The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Give the Rainbow
Agency: adam&eveDDB / London + Mediacom / London + cain&abel / London + King Henry / London
Client: Mars - Skittles Category: Ambient Media (Indoor & Outdoor) / Dynamic Billboards or Transit - Single or Campaign
The Coughing Billboard
Agency: Akestam Holst NOA / Stockholm
Client: Apotek Hjartat Category: Ambient Media (Indoor & Outdoor) / Dynamic Billboards or Transit - Single or Campaign
Animal Detecting Billboards
Agency: Demner, Merlicek & Bergmann / Vienna + fm studio / Vienna + Vienna Sound Vienna Light / Vienna
Client: BMW Austria GmbH Category: Ambient Media (Indoor & Outdoor) / Dynamic Billboards or Transit - Single or Campaign
Netflix Originals: "Thrillboards" Grab Attention for "Santa Clarita Diet"
Agency: Doner LA / Los Angeles + LoganTV / Los Angeles
Client: Netflix Category: Ambient Media (Indoor & Outdoor) / Dynamic Billboards or Transit - Single or Campaign
Made By Google
Agency: Droga5 / New York + Google / Mountain View + Deeplocal / Pittsburgh
Client: Google Category: Ambient Media (Indoor & Outdoor) / Dynamic Billboards or Transit - Single or Campaign
Made Possible By Melbourne
Agency: McCann / Melbourne
Client: University Of Melbourne Category: Ambient Media (Indoor & Outdoor) / Dynamic Billboards or Transit - Single or Campaign
Predators
Agency: ALMA DDB. / Miami
Client: Kingsford - Clorox Category: Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign
How New York Eats
Agency: BBH / New York
Client: Seamless Category: Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign
Animals
Agency: TBWA\Chiat\Day / NY + TBWA\ / London
Client: Airbnb Category: Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign
Don't Act Like a Pedestrian
Agency: the community / Miami
Client: City of Buenos Aires Category: Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign
It's What's Happening: #InMemoriam
Agency: Global Brand & Creative Studio / San Francisco
Client: Twitter Category: Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign
BP 500 Years of Stories
Agency: Valenstein & Fatt / London
Client: Tate Category: Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign
Give the Rainbow
Agency: adam&eveDDB / London + Mediacom / London + cain&abel / London + King Henry / London
Client: Mars - Skittles Category: Publishing / Magazine - Single
Boy
Agency: Dentsu / Singapore
Client: Regional Environmental Awareness Cameron Highlands Category: Publishing / Magazine - Single
Adios Amigo
Agency: Havas / New York + Starcom Mediavest Group / New York + Edelman / New York
Client: Heineken / Dos Equis Category: Publishing / Magazine - Single
Pinball
Agency: La Comunidad / Buenos Aires
Client: Ferrero Rocher, Argentina Category: Publishing / Magazine - Single
Roller Coaster
Agency: La Comunidad / Buenos Aires
Client: Ferrero Rocher, Argentina Category: Publishing / Magazine - Single
Skate Park
Agency: La Comunidad / Buenos Aires
Client: Ferrero Rocher, Argentina Category: Publishing / Magazine - Single
Instructions / Doll´s House
Agency: Ogilvy & Mather / Bogota
Client: Pfizer Category: Publishing / Magazine - Single
Instructions / Cradle
Agency: Ogilvy & Mather / Bogota
Client: Pfizer Category: Publishing / Magazine - Single
Instructions / Car chair
Agency: Ogilvy & Mather / Bogota
Client: Pfizer Category: Publishing / Magazine - Single
iPain
Agency: Publicis / Mexico + Un Mariachi CGI+Retouch / Brazil
Client: Liomont / Analgen Forte Category: Publishing / Magazine - Single
Judgment
Agency: Publicis / Mexico + Un Mariachi CGI+Retouch / Brazil
Client: Liomont / Analgen Forte Category: Publishing / Magazine - Single
Loving the night 2
Agency: TBWA\THAILAND / Bangkok
Client: McDonald's Category: Publishing / Magazine - Single
Passwords With A Purpose
Agency: 303 Mullen Lowe / PERTH
Client: Royal Life Saving WA Category: Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Campaign
Holiday Packing
Agency: TBWA Hunt Lascaris / Johannesburg
Client: Flight Centre Category: Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Campaign
Technically
Agency: Ogilvy & Mather / Cape Town
Client: Volkswagen Category: Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Campaign
Dads
Agency: Ogilvy & Mather Chile / Santiago
Client: Unicef Category: Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Campaign
80.000.000 Images
Agency: Ogilvy & Mather Chile / Santiago
Client: Getty Images Category: Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Campaign
Wrigley - Classics Last Longer
Agency: BBDO GmbH / Duesseldorf
Client: Wrigley GmbH Category: Craft / Illustration - Single or Campaign
Honda. Great Journey.-Travel sticker scrapbook
Agency: DENTSU INC. / Tokyo + Mori Inc. / Tokyo
Client: HONDA MOTOR CO., LTD. Category: Craft / Illustration - Single or Campaign
Shower Battle
Agency: J. Walter Thompson / Shanghai
Client: SAKURA Category: Craft / Illustration - Single or Campaign
Roller Coaster
Agency: La Comunidad / Buenos Aires
Client: Ferrero Rocher Argentina Category: Craft / Illustration - Single or Campaign
You Eat. They Eat.
Agency: Ogilvy & Mather India / Gurgaon
Client: Yum Restaurant Marketing Pvt. Ltd. Category: Craft / Illustration - Single or Campaign
Doors Of Thrones
Agency: Publicis / London
Client: Tourism Ireland Category: Craft / Illustration - Single or Campaign
Animals
Agency: TBWA\Chiat\Day / NY + TBWA\ / London
Client: Airbnb Category: Craft / Illustration - Single or Campaign
Scariest BK
Agency: DAVID / Miami
Client: Burger King Category: Innovation in Print & Outdoor / Ambient Media
The SAB Spike Detector Coaster
Agency: Geometry Global / Johannesburg + Ogilvy & Mather / Johannesburg
Client: South African Breweries Category: Innovation in Print & Outdoor / Ambient Media
The Riderless Bike
Agency: Havas / Sydney + Red Agency / Sydney + FINCH / Sydney
Client: Steve Waugh Foundation Category: Innovation in Print & Outdoor / Ambient Media
Playnasium
Agency: McCann / Melbourne
Client: YMCA Category: Innovation in Print & Outdoor / Ambient Media
Amateur Replay
Agency: Ogilvy & Mather / Singapore
Client: Allianz Category: Innovation in Print & Outdoor / Ambient Media
Thanks, 2016. It's been weird.
Agency: Spotify / New York
Client: Spotify Category: Innovation in Print & Outdoor / Ambient Media
Pinlist
Agency: DM9DDB / São Paulo
Client: Tok&Stok Category: Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Single
Get Back, Tohoku.
Agency: DENTSU INC. / Tokyo
Client: EAST JAPAN RAILWAY COMPANY Category: Craft / Photography - Single or Campaign
Hate Going Twice
Agency: Leo Burnett Germany / Frankfurt
Client: Fiat Professional Category: Craft / Photography - Single or Campaign
Unworthy Meals / Crab
Agency: Ogilvy & Mather / Bogota
Client: Carulla Cooking School Category: Craft / Photography - Single or Campaign
Unworthy Meals / Snails
Agency: Ogilvy & Mather / Bogota
Client: Carulla Cooking School Category: Craft / Photography - Single or Campaign
We were the refugees once
Agency: Y&R / Prague + GPS Production / Prague
Client: UNHCR Category: Craft / Photography - Single or Campaign
Predators
Agency: ALMA DDB. / Miami
Client: Kingsford - Clorox Category: Publishing / Magazine - Campaign
Award:
2017 Print & Outdoor Merit Award
Agency:
adam&eveDDB / London + Mediacom / London + cain&abel / London + King Henry / London
Client:
Mars - Skittles
Title:
Give the Rainbow
Category:
Ambient Media (Indoor & Outdoor) / Dynamic Billboards or Transit - Single or Campaign
Annual ID:
OS_PO17140M
Award:
2017 Print & Outdoor Merit Award
Agency:
Akestam Holst NOA / Stockholm
Client:
Apotek Hjartat
Title:
The Coughing Billboard
Category:
Ambient Media (Indoor & Outdoor) / Dynamic Billboards or Transit - Single or Campaign
Annual ID:
OS_PO17141M
Award:
2017 Print & Outdoor Merit Award
Agency:
Demner, Merlicek & Bergmann / Vienna + fm studio / Vienna + Vienna Sound Vienna Light / Vienna
Client:
BMW Austria GmbH
Title:
Animal Detecting Billboards
Category:
Ambient Media (Indoor & Outdoor) / Dynamic Billboards or Transit - Single or Campaign
Annual ID:
OS_PO17142M
Award:
2017 Print & Outdoor Merit Award
Agency:
Doner LA / Los Angeles + LoganTV / Los Angeles
Client:
Netflix
Title:
Netflix Originals: "Thrillboards" Grab Attention for "Santa Clarita Diet"
Category:
Ambient Media (Indoor & Outdoor) / Dynamic Billboards or Transit - Single or Campaign
Annual ID:
OS_PO17143M
Award:
2017 Print & Outdoor Merit Award
Agency:
Droga5 / New York + Google / Mountain View + Deeplocal / Pittsburgh
Client:
Google
Title:
Made By Google
Category:
Ambient Media (Indoor & Outdoor) / Dynamic Billboards or Transit - Single or Campaign
Annual ID:
OS_PO17144M
Award:
2017 Print & Outdoor Merit Award
Agency:
McCann / Melbourne
Client:
University Of Melbourne
Title:
Made Possible By Melbourne
Category:
Ambient Media (Indoor & Outdoor) / Dynamic Billboards or Transit - Single or Campaign
Annual ID:
OS_PO17145M
Award:
2017 Print & Outdoor Merit Award
Agency:
ALMA DDB. / Miami
Client:
Kingsford - Clorox
Title:
Predators
Category:
Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign
Annual ID:
OS_PO17134M
Award:
2017 Print & Outdoor Merit Award
Agency:
BBH / New York
Client:
Seamless
Title:
How New York Eats
Category:
Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign
Annual ID:
OS_PO17135M
Award:
2017 Print & Outdoor Merit Award
Agency:
TBWA\Chiat\Day / NY + TBWA\ / London
Client:
Airbnb
Title:
Animals
Category:
Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign
Annual ID:
OS_PO17136M
Award:
2017 Print & Outdoor Merit Award
Agency:
the community / Miami
Client:
City of Buenos Aires
Title:
Don't Act Like a Pedestrian
Category:
Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign
Annual ID:
OS_PO17137M
Award:
2017 Print & Outdoor Merit Award
Agency:
Global Brand & Creative Studio / San Francisco
Client:
Twitter
Title:
It's What's Happening: #InMemoriam
Category:
Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign
Annual ID:
OS_PO17138M
Award:
2017 Print & Outdoor Merit Award
Agency:
Valenstein & Fatt / London
Client:
Tate
Title:
BP 500 Years of Stories
Category:
Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign
Annual ID:
OS_PO17139M
Award:
2017 Print & Outdoor Merit Award
Agency:
adam&eveDDB / London + Mediacom / London + cain&abel / London + King Henry / London
Client:
Mars - Skittles
Title:
Give the Rainbow
Category:
Publishing / Magazine - Single
Annual ID:
OS_PO17082M
Award:
2017 Print & Outdoor Merit Award
Agency:
Dentsu / Singapore
Client:
Regional Environmental Awareness Cameron Highlands
Title:
Boy
Category:
Publishing / Magazine - Single
Annual ID:
OS_PO17083M
Award:
2017 Print & Outdoor Merit Award
Agency:
Havas / New York + Starcom Mediavest Group / New York + Edelman / New York
Client:
Heineken / Dos Equis
Title:
Adios Amigo
Category:
Publishing / Magazine - Single
Annual ID:
OS_PO17084M
Award:
2017 Print & Outdoor Merit Award
Agency:
La Comunidad / Buenos Aires
Client:
Ferrero Rocher, Argentina
Title:
Pinball
Category:
Publishing / Magazine - Single
Annual ID:
OS_PO17085M
Award:
2017 Print & Outdoor Merit Award
Agency:
La Comunidad / Buenos Aires
Client:
Ferrero Rocher, Argentina
Title:
Roller Coaster
Category:
Publishing / Magazine - Single
Annual ID:
OS_PO17086M
Award:
2017 Print & Outdoor Merit Award
Agency:
La Comunidad / Buenos Aires
Client:
Ferrero Rocher, Argentina
Title:
Skate Park
Category:
Publishing / Magazine - Single
Annual ID:
OS_PO17087M
Award:
2017 Print & Outdoor Merit Award
Agency:
Ogilvy & Mather / Bogota
Client:
Pfizer
Title:
Instructions / Doll´s House
Category:
Publishing / Magazine - Single
Annual ID:
OS_PO17088M
Award:
2017 Print & Outdoor Merit Award
Agency:
Ogilvy & Mather / Bogota
Client:
Pfizer
Title:
Instructions / Cradle
Category:
Publishing / Magazine - Single
Annual ID:
OS_PO17089M
Award:
2017 Print & Outdoor Merit Award
Agency:
Ogilvy & Mather / Bogota
Client:
Pfizer
Title:
Instructions / Car chair
Category:
Publishing / Magazine - Single
Annual ID:
OS_PO17090M
Award:
2017 Print & Outdoor Merit Award
Agency:
Publicis / Mexico + Un Mariachi CGI+Retouch / Brazil
Client:
Liomont / Analgen Forte
Title:
iPain
Category:
Publishing / Magazine - Single
Annual ID:
OS_PO17091M
Award:
2017 Print & Outdoor Merit Award
Agency:
Publicis / Mexico + Un Mariachi CGI+Retouch / Brazil
Client:
Liomont / Analgen Forte
Title:
Judgment
Category:
Publishing / Magazine - Single
Annual ID:
OS_PO17092M
Award:
2017 Print & Outdoor Merit Award
Agency:
TBWA\THAILAND / Bangkok
Client:
McDonald's
Title:
Loving the night 2
Category:
Publishing / Magazine - Single
Annual ID:
OS_PO17093M
Award:
2017 Print & Outdoor Merit Award
Agency:
303 Mullen Lowe / PERTH
Client:
Royal Life Saving WA
Title:
Passwords With A Purpose
Category:
Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Campaign
Annual ID:
OS_PO17126M
Award:
2017 Print & Outdoor Merit Award
Agency:
TBWA Hunt Lascaris / Johannesburg
Client:
Flight Centre
Title:
Holiday Packing
Category:
Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Campaign
Annual ID:
OS_PO17127M
Award:
2017 Print & Outdoor Merit Award
Agency:
Ogilvy & Mather / Cape Town
Client:
Volkswagen
Title:
Technically
Category:
Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Campaign
Annual ID:
OS_PO17128M
Award:
2017 Print & Outdoor Merit Award
Agency:
Ogilvy & Mather Chile / Santiago
Client:
Unicef
Title:
Dads
Category:
Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Campaign
Annual ID:
OS_PO17129M
Award:
2017 Print & Outdoor Merit Award
Agency:
Ogilvy & Mather Chile / Santiago
Client:
Getty Images
Title:
80.000.000 Images
Category:
Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Campaign
Annual ID:
OS_PO17130M
Award:
2017 Print & Outdoor Merit Award
Agency:
BBDO GmbH / Duesseldorf
Client:
Wrigley GmbH
Title:
Wrigley - Classics Last Longer
Category:
Craft / Illustration - Single or Campaign
Annual ID:
OS_PO17175M
Award:
2017 Print & Outdoor Merit Award
Agency:
DENTSU INC. / Tokyo + Mori Inc. / Tokyo
Client:
HONDA MOTOR CO., LTD.
Title:
Honda. Great Journey.-Travel sticker scrapbook
Category:
Craft / Illustration - Single or Campaign
Annual ID:
OS_PO17176M
Award:
2017 Print & Outdoor Merit Award
Agency:
J. Walter Thompson / Shanghai
Client:
SAKURA
Title:
Shower Battle
Category:
Craft / Illustration - Single or Campaign
Annual ID:
OS_PO17177M
Award:
2017 Print & Outdoor Merit Award
Agency:
La Comunidad / Buenos Aires
Client:
Ferrero Rocher Argentina
Title:
Roller Coaster
Category:
Craft / Illustration - Single or Campaign
Annual ID:
OS_PO17178M
Award:
2017 Print & Outdoor Merit Award
Agency:
Ogilvy & Mather India / Gurgaon
Client:
Yum Restaurant Marketing Pvt. Ltd.
Title:
You Eat. They Eat.
Category:
Craft / Illustration - Single or Campaign
Annual ID:
OS_PO17179M
Award:
2017 Print & Outdoor Merit Award
Agency:
Publicis / London
Client:
Tourism Ireland
Title:
Doors Of Thrones
Category:
Craft / Illustration - Single or Campaign
Annual ID:
OS_PO17180M
Award:
2017 Print & Outdoor Merit Award
Agency:
TBWA\Chiat\Day / NY + TBWA\ / London
Client:
Airbnb
Title:
Animals
Category:
Craft / Illustration - Single or Campaign
Annual ID:
OS_PO17181M
Award:
2017 Print & Outdoor Merit Award
Agency:
DAVID / Miami
Client:
Burger King
Title:
Scariest BK
Category:
Innovation in Print & Outdoor / Ambient Media
Annual ID:
OS_PO17196M
Award:
2017 Print & Outdoor Merit Award
Agency:
Geometry Global / Johannesburg + Ogilvy & Mather / Johannesburg
Client:
South African Breweries
Title:
The SAB Spike Detector Coaster
Category:
Innovation in Print & Outdoor / Ambient Media
Annual ID:
OS_PO17197M
Award:
2017 Print & Outdoor Merit Award
Agency:
Havas / Sydney + Red Agency / Sydney + FINCH / Sydney
Client:
Steve Waugh Foundation
Title:
The Riderless Bike
Category:
Innovation in Print & Outdoor / Ambient Media
Annual ID:
OS_PO17198M
Award:
2017 Print & Outdoor Merit Award
Agency:
McCann / Melbourne
Client:
YMCA
Title:
Playnasium
Category:
Innovation in Print & Outdoor / Ambient Media
Annual ID:
OS_PO17199M
Award:
2017 Print & Outdoor Merit Award
Agency:
Ogilvy & Mather / Singapore
Client:
Allianz
Title:
Amateur Replay
Category:
Innovation in Print & Outdoor / Ambient Media
Annual ID:
OS_PO17200M
Award:
2017 Print & Outdoor Merit Award
Agency:
Spotify / New York
Client:
Spotify
Title:
Thanks, 2016. It's been weird.
Category:
Innovation in Print & Outdoor / Ambient Media
Annual ID:
OS_PO17201M
Award:
2017 Print & Outdoor Merit Award
Agency:
DM9DDB / São Paulo
Client:
Tok&Stok
Title:
Pinlist
Category:
Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Single
Annual ID:
OS_PO17125M
Award:
2017 Print & Outdoor Merit Award
Agency:
DENTSU INC. / Tokyo
Client:
EAST JAPAN RAILWAY COMPANY
Title:
Get Back, Tohoku.
Category:
Craft / Photography - Single or Campaign
Annual ID:
OS_PO17182M
Award:
2017 Print & Outdoor Merit Award
Agency:
Leo Burnett Germany / Frankfurt
Client:
Fiat Professional
Title:
Hate Going Twice
Category:
Craft / Photography - Single or Campaign
Annual ID:
OS_PO17183M
Award:
2017 Print & Outdoor Merit Award
Agency:
Ogilvy & Mather / Bogota
Client:
Carulla Cooking School
Title:
Unworthy Meals / Crab
Category:
Craft / Photography - Single or Campaign
Annual ID:
OS_PO17184M
Award:
2017 Print & Outdoor Merit Award
Agency:
Ogilvy & Mather / Bogota
Client:
Carulla Cooking School
Title:
Unworthy Meals / Snails
Category:
Craft / Photography - Single or Campaign
Annual ID:
OS_PO17185M
Award:
2017 Print & Outdoor Merit Award
Agency:
Y&R / Prague + GPS Production / Prague
Client:
UNHCR
Title:
We were the refugees once
Category:
Craft / Photography - Single or Campaign
Annual ID:
OS_PO17186M
Award:
2017 Print & Outdoor Merit Award
Agency:
Y&R / Dubai
Client:
The Cartel
Title:
Be Seen
Category:
Craft / Photography - Single or Campaign
Annual ID:
OS_PO17187M
Award:
2017 Print & Outdoor Merit Award
Agency:
ALMA DDB. / Miami
Client:
Kingsford - Clorox
Title:
Predators
Category:
Publishing / Magazine - Campaign
Annual ID:
OS_PO17094M
