The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Rate My Roof
Agency: Clemenger BBDO / Melbourne
Client: Origin Energy Category: Consumer - Applications & Sites / Durable Goods
Slot Car Holiday Heats
Agency: Ignition – A Razorfish Company / El Segundo
Client: Acura Category: Consumer - Applications & Sites / Durable Goods
Don't Like & Drive
Agency: Blue Hive Brasil / Sao Paulo
Client: Ford Motor Company Category: CSR - Digital Publications / Digital Publications
Class of Classics
Agency: Artplan / Rio de Janeiro
Client: Brazilian Symphony Orchestra Category: Consumer - Applications & Sites / Media, Entertainment & Leisure
Traffic Jams
Agency: BBDO / New York
Client: Downtown Records / Yacht Category: Consumer - Applications & Sites / Media, Entertainment & Leisure
Smiles Trip Book
Agency: FCB BRASIL / SAO PAULO
Client: Smiles Category: Consumer - Applications & Sites / Media, Entertainment & Leisure
The Emotional Trailer
Agency: McCann Advertising / Melbourne + AirBag Productions / Melbourne
Client: Melbourne International Film Festival Category: Consumer - Applications & Sites / Media, Entertainment & Leisure
Pace Station
Agency: R/GA / New York
Client: Nike Category: Consumer - Applications & Sites / Media, Entertainment & Leisure
The War of 1996
Agency: Tool / Santa Monica
Client: Twentieth Century Fox Category: Consumer - Applications & Sites / Media, Entertainment & Leisure
Rabbit Race
Agency: Ogilvy Germany /
Client: Media Markt Management Category: Consumer - Advertising on Mobile Devices / Banners
Preloader
Agency: The Martin Agency / Richmond + Running With Scissors / Richmond
Client: Tic Tac Category: Consumer - Advertising on Mobile Devices / Banners
PEDIGREE Found
Agency: Colenso BBDO / Auckland
Client: MARS Category: Consumer - Use of Technology / Location-Based Services or Proximity Marketing
Smiles Trip Book
Agency: FCB BRASIL / SAO PAULO
Client: Smiles Category: Consumer - Use of Technology / Location-Based Services or Proximity Marketing
Drinkable Advertising
Agency: Ogilvy / New York
Client: The Coca-Cola Company Category: Consumer - Use of Technology / Location-Based Services or Proximity Marketing
Mobile Music Video
Agency: Virtue Worldwide: Creative Services by VICE / Brooklyn
Client: Fido Category: Consumer - Use of Technology / Location-Based Services or Proximity Marketing
Explore Stockholm - Sightseeing reinvented
Agency: We Are Yours / Stockholm + Taxi / Stockholm
Client: Taxi Stockholm Category: Consumer - Use of Technology / Location-Based Services or Proximity Marketing
Task for Toys
Agency: Ogilvy & Mather / Singapore + Hagarth & Ogilvy / Singapore + Make Studio / Singapore
Client: Toy R Us Category: Consumer - Applications & Sites / E-Commerce
Backup Memory
Agency: 3SG BBDO / Tunis + PixelTrade / Tunis
Client: Samsung Category: Innovation - Innovation in Mobile / Innovation in Mobile
Lucy the Robot
Agency: Atomic 212 / Sydney
Client: Double Robotics Category: Innovation - Innovation in Mobile / Innovation in Mobile
Seelight
Agency: Hungry Boys / Moscow
Client: VOS Category: Innovation - Innovation in Mobile / Innovation in Mobile
SOS Network
Agency: Ogilvy & Mather Group HK / Hong Kong
Client: Maxis Berhad Category: Innovation - Innovation in Mobile / Innovation in Mobile
Wilson X Connected Basketball
Agency: Phenomenon / Los Angeles
Client: Wilson Sporting Goods Category: Innovation - Innovation in Mobile / Innovation in Mobile
The Les Paul Skill Check
Agency: Serviceplan / Munich + Mediaplus / Munich + Plan.Net / Munich
Client: Gibson Guitar Category: Innovation - Innovation in Mobile / Innovation in Mobile
mFish
Agency: Tone / New York
Client: U.S. Department of State Category: Innovation - Innovation in Mobile / Innovation in Mobile
Canon Gig App
Agency: Uncle Grey / Copenhagen + MediaMonks / Amsterdam
Client: Canon/Uncle Grey Category: Innovation - Innovation in Mobile / Innovation in Mobile
Hello Pizza
Agency: FCB Brasil / São Paulo
Client: CNA Category: Consumer - Applications & Sites / Services / Utilities
Pace Station
Agency: R/GA / New York
Client: Nike Category: Consumer - Applications & Sites / Services / Utilities
FieldLevel
Agency: R/GA / New York + LA Dodgers / Los Angeles + FieldLevel / Los Angeles
Client: FieldLevel Category: Consumer - Applications & Sites / Services / Utilities
Kinduct
Agency: R/GA / New York + LA Dodgers / Los Angeles + Kinduct / Halifax
Client: Kinduct Technologies Category: Consumer - Applications & Sites / Services / Utilities
The Slow Down GPS
Agency: Forsman & Bodenfors / Gothenburg + Stopp / Stockholm + OMD / Stockholm
Client: If Insurance Category: CSR - Applications & Sites / Applications & Sites
Always BackMeApp
Agency: Leo Burnett Co. Srl / Milan
Client: Procter & Gamble Category: CSR - Applications & Sites / Applications & Sites
Slot Car Holiday Heats
Agency: Ignition – A Razorfish Company / El Segundo
Client: Acura Category: Consumer - Applications & Sites / Branded Games
Abused Emojis
Agency: Garbergs / Stockholm
Client: BRIS Category: Non-Profit - Applications & Sites / Applications & Sites
UN Happy Party
Agency: Google Creative Lab / London + The Rumpus Room / London
Client: Google Category: Non-Profit - Applications & Sites / Applications & Sites
Seelight
Agency: Hungry Boys / Moscow
Client: VOS Category: Non-Profit - Applications & Sites / Applications & Sites
The Super Bowl Dunk
Agency: VML / Kansas City
Client: Gatorade Category: Consumer - Use of Technology / Augmented Reality
'Missing Child' Lock Screens
Agency: Cheil / Hong Kong
Client: Save The Children Category: Non-Profit - Use of Technology / Use of Technology
The Unforgotten
Agency: FCB / Chicago
Client: Illinois Council Against Handgun Violence Category: Non-Profit - Use of Technology / Use of Technology
Melanoma Likes Me
Agency: George Patterson Y&R / Brisbane
Client: Melanoma Patients Australia Category: Non-Profit - Use of Technology / Use of Technology
Tiger Challenge
Agency: Hungry Boys / Moscow
Client: WWF Russia Category: Non-Profit - Use of Technology / Use of Technology
The Safety Touch
Agency: Leo Burnett Colombia / Bogotá
Client: Liga Contra el Cáncer Bogotá Category: Non-Profit - Use of Technology / Use of Technology
Choose Your Own Silent Film Festival
Agency: Red Lion Canada / Toronto
Client: Toronto Silent Film Festival Category: Non-Profit - Use of Technology / Use of Technology
mFish
Agency: Tone / New York
Client: U.S. Department of State Category: Non-Profit - Use of Technology / Use of Technology
Backup Memory
Agency: 3SG BBDO / Tunis + PixelTrade / Tunsi
Client: Samsung Category: CSR - Advertising on Mobile Devices / Advertising on Mobile Devices
Heads up!
Agency: Serviceplan / Munich + Plan.Net / Munich
Client: AOK Category: CSR - Advertising on Mobile Devices / Advertising on Mobile Devices
Sizzl
Agency: 360i / New York
Client: Oscar Mayer Category: Consumer - Applications & Sites / Consumer Goods
Feel Every Smile
Agency: J. Walter Thompson / London
Client: Listerine Category: Consumer - Applications & Sites / Consumer Goods
Drinkable Advertising
Agency: Ogilvy / New York
Client: The Coca-Cola Company Category: Consumer - Applications & Sites / Consumer Goods
Smart Sentry
Agency: Ogilvy & Mather Group HK / Hong Kong
Client: Maxis Berhad Category: Consumer - Applications & Sites / Consumer Goods
Pay Per Love
Agency: The Cyranos // McCann / Barcelona
Client: Teatreneu Category: Consumer - Applications & Sites / Self-Promotion
Award:
2016 Mobile Merit Award
Agency:
Clemenger BBDO / Melbourne
Client:
Origin Energy
Title:
Rate My Roof
Category:
Consumer - Applications & Sites / Durable Goods
Annual ID:
MO16030M
Award:
2016 Mobile Merit Award
Agency:
Ignition – A Razorfish Company / El Segundo
Client:
Acura
Title:
Slot Car Holiday Heats
Category:
Consumer - Applications & Sites / Durable Goods
Annual ID:
MO16031M
Award:
2016 Mobile Merit Award
Agency:
Blue Hive Brasil / Sao Paulo
Client:
Ford Motor Company
Title:
Don't Like & Drive
Category:
CSR - Digital Publications / Digital Publications
Annual ID:
MO16068M
Award:
2016 Mobile Merit Award
Agency:
Artplan / Rio de Janeiro
Client:
Brazilian Symphony Orchestra
Title:
Class of Classics
Category:
Consumer - Applications & Sites / Media, Entertainment & Leisure
Annual ID:
MO16037M
Award:
2016 Mobile Merit Award
Agency:
BBDO / New York
Client:
Downtown Records / Yacht
Title:
Traffic Jams
Category:
Consumer - Applications & Sites / Media, Entertainment & Leisure
Annual ID:
MO16038M
Award:
2016 Mobile Merit Award
Agency:
FCB BRASIL / SAO PAULO
Client:
Smiles
Title:
Smiles Trip Book
Category:
Consumer - Applications & Sites / Media, Entertainment & Leisure
Annual ID:
MO16039M
Award:
2016 Mobile Merit Award
Agency:
McCann Advertising / Melbourne + AirBag Productions / Melbourne
Client:
Melbourne International Film Festival
Title:
The Emotional Trailer
Category:
Consumer - Applications & Sites / Media, Entertainment & Leisure
Annual ID:
MO16040M
Award:
2016 Mobile Merit Award
Agency:
R/GA / New York
Client:
Nike
Title:
Pace Station
Category:
Consumer - Applications & Sites / Media, Entertainment & Leisure
Annual ID:
MO16041M
Award:
2016 Mobile Merit Award
Agency:
Tool / Santa Monica
Client:
Twentieth Century Fox
Title:
The War of 1996
Category:
Consumer - Applications & Sites / Media, Entertainment & Leisure
Annual ID:
MO16042M
Award:
2016 Mobile Merit Award
Agency:
Ogilvy Germany /
Client:
Media Markt Management
Title:
Rabbit Race
Category:
Consumer - Advertising on Mobile Devices / Banners
Annual ID:
MO16063M
Award:
2016 Mobile Merit Award
Agency:
The Martin Agency / Richmond + Running With Scissors / Richmond
Client:
Tic Tac
Title:
Preloader
Category:
Consumer - Advertising on Mobile Devices / Banners
Annual ID:
MO16064M
Award:
2016 Mobile Merit Award
Agency:
Colenso BBDO / Auckland
Client:
MARS
Title:
PEDIGREE Found
Category:
Consumer - Use of Technology / Location-Based Services or Proximity Marketing
Annual ID:
MO16050M
Award:
2016 Mobile Merit Award
Agency:
FCB BRASIL / SAO PAULO
Client:
Smiles
Title:
Smiles Trip Book
Category:
Consumer - Use of Technology / Location-Based Services or Proximity Marketing
Annual ID:
MO16051M
Award:
2016 Mobile Merit Award
Agency:
Ogilvy / New York
Client:
The Coca-Cola Company
Title:
Drinkable Advertising
Category:
Consumer - Use of Technology / Location-Based Services or Proximity Marketing
Annual ID:
MO16052M
Award:
2016 Mobile Merit Award
Agency:
Virtue Worldwide: Creative Services by VICE / Brooklyn
Client:
Fido
Title:
Mobile Music Video
Category:
Consumer - Use of Technology / Location-Based Services or Proximity Marketing
Annual ID:
MO16053M
Award:
2016 Mobile Merit Award
Agency:
We Are Yours / Stockholm + Taxi / Stockholm
Client:
Taxi Stockholm
Title:
Explore Stockholm - Sightseeing reinvented
Category:
Consumer - Use of Technology / Location-Based Services or Proximity Marketing
Annual ID:
MO16054M
Award:
2016 Mobile Merit Award
Agency:
Ogilvy & Mather / Singapore + Hagarth & Ogilvy / Singapore + Make Studio / Singapore
Client:
Toy R Us
Title:
Task for Toys
Category:
Consumer - Applications & Sites / E-Commerce
Annual ID:
MO16046M
Award:
2016 Mobile Merit Award
Agency:
3SG BBDO / Tunis + PixelTrade / Tunis
Client:
Samsung
Title:
Backup Memory
Category:
Innovation - Innovation in Mobile / Innovation in Mobile
Annual ID:
MO16085M
Award:
2016 Mobile Merit Award
Agency:
Atomic 212 / Sydney
Client:
Double Robotics
Title:
Lucy the Robot
Category:
Innovation - Innovation in Mobile / Innovation in Mobile
Annual ID:
MO16086M
Award:
2016 Mobile Merit Award
Agency:
Hungry Boys / Moscow
Client:
VOS
Title:
Seelight
Category:
Innovation - Innovation in Mobile / Innovation in Mobile
Annual ID:
MO16087M
Award:
2016 Mobile Merit Award
Agency:
Ogilvy & Mather Group HK / Hong Kong
Client:
Maxis Berhad
Title:
SOS Network
Category:
Innovation - Innovation in Mobile / Innovation in Mobile
Annual ID:
MO16088M
Award:
2016 Mobile Merit Award
Agency:
Phenomenon / Los Angeles
Client:
Wilson Sporting Goods
Title:
Wilson X Connected Basketball
Category:
Innovation - Innovation in Mobile / Innovation in Mobile
Annual ID:
MO16089M
Award:
2016 Mobile Merit Award
Agency:
Serviceplan / Munich + Mediaplus / Munich + Plan.Net / Munich
Client:
Gibson Guitar
Title:
The Les Paul Skill Check
Category:
Innovation - Innovation in Mobile / Innovation in Mobile
Annual ID:
MO16090M
Award:
2016 Mobile Merit Award
Agency:
Tone / New York
Client:
U.S. Department of State
Title:
mFish
Category:
Innovation - Innovation in Mobile / Innovation in Mobile
Annual ID:
MO16091M
Award:
2016 Mobile Merit Award
Agency:
Uncle Grey / Copenhagen + MediaMonks / Amsterdam
Client:
Canon/Uncle Grey
Title:
Canon Gig App
Category:
Innovation - Innovation in Mobile / Innovation in Mobile
Annual ID:
MO16092M
Award:
2016 Mobile Merit Award
Agency:
FCB Brasil / São Paulo
Client:
CNA
Title:
Hello Pizza
Category:
Consumer - Applications & Sites / Services / Utilities
Annual ID:
MO16032M
Award:
2016 Mobile Merit Award
Agency:
R/GA / New York
Client:
Nike
Title:
Pace Station
Category:
Consumer - Applications & Sites / Services / Utilities
Annual ID:
MO16034M
Award:
2016 Mobile Merit Award
Agency:
R/GA / New York + LA Dodgers / Los Angeles + FieldLevel / Los Angeles
Client:
FieldLevel
Title:
FieldLevel
Category:
Consumer - Applications & Sites / Services / Utilities
Annual ID:
MO16035M
Award:
2016 Mobile Merit Award
Agency:
R/GA / New York + LA Dodgers / Los Angeles + Kinduct / Halifax
Client:
Kinduct Technologies
Title:
Kinduct
Category:
Consumer - Applications & Sites / Services / Utilities
Annual ID:
MO16036M
Award:
2016 Mobile Merit Award
Agency:
Forsman & Bodenfors / Gothenburg + Stopp / Stockholm + OMD / Stockholm
Client:
If Insurance
Title:
The Slow Down GPS
Category:
CSR - Applications & Sites / Applications & Sites
Annual ID:
MO16066M
Award:
2016 Mobile Merit Award
Agency:
Leo Burnett Co. Srl / Milan
Client:
Procter & Gamble
Title:
Always BackMeApp
Category:
CSR - Applications & Sites / Applications & Sites
Annual ID:
MO16067M
Award:
2016 Mobile Merit Award
Agency:
Ignition – A Razorfish Company / El Segundo
Client:
Acura
Title:
Slot Car Holiday Heats
Category:
Consumer - Applications & Sites / Branded Games
Annual ID:
MO16044M
Award:
2016 Mobile Merit Award
Agency:
Garbergs / Stockholm
Client:
BRIS
Title:
Abused Emojis
Category:
Non-Profit - Applications & Sites / Applications & Sites
Annual ID:
MO16075M
Award:
2016 Mobile Merit Award
Agency:
Google Creative Lab / London + The Rumpus Room / London
Client:
Google
Title:
UN Happy Party
Category:
Non-Profit - Applications & Sites / Applications & Sites
Annual ID:
MO16076M
Award:
2016 Mobile Merit Award
Agency:
Hungry Boys / Moscow
Client:
VOS
Title:
Seelight
Category:
Non-Profit - Applications & Sites / Applications & Sites
Annual ID:
MO16077M
Award:
2016 Mobile Merit Award
Agency:
VML / Kansas City
Client:
Gatorade
Title:
The Super Bowl Dunk
Category:
Consumer - Use of Technology / Augmented Reality
Annual ID:
MO16055M
Award:
2016 Mobile Merit Award
Agency:
Cheil / Hong Kong
Client:
Save The Children
Title:
'Missing Child' Lock Screens
Category:
Non-Profit - Use of Technology / Use of Technology
Annual ID:
MO16078M
Award:
2016 Mobile Merit Award
Agency:
FCB / Chicago
Client:
Illinois Council Against Handgun Violence
Title:
The Unforgotten
Category:
Non-Profit - Use of Technology / Use of Technology
Annual ID:
MO16079M
Award:
2016 Mobile Merit Award
Agency:
George Patterson Y&R / Brisbane
Client:
Melanoma Patients Australia
Title:
Melanoma Likes Me
Category:
Non-Profit - Use of Technology / Use of Technology
Annual ID:
MO16080M
Award:
2016 Mobile Merit Award
Agency:
Hungry Boys / Moscow
Client:
WWF Russia
Title:
Tiger Challenge
Category:
Non-Profit - Use of Technology / Use of Technology
Annual ID:
MO16081M
Award:
2016 Mobile Merit Award
Agency:
Leo Burnett Colombia / Bogotá
Client:
Liga Contra el Cáncer Bogotá
Title:
The Safety Touch
Category:
Non-Profit - Use of Technology / Use of Technology
Annual ID:
MO16082M
Award:
2016 Mobile Merit Award
Agency:
Red Lion Canada / Toronto
Client:
Toronto Silent Film Festival
Title:
Choose Your Own Silent Film Festival
Category:
Non-Profit - Use of Technology / Use of Technology
Annual ID:
MO16083M
Award:
2016 Mobile Merit Award
Agency:
Tone / New York
Client:
U.S. Department of State
Title:
mFish
Category:
Non-Profit - Use of Technology / Use of Technology
Annual ID:
MO16084M
Award:
2016 Mobile Merit Award
Agency:
3SG BBDO / Tunis + PixelTrade / Tunsi
Client:
Samsung
Title:
Backup Memory
Category:
CSR - Advertising on Mobile Devices / Advertising on Mobile Devices
Annual ID:
MO16073M
Award:
2016 Mobile Merit Award
Agency:
Serviceplan / Munich + Plan.Net / Munich
Client:
AOK
Title:
Heads up!
Category:
CSR - Advertising on Mobile Devices / Advertising on Mobile Devices
Annual ID:
MO16074M
Award:
2016 Mobile Merit Award
Agency:
360i / New York
Client:
Oscar Mayer
Title:
Sizzl
Category:
Consumer - Applications & Sites / Consumer Goods
Annual ID:
MO16026M
Award:
2016 Mobile Merit Award
Agency:
J. Walter Thompson / London
Client:
Listerine
Title:
Feel Every Smile
Category:
Consumer - Applications & Sites / Consumer Goods
Annual ID:
MO16027M
Award:
2016 Mobile Merit Award
Agency:
Ogilvy / New York
Client:
The Coca-Cola Company
Title:
Drinkable Advertising
Category:
Consumer - Applications & Sites / Consumer Goods
Annual ID:
MO16028M
Award:
2016 Mobile Merit Award
Agency:
Ogilvy & Mather Group HK / Hong Kong
Client:
Maxis Berhad
Title:
Smart Sentry
Category:
Consumer - Applications & Sites / Consumer Goods
Annual ID:
MO16029M
Award:
2016 Mobile Merit Award
Agency:
The Cyranos // McCann / Barcelona
Client:
Teatreneu
Title:
Pay Per Love
Category:
Consumer - Applications & Sites / Self-Promotion
Annual ID:
MO16043M
