The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Camuflado
Agency: AlmapBBDO / São Paulo
Client: Fundação Boticario Category: Public Service/Political Print / Newspaper or Magazine - Single
Crumpled Car
Agency: Clemenger BBDO / Wellington
Client: Land Transport NZ Category: Public Service/Political Print / Newspaper or Magazine - Single
Insects
Agency: JWT Singapore / Singapore
Client: Worldwide Fund for Nature Category: Public Service/Political Print / Newspaper or Magazine - Single
Elephant
Agency: JWT Singapore / Singapore
Client: Worldwide Fund for Nature Category: Public Service/Political Print / Newspaper or Magazine - Single
BIN LADEN
Agency: la comunidad / Miami Beach
Client: THE KATRINA FOUNDATION Category: Public Service/Political Print / Newspaper or Magazine - Single
Grand Ceilings
Agency: Ogilvy and Mather Chicago / Chicago
Client: Landmarks Preservation Council of Illinois Category: Public Service/Political Print / Newspaper or Magazine - Single
IAPA Mother-Son
Agency: Ogilvy & Mather / Mumbai
Client: The Indian Association for Promotion of Adoption & Child Welfare Category: Public Service/Political Print / Newspaper or Magazine - Single
IAPA Father-Daughter
Agency: Ogilvy & Mather / Mumbai
Client: The Indian Association for Promotion of Adoption & Child Welfare Category: Public Service/Political Print / Newspaper or Magazine - Single
Ketchup
Agency: Publicis Mojo / Auckland
Client: Campaign Against Landmines Category: Public Service/Political Print / Newspaper or Magazine - Single
Levi's® Find your Fit
Agency: King James RSVP / Cape Town
Client: Levi Strauss South Africa Category: Collateral Design / P.O.P. and In-Store - Campaign
Back To College Visual Identity System/In-Store 2006
Agency: Office, Jason Schulte Design / San Francisco
Client: Target Category: Collateral Design / P.O.P. and In-Store - Campaign
Gallery Masks
Agency: Strategy Design & Advertising / Christchurch
Client: Christchurch Art Gallery Category: Collateral Design / P.O.P. and In-Store - Campaign
Ban all landmines
Agency: Plan.Net Concept GmbH & Co KG / Munich
Client: Aktionsbündnis Landmine.de Category: Banners - Dynamic / Public Service/Non-Profit/ Educational - Single
Presidents
Agency: Savaglio\TBWA / Buenos Aires
Client: Greenpeace International Category: Banners - Dynamic / Public Service/Non-Profit/ Educational - Single
Protected Entry
Agency: Tribal DDB India / Mumbai
Client: MTV India Category: Banners - Dynamic / Public Service/Non-Profit/ Educational - Single
man(if )esto
Agency: (if) Interactive Sdn. Bhd. / Kuala Lumpur
Client: (if ) interactive sdn. bhd. Category: Self-Promotion / Web Sites
Amautalab Website
Agency: amautalab / Buenos Aires
Client: Amautalab Category: Self-Promotion / Web Sites
Scholz & Volkmer Geschenkedenken
Agency: SCHOLZ & VOLKMER GmbH / Wiesbaden
Client: Scholz & Volkmer Category: Self-Promotion / Web Sites
Urban Silo
Agency: Urban Silo / San Francisco
Client: Jim Elliott Category: Self-Promotion / Web Sites
Showtime for your brand
Agency: WM Team GmbH / Hannover
Client: WM Team GmbH Category: Self-Promotion / Web Sites
Japan New Year
Agency: Apple Computer / Cupertino
Client: Apple Category: Brand and Corporate Identity Design / Corporate Identity - Campaign
Foldout Business Cards
Agency: Bates Enterprise / New Delhi
Client: Mukul Goyal Category: Brand and Corporate Identity Design / Corporate Identity - Campaign
Breaking Records Collateral
Agency: BBDO / New York
Client: Breaking Records Category: Brand and Corporate Identity Design / Corporate Identity - Campaign
Dominie Packaging
Agency: BBDO / Singapore
Client: Dominie Category: Brand and Corporate Identity Design / Corporate Identity - Campaign
Test Tube Identity
Agency: Block (BlockBranding.com) / Perth
Client: Test Tube Category: Brand and Corporate Identity Design / Corporate Identity - Campaign
Stationery?
Agency: Calder Bateman / Edmonton
Client: Johnston Research Category: Brand and Corporate Identity Design / Corporate Identity - Campaign
disturbance stationery
Agency: disturbance / Durban
Client: disturbance Category: Brand and Corporate Identity Design / Corporate Identity - Campaign
Roast Restaurant
Agency: HGV / London
Client: Iqbal Wahab Category: Brand and Corporate Identity Design / Corporate Identity - Campaign
I.D.Lab
Agency: Kinetic Singapore / singapore
Client: I.D.Lab Category: Brand and Corporate Identity Design / Corporate Identity - Campaign
Duesseldorfer Schauspielhaus CD
Agency: Ligalux GmbH / Hamburg
Client: Duesseldorfer Schauspielhaus Category: Brand and Corporate Identity Design / Corporate Identity - Campaign
Coca-Cola Zero Brand Identity and Visual Language
Agency: Ogilvy / New York
Client: The Coca-Cola Company Category: Brand and Corporate Identity Design / Corporate Identity - Campaign
Nice to meat you.
Agency: PENGUIN GRAPHICS / Hiroshima
Client: Hanamoto Category: Brand and Corporate Identity Design / Corporate Identity - Campaign
New Kure Brand
Agency: CHUGOKU HAKUHODO Inc.
Client: Kure Area of Commerce and Industry Association Category: Brand and Corporate Identity Design / Corporate Identity - Campaign
Walter P Moore Identity Program
Agency: Rigsby Hull / Houston
Client: Walter P Moore Category: Brand and Corporate Identity Design / Corporate Identity - Campaign
Sydney Youth Orchestra
Agency: Saatchi & Saatchi / Sydney
Client: SYO Category: Brand and Corporate Identity Design / Corporate Identity - Campaign
space150 10.7 identity
Agency: space150 / Minneapolis
Client: space150 Category: Brand and Corporate Identity Design / Corporate Identity - Campaign
Corporate Box
Agency: Strichpunkt GmbH / Stuttgart
Client: Papierfabrik Scheufelen GmbH+Co. KG Category: Brand and Corporate Identity Design / Corporate Identity - Campaign
AXE Lab Campaign
Agency: Bartle Bogle Hegarty / New York
Client: Unilever - AXE Category: Integrated Branding / Integrated Branding Campaign
Jug Simple Integrated Campaign
Agency: Cole & Weber United / Seattle
Client: Carlo Rossi Category: Integrated Branding / Integrated Branding Campaign
First Act Integrated
Agency: Crispin Porter + Bogusky / Miami
Client: Volkswagen Category: Integrated Branding / Integrated Branding Campaign
Snapalope Integrated
Agency: Crispin Porter + Bogusky / Miami
Client: Slim Jim Category: Integrated Branding / Integrated Branding Campaign
Fast Integrated
Agency: Crispin Porter + Bogusky / Miami
Client: Volkswagen Category: Integrated Branding / Integrated Branding Campaign
Pigs In Pain
Agency: Duval Guillaume / Brussel
Client: Gaia Category: Integrated Branding / Integrated Branding Campaign
TATE TRACKS
Agency: FALLON LONDON / LONDON
Client: TATE MODERN Category: Integrated Branding / Integrated Branding Campaign
Brawny Academy
Agency: Fallon / Minneapolis
Client: Georgia Pacific - Brawny Category: Integrated Branding / Integrated Branding Campaign
Coca-Cola World Cup
Agency: Santo Buenos Aires / Buenos Aires
Client: Coca-Cola Category: Integrated Branding / Integrated Branding Campaign
Bonded by Blood
Agency: TBWA\Whybin / Auckland
Client: adidasNZRU Category: Integrated Branding / Integrated Branding Campaign
SubLYMONal™
Agency: AKQA / London
Client: The Coca-Cola Company Category: Banners - Fixed Space / Business to Consumer - Campaign
Award:
2007 Advertising Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Fundação Boticario
Title:
Camuflado
Category:
Public Service/Political Print / Newspaper or Magazine - Single
Annual ID:
07290A
Award:
2007 Advertising Merit Award
Agency:
Clemenger BBDO / Wellington
Client:
Land Transport NZ
Title:
Crumpled Car
Category:
Public Service/Political Print / Newspaper or Magazine - Single
Annual ID:
07291A
Award:
2007 Advertising Merit Award
Agency:
JWT Singapore / Singapore
Client:
Worldwide Fund for Nature
Title:
Insects
Category:
Public Service/Political Print / Newspaper or Magazine - Single
Annual ID:
07292A
Award:
2007 Advertising Merit Award
Agency:
JWT Singapore / Singapore
Client:
Worldwide Fund for Nature
Title:
Elephant
Category:
Public Service/Political Print / Newspaper or Magazine - Single
Annual ID:
07293A
Award:
2007 Advertising Merit Award
Agency:
la comunidad / Miami Beach
Client:
THE KATRINA FOUNDATION
Title:
BIN LADEN
Category:
Public Service/Political Print / Newspaper or Magazine - Single
Annual ID:
07294A
Award:
2007 Advertising Merit Award
Agency:
Ogilvy and Mather Chicago / Chicago
Client:
Landmarks Preservation Council of Illinois
Title:
Grand Ceilings
Category:
Public Service/Political Print / Newspaper or Magazine - Single
Annual ID:
07295A
Award:
2007 Advertising Merit Award
Agency:
Ogilvy & Mather / Mumbai
Client:
The Indian Association for Promotion of Adoption & Child Welfare
Title:
IAPA Mother-Son
Category:
Public Service/Political Print / Newspaper or Magazine - Single
Annual ID:
07296A
Award:
2007 Advertising Merit Award
Agency:
Ogilvy & Mather / Mumbai
Client:
The Indian Association for Promotion of Adoption & Child Welfare
Title:
IAPA Father-Daughter
Category:
Public Service/Political Print / Newspaper or Magazine - Single
Annual ID:
07297A
Award:
2007 Advertising Merit Award
Agency:
Publicis Mojo / Auckland
Client:
Campaign Against Landmines
Title:
Ketchup
Category:
Public Service/Political Print / Newspaper or Magazine - Single
Annual ID:
07298A
Award:
2007 Design Merit Award
Agency:
King James RSVP / Cape Town
Client:
Levi Strauss South Africa
Title:
Levi's® Find your Fit
Category:
Collateral Design / P.O.P. and In-Store - Campaign
Annual ID:
07203D
Award:
2007 Design Merit Award
Agency:
Office, Jason Schulte Design / San Francisco
Client:
Target
Title:
Back To College Visual Identity System/In-Store 2006
Category:
Collateral Design / P.O.P. and In-Store - Campaign
Annual ID:
07204D
Award:
2007 Design Merit Award
Agency:
Strategy Design & Advertising / Christchurch
Client:
Christchurch Art Gallery
Title:
Gallery Masks
Category:
Collateral Design / P.O.P. and In-Store - Campaign
Annual ID:
07205D
Award:
2007 Interactive Merit Award
Agency:
Plan.Net Concept GmbH & Co KG / Munich
Client:
Aktionsbündnis Landmine.de
Title:
Ban all landmines
Category:
Banners - Dynamic / Public Service/Non-Profit/ Educational - Single
Annual ID:
07108N
Award:
2007 Interactive Merit Award
Agency:
Savaglio\TBWA / Buenos Aires
Client:
Greenpeace International
Title:
Presidents
Category:
Banners - Dynamic / Public Service/Non-Profit/ Educational - Single
Annual ID:
07109N
Award:
2007 Interactive Merit Award
Agency:
Tribal DDB India / Mumbai
Client:
MTV India
Title:
Protected Entry
Category:
Banners - Dynamic / Public Service/Non-Profit/ Educational - Single
Annual ID:
07110N
Award:
2007 Interactive Merit Award
Agency:
(if) Interactive Sdn. Bhd. / Kuala Lumpur
Client:
(if ) interactive sdn. bhd.
Title:
man(if )esto
Category:
Self-Promotion / Web Sites
Annual ID:
07260N
Award:
2007 Interactive Merit Award
Agency:
amautalab / Buenos Aires
Client:
Amautalab
Title:
Amautalab Website
Category:
Self-Promotion / Web Sites
Annual ID:
07261N
Award:
2007 Interactive Merit Award
Agency:
Dare / London
Client:
Dare
Title:
Dare School
Category:
Self-Promotion / Web Sites
Annual ID:
07262N
Award:
2007 Interactive Merit Award
Agency:
R/GA / New York
Client:
R/GA
Title:
R/GA Origami Holiday 2006
Category:
Self-Promotion / Web Sites
Annual ID:
07263N
Award:
2007 Interactive Merit Award
Agency:
SCHOLZ & VOLKMER GmbH / Wiesbaden
Client:
Scholz & Volkmer
Title:
Scholz & Volkmer Geschenkedenken
Category:
Self-Promotion / Web Sites
Annual ID:
07264N
Award:
2007 Interactive Merit Award
Agency:
Urban Silo / San Francisco
Client:
Jim Elliott
Title:
Urban Silo
Category:
Self-Promotion / Web Sites
Annual ID:
07265N
Award:
2007 Interactive Merit Award
Agency:
WM Team GmbH / Hannover
Client:
WM Team GmbH
Title:
Showtime for your brand
Category:
Self-Promotion / Web Sites
Annual ID:
07266N
Award:
2007 Design Merit Award
Agency:
Apple Computer / Cupertino
Client:
Apple
Title:
Japan New Year
Category:
Brand and Corporate Identity Design / Corporate Identity - Campaign
Annual ID:
07089D
Award:
2007 Design Merit Award
Agency:
Bates Enterprise / New Delhi
Client:
Mukul Goyal
Title:
Foldout Business Cards
Category:
Brand and Corporate Identity Design / Corporate Identity - Campaign
Annual ID:
07090D
Award:
2007 Design Merit Award
Agency:
BBDO / New York
Client:
Breaking Records
Title:
Breaking Records Collateral
Category:
Brand and Corporate Identity Design / Corporate Identity - Campaign
Annual ID:
07091D
Award:
2007 Design Merit Award
Agency:
BBDO / Singapore
Client:
Dominie
Title:
Dominie Packaging
Category:
Brand and Corporate Identity Design / Corporate Identity - Campaign
Annual ID:
07092D
Award:
2007 Design Merit Award
Agency:
Block (BlockBranding.com) / Perth
Client:
Test Tube
Title:
Test Tube Identity
Category:
Brand and Corporate Identity Design / Corporate Identity - Campaign
Annual ID:
07093D
Award:
2007 Design Merit Award
Agency:
Calder Bateman / Edmonton
Client:
Johnston Research
Title:
Stationery?
Category:
Brand and Corporate Identity Design / Corporate Identity - Campaign
Annual ID:
07094D
Award:
2007 Design Merit Award
Agency:
disturbance / Durban
Client:
disturbance
Title:
disturbance stationery
Category:
Brand and Corporate Identity Design / Corporate Identity - Campaign
Annual ID:
07095D
Award:
2007 Design Merit Award
Agency:
HGV / London
Client:
Iqbal Wahab
Title:
Roast Restaurant
Category:
Brand and Corporate Identity Design / Corporate Identity - Campaign
Annual ID:
07096D
Award:
2007 Design Merit Award
Agency:
Kinetic Singapore / singapore
Client:
I.D.Lab
Title:
I.D.Lab
Category:
Brand and Corporate Identity Design / Corporate Identity - Campaign
Annual ID:
07097D
Award:
2007 Design Merit Award
Agency:
Ligalux GmbH / Hamburg
Client:
Duesseldorfer Schauspielhaus
Title:
Duesseldorfer Schauspielhaus CD
Category:
Brand and Corporate Identity Design / Corporate Identity - Campaign
Annual ID:
07098D
Award:
2007 Design Merit Award
Agency:
Ogilvy / New York
Client:
The Coca-Cola Company
Title:
Coca-Cola Zero Brand Identity and Visual Language
Category:
Brand and Corporate Identity Design / Corporate Identity - Campaign
Annual ID:
07099D
Award:
2007 Design Merit Award
Agency:
PENGUIN GRAPHICS / Hiroshima
Client:
Hanamoto
Title:
Nice to meat you.
Category:
Brand and Corporate Identity Design / Corporate Identity - Campaign
Annual ID:
07100D
Award:
2007 Design Merit Award
Agency:
CHUGOKU HAKUHODO Inc.
Client:
Kure Area of Commerce and Industry Association
Title:
New Kure Brand
Category:
Brand and Corporate Identity Design / Corporate Identity - Campaign
Annual ID:
07101D
Award:
2007 Design Merit Award
Agency:
Rigsby Hull / Houston
Client:
Walter P Moore
Title:
Walter P Moore Identity Program
Category:
Brand and Corporate Identity Design / Corporate Identity - Campaign
Annual ID:
07102D
Award:
2007 Design Merit Award
Agency:
Saatchi & Saatchi / Sydney
Client:
SYO
Title:
Sydney Youth Orchestra
Category:
Brand and Corporate Identity Design / Corporate Identity - Campaign
Annual ID:
07103D
Award:
2007 Design Merit Award
Agency:
space150 / Minneapolis
Client:
space150
Title:
space150 10.7 identity
Category:
Brand and Corporate Identity Design / Corporate Identity - Campaign
Annual ID:
07105D
Award:
2007 Design Merit Award
Agency:
Strichpunkt GmbH / Stuttgart
Client:
Papierfabrik Scheufelen GmbH+Co. KG
Title:
Corporate Box
Category:
Brand and Corporate Identity Design / Corporate Identity - Campaign
Annual ID:
07106D
Award:
2007 Advertising Merit Award
Agency:
Bartle Bogle Hegarty / New York
Client:
Unilever - AXE
Title:
AXE Lab Campaign
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
07509G
Award:
2007 Advertising Merit Award
Agency:
Cole & Weber United / Seattle
Client:
Carlo Rossi
Title:
Jug Simple Integrated Campaign
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
07510G
Award:
2007 Advertising Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
Volkswagen
Title:
First Act Integrated
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
07511G
Award:
2007 Advertising Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
Slim Jim
Title:
Snapalope Integrated
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
07512G
Award:
2007 Advertising Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
Volkswagen
Title:
Fast Integrated
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
07513G
Award:
2007 Advertising Merit Award
Agency:
Duval Guillaume / Brussel
Client:
Gaia
Title:
Pigs In Pain
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
07514G
Award:
2007 Advertising Merit Award
Agency:
FALLON LONDON / LONDON
Client:
TATE MODERN
Title:
TATE TRACKS
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
07515G
Award:
2007 Advertising Merit Award
Agency:
Fallon / Minneapolis
Client:
Georgia Pacific - Brawny
Title:
Brawny Academy
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
07516G
Award:
2007 Advertising Merit Award
Agency:
Santo Buenos Aires / Buenos Aires
Client:
Coca-Cola
Title:
Coca-Cola World Cup
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
07517G
Award:
2007 Advertising Merit Award
Agency:
TBWA\Whybin / Auckland
Client:
adidasNZRU
Title:
Bonded by Blood
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
07518G
Award:
2007 Interactive Merit Award
Agency:
AKQA / London
Client:
The Coca-Cola Company
Title:
SubLYMONal™
Category:
Banners - Fixed Space / Business to Consumer - Campaign
Annual ID:
07080N
