service/Political Posters: Single
Bandage
Agency: Sawyer Riley Compton / Atlanta
Client: Beyond Racism Category: Public Service / Non-Profit / Educational-Print / Public Service/Political Posters: Single
Starving
Agency: GSD&M / Austin
Client: Peace Council Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Flash Demo
Agency: Leopard / Boulder
Client: Terraspring Category: Corporate Image-Business to Business / Corporate Image B2B - CD-ROMs
Split Ends
Agency: onemanbrand.com / Singapore
Client: UNZA Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
San Silvestre Vallecana 2002
Agency: Double You / Barcelona
Client: Nike Spain Category: Promotional Advertising / Promotional Advertising - Other Digital Advertising
Safety, Customer Free Choice, Driving Ability, Design
Agency: Dentsu / Tokyo
Client: Mitsubishi Motors Corporation Category: Banners / Banner - Campaign
Freshness, Lemon Drop, Citronica
Agency: TBWA\Chiat\Day/Tequila / New York
Client: Absolut Category: Banners / Banner - Campaign
Shut Down
Agency: Euro RSCG Interaction / São Paulo
Client: Euro RSCG Interaction Category: Self-Promotion / Self-Promotion - Other Digital Advertising
Fight Hunger Email
Agency: Tribal DDB / Vancouver
Client: Tribal DDB Category: Self-Promotion / Self-Promotion - Other Digital Advertising
Baby Invasion, Box of Poison, Low Rider
Agency: Arnold Worldwide and Crispin Porter Bogusky / Boston and Miami
Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Television: Single
Key
Agency: Team One Advertising / El Segundo
Client: Lexus Category: Newspaper / Newspaper Over 600 Lines: Single
Before
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Consumer Television / Consumer Television Over :30 Single
Apple, Heineken, Benetton, The Economist
Agency: Cathedral The Creative Center / Madrid
Client: The Design House Category: Trade / Trade Color Full Page or Spread: Campaign
Travel Guide
Agency: Crispin Porter + Bogusky / Miami
Client: MINI Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Mid Life Crisis, Tattoo, Wild
Agency: Mullen / Wenham
Client: Vespa Naples Category: Newspaper / Newspaper 600 Lines or Less: Campaign
Theban Mapping Project
Agency: Second Story / Portland
Client: Theban Mapping Project Category: Non-Profit Organizations / Non-Profit - Web Sites
Birthday
Agency: Goodby, Silverstein & Partners / San Francisco
Client: California Milk Processor Board Category: Consumer Television / Consumer Television :30/:25 Single
Player 1/2
Agency: Scholz & Friends / Hamburg
Client: Video World Category: Outdoor / Guerilla Advertising: Single
Brotherhood Exhibit
Agency: Ogilvy & Mather / New York
Client: FDNY Category: Environmental Design / Environmental Design: Retail, Office, Restaurant, Outdoor
Hippopotamus
Agency: TBWA\Paris / Boulogne-Billancourt
Client: Nissan Category: Trade / Trade Color Full Page or Spread: Single
All of the Above
Agency: Borders Perrin Norrander / Portland
Client: Columbia Sportswear Category: Outdoor / Outdoor: Single
Miz no eau
Agency: Hakuhodo Inc. / Tokyo
Client: Asabiraki Category: Package Design / Commercial Product Packaging
Yellowbox Studios
Agency: Kinetic Interactive / Singapore
Client: Yellowbox Studios Category: Corporate Image-Business to Business / Corporate Image B2B - Web Sites
Car Car Car
Agency: Springer & Jacoby / Hamburg
Client: Mercedes-Benz Category: Consumer Magazine / Magazine B/W Full Page or Spread: Single
Lexus Minority Report Site
Agency: Team One Advertising / El Segundo
Client: Lexus Category: Promotional Advertising / Promotional Advertising - Web Sites
JvM Quotations Book
Agency: Jung von Matt / Hamburg
Client: Jung von Matt Category: Brand and Corporate Identity / Booklet/Brochure
Brochure
Agency: TBWA/Gavin/Reddy / Johannesburg
Client: Apartheid Museum Category: Brand and Corporate Identity / Booklet/Brochure
Laundromat
Agency: Palmer Jarvis DDB / Vancouver
Client: Palmer Jarvis DDB Category: Collateral Advertising / Collateral: Self-Promotion
Curiously Sour
Agency: Leo Burnett / Chicago
Client: Kraft - Altoids Sours Category: Integrated Branding Campaign / Integrated Branding
40 Yrs New York Film Festival
Agency: mass / New York
Client: Grand Marnier Category: Broadcast Design / Broadcast Design: Typography, Credits, Etc.