The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
โGREATNESS CAN BE LOST TO FATIGUEโ - DaVinci
Agency: Area 23, An IPG Health Company / New York
Client: Daiichi Sankyo Inc. / Injectafer Category: Print
Creativity is Essential
Agency: AMV BBDO / London + OMD / London + Ogilvy PR / London + Niemand Studio / London
Client: Bacardi Bombay Sapphire Category: Events / Stunts / Competitions / In-Person
The Impossible Combo
Agency: DAVID / Sรฃo Paulo + Burger King / Sรฃo Paulo + Zubi / Miami + Sailor Studio + A9 Audio / Sรฃo Paulo
Client: Burger King Category: Events / Stunts / Competitions / In-Person
Chicago Not In Chicago
Agency: Energy BBDO / Chicago + World Business Chicago / City of Chicago + Black Madre + Flare / Chicago
Client: City of Chicago Category: Events / Stunts / Competitions / In-Person
ReStory
Agency: Happiness / An FCB alliance / Brussels
Client: Canon Category: Events / Stunts / Competitions / In-Person
Life, Scripted
Agency: Ogilvy / Chicago + Chicago International Film Festival / Chicago + Sarofsky / Chicago
Client: The Chicago International Film Festival Category: Events / Stunts / Competitions / In-Person
I AM
Agency: VMLY&R / Sรฃo Paulo
Client: Starbucks Category: Events / Stunts / Competitions / In-Person
Whopper Heist
Agency: We Believers / New York + The Pasto / Buenos Airers + The Movement by Landia / Buenos Aires
Client: Burger King Argentina + Netflix Argentina Category: Events / Stunts / Competitions / In-Person
Shopping - Shop Small Murals
Agency: BBH USA / New York + Google / Mountain View + STATE Design / New York + Essence / New York
Client: Google Category: Murals
Outlaw Runners
Agency: BETC / Paris + GUM / Paris + Soldats Films / Paris
Client: Distance Category: Murals
Music Liberates Music Mixtape
Agency: BBDO / New York
Client: BACARDร Category: Innovation & Transformation / Innovation in Interactive & Mobile Craft
Samsung FastFrame
Agency: Cheil / Amsterdam + Mario Piepenbrink / Alkmaar + Pirke Productions / Amsterdam + Samsung Electronics Benelux / Schiphol
Client: Samsung Electronics Benelux Category: Innovation & Transformation / Innovation in Interactive & Mobile Craft
Anti Look โ the life-saving QR design
Agency: Scholz & Friends
Client: Johanniter Category: Innovation & Transformation / Innovation in Interactive & Mobile Craft
30 Seconds Singles
Agency: Leo Burnett Colombia / Bogotรก
Client: AB InBev / Budweiser Category: Innovation & Transformation / Innovation in Radio & Audio
The Golden Number
Agency: Nord DDB / Stockholm
Client: McDonald's Category: Innovation & Transformation / Innovation in Radio & Audio
Creativity is Essential
Agency: AMV BBDO / London + OMD / London + Ogilvy PR / London + Niemand Studio / London
Client: Bacardi Bombay Sapphire Category: Brand Partnerships
Whopper Heist
Agency: We Believers / New York + The Pasto / Buenos Airers + The Movement by Landia / Buenos Aires
Client: Burger King Argentina + Netflix Argentina Category: Brand Partnerships
The Lost Class
Agency: Hungry Man / Los Angeles + Leo Burnett / Chicago
Client: Change the Ref Inc. Category: Direction / Series
We The Culture
Agency: Park Pictures / New York + Creative X Meta
Client: Facebook Category: Direction / Series
MLKonMLK
Agency: Lenovo / Morrisville
Client: Lenovo Category: Innovation & Transformation / Innovation in Lockdown
The Lost Class
Agency: Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs
Client: Change the Ref Inc. Category: Social Post / Single
Happy Birthday, Twitter
Agency: No Fixed Address / Toronto + Mischief @ No Fixed Address + Canadian Centre for Child Protection + AdHoc Content
Client: Canadian Centre for Child Protection Category: Social Post / Single
No Comply
Agency: Droga5 / New York + Facebook / Instagram + Reset Content / New York + Blacksmith / New York
Client: Facebook Category: Short Form Video / Single
The Unspoken Curriculum
Agency: Edelman / New York + Windy Films / Boston
Client: The Boris Lawrence Henson Foundation Category: Short Form Video / Single
Get Smoooth Again
Agency: Nord DDB / Stockholm + Klarna / Stockholm + CAVIAR / London
Client: Klarna Category: Short Form Video / Single
A Future Begins
Agency: Observatory / Los Angeles + Chipotle / Newport Beach + Nexus Studios / London + The Elements Music / Santa Monica/LA
Client: Chipotle Category: Short Form Video / Single
The Taste of Reunion
Agency: Ogilvy Mexico / Ciudad de Mexico + Media.Monks / Mexico City
Client: AB INBEV Category: Short Form Video / Single
Hollywood In Your Pocket
Agency: SMUGGLER + TBWA\Media Arts Lab / Los Angeles
Client: Apple Category: Short Form Video / Single
Love, Lawyers, and The Government
Agency: TBWA\Chiat\Day / New York + Cabin Editing Company + Company 3 + Furlined
Client: Family Category: Short Form Video / Single
Get Out And See The Worlds
Agency: Wieden+Kennedy / Portland + Meow Wolf / Santa FE + Biscuit Filmworks / Los Angeles
Client: Meow Wolf Category: Short Form Video / Single
VICE Global Network IDs
Agency: VICE Media Group / Brooklyn
Client: VICE Media Group Category: Moving Image / Series
Tokyo Summer Games - Para Pack
Agency: BBDO Canada / Toronto
Client: Canadian Paralympic Committee Category: Innovation & Transformation / Innovation in Direct Marketing
A Song for Every CMO
Agency: FCB / New York + Spotify Advertising / New York + Wave Studios / New York + Watt White Music / New York
Client: Spotify Category: Innovation & Transformation / Innovation in Direct Marketing
Mystery Sniper
Agency: INGO / Stockholm + Activision Blizzard / Santa Monica + Raven Software / Middleton
Client: Activision Blizzard / Call of Duty Category: Innovation & Transformation / Innovation in Direct Marketing
Shah Rukh Khan-My-Ad
Agency: Ogilvy Mumbai / India + Mondelez
Client: Mondelez Category: Innovation & Transformation / Innovation in Direct Marketing
Golden Grounds
Agency: TBWA\Chiat\Day / New York + Bindery / New York + Redslash / TBWA / New York + Rare Medium / New York
Client: Lay's Category: Innovation & Transformation / Innovation in Direct Marketing
ONE/SECOND/SUIT
Agency: Uncommon Creative Studio / London + H&M
Client: H&M Category: Innovation & Transformation / Innovation in Direct Marketing
The Playlist Song
Agency: mortierbrigade / brussels
Client: TwinToes Category: Online / Streaming Audio Advertising
Sound Support
Agency: The Public House / Dublin + PHD / Dublin + Event Junkies / Dublin + Motherland / Dublin
Client: FBD Insurance Category: Innovation & Transformation / Innovation in Lockdown
The Heinicke Deal
Agency: 3PM/Weber Shandwick / New York + draftLine / New York + AB InBev / Bud Light
Client: AB InBev / Bud Light Category: Current Event Response
Football is for Everyone
Agency: 72andSunny / Los Angeles + Hecho Studios + Howling Music + LIME Studios
Client: National Football League Category: Current Event Response
Outlaw Runners
Agency: BETC / Paris + GUM / Paris + Soldats Films / Paris
Client: Distance Category: Current Event Response
Abolish ยง219a
Agency: Grey Germany / Hamburg
Client: TERRE DES FEMMES Category: Current Event Response
Chickenflation
Agency: Mischief @ No Fixed Address + Alpha Foods + Leap Grow
Client: Alpha Foods Category: Current Event Response
ONE/SECOND/SUIT
Agency: Uncommon Creative Studio / London + H&M
Client: H&M Category: Current Event Response