The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Splash
Agency: Leo Burnett India / Mumbai
Client: Lokart Paint Thinner Category: Product Design / Campaign
13 Reasons Why
Agency: Grey Worldwide / New York
Client: Penguin Books Category: Online Branded Content / Single
Bruce Lee -Match
Agency: JWT Beijing / Beijing
Client: Nokia Category: Online Branded Content / Single
Business LeBron and Nicole Scherzinger
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Online Branded Content / Single
Etrade Outtakes
Agency: Grey Worldwide / New York
Client: Etrade Category: Online Branded Content / Single
Left/Right Project
Agency: 180LA / Santa Monica
Client: adidas Originals Category: Online Branded Content / Single
Pete the meat puppet
Agency: Farfar / Stockholm
Client: Diesel Category: Online Branded Content / Single
Seth MacFarlane
Agency: Crispin Porter + Bogusky / Boulder
Client: Burger King Category: Online Branded Content / Single
Special Surprise
Agency: Resn / Wellington
Client: Luke Buda Category: Online Branded Content / Single
The Unicorn
Agency: Publicis Zurich / Zurich
Client: Chocolat Frey Category: Online Branded Content / Single
Thrillicious: The Taste Of Times Square
Agency: Mekanism / San Francisco
Client: Sobe Life Water Category: Online Branded Content / Single
TOP TO TOE BOOK
Agency: Abbott Mead Vickers BBDO / London
Client: MUSEUM OF CHILDHOOD Category: Direct Mail / Single
Greed is Good
Agency: Design Army / Washington
Client: Black Book AR100 Category: Direct Mail / Single
The world's smallest direct mailing
Agency: Grabarz & Partner Werbeagentur GmbH / Hamburg
Client: Volkswagen AG Category: Direct Mail / Single
TNS Research Surveys Calendar
Agency: King James RSVP / Cape Town
Client: TNS Research Surveys Category: Direct Mail / Single
Torture Test
Agency: Lowe Limited / Bangkok
Client: Unilever Thailand Category: Direct Mail / Single
"Plastic Bag"
Agency: Net#work BBDO Cape Town / Cape Town
Client: Dreamfields Category: Direct Mail / Single
Stamps
Agency: Ogilvy & Mather, New Delhi / Gurgaon
Client: India Post Category: Direct Mail / Single
Ababa Banti
Agency: Serviceplan Gruppe GmbH & Co. KG / Munich
Client: Das Hunger Projekt e.V. Category: Direct Mail / Single
Blank Invite
Agency: WAX / Calgary
Client: Calgary International Film Festival Category: Direct Mail / Single
Pendrive
Agency: Zapping/M&C Saatchi / Madrid
Client: Mercedes Benz Industrial Vehicles Category: Direct Mail / Single
Keep Walking
Agency: Leo Burnett / Toronto
Client: Johnnie Walker Category: Small Space Print / Black and White or Color: Less than a Page - Single
Fold
Agency: Ogilvy & Mather, Thailand / Bangkok
Client: LA Bicycle (Thailand) Co.,Ltd. Category: Small Space Print / Black and White or Color: Less than a Page - Single
Affair
Agency: Saatchi & Saatchi / Petaling Jaya
Client: Silverfish Books Category: Small Space Print / Black and White or Color: Less than a Page - Single
Psycho
Agency: Saatchi & Saatchi / Petaling Jaya
Client: Silverfish Books Category: Small Space Print / Black and White or Color: Less than a Page - Single
Toilet
Agency: Saatchi & Saatchi / Petaling Jaya
Client: Procter & Gamble Category: Small Space Print / Black and White or Color: Less than a Page - Single
Decrossifier
Agency: Saatchi & Saatchi New York / New York
Client: Miller Category: Small Space Print / Black and White or Color: Less than a Page - Single
Hot Dog Smuggler
Agency: Saatchi & Saatchi New York / New York
Client: Miller Category: Small Space Print / Black and White or Color: Less than a Page - Single
Collar Clips
Agency: Saatchi & Saatchi New York / New York
Client: Miller Category: Small Space Print / Black and White or Color: Less than a Page - Single
Crouching
Agency: DDB / London
Client: Harvey Nichols Category: Small Space Print / Black and White or Color: Less than a Page - Single
Pro Asyl “60 Years of Human Rights”
Agency: Ogilvy Frankfurt / Frankfurt am Main
Client: Pro Asyl e. V. Category: Public Service/Cultural Institutions/Educational / Email
Farmgate Wines
Agency: Alt Group / Ponsonby
Client: Farmgate Wines Category: Package Design / Campaign
Biscuits Can
Agency: Antonio Policarpo / Evora
Client: Boa Boca Gourmet Category: Package Design / Campaign
JAQK Cellars Full House
Agency: Hatch Design / San Francisco
Client: JAQK Cellars Category: Package Design / Campaign
Powerfuel
Agency: Kolle Rebbe / Hamburg
Client: Anthony´s Garage Winery Category: Package Design / Campaign
Oilchange
Agency: Kolle Rebbe / Hamburg
Client: Anthony´s Garage Winery Category: Package Design / Campaign
FUNAI'S FUNA SUSHI
Agency: Ogilvy & Mather Japan / Shibuya-ku
Client: FUNAI Category: Package Design / Campaign
Ugly Mug Packaging
Agency: Young and Laramore / Indianapolis
Client: Ugly Mug Coffee Category: Package Design / Campaign
DANCING CAT
Agency: Abbott Mead Vickers BBDO / London
Client: ROYAL MAIL Category: Consumer Television / Under $80K Budget - Single
Bush
Agency: Advico Young & Rubicam / Zurich
Client: Sonntags Zeitung Category: Consumer Television / Under $80K Budget - Single
Microwave
Agency: Droga5 / New York
Client: TracFone Category: Consumer Television / Under $80K Budget - Single
SONY ERICSSON WALKMAN
Agency: McCann Erickson Colombia / Bogota
Client: SONY ERICSSON Category: Consumer Television / Under $80K Budget - Single
Get It On
Agency: Superfad / New York
Client: Durex Category: Consumer Television / Under $80K Budget - Single
Award:
2009 Design Merit Award
Agency:
Leo Burnett India / Mumbai
Client:
Lokart Paint Thinner
Title:
Splash
Category:
Product Design / Campaign
Annual ID:
09129D
Award:
2009 Design Merit Award
Agency:
Rod Kommunikation AG / Zuerich
Client:
Denner
Title:
Primess
Category:
Product Design / Campaign
Annual ID:
09131D
Award:
2009 Interactive Merit Award
Agency:
Grey Worldwide / New York
Client:
Penguin Books
Title:
13 Reasons Why
Category:
Online Branded Content / Single
Annual ID:
09207N
Award:
2009 Interactive Merit Award
Agency:
JWT Beijing / Beijing
Client:
Nokia
Title:
Bruce Lee -Match
Category:
Online Branded Content / Single
Annual ID:
09208N
Award:
2009 Interactive Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Nike
Title:
Business LeBron and Nicole Scherzinger
Category:
Online Branded Content / Single
Annual ID:
09209N
Award:
2009 Interactive Merit Award
Agency:
Grey Worldwide / New York
Client:
Etrade
Title:
Etrade Outtakes
Category:
Online Branded Content / Single
Annual ID:
09210N
Award:
2009 Interactive Merit Award
Agency:
180LA / Santa Monica
Client:
adidas Originals
Title:
Left/Right Project
Category:
Online Branded Content / Single
Annual ID:
09211N
Award:
2009 Interactive Merit Award
Agency:
R/GA / New York
Client:
Nike
Title:
Paparazzi Escape
Category:
Online Branded Content / Single
Annual ID:
09212N
Award:
2009 Interactive Merit Award
Agency:
Farfar / Stockholm
Client:
Diesel
Title:
Pete the meat puppet
Category:
Online Branded Content / Single
Annual ID:
09214N
Award:
2009 Interactive Merit Award
Agency:
Crispin Porter + Bogusky / Boulder
Client:
Burger King
Title:
Seth MacFarlane
Category:
Online Branded Content / Single
Annual ID:
09215N
Award:
2009 Interactive Merit Award
Agency:
Resn / Wellington
Client:
Luke Buda
Title:
Special Surprise
Category:
Online Branded Content / Single
Annual ID:
09216N
Award:
2009 Interactive Merit Award
Agency:
Publicis Zurich / Zurich
Client:
Chocolat Frey
Title:
The Unicorn
Category:
Online Branded Content / Single
Annual ID:
09217N
Award:
2009 Interactive Merit Award
Agency:
Mekanism / San Francisco
Client:
Sobe Life Water
Title:
Thrillicious: The Taste Of Times Square
Category:
Online Branded Content / Single
Annual ID:
09218N
Award:
2009 Design Merit Award
Agency:
Abbott Mead Vickers BBDO / London
Client:
MUSEUM OF CHILDHOOD
Title:
TOP TO TOE BOOK
Category:
Direct Mail / Single
Annual ID:
09232D
Award:
2009 Design Merit Award
Agency:
Cutwater / San Francisco
Client:
Jeep
Title:
Eau de Campfire
Category:
Direct Mail / Single
Annual ID:
09233D
Award:
2009 Design Merit Award
Agency:
Design Army / Washington
Client:
Black Book AR100
Title:
Greed is Good
Category:
Direct Mail / Single
Annual ID:
09234D
Award:
2009 Design Merit Award
Agency:
Euro RSCG Advertising Pvt. Ltd. / Gurgaon
Client:
Maxim
Title:
ABC
Category:
Direct Mail / Single
Annual ID:
09235D
Award:
2009 Design Merit Award
Agency:
Grabarz & Partner Werbeagentur GmbH / Hamburg
Client:
Volkswagen AG
Title:
The world's smallest direct mailing
Category:
Direct Mail / Single
Annual ID:
09236D
Award:
2009 Design Merit Award
Agency:
Iconologic / Atlanta
Client:
Cooper Carry
Title:
Here 08
Category:
Direct Mail / Single
Annual ID:
09237D
Award:
2009 Design Merit Award
Agency:
King James RSVP / Cape Town
Client:
TNS Research Surveys
Title:
TNS Research Surveys Calendar
Category:
Direct Mail / Single
Annual ID:
09238D
Award:
2009 Design Merit Award
Agency:
Lowe Limited / Bangkok
Client:
Unilever Thailand
Title:
Torture Test
Category:
Direct Mail / Single
Annual ID:
09239D
Award:
2009 Design Merit Award
Agency:
Net#work BBDO Cape Town / Cape Town
Client:
Dreamfields
Title:
"Plastic Bag"
Category:
Direct Mail / Single
Annual ID:
09240D
Award:
2009 Design Merit Award
Agency:
Ogilvy & Mather, New Delhi / Gurgaon
Client:
India Post
Title:
Stamps
Category:
Direct Mail / Single
Annual ID:
09241D
Award:
2009 Design Merit Award
Agency:
Serviceplan Gruppe GmbH & Co. KG / Munich
Client:
Das Hunger Projekt e.V.
Title:
Ababa Banti
Category:
Direct Mail / Single
Annual ID:
09242D
Award:
2009 Design Merit Award
Agency:
WAX / Calgary
Client:
Calgary International Film Festival
Title:
Blank Invite
Category:
Direct Mail / Single
Annual ID:
09243D
Award:
2009 Design Merit Award
Agency:
Zapping/M&C Saatchi / Madrid
Client:
Mercedes Benz Industrial Vehicles
Title:
Pendrive
Category:
Direct Mail / Single
Annual ID:
09244D
Award:
2009 Advertising Merit Award
Agency:
Leo Burnett / Toronto
Client:
Johnnie Walker
Title:
Keep Walking
Category:
Small Space Print / Black and White or Color: Less than a Page - Single
Annual ID:
09153A
Award:
2009 Advertising Merit Award
Agency:
Ogilvy & Mather, Thailand / Bangkok
Client:
LA Bicycle (Thailand) Co.,Ltd.
Title:
Fold
Category:
Small Space Print / Black and White or Color: Less than a Page - Single
Annual ID:
09154A
Award:
2009 Advertising Merit Award
Agency:
Saatchi & Saatchi / Petaling Jaya
Client:
Silverfish Books
Title:
Affair
Category:
Small Space Print / Black and White or Color: Less than a Page - Single
Annual ID:
09155A
Award:
2009 Advertising Merit Award
Agency:
Saatchi & Saatchi / Petaling Jaya
Client:
Silverfish Books
Title:
Psycho
Category:
Small Space Print / Black and White or Color: Less than a Page - Single
Annual ID:
09156A
Award:
2009 Advertising Merit Award
Agency:
Saatchi & Saatchi / Petaling Jaya
Client:
Procter & Gamble
Title:
Toilet
Category:
Small Space Print / Black and White or Color: Less than a Page - Single
Annual ID:
09157A
Award:
2009 Advertising Merit Award
Agency:
Saatchi & Saatchi New York / New York
Client:
Miller
Title:
Decrossifier
Category:
Small Space Print / Black and White or Color: Less than a Page - Single
Annual ID:
09158A
Award:
2009 Advertising Merit Award
Agency:
Saatchi & Saatchi New York / New York
Client:
Miller
Title:
Hot Dog Smuggler
Category:
Small Space Print / Black and White or Color: Less than a Page - Single
Annual ID:
09159A
Award:
2009 Advertising Merit Award
Agency:
Saatchi & Saatchi New York / New York
Client:
Miller
Title:
Collar Clips
Category:
Small Space Print / Black and White or Color: Less than a Page - Single
Annual ID:
09160A
Award:
2009 Advertising Merit Award
Agency:
DDB / London
Client:
Harvey Nichols
Title:
Crouching
Category:
Small Space Print / Black and White or Color: Less than a Page - Single
Annual ID:
09161A
Award:
2009 Interactive Merit Award
Agency:
Ogilvy Frankfurt / Frankfurt am Main
Client:
Pro Asyl e. V.
Title:
Pro Asyl “60 Years of Human Rights”
Category:
Public Service/Cultural Institutions/Educational / Email
Annual ID:
09266N
Award:
2009 Design Merit Award
Agency:
Alt Group / Ponsonby
Client:
Farmgate Wines
Title:
Farmgate Wines
Category:
Package Design / Campaign
Annual ID:
09115D
Award:
2009 Design Merit Award
Agency:
Antonio Policarpo / Evora
Client:
Boa Boca Gourmet
Title:
Biscuits Can
Category:
Package Design / Campaign
Annual ID:
09116D
Award:
2009 Design Merit Award
Agency:
Apple / Cupertino
Client:
Apple
Title:
Apple Notebooks
Category:
Package Design / Campaign
Annual ID:
09117D
Award:
2009 Design Merit Award
Agency:
Hatch Design / San Francisco
Client:
JAQK Cellars
Title:
JAQK Cellars Full House
Category:
Package Design / Campaign
Annual ID:
09118D
Award:
2009 Design Merit Award
Agency:
Kolle Rebbe / Hamburg
Client:
Anthony´s Garage Winery
Title:
Powerfuel
Category:
Package Design / Campaign
Annual ID:
09119D
Award:
2009 Design Merit Award
Agency:
Kolle Rebbe / Hamburg
Client:
Anthony´s Garage Winery
Title:
Oilchange
Category:
Package Design / Campaign
Annual ID:
09120D
Award:
2009 Design Merit Award
Agency:
Ogilvy & Mather Japan / Shibuya-ku
Client:
FUNAI
Title:
FUNAI'S FUNA SUSHI
Category:
Package Design / Campaign
Annual ID:
09121D
Award:
2009 Design Merit Award
Agency:
Young and Laramore / Indianapolis
Client:
Ugly Mug Coffee
Title:
Ugly Mug Packaging
Category:
Package Design / Campaign
Annual ID:
09122D
Award:
2009 Interactive Merit Award
Agency:
AgencyNet / Fort Lauderdale
Client:
AgencyNet
Title:
ANidea
Category:
Web Sites / Blogs
Annual ID:
09181N
Award:
2009 Advertising Merit Award
Agency:
Abbott Mead Vickers BBDO / London
Client:
ROYAL MAIL
Title:
DANCING CAT
Category:
Consumer Television / Under $80K Budget - Single
Annual ID:
09397T
Award:
2009 Advertising Merit Award
Agency:
Advico Young & Rubicam / Zurich
Client:
Sonntags Zeitung
Title:
Bush
Category:
Consumer Television / Under $80K Budget - Single
Annual ID:
09398T
Award:
2009 Advertising Merit Award
Agency:
Droga5 / New York
Client:
TracFone
Title:
Microwave
Category:
Consumer Television / Under $80K Budget - Single
Annual ID:
09399T
Award:
2009 Advertising Merit Award
Agency:
McCann Erickson Colombia / Bogota
Client:
SONY ERICSSON
Title:
SONY ERICSSON WALKMAN
Category:
Consumer Television / Under $80K Budget - Single
Annual ID:
09400T
Award:
2009 Advertising Merit Award
Agency:
Superfad / New York
Client:
Durex
Title:
Get It On
Category:
Consumer Television / Under $80K Budget - Single
Annual ID:
09401T
