The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Between Two Ferns with Zach Galfianakis: President Barack Obama
Agency: Funny Or Die / Los Angeles
Client: Healthcare.gov Category: Online / Long Form
Nazis against Nazis – Germany's most involuntary charity walk
Agency: GGH LOWE GmbH / Hamburg + Grabarz & Partner Werbeagentur GmbH / Hamburg
Client: ZDK Gesellschaft Demokratische Kultur GmbH Category: Public Service - Experiential / Events, Competitions & Installations
Baidu Kuaisou
Agency: Baidu Online Network Technology (Beijing) Co., Ltd. / Beijing
Client: Baidu Online Network Technology (Beijing) Co., Ltd. Category: Intellectual Property & Products / Experimental / Internal Projects / R&D
The Berlin Wall of Sound
Agency: GREY Germany / Dusseldorf + GREY Berlin / Berlin
Client: SoundCloud Category: Data & Human Experience / Online Data Visualization & Infographics
Get Back, Tohoku.
Agency: Dentsu Inc. / Tokyo
Client: EAST JAPAN RAILWAY COMPANY Category: Collateral Design / Posters - Series
Flash Photo Posters
Agency: Wunderman / London
Client: Childhood Eye Cancer Trust Category: Other Digital Solutions
Gisele Bündchen- Will Beats Noise
Agency: Droga5 / New York
Client: Under Armour Category: Interactive Advertising / Interactive Video
Local Projects and Cooper Hewitt, Smithsonian Design Museum
Agency: Local Projects / New York + Cooper Hewitt, Smithsonian Design Museum / New York
Client: Cooper Hewitt, Smithsonian Design Museum Category: Interiors / Commercial / Private / Other
Gisele Bündchen-Will Beats Noise
Agency: Droga5 / New York
Client: Under Armour Category: Social Media / Best Integrated Campaign Led by Social
Rising Voices
Agency: Ogilvy & Mather Argentina / Buenos Aires
Client: Colegio Las Lomas Oral Category: Innovation in Radio / Single
Between Two Ferns with Zach Galfianakis: President Barack Obama
Agency: Funny Or Die / Los Angeles
Client: Healthcare.gov Category: Online / Long Form
Poachers
Agency: Leo Burnett / Sydney
Client: WWF Category: Public Service - Print / Newspaper or Magazine - Campaign
Tattoo Skin Cancer Check
Agency: Ogilvy Brasil / Sao Paulo
Client: Sol de Janeiro Category: Direct Marketing / Ambient Media
Awkward Family Viewing
Agency: SS+K / New York
Client: HBO Go Category: Online Films & Video / Short Form - Series / Episodes
Inglorious Fruits and Vegetables
Agency: Marcel / Paris
Client: Intermarché Category: Brand Transformation / Single
Pay Per Laugh
Agency: The Cyranos//McCann / Barcelona
Client: Teatreneu Category: Mobile Applications / Media, Entertainment & Leisure
Make Every Yard Count
Agency: JWT India / Bangalore
Client: Nike India Category: Consumer Television / Under $80K Budget - Single
Soundlab Box
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: Leica Gallery São Paulo Category: Direct Marketing / Dimensional Mailing
Nazis against Nazis – Germany's most involuntary charity walk
Agency: GGH LOWE GmbH / Hamburg + Grabarz & Partner Werbeagentur GmbH / Hamburg
Client: ZDK Gesellschaft Demokratische Kultur GmbH Category: Public Service - Experiential / Events, Competitions & Installations
#EsuranceSave30
Agency: Leo Burnett Chicago / Chicago
Client: Esurance Category: Digital Direct Marketing / Social Media & Viral Marketing
iwontletyoudown.com (OK Go)
Agency: Mori / Tokyo + Kaibutsu / Tokyo + Birdman / Tokyo + kirifuda / Tokyo
Client: OK Go + Honda Category: Websites / Travel, Entertainment & Leisure
The Rag Bag
Agency: DDB Stockholm / Stockholm
Client: Uniforms For The Dedicated Category: Intellectual Property & Products / Physical Product
Cleverbuoy
Agency: M&C Saatchi / Sydney + Google / Sydney + Shark Mitigation Systems / Perth + UVS / Perth
Client: Optus Category: Intellectual Property & Products / Physical Product
#LikeAGirl
Agency: Leo Burnett, Toronto / Toronto + Leo Burnett, Chicago / Chicago + Leo Burnett, London/Holler / London
Client: Procter & Gamble/Always Category: Brand Transformation / Single
Bad Fit
Agency: adamandeveDDB / London
Client: Harvey Nichols Category: Outdoor / Billboards or Transit - Campaign
Alvio
Agency: R/GA / New York + Qol Devices / New York
Client: Qol Devices Category: User Experience Design - Mobile / Utility
The Autocomplete Truth Breaks All Barriers
Agency: Memac Ogilvy / Dubai
Client: UN Women Category: Social Media / Branded Social Campaign
Baidu Kuaisou
Agency: Baidu Online Network Technology (Beijing) Co., Ltd. / Beijing
Client: Baidu Online Network Technology (Beijing) Co., Ltd. Category: Intellectual Property & Products / Experimental / Internal Projects / R&D
Your Year. Directed by Nike+
Agency: AKQA / Portland
Client: Nike Category: Data & Human Experience / Online Data Visualization & Infographics
The Berlin Wall of Sound
Agency: GREY Germany / Dusseldorf + GREY Berlin / Berlin
Client: SoundCloud Category: Data & Human Experience / Online Data Visualization & Infographics
Spotify Year in Music
Agency: Razorfish / New York
Client: Spotify Category: Data & Human Experience / Online Data Visualization & Infographics
Paper Prison
Agency: Interbrand / New York
Client: Mandela Poster Project Category: Public Service - Design / Collateral Design - Single or Series
100
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: Leica Gallery São Paulo Category: Cinema Advertising / Long Form - Over :90 - Single
Super normal tofu
Agency: Junya Kamada / Sapporo-shi, Hokkaido
Client: Imoo tofu store Category: Brand Identity / Series
Get Back, Tohoku.
Agency: Dentsu Inc. / Tokyo
Client: EAST JAPAN RAILWAY COMPANY Category: Collateral Design / Posters - Series
JAPANESE PRINT QUALITY
Agency: village(R) / Tokyo
Client: TOPPAN PRINTING CO., LTD. Category: Collateral Design / Posters - Series
Unskippable: Cleaning
Agency: The Martin Agency / Richmond
Client: GEICO Category: Interactive Advertising / Other Interactive Media - Single
Unskippable: Family
Agency: The Martin Agency / Richmond
Client: GEICO Category: Interactive Advertising / Other Interactive Media - Single
Unskippable: High Five
Agency: The Martin Agency / Richmond
Client: GEICO Category: Interactive Advertising / Other Interactive Media - Single
The Lionfish Invasion - Terribly Delicious
Agency: Geometry Global / Bogota + Ogilvy & Mather / Bogota
Client: Colombia's Ministry of Environment Category: Online / Short Form
The World's Toughest Job
Agency: Mullen / Boston
Client: American Greetings Category: Online / Short Form
Flash Photo Posters
Agency: Wunderman / London
Client: Childhood Eye Cancer Trust Category: Other Digital Solutions
LIGHT is TIME
Agency: ADK / Japan
Client: CITIZEN WATCH CO., LTD. Category: Experiences / Indoor Spaces
HIBIKI GLASS
Agency: Hakuhodo Inc. / Tokyo + Hakuhodo Kettle / Tokyo
Client: SUNTORY HOLDINGS LIMITED Category: Experiences / Indoor Spaces
Pay Per Laugh
Agency: The Cyranos//McCann / Barcelona
Client: Teatreneu Category: Experiences / Brand Installations
TAMABI
Agency: MR_DESIGN inc. / Tokyo + MR_DESIGN_NEW YORK / New York
Client: Tama Art University Category: Design Craft / Typography - Single or Series
Gisele Bündchen- Will Beats Noise
Agency: Droga5 / New York
Client: Under Armour Category: Interactive Advertising / Interactive Video
The Other Side
Agency: Wieden+Kennedy / London
Client: Honda Category: Interactive Advertising / Interactive Video
Fuck the Poor
Agency: Publicis London / London
Client: The Pilion Trust Category: Online Films & Video / Public Service / Non-Profit
Make Every Yard Count
Agency: J. Walter Thompson India / Bangalore
Client: Nike India Category: Online Films & Video / User Generated Content